1

23 May 07

Introduction to

Singapore Press Holdings

Updated on March 2015

2

Frequently Asked Questions

Reference

slide no.

1. Why is SPH dominant in the Singapore media industry? 3 – 4

2. Newspaper circulation is falling globally. What is SPH doing

about declining circulation?

5

3. Is SPH’s newspaper business affected by digital and other

media?

6 – 7

4. What is the impact of government policy measures on the

newspaper business?

8

5. What are the growth areas of the Group? Will SPH expand

overseas?

9 – 16

6. What is the Group’s property strategy? 17 – 20

7. What is SPH’s operating margin and is it sustainable? 21

8. What is SPH’s dividend policy? 22

3

A Leading Media Organisation

Media

Dominant Newspaper publisher in

Singapore and top Magazine

publisher in Singapore & Malaysia

Leading digital news content provider

in Singapore

Digital

Classified

Singapore’s

leading

e-marketplaces for

cars and property

Property

-SPH REIT

-The Seletar Mall

Others

-Media Fund

-Education

Exhibitions

& Events

Consumer and trade

events

Treasury &

Investment

Approx. $1.7b of

investible funds

including M1 (13.9%)

and Starhub (0.8%)

4

Dominant Newspaper Publisher in Singapore

SPH publishes 19 out of 20*

licensed newspapers

in Singapore

Almost 70% of population above

15 years old read one

of SPH’s news

publications daily

In Singapore, newspapers has

more than 50% share of the media ad

market

SPH has a spectrum of products including the English flagship daily, The Straits Times

(since 1845), and the Chinese daily, Lianhe Zaobao, with a history of more than 90 years.

* SPH owns 40% of Today, a freesheet by MediaCorp

We continue to invest in new initiatives catering to readers’ and

advertisers’ needs

Revamp of our products including The Straits Times, Lianhe Zaobao, Lianhe Wanbao, The New Paper, Berita Harian/Minggu and MyPaper

Launch of tablet and mobile phone versions (iPad, iPhone and Android) for The Straits Times, The Business Times, Lianhe Zaobao and Lianhe Wanbao

Continued subscription campaigns

The Straits Times is Singapore’s #1 mobile news app

Zaobao, Asiaone and MyPaper rank amongst the top 10 most downloaded news apps in Singapore

5

Maintaining high newspaper readership

Source: Nielson Media Research, Media Index

SPH newspapers maintain popularity

and high readership despite

challenging environment

In Singapore, newspapers have more than 50% share of the media ad market

While the proportion of households with internet access (>80%^) is one of the highest globally, the internet’s share of the media ad market remains about 10%*

SPH’s print media has maintained its dominance despite the presence of the internet

Easy access to shops, entertainment and other amenities is Singapore’s lifestyle and this offers a superior experience to online shopping

Locals frequently visit international websites, which makes online advertising very long tail

Our newspapers provide local content that readers are unable to find on other online sources

Effectiveness of our print product that reaches close to 3 million individuals daily

Local newspaper reading habits are still strong

We have continued to maintain strong newspaper readership (print and digital), with our competitively priced subscription packages

6

Print vs digital media in Singapore

^ Source: Infocomm Development Authority of Singapore (IDA), IDA’s Annual Survey on Infocomm Usage in Households for 2013

* Source: PricewaterhouseCoopers LLP, June 2014

Daily Average Newspapers Circulation

August 2014

7

Majority of digital

subscribers also

subscribe for print

-1.7%

-7.0%

-9.8% -10.3%

-7.1% -5.9%

-7.9% -7.8%

-10.2%

-8.0%

-2.9%

-7.3%

-9.1% -10.3%

-7.4%

-15.0%

-10.0%

-5.0%

0.0%

5.0%

1QFY14 2QFY14 3QFY14 4QFY14 FY14

Newspaper Ad Revenue Y-O-Y Growth (%)

Display Classified* Total

* Classified includes Recruitment and Notices

Ad revenue slowed as property and transport

sectors continued to face headwind

8

9

Growth Thrusts

Magazines Online

Classified

Events and

Exhibitions

SPH

Property

10

Magazines - A Growth Story

Women’s lifestyle

Singapore

edition

Malaysia

edition

Indonesia

edition

Thailand

edition

Vietnam

edition

Her World – in various countries with customised local content

A leading publisher in Singapore and Malaysia

More than 100 magazine titles in Singapore and the region

70 digital titles

Expansion to regional countries through acquisitions and organic growth

Blu Inc Group : Sep 2004 (Singapore & Malaysia)

Hardwarezone : Oct 2006 (Singapore & the region)

Blu Inc Media HK : Dec 2007 (Hong Kong & China)

ACP Magazines : Nov 2011 (Singapore, Malaysia & Indonesia)

More than 400% growth in revenue since 2004

Fashion & Beauty

Men’s & Special Interest

Luxury

Custom Publishing

Magazines

VIETNAM

HONG KONG

PHILIPPINES

INDONESIA

THAILAND

From 5 titles in 2003, to over 100 titles in Singapore and beyond 11

SINGAPORE

CHINA

MALAYSIA

12

Web and Mobile

News & Infotainment

www.businesstimes.com.sg

cyberita.asia1.com.sg

Tamilmurasu.tamil.sg

www.straitstimes.com

Omy is Singapore's first bilingual news

and interactive portal that caters to needs

of the new bilingual internet generation

STOMP (Straits Times Online

Mobile Print) integrates content

and activities in three platforms

of print, online and mobile

SPH is committed to developing innovative new media platforms that synergise with its traditional media offerings

Razor TV, a novel & interactive web TV. An

initiative to engage audience and capture

new eyeballs

RazorTV Social Networking

www.tnp.sg www.asiaone.com

Apps

Singapore’s leading e-marketplace for cars

13

SgCarmart is the number one car

classified site in Singapore that

offers car listings, car auctions,

valuation and a car forum.

It achieved page views of about

44 million and 1 million unique

visitors*. * As at January 2015

Singapore’s leading e-marketplace for property

14

Streetsine offers real time, relevant and

proprietary information and other

services for efficiently transacting real

estate in Singapore.

It has established strategic

partnerships with 14 major real estate

agencies in Singapore and sees more

than 200,000 listing searches each

month.

15

Regional Online Classified

Expanded classified business into the region focusing on Malaysia and Vietnam

SPH holds a 33.3% stake in mudah.my and chotot.vn, which are the No. 1 classified websites in Malaysia and Vietnam respectively

Joint venture with Naspers to develop platforms in Thailand (18.6% stake) and Indonesia (13.3% stake)

Enterprise value of S$303 million^

As at 1 September 2013

Indonesia

Thailand

16

Events and Exhibitions

Since 2008, Sphere expanded rapidly to become a

regional leader in events and exhibitions

Our portfolio of more than 30 shows spans across a

variety of themes (consumer, trade and conferences)

and covers a wide spectrum of sectors.

Expanding regional presence in Malaysia, Myanmar,

Philippines and Sri Lanka, through acquisition and

bringing homegrown shows to the region.

17

Events and Exhibitions

Consumer

• Baby & Kids

• Tertiary Education

• Events Management

• Food & Electronics

• Furniture & Lifestyle

• Gourmet

• Motherhood

• Technology

• Roadshows

• Weddings

Trade

• Building Technology

• Manufacturing Solutions

• Franchising & Licensing

• Gifts & Stationery

• Office Equipment

• Food & Beverage

• Automation & Laboratory

Conference

• Healthcare

• General Management

• Banking

• Hospitality & Tourism

• Civil Aviation

• Urban Development & Real Estate

18

Build on track record of Paragon in the retail mall sector

Buy and hold attractive infrastructure in Singapore

Property yields and capital appreciation to boost Group’s total

returns

Property projects dependent on future opportunities

Property strategy

19

Premier luxury shopping mall on

Orchard road, valued at S$2.6b*

100% occupancy

Suburban retail mall, strategically

located in a good residential catchment

area with high levels of visitation

Valued at S$0.5b*

100% occupancy

Paragon The Clementi Mall

SPH REIT

* Based on latest valuation as at 31 August 2014

Total returns of 25% for maiden year

Delivered a distribution yield of 6.01% to shareholders (based on IPO price of

$0.90 per unit on 24 July 2013)

1. In Jan 2012, SPH won the tender for the Sengkang commercial site at a bid price of S$328m

2. Attractive location:

fast-growing population

good mix of public housing and private homes

upcoming Seletar Aerospace Park

easy access to LRT station and expressways

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The Seletar Mall

3. Gross development value of S$0.5b*

4. The mall opened on 28 November 2014 with full occupancy

5. Average footfall is above 1 million visitors per month

6. Pipeline asset for injection into SPH REIT

7. Malls usually take at least one to two rental cycles to stabilise and be yield accretive. As The Seletar Mall has just commenced operations, it is still too early to tell when it will be injected into SPH REIT.

* Based on valuation at Aug 2014

22

Healthy Operating Margin

0.0%

5.0%

10.0%

15.0%

20.0%

25.0%

30.0%

35.0%

40.0%

0

100

200

300

400

500

600

FY2005 FY2006 FY2007 FY2008 FY2009 FY2010 FY2011 FY2012(Restated)^

FY2013 FY2014

S$'m Recurring Earnings* and Operating Margin**

Recurring earnings (S$'m) Sky@eleven profits (S$'m) Operating Margin

* This represents the recurring earnings of the media, property and other businesses. ** Computed based on recurring earnings excluding Sky@eleven. ^ With effect from FY2013, the Group changed its accounting policy for investment properties from cost to fair value model. The change was applied retrospectively and accordingly, the comparative financial statements for FY2012 were restated

23

Dividend Track Record

27 24 24 22 21

80.4%

94.4%90.2%

96.2%107.8%

60%

70%

80%

90%

100%

110%

0

10

20

30

40

2010# 2011 2012 2013 2014

(cents)

Interim & Final Div (LHS) Div Payout Ratio* (RHS)

* Computed based on Group recurring earnings net of SPH REIT’s non-controlling interest (S$315m) # FY2010 included profits from the Group’s Sky@Eleven development ^ Excludes special dividend of 18 cents paid pursuant to the establishment of SPH REIT

^

Thank you

Please visit www.sph.com.sg

for more information.