invention bootcampPresented by Jared Links to Nathalie Neve

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contentsoverview 3

primary mark 4

secondary mark 6

color palette 8

typography 9 deliverables 10

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overviewassessmentInvention Bootcamp has been designed to encourage young people in their exploration of STEM fields and give them confidence they need to create new and amazing things. The camp will provide 25 motivated students a chance to hone their design, creative, and critical thinking skills.

This four week camp will facilitate a hands-on interaction with the technologies used in the prototyping process as well as the technical and entrepreneurial skills needed to support their inventions. The primary goal of Invention Bootcamp is to get students excited about engineering and STEM programs; it should be exciting, and engaging.

As an added reward upon completion, the student will be allowed to skip one 3-credit mechanical engineering class (ME 122) at PSU.

brand essence / universal messageEngaging curious minds through invention.

behaviorAn attitude of excitement surrounding the process of innovation should be prevalent throughout the branding.

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primary mark

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invention bootcamp | Jared Links | winter 2016 6

secondary mark

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color palette

HEX: #0F8968RGB: 15, 137, 104CMYK: 89, 0, 24, 46Pantone: Solid Coated 335 C

HEX: #F08904RGB: 240, 137, 4CMYK: .000, .429, .983, .058Pantone: Solid Coated 144 C

HEX: #000000RGB: 0, 0, 0CMYK: 75, 68, 67, 90Pantone: Black 6C

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typographyProxima Nova – regular semibold bold

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deliverablesstationeryBranded note pad, pencil, business card, and letterhead.

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deliverablest-shirtsStudent and mentor shirts utilizing same design are differentiated by color.

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deliverablesposterRecruitment poster for display in schools and other public spaces.

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deliverablescertificate of achievementCertificate template allows for individual personalization of award.

Bart Simpson

Nathalie Neve

CERTIFICATE OF ACHIEVEMENT

Is hearby awarded to

in recognition of

Nathalie Neve

PhD, Mechanical & Materials Engineering

Maseeh College of Engineering & Computer Science

Bp n

Being Awesome

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deliverablessocial mediaSocial media graphics for Facebook, Instagram, and Twitter.

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thank you