IRELAND REPTRAK®

2019 RESULTS

The largest normative database

on corporate reputation in Ireland.

Source: Global RepTrak®

15,000+

Individual ratings

2 months

January-February 2019

7,000 Informed General Public

Somewhat or very familiar with

each organisation evaluated

100

Organisations 6

The RepTrak® model explains reputation

1. REPTRAK® PULSE The emotional bond between your organisation and the

public, based on esteem, admiration, trust, and good feeling.

2. DIMENSIONSThese seven rational dimensions have proven to be

the pillars of organisational reputation.

3. ATTRIBUTESThe concrete and operational attributes that

underpin the seven dimensions.

High quality

Value for money

Stands behind products

Meets customer needs

Innovative

First to market

Adapts quickly

Offers equal opportunities

Rewards employees fairly

Employee well-being

Fair in business

Behaves ethically

Open and transparent

Environmentally responsible

Positive influence on society

Supports good causes

Well organised

Appealing leader

Excellent managers

Clear vision for its future

Offers equal opportunities

Rewards employees fairly

Employee well-being

Why should we care about reputation?A strong reputation increases supportive

behaviours and delivers positive business results

BEHAVIOUR RESULTS

DIRECT EXPERIENCE WHAT OTHERS SAYWHAT A COMPANY

COMMUNICATES

REPUTATION

Reputation

Moves

Markets

1 CORRELATION – REPUTATION & STOCK PRICE

2.5x The Top 10 RepTrak® Companies have

outperformed S&P 500 Index since 2006.

2 CORRELATION – REPUTATION & POST-CRISES RECOVERY

3 CORRELATION – REPUTATION & EBITDA

REPUTATION

EBITDA

4 CORRELATION – REPUTATION & FINANCIAL KPI’S

Tracking the average Ireland

RepTrak® Pulse score across all

companies over ten years

Ireland RepTrak® 2019 Trendline

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

64.6

64.1

62.9

63.5

64.464.2

63.6

64.4

66.065.8

60

61

62

63

64

65

66

67

2010 2011 2012 2013 2014 2015 2016 2017 2018 2019

Ireland

Industry ranking 2019

71.7

71.5

70.7

70.5

Retail - Food (7)

Automotive (6)

Retail - General (5)

Food & Beverage (8)

Healthcare (4)

Public Service Bodies (8)

Semi-State Commercial (7)

Financial - Insurance (9)

Professional Services (5)

Communications - Technology (7)

Infrastructure (5)

Retail - Forecourt (4)

Energy - Retail (4)

Airlines & Aerospace (2)

Communications - Media (8)

Sporting Bodies (4)

Financial - Bank (7)

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

68.0

67.4

66.5

65.7

64.2

64.2

64.1

63.9

63.5

62.9

61.7

59.1

59.0

Drivers of reputation in Ireland 2019

19.1%10.6%

11.1%13.0%

12.1%

18.7%

15.5%

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

Source: Ireland RepTrak® 2019

Irish indigenous companies

Ireland RepTrak® 2019

- 2.4

RepTrak® Pulse

Multinational Companies

Ireland RepTrak® 2019

n = 5,872n = 9,635 Number of companies: 57 Number of companies: 43

66.3 67.0

63.6 63.3

63.2 59.1

62.0

64.8

74.6 72.4

63.6 66.7

70.1 67.9

63.7

67.2

Irish indigenous organisations vs. multinational organisations

LEVERAGING LEADERSHIPCEOs matter more and can establish assurance

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

The Top 10

Organisations in Ireland

The Leaders within Leadership

82.8

81.7

79.8

78.4

78.3

77.5

77.4

77.2

77.2

76.0

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

The Top 10

Organisations in Ireland

The Leaders within Performance

85.6

83.9

82.1

81.9

81.3

81.0

81.0

80.7

80.4

80.0

Products and Innovation

Drives one third of an organisation’s reputation

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

The Top 10

Organisations in Ireland

The Leaders within Products and Services

82.5

82.0

81.7

81.2

80.9

80.8

80.6

79.9

79.8

79.4

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

The Top 10

Organisations in Ireland

The Leaders within Innovation

85.2

81.6

81.4

78.6

77.2

76.5

76.3

74.8

74.1

74.1

DELIVER ON CR Be responsible in all aspects of your business

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

The Top 10

Organisations in Ireland

The Leaders within Governance

78.0

77.5

77.0

76.9

74.2

73.2

72.7

72.5

72.5

72.5

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

The Top 10

Organisations in Ireland

The Leaders within Citizenship

- .

82.1

78.9

78.4

76.2

74.8

74.3

74.0

73.8

73.0

72.7

WORKPLACE CULTUREBuild assurance with future and current employees

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

The Top 10

Organisations in Ireland

The Leaders within Workplace

- .

82.8

76.1

75.4

74.4

74.4

73.2

73.0

72.3

72.2

71.5

IRELAND REPTRAK®

2019 RESULTS

RepTrak® Pulse 2019

Ranked 100 - 81

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

100 99 98 97 96 95 94 93 92 91

90 89 88 87 86 85 84 83 82 81

55.3 55.7 56.0 56.3 56.7 58.3 59.2 59.8 60.156.3

36.8 41.3 41.5 43.2 46.3 47.6 50.6 51.5 53.8 54.7

RepTrak® Pulse 2019

Ranked 80 - 61

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

80 79 78 77 76 75 74 73 72 71

70 69 68 67 66 65 64 63 62 61

63.2 63.3 63.4 63.5 63.6 63.6 63.7 63.9 64.263.5

60.3 60.3 61.0 61.0 61.3 61.3 61.4 61.6 61.7 62.0

RepTrak® Pulse 2019

Ranked 60 - 41

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

60 59 58 57 56 55 54 53 52 51

50 49 48 47 46 45 44 43 42 41

67.2 67.2 67.2 67.6 67.7 67.9 68.1 68.7 68.867.6

64.3 64.6 64.8 65.2 66.2 66.4 66.5 66.7 66.9 67.0

RepTrak® Pulse 2019

Ranked 40 - 21

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

40 39 38 37 36 35 34 33 32 31

30 29 28 27 26 25 24 23 22 21

70.1 70.6 71.0 71.5 72.0 72.2 72.5 72.7 73.271.8

68.9 68.9 69.0 69.1 69.3 69.5 69.5 69.6 70.0 70.1

RepTrak® Pulse 2019

Ranked 20 - 11

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

20 19 18 17 16 15 14 13 12 11

73.2 73.6 74.4 75.0 75.5 75.7 75.8 76.5 76.575.4

RepTrak® Pulse 2019

Ranked 10 - 6

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

76.9

10

77.3

9

77.3

8

78.9

7

79.0

6

RepTrak® Pulse 2019

Ranked 5 - 1

EXCELLENT / TOP TIER

STRONG / ROBUST

AVERAGE / MODERATE

WEAK / VULNERABLE

POOR / LOWEST TIER <40

40-59

60-69

70-79

80+

79.4

5

79.6

4

80.2

3

80.3

2

83.5

1

TOP FIVE WINNERS OVER TEN YEARS Ireland RepTrak® 2010 - 2019

AN POST

38

BMW

BOOTS

GOOGLE

KELLOGG’S

TOP FIVE WINNERSIreland RepTrak® 2019

5. AER LINGUS

4. TOURISM IRELAND

3. IRFU

2. CREDIT UNIONS

1. BORD BIA

THANK YOU.