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Technology Trends for Nonprofits- an introduction and overview -
Presented May 2011At the Service Shines Through Conference
Hosted by the Maryland Governors Office of Service and Volunteerism
• Sharing via social networks
• Decrease of online privacy *
• Geolocation *
• Storytelling (videos & photos)
• Call to action (as opposed to “awareness”) *
• Monitoring messaging *
Technology – Trends
*From The Future of Nonprofits (2011, Neff and Moss)
Technology – Social Media
• Establish your organization as a trusted voice
• Consider using social media to keep constituents (donors, clients, volunteers, stakeholders) informed and engaged
• Promote successes and stories via video and photos
• Make it easy for folks to share content via their social networks
Opportunities – Social Media
Technology – Facebook
Technology – Twitter
Technology – Twitter
Technology – Twitter
Technology – Video & Photos
http://www.pixelworkshop.com/2011/03/10/on-location-strobist-lighting-layers/ Clip © 2011 David Hobby / Strobist.com. Used with permission.
• Tell your story with video and photos
Technology – Video & Photos
http://www.flickr.com/photos/33633060@N02/sets/
72157623365604415/
http://www.lightscamerahelp.com/
Technology – Video & Photos
Sharing Content – blogs & websites
http://www.bethkanter.org/qr-codes-electronic-devicesnonprofits-and-concert-etiquette/
http://www.netwitsthinktank.com/mobile/scanning-for-good-how-nonprofits-can-use-qr-codes.htm
QR Codes
(our website)
http://nonprofitorgs.wordpress.com/2011/03/30/how-to-claim-your-nonprofits-spot-page-on-gowalla/
“As simply as I can put this, Foursquare is about place and identifying yourself through that. It is a
celebration of the visitor—the people who crossed the river, who made it in the door and decided to identify
themselves with us…right here at 40.67124,-73.963834.” – Shelly Bernstein, Brooklyn
Museum
Geolocation
http://socialmediatoday.com/index.php?q=SMC/185852
• Information storage and accessibility
• Updates, notifications, and donations using technology
• Constituents sharing opportunities and experiences with their social networks
Photo Credit: Nokton, Creative Commons some rights reserved: http://www.flickr.com/photos/nokton/4621778766/
Opportunities – Technology
• Mobile-friendly websites (or landing pages)
• Mobile Apps
Attribution: Noncommercial Some rights reserved by Nationwide Insurance
Opportunities – Mobile Technology
• Data (Collection & Segmentation)• Social Gaming • Individual Fundraising• Social Entrepreneurship • Shift in Donor Attitudes – Ease of donating– Want to see measurable results– Negative reactions to oversolicitation– Give to fewer nonprofits
Opportunities – Future Trends
*From The Future of Nonprofits (2011, Neff and Moss)
• Be nimble and flexible
• Be responsive to your constituents – go where they are, listen to what they want and need
• Set time aside each day to observe how others are using technology (across all sectors) and consider how it might benefit your agency
• Be active, not reactive
Strategies
NTEN (Nonprofit Technology Network): http://www.nten.org/
Tech Soup: http://www.techsoup.org/
We Are Media: http://www.wearemedia.org/Tool+Box
Frogloop – care2’s nonprofit marketing blog : http://www.frogloop.com/
Netwit’s ThinkTank - http://www.netwitsthinktank.com/
John Haydon – Social Media Marketing for Nonprofits: http://www.johnhaydon.com/
Beth’s Blog - How Nonprofit Organizations Can Use Social Media to Power Social Networks for Change: http://www.bethkanter.org/
The Future of Nonprofits (book released 2011): http://www.thefutureofnonprofits.com/
Resources – Tech & Social Media
• Questions & Comments
• Thanks!
Questions & Thank you!
Mickey GomezVolunteer Center Serving Howard County
[email protected]://volunteerhoward.org
@volunteerhowardhttps://www.facebook.com/VolunteerHoward