Immersive Internet

L.Clark-Sellers

Immersive Internet

Overview

April 8, 2023

L. Clark-Sellers

web.alive - Nortel’s Entry Into The World of 3D Virtual Environments:

Immersive Internet

L. Clark-Sellers

What is the Immersive Internet

• A collection of Emerging Technologies:Virtual worlds and Campuses, immersive learning simulations,

serious games, 3 D business Applications

Combined with a Social Culture of IMs, twitter, blogs

Which deeply engage the user and give people experiences that they feel are real even though in a virtual environment

Result: New Dimensions in engagement which will lead to increased workforce collaboration, effectiveness, retention in Employees, customers, partners and suppliers

Think of this as a Strategic Investment that enables you to change the way you work as well as business model innovation

L. Clark-Sellers

Immersive Internet is a nascent technology – projected to

be mainstream in the 5 years

Today’s Video Game Culture

Kids playing multiplayer videogames and engaging in social networking – are tomorrow’s Business leaders, Partners, employees, decision makers . They will expect this technology

Slow Economy and Green Movement

Pressure on corporate costs require different ways of doing business – travel expense hit hard. Companies are Carbon Aware!

Early ROI Proof Points

Accenture: 2nd life for recruiting, ROI in 5 or 6 world eventsMicrosoft : virtual Mkging events 1/3 less than physical eventsCoaches Centre Pilot: 14X ROI to sports association partners

Large Technology Companies getting involved

Google: Lively and Google Earth Sun: Wonderland Open sourceMicrosoft: ESP training simulation Nortel: Web.aliveIBM: University Collaboration and 2nd life

Cost Savings New Business Value Strategic

L. Clark-Sellers

Our Place In The Business Collaboration Space

Low High

Level of ImmersionH

igh

Lo

wEn

terp

rise

Inte

gra

tion

YouTube

Second Life

Lively (Google Labs)

Facebook

MySpaceMetaverse

Active Worlds

Skype

MS Live Meeting

Regular Voip

IM

IBM Jazz

web.alive

WebEx

ForterraClick2Call

IBM + 2nd Life

Qwaq Forms

TelepresenceVoice Conference

L. Clark-Sellers

The Technology Behind web.alive is Industry Leading

Visually Stunning

– Detailed 3D visual environments which can be created from artistic concept, architectural drawings or any combination of 3D assets and environments

– Users can interact with 3D objects in meaningful ways based on their virtual scenario needs

– Avatar selection can be extremely personalized or set to a limited subset of avatars

Revolutionary Audio

– Nortel acquisition of Diamondware (3D positional audio technology) ensures n audio experience that parallels real life in terms of sound quality and propagation

Enterprise Integration

– Enterprise integration for security, identity and context

– Situation-based, contextual information about individuals or objects in the environment

Interacts With Existing Software

– An architecture that enables web.alive to function analogously to the traditional web paradigm

– Connect to and utilize information from existing business software (e.g. CRM in virtual shopping)

L. Clark-Sellers

Addressing 3 Distinct Business Markets

E-Commerce E-LearningEnterprise

Collaboration

L. Clark-Sellers



Collaboration

– Over 30% of conference call participants report not being able to hear at least one speaker

– Over 25% could not identify which individual was speaking

– Calls actually cause your mind mental exhaustion trying to process poor audio

– Travel costs are rising at the same time as travel budgets decrease

– Current solutions only address part of these issues

L. Clark-Sellers

web.alive Tackles Today's Business Needs & Address Gaps

Business Needs

• Increasing need for remote collaboration due to

outsourcing, mergers & acquisitions

• Increasing travel costs & reduced travel budgets

• Increasing desire & need to make business more “Green”

• Need to collaborate on documents in real time with

colleagues, customers and partners world-wide in a secure

environment

•Need for collaborative Design and Prototype

Existing Solutions

• Existing collaboration tools limit free-flow between

interaction styles (e.g. from broadcast to one-to-one etc…)

• Lack enterprise integration and do not address the need

for corporate security

• Provide little contextual information about users & lack

ability to regulate users based on network permissions or

hierarchy

L. Clark-Sellers

web.alive Is Built For Business First

Context

Software Integration 3D Spatial Audio

Security

L. Clark-Sellers

web.alive Is Built For Business First - Context

• Eliminates the question of who is present/speaking

• Ability to visually represent relationships between

individuals

• Ability to easily know who spoke when (track idle

time etc…)

• Ability to exchange information with people based

on contextual scenario and constraints

• Allow “water cooler” conversations

• 3D data sets: display, combine, integrate and share visualizations.

• Collaboratively build and refine 3D digital objectsSoftware Integration

3D Audio

Security

L. Clark-Sellers

web.alive Is Built For Business First - Security

Context

SoftwareIntegration

3D Audio

• Users either authenticated by network credentials or given

anonymous log-on e.g. partners)

• web.alive platform exists within your secure network

protecting confidential information

• Ability to log conversations, save sessions and securely

store for compliance needs

• Ability to set user permissions based on network identity

L. Clark-Sellers

web.alive Is Built For Business First – Software Integration

Context

• Every business uses specialized business software

(CRM) in at least one area

• Existing virtual world solutions are stand-alone

applications which do not interact with existing software

• web.alive allows users (based on their network

credentials) to pull information from existing software

and utilize that information “in-world”

• Business users are able to collaborate in real time

using existing files

3D Audio

Security

L. Clark-Sellers

web.alive Is Built For Business First – 3D Audio

Context

SoftwareIntegration

Security

• 3D spatial audio allows the human ear to determine

where a sound originates from (e.g. left, right etc…)

• In virtual scenarios many users may speak at the

same time – this can be confusing and exhausting

• web.alive 3D audio allows for easy round table

discussions (voices are spatially placed based on an

individual’s location)

• web.alive 3D audio allows for side-bar conversations and

selective muting

L. Clark-Sellers



Collaboration

– Almost 60% of shopping carts are abandoned by consumers prior to purchase

– Blogs, Forums and other Web 2.0 sites prove consumers desire & are influenced by information from other consumers

– Today’s online shopping experience happens in isolation offering no opportunity for consumer collaboration

– The online shopping experience has not fundamentally changed since the inception of e-commerce

L. Clark-Sellers

web.alive Helps You & Consumers Connect In An Immersive Shopping Experience

Consumer Trends

• Increasing consumer influence and power over fellow

consumers through blogs, forums and other social media

• Increased consumer consumption of product information

online versus in-store

• Increased desire for continual touch points with brands

online (e.g. expect more than just a simple website today).

• Increased expectation of after purchase support (e.g.

Apple Geniuses)

Existing Solutions

• Shopping carts at e-commerce stores are abandoned

almost 60% of the time prior to purchase

• Lack ability for customers to communicate with each other

about purchasing decisions and options in ‘real time’

• Provide a shopping experience completely dissociative

with the real-world experience

• Lack the opportunity to recreate in-store events and

connect with consumers

L. Clark-Sellers

web.alive Creates A Fundamentally Different Shopping Experience

Consumer Empowerment

Experience vs

Look

BrandConnection

Security

L. Clark-Sellers

web.alive Allows Consumers To Share In An Interactive Store-Like Experience

• Customers are able to talk to one another about

products, upgrades and troubleshooting all an

immersive real-time experience

• Multiple customers are able to interact with a single

store employee much as they would in the real world

• “In-store” product demonstrations, classes and

other consumer engagements are possible online

• Customers may be assisted through the checkout

process as they would be in-store, ensuring

completion of purchase

ExperienceBrand

Connection

Security

L. Clark-Sellers

web.alive Is Built With E-Commerce Security & Consumer Privacy In Mind

ConsumerEmpowerment

ExperienceBrand

Connection

• Users either authenticated by store account or given

anonymous log-on (e.g. to browse)


protecting confidential consumer information

• Store employees are able to retrieve customer

information (e.g. previous purchases, support requests)

from CRM and other existing software

• Only public information (e.g. chosen username) is

available to other consumers in the same space

L. Clark-Sellers

web.alive Is An Immersive Shopping Experience

ConsumerEmpowerment

• Today’s e-commerce store offers little opportunity to

explore more than photos of purchase items

• Products are not only displayed, but able to be

experienced through both 3D graphics and 3D audio

• Consumers are able to actually pick up and hold items

to inspect them – no more point and click

• Requesting assistance no longer requires an email,

FAQ or call-centre experience – specialists are available

on site – just walk up and talk to one

BrandIdentity

Security

L. Clark-Sellers

web.alive Allows The Continuation of Your Brand In A Unique Online Experience

ConsumerExperience

Experience

Security

• Traditional e-commerce stores have virtually no

connection to a brand beyond the logo on the site

• web.alive allows for the recreation (& betterment) of the

in-store experience by allowing the creation &

customization of visually rich 3D immersive stores that

can be exactly the same as a physical location

• web.alive allows you to connect with consumers online

in ways that previously were only possible through being

physically present at a store – product demonstrations,

‘Genius’ bars, and tutorials are now available to anyone,

anywhere at the time of your choosing

L. Clark-Sellers



Collaboration

– The need for continuing education and training is increasing both in the enterprise and within the private educational field

– Universities are restricted by increasing class sizes with limited campus space

– Companies desire a cost and time effective way to learn without having to travel or create costly real world scenarios

– Current distance learning options are largely broadcast based (one to many) with limited opportunities for interaction between participants

L. Clark-Sellers

web.alive Allows E-Learning Experience To Become Completely Immersive

Virtual Learning is Growing

• Nearly every major university world-wide has a distance

education program

• Increased consumer demand for higher education and

business demand for employee training/executive learning

has increased the need for learning institutions to provide

an online experience that allows for real-time collaboration

Existing Solutions

• Lack the ability for student interaction with one another in

a real-time immersive environment all from dispersed

locations

• Do not allow for the learning environment to change based

on the curriculum

Classes are becoming tours through he human body, manufacturing floor, chemical structure

L. Clark-Sellers

web.alive Creates A Fundamentally Different Learning Experience

StudentEngagement

CustomizedEnvironments

SoftwareIntegration

Security

L. Clark-Sellers

web.alive Allows E-Learning To Truly Become A Shared Immersive Experience

• Students are able to talk to one another and the facilitator

in a real-time 3D audio based immersive setting

• Students can share work, collaborate on assignments

and physically move around the classroom to interact

• Facilitators can give presentations, show videos and

operate a shared white-board to recreate an real world

classroom

• Learning can now involve existing real 3D objects

digitized at museums and other historical places


SoftwareIntegration

Security

L. Clark-Sellers

web.alive Is Built With Security & Student Privacy In Mind

StudentEngagement


SoftwareIntegration

• Users either authenticated by pre-existing account

or given anonymous log-on


protecting confidential student information

• Class facilitators employees are able to retrieve student

information (e.g. class grades, class schedule) from

your secure information system

• Only public information (e.g. chosen username) is

available to other students in the same space

L. Clark-Sellers

web.alive Is Allows You To Customize Your Learning Environment

StudentEngagement

• The classroom environment is only limited visually

by the design parameters you set

• Real-world training scenarios can be recreated in

web.alive with increased safety and reduced costs

• Students are able to interact with items (e.g. a historical

relic) to inspect them – no more point and click pictures

• Corporate learning and team building can virtually take

place in any setting, in any place at any time

SoftwareIntegration

Security

L. Clark-Sellers

web.alive Allows For Interaction With Existing Learning Software

Student Engagement


Security

• Existing learning software (e.g. attendance tracking,

student information) can work with web.alive so that

learning institutions do not need to replace existing

software systems

• Integration with existing software allows proper

contextual information (e.g. class attendance,

participation etc…) to be available for the course

facilitator

• Individual classes may be recorded and uploaded to a

course website for review by students

L. Clark-Sellers



Collaboration

– Over 30% of conference call participants report not being able to hear at least one speaker

– Over 25% could not identify which individual was speaking

– Calls actually cause your mind mental exhaustion trying to process poor audio

– Travel costs are rising at the same time as travel budgets decrease

– Current solutions only address part of these issues

– Almost 60% of shopping carts are abandoned by consumers prior to purchase

– Blogs, Forums and other Web 2.0 sites prove consumers desire & are influenced by information from other consumers

– Today’s online shopping experience happens in isolation offering no opportunity for consumer collaboration

– The online shopping experience has not fundamentally changed since the inception of e-commerce

– The need for continuing education and training is increasing both in the enterprise and within the private educational field

– Universities are restricted by increasing class sizes with limited campus space

– Companies desire a cost and time effective way to learn without having to travel or create costly real world scenarios

– Current distance learning options are largely broadcast based (one to many) with limited opportunities for interaction between participants

L. Clark-Sellers

Now to Lenovo eLounge

L.Clark-Sellers

Public

www.nortel.com/webalivewww.projectchainsaw.comwww.youtube.com/watch?v=qiYi3iEBJNMwww.youtube.com/watch?v=PtwEr6KTmKc

Nortel internal

Please copy and paste into your browser:http://bizsphere.us.nortel.com/?link=S8b5fdce9-32c2-4388-b4ce-8e80868c97ed

Further resources

Career

Immersive Internet