ISP Social Experiment (Final)

8/6/2019 ISP Social Experiment (Final)

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Roles

Samuel Photographer/Interviewer

(S10084808K)

Vannessa - Collating the result / Interviewer(S10096011G)

Chao Wei - Photographer / Interviewer

(S10096234B) Yin Zhen Interviewer

(S10095018A)


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Roles

Interviewer - Interview the targeted

people the questions that we have came

up with.

Photographer - Film the process of the

interview

Collating the result - Collate the result

that we received from the interviewee.


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Chosen concepts

ObedienceThere is a sign written Please do not sit on the steps in themiddle and side of the stairs. Therefore we want to see if peopleactually follow what the sign says.

Gender & InfluenceWe want to see if gender will affect people accepting or rejecting tothe interview and whether a male or female is likely to sit on thesteps.

Minority InfluenceWe want to see if the number of people sitting down will influencepeoples decision to sit down.

Self-EsteemThe reaction of people after interview was done (E.G some peoplestood up after the interview to make themselves feel better)


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Experiment

[ There is a sign written Please do not

sit on the steps in the middle and

side of the stairs. ]

1st) To approach the people that ignore the

sign and sat on the steps.

2nd) Ask them the surveyed question that

we have came up with3rd) Report the result and collate in the end

of the experiment.


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Survey Questions

Did you see the sign?

If you saw, why did you not follow the

instructions? If no one was sitting here before you,

will you still sit?


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About our experiment Objective: To test about the various concept that we have chosen

in the previous slides

Duration: 2 hours(10am-12noon)

Hypothesis: The sign help discourage people from sitting on the

steps.

Target group: Teenager , Adults (age 15-45)

-Both male and female

-Anyone that sat or stood around the steps

- Most of them should understand the words that is stated on thesign.

Place: Orchard Mrt Station- Is crowded most of the time hence making it easier and more accurate for

our experiment.


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Independent variable:

The interviewer who went to report changes

throughout the interviewing process.

[ Female and Male ]

Dependent variable:

Reaction of the interviewee during and after the

interview


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Did you see the sign?

Response of 24 people surveyed

Rejected

Yes

No

Unclear answer

12

2 3

7


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Ifyou saw, why did you not follow

th

e instru

ctions?Saw Wants to sit(1)

No other place to sit(2)

Did not see

If they saw, they will notsit(9)(obedience)

Not sit: Unsightly(1)

Not sit: Dirty(1)


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Obedience

Obedience is demonstrated here as it is

the main excuse people used to justify

their sitting on the steps. Shows that

they will obey if they saw the sign.


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Ifno one was sittinghere before

you

, will you

still sit? Explains minority influence

First to sit down(3)

Yes(5) No(8)

Might sit(3)

Sit only if shes tired Sit because her leg is pain

(8)


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Minority influence

Minority influence is tested here to see if

the presence of another person/people

already sitting will influence their

decision of sitting.

No clear result to support minority

influence


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Gender & Influence

3 that got rejected were female=>female

More females sat on the steps than males

(50% more)

Ask => Male Female

Male 6 6

Female 2 10

TOTAL 8 16


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Self-esteem

Many of the people surveyed

immediately stood up when asked the

questions

They knew they did something wrong,

tried to cover up by saying they did not

see the notice even if they saw it.

Or, after the survey, they just walkedaway or stood there.


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Self-esteem

Also, when being asked if they saw the

sign, many said they didnt see it

In our opinion,

-People said they didnt see the sign as

a way to cover up what they had done.

-Aware that they are wrong


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Special addition

Sometimes, one concept may link to

another.

In this case, the concept of Reciprocity

Norm was carried out:

yA lady that was interviewed by Chao Wei

asked to borrow his handphone to call her

daughter some time later.y Lady expected Chao Wei to return a favor

after helping him with the survey.


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Hypothesis The sign helps discourage peoplefrom sitting on the steps.

The sign does not help discourage people fromsitting on the steps. Further actions must be taken tostop this problem.

What have we learned?

-People are unaware of their surroundings-People know that doing something are wrong, but theyjust do them.

-Language barrier


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Conclusion

Different

-[Print out different text size] for the noticeand see if people pay more attention to the

sign.-[Take away the sign] see if anybody will besitting on the steps.

Improvement

-[Wear formal clothing] so as to look moreprofessional and use [printed question]andanswer when doing the interview.


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The EndThank You For Your Kind Attention (:

Documents

ISP Social Experiment (Final)