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Web Trends AISA 2012 Johannesburg
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Web Trends
Introduc/on
Old school
Knew the Audience
One way tradi/onal communica/ons
One to many learning
Word-‐of-‐Mouth Marke/ng Face-‐to-‐face cul/va/on
New school
Iden/fy your brand Find your audience Engagement 2.0
24/7 communica/on SEO, Social viral marke/ng Branding and Storytelling
Video
hMp://www.youtube.com/watch?v=BLJ4VmWk5tw&feature=share&list=PLRnaxffGM3v7sCDC7c_YgS31-‐iOHK84K9
The Cloud
The Cloud
Adapt
Agenda
• Web Design • Mobile
• Social Media
Agenda
• Web Design • Mobile
• Social Media
Agenda
• Web Design • Mobile
• Social Media