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who we are

what we offer

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how we work

who is this for

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try in store & buy onlineRoutei

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the format

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www.i-route.it try in store & buy onlineRoutei

I-Route develops innovative Concept Stores and Shop In Shop based on the ‘Try In Store & Buy Online’ format.Stores become showrooms, places where the customer gets to know and tests the product, living the brand and its values.

This authentic, unique and engaging experience ends with an online purchase inside the store or within the online shop.

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The distribution model is designed so that the customer interacts with the products and the brand inside innovative, exciting and high-tech showrooms. The shopping experience is completed online either using interactive totems within the store, or afterwards on the customer’s smartphone, tablet, laptop or desktop computer. The customer can choose their preferred delivery address.

The store doesn’t have a warehouse, but focuses on its main aims: to give the customer the oppor-tunity to see, try and explore the products, turning the visit into a purchase and conveying the brand values.

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This store helps anticipate and respond to the latestdistribution trends, merging the advantages of a physical store with the modernprocess of online purchase. It’s a new way to evolve, stand out and lead the market.

For the Company

A unique shoppingexperience, enhanced by the possibility of testing anddiscovering products in store and then buying online – always with a physical store as a reference point.

For the Customer

Stores are community and digitally-oriented and become attractive testing places offering new services. Thanks to bespoke strategies, it is possible to evaluate and assess each store’sperformance just like intraditional retail.

For the Points of Sale

showroom

digital interaction

community

customer service system

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INNOVATIVE CONCEPT STORES AND SHOP IN SHOP

DIGITAL & DESIGN

SENSORY MARKETING

CUSTOMER JOURNEY

STORE MANAGEMENT

showroom

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We provide a well-designed and customised space, in which atmosphere and visual elementscombine for a unique shopping experience. Digital tools – essential for the ‘look and feel’ of the shop – merge pleasantly with furniture and product displays, and support the customer throughout every step of the shopping experience.

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digital interaction

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MULTIDEVICE E-COMMERCE PLATFORMS

VISIBILITY AND ONLINE ENGAGEMENT ACTIONS

BUILD OF MOBILE APP FOR STORE INTERACTION

SOCIAL MARKETING

THEMATIC BLOGS

We develop digital and marketing strategies using new technologies that involve and serve thecustomer both online and in store. Multi-device online shop platforms, bespoke apps, visibilityactions, brand reputation management – all of this is designed and customised to boost digitalinteraction inside and outside the showroom.

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community

www.i-route.it try in store & buy onlineRoutei

EVENTS

ACADEMY

PRODUCT TESTING

CLUB ACTIVITIES

TRAINING

We think about the shop as a meeting place for people with shared passion and experience. The brand plays an active part in supporting sharing activities, putting customers in touch with each other and with the company itself. We promote bottom-up interactions that strengthen the brand and help understand the needs of customers.

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customer service system

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CUSTOMER CARE ON E OFFLINE

CLICK & COLLECT

RETURN GOODS MANAGING (ONLINE AND OFFLINE)

PRODUCT CUSTOMIZATION

MANTEINANCE

We ensure that each project includes services that support online purchase (e.g. Click & Collect,returns, lockers, customer service, product testing). We help you establish a positive relationship with your customers who will find the showroom not only a place to buy from, but also a point of help for pre- and post-sale needs.

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are you a brand?

are you a retaiiler?

are you an online-only retailer?

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are you a brand?

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Using Try In Store & Buy Online you will be able to further your distribution, positioning innovative Corners and Shop In Shops within your main concessionaires or department stores.

Besides increasing brand awareness, you will also avoid warehouse issues with your partners,centralising distribution and reducing the risk of insolvencies.

The partners will still support you with sales and shop assistance, and will be connected to the online activities of the brand happening in their store for which they will receive a percentage of profits from sales.

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are you a retailer?

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You can gradually introduce the format within your retail network with strategies focused onflagship stores, pilot projects or foreign countries.

Through this omni-channel approach, the company’s online shop will be completely integrated with its physical shops. Shop management is simplified and eliminates issues related to managing stock and monitoring sales.

Sales performances can be monitored using KPIs so that it’s possible to intervene with targetedactions if needed.

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are you an online-only retailer?

www.i-route.it try in store & buy onlineRoutei

Your customers will finally have the opportunity to test your products and experience the brand.

The strategy is built around a Showroom Destination in which the main traffic comes from online, in addition to walk-in customers.

The shop management is less complex than a traditional shop. Being able to interact with customers will allow you to activate a number of services that will increase both conversion rate and brand awareness.

feasibility plan

strategic plan

execution

follow up

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feasibility plan

THE IDEA

PLAYERS ANALYSIS

SWOT ANALYSIS

NEW CUSTOMER

EXPERIENCE

COSTS PLAN

PROJECT DEVELOPMENT

POTENTIALITY

swot

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strategic plan

ORGANIZATIONAL

MODEL

ACTIVITIES

CALENDAR

ROLES AND

RESPONSABILITIES

EXPECTED ACTIVITIES

ESTIMATION

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COORDINATION

PROJECT

ACTIVITIES

EXECUTION

COST MANAGEMENT

execution

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CUSTOMER CARE ON E OFFLINE

CLICK & COLLECT

RETURN GOODS MANAGING (ONLINE AND OFFLINE)

PRODUCT CUSTOMIZATION

MANTEINANCE

follow up

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PERFORMANCE

ANALYSIS

IMPROVING AND IMPLEMENTATION

ACTIONS

PROJECT

DEVELOPMENT

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