Erengul Coskun www.valuemerge.com

Introduction

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2

Vision

Medical Technologies in the future will be pioneerd by the ‘Open Innovations’ of Small Medium Enterprises

in modular form

Technical Perspectives

Commercial Perspectives

Clinical Perspectives

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3

Value Match is not enough between

Clinical & Technical & Commercial Perspectives;

You need the

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4

SERVICES

Marketing Applications

Implementations & Training & Workshops

Business Catalyzing & Coordination

S

e

r

v

i

c

e

s

In Medical Technologies

Focus Innovative SME’s (Small Medium Enterprise’s) in

Healthcare

Clinical & Technical Research Institutions

Relevant/side sector companies of Healthcare

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5

Business Catalyzing & Coordination

S

e

r

v

i

c

e

s

In Medical Technologies

Business Model Innovations

New Markets

Multidimensional Open Innovations

Elegant Business Networking

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6

Marketing Applications

S

e

r

v

i

c

e

s

In Medical Technologies

Specific Value Proposition

Unique Value Innovation

Match & Merge

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7

Implementations & Training & Workshops

S

e

r

v

i

c

e

s

In Medical Technologies

Clinical Applications

Intercultural ValueMerge in Business

Hand-Over to Operational Marketing & Sales

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8

Healthcare

Needs

& Requests

in

TR

Matched & Merged with

Unique Value

Proposition

SME 1

SME 2

Pilot Academic

Hospital(s) TR

Sales & Operations

based SME(s) TR

Academic Hospital(s)

Europe

Value Merge

Private Hospital(s)

TR

Value Merge Value Merge

Value Merge Value Merge Value Merge

Investor TR

Investor Europe and/or

Grant

and/or

Business Catalyzing & Coordination in Open Innovations

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9

Healthcare

Needs

& Requests

in

TR

Matched & Merged with

Unique Value

Proposition

SME 1

SME 2

Academic Hospital(s) TR

Sales & Operations

based SME(s) TR

Public Hospital(s)

TR

Value Merge

Inn

ovative

, Simp

lified

, Effective

M

ultid

isciplin

ary Tailorm

ade H

ealth

care

Service

s

Value Merge

Value Merge Value Merge Value Merge

Private Hospital(s)

TR

Value Merge

Business Catalyzing & Coordination in Open Innovations

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Steps to the Turkish Market

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Phases Questions & Actions Content Action Holders Duration

Phase 1 Pre-Research

Who?

Involved stakeholders in the project phases; target group profiles; competitors

ValueMerge & SME

4 – 6 weeks

(Total 30

hours charged

consultancy)

What? Clinical applications

Why?

Clinical, technical and commercial values; facts from the market

Phase 2 Introduction Trip to Turkey

How? When? How much?

Interactive discussions with the basic profile groups of the stakeholders in Turkey Interviewing to verify the Business & Marketing Plan inputs

ValueMerge & SME

3 - 5 days

Evaluation

Go / No Go

Decision making regarding the market penetration in Turkey according to the collaboration strategy , impressions and the gathered information from the market

ValueMerge & SME(s) & Local Partner(s)

` …

Phase 3 Planning & Implementation Period

Benchmarking

• Marketing plan • PR plan • Project plan • Business plan • Implementation plan

ValueMerge & SME(s)

6-12 months (30 hours per month

charged consultancy)

Phase 4 Rollout

Operations

SME’s service becomes settled & operational in Turkish market

ValueMerge & SME(s) & Local Partner(s)

12 - 36 months

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Know How

• Business & Project Coordination in Turkey in medical technologies

• “First-of-Kind” Value Proposition House creation for Surgery Mobile X-Ray imaging systems • Worldwide (In USA, UK, Ireland, The Netherlands, Germany, France, Italy, Spain, Greece, Japan,

Singapore, Thailand etc.) Modular Training Programs for Surgery X-Ray imaging systems • Worldwide Leadership of Image Quality Team for Surgery Mobile X-Ray systems • General Application Management of HybOR (Hybrid Operating Room) solutions • Sterilization Analysis of Hybrid Operating Rooms and the preparation of “First-of-Kind” HybOR

Cleaning Protocols

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Know How (cont.)

• Applications of the “First-of-Kind” Flexible Movement solution for the ceiling mounted X-ray imaging system in Hybrid Operating room

• “First-of-Kind” Integration Applications of the ceiling mounted X-Ray system and

stand alone operating table • Global Marketing for (X-Ray, MR, CT, US based) Quantitative SW analysis solutions • Regional Marketing for (Turkey & Israel) CT, MR, PACS, RIS solutions • R&D Experience in Telecommunication as “First-of-Kind” SW Production

Environment Preparation and Activation in Turkey

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Entrepreneur & Intercultural Mentality

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Referance Projects

Teledyne DALSA Professional Imaging Management Consultancy Workshop (completed)

BMA Project Coordination in Turkey (on going)

Machnet Business Coordination in Turkey (handed over in Phase 4)

MobiHealth Business Coordination in Turkey (handed over in Phase 3)

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& Solution Partner

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