Intelligent Consumer Engagement Solution Delivers on Brand Promise

In response to fierce competition from digital retailers, many brick-and-mortar stores are turning to omni-channel solutions designed to combine the best of the virtual and physical worlds. Helping retailers deliver on this brand promise, SapientNitro* creates a connected retail experience that provides a seamless journey for the consumer. The technology provides an integrated experience across channels – in-store, mobile and Web – and remembers customers’ past actions.

Customers entering the store are prompted to connect to free Wi-Fi access, allowing them to browse on their smart phones and log into their online store accounts. A high-definition digital display, powered by a 3rd Generation Intel® Core™ processor, invites customers to tap the screen and explore the store’s inventory, both physical and virtual, as an endless aisle display. Gesture-based navigation and 3D demos supply more information for products not found in the actual store, which can also be purchased directly from the screen. If a customer wants help, tapping the top right corner of the screen summons a sales associate who already has a view of the customer’s profile and past transactions on his or her tablet.

This converged retailing solution creates a seamless experience across all touch points: mobile, Web or in-store.

In-store HD digital display and tablet screens

Increase customer satisfactionCustomers will appreciate the time savings, convenience and access to an abundance of information the consumer engagement experience provides. At the appropriate time, sales associates empowered with tablets can also present other information relevant at that particular point in the shopping cycle.

Generate incremental salesSince the solution allows customers to explore, search and buy products from across the retailer’s network, not just those present in the physical store, there are more opportunities to engage and influence the customers to increase their spend in the store.

Empower sales associates The consumer engagement experience gives sales associates even more product information at their fingertips than customers have on their smart phones. Sales associates can help them make a decision by pushing suggested products from their tablets to the digital board and showing side-by-side comparisons, including prices, specifications and reviews.

Personalize the in-store retail experienceOnce their accounts are synced to the digital display, customers can browse by category or collection based on their preferences. After purchase decisions are made, they can sync their shopping lists to their phones and sales associates’ tablets. The shopping experience is automatically saved in order to enhance customer loyalty and in-store service for future visits.

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