INTRODUCTION TO HOSPITALITY AND TOURISM

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INTRODUCTION TO HOSPITALITY AND TOURISM

By definition innovative courses are locally developed and should represent

local needs and

circumstances. The following information represents portions of an approved

application for Introduction

to Hospitality and Tourism, which may be helpful to other districts choosing to

submit an approval

request.

A. Description of the course and its essential knowledge and skills

1. This innovative course is an introduction to the Hospitality and Tourism

Cluster. The course

will address the needs of the student to develop successful and meaningful

life skills in order to

plan their career. The content will provide an introduction to various

components of the

hospitality and tourism industry. Students will receive an overview of the

careers that

encompass the management, marketing and operations of restaurants and

other foodservices,

lodging, attractions, recreation events and travel related services in

hospitality and tourism.

Recommended prerequisites: none

Grade Level: 9-10

2. Essential knowledge and skills See essential knowledge and skills on

attached pages.

B. Rationale and justification for the request in terms of student need

This section should be locally developed.

C. Description of activities, major resources, and materials to be used

This section should be locally developed.

D. Methods of evaluating student outcomes


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E. Qualifications of the teacher

Certified to teach Vocational Home Economics/Family and Consumer Sciences

or Hospitality,

Nutrition, and Food Science

The teacher should meet the requirements for teaching occupational family

and consumer

sciences education or have a strong background of training or experience in

hospitality.

Certified to teach Marketing Education

F. Amount of credit requested

- 1 credit INTRODUCTION TO HOSPITALITY AND TOURISM

Essential knowledge and skills

(1) Success in hospitality and tourism industry. The student demonstrates an

understanding that

personal success begins with a personal mission. The student is expected to:

(A) Demonstrate a proactive understanding of self-responsibility;

(B) Explain the characteristics of personal values and principles;

(C) Identify personal career and education goals; and

(D) Describe the hospitality and tourism industry.

(2) Life Skills. The student develops principles in time management, decision-

making, effective

communication, and prioritizing. The student is expected to:

(A) Apply effective practices for managing time and energy;

(B) Analyze the various steps in the decision-making process;

(C) Utilize the decision-making process in solving problems and managing

peer pressure;

(D) Demonstrate effective verbal, nonverbal, written, and electronic

communication skills;

(E) Practice positive interpersonal skills including conflict resolution,


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negotiation, teamwork,

and leadership;

(F) Use appropriate resources and techniques to prepare and deliver formal

and informal

presentations; and

(G) Prioritize activities by focusing on personal goals.

(3) Successful Career Preparation. The student researches, analyzes and

explores lifestyle and

career-pathway goals. The student is expected to:

(A) Explore the Hospitality and Tourism cluster and related programs of study;

i. Lodging;

ii. Recreation, Amusements & Attractions;

iii. Restaurants & Food/Beverage Services; and

iv. Travel & Tourism.

(B) Compare and contrast education and income levels;

(C) Develop personal accomplishment portfolio, resume, and demonstrate

interview

techniques;

(D) Examine professional and workplace ethics and community service

opportunities;

(E) Demonstrate an understanding of dressing for success and conforming to

industry

standards.

(4) Essentials of Marketing. The student defines marketing and demonstrates

an understanding of

the functions of marketing as it relates to product, price, place, and

promotion. The student is

expected to:

(A) Demonstrate an understanding of product planning, product mix, and


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product branding;

(B) Demonstrate an understanding of pricing strategies as it relates to profit;

(C) Explain the distribution systems and its use of marketing information

systems;

(D) Examine the role of advertising, public relations, and premiums in

promotions.

(5) Hospitality and Tourism. The student demonstrates knowledge of the

development of the global

hospitality and tourism network. The student is expected to:

(A) Define hospitality and tourism; (B) Demonstrate knowledge of the historic

development of the hospitality and tourism

industry;

(C) Study and synthesize the effects of the US and global economy on the

hospitality and

tourism industry as it relates to the delivery of products or services;

(D) Summarize how to use the state of the economy to plan products and

services by

defining currency, the exchange rate, and economics as it applies to the

hospitality and

tourism industry;

(E) Explain the importance of the hospitality and tourism industry on the US

economy; and

(F) Examine the relationships of government regulations in domestic and

international travel

markets.

(6) The Travel Product. The student demonstrates an understanding of thevarious segments of the

travel industry. The student is expected to:

(A) Explore the various modes of transportation, including air, rail, ground

and water;

(B) Explain the types of accommodations and services in the hospitality


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industry;

(C) Demonstrate an understanding of the tourism sales distribution systems

of travel

intermediaries;

(D) Demonstrate a knowledge of destination/attraction planning and

development including

convention and visitors bureaus and state tourist boards;

(E) Identify the functions of meeting and event planning;

(F) Examine and analyze the role of tour and cruise organizations as it relates

to leisure

travel.

(7) Selling Customer Service. The student understands that the hospitality

and tourism industry is a

service industry. The student is expected to:

(A) Analyze the concept of customer service;

(B) Analyze the concept of customer satisfaction;

(C) Demonstrate an understanding of the sales process.

(8) Tourism Trends and Case Studies. The student researches statistical dataof the hospitality and

tourism industry and analyzes the growth of various entities within the

industry. The student is

expected to:

(A) Analyze the impact the Internet has had on the Industry;

(B) Examine the growth and decline of various Travel Products;

(C) Compare and contrast demographic population changes and their currentand future affect

on the industry;

(D) Develop and present a case of a tourism growth opportunity for a given

geographical area


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taking into consideration its natural resources, climate, landforms, and time

zones.

Tourism and Hospitality Management-

Tourism and hospitality is the fastest growing industry in the world with over

72.4 million jobs within the industry. Through the growth of e-commerce and

globalization, a wide variety of career opportunities have emerged in the

meeting and convention, attractions, event planning, travel, gaming,

transportations, airline, recreation and food and beverage fields. In Genesees

Tourism & Hospitality Management 107 KB program, students develop the

skills needed to become a vital part of this fast-paced and growing industry.

The Tourism and Hospitality Management program teaches concepts,principles, procedures and vocabulary essential for success. Some of the

exciting courses available to students include Meeting & Convention

Planning, Event Management, Hotel Operations, Food & Beverage

Management, Destination & Resort Marketing and Destination Geography. In

addition to specialized hospitality and tourism courses, students build a

strong business management foundation with courses like Public Speaking,

Sales, Management, Entrepreneurship, Service Quality Assessment and

Accounting.

Essential components to success in the industry are hands-on-learning and

real-life experience; both are built into GCCs program. Along with traditional

learning, students have the opportunity to use the skills they have obtained

by planning and executing an annual themed reception for over 1,300 people,

professional development workshops, on campus events, field trips and

receive academic credit for work experience through professional internships.

Many students work at area hotels, restaurants, travel agencies and

attractions such as the Darien Lake Theme Park Resort. Walt Disney World

also provides real-world experience through the Walt Disney World College

Program where they join a team of students from around the world in creatingDisney Magic. These learning opportunities not only enhance their resume,

but add to their success after graduation.

While studying the tourism and hospitality industry, Genesee's Travel Club

provides travel experience, another key element for success. Members plan


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fundraising events and take both day and overnight trips. In addition, GCC's

students have the opportunity to learn the Apollo Computer Reservation

System 31 KB on campus, from experts at AAA of Western & Central New

York.

A Tourism and Hospitality Management degree from Genesee provides a

strong foundation for a career, as well as for transfer to one of the numerous

colleges that the program has articulation agreements with. Whichever path

you choose upon graduation, you will be prepared for the success that our

alumni and students can attest to.

For additional in formation on the Genesee Community Colleges Tourism &

Hospitality Program, contact Amy Slusser at [email protected].

For printer-friendly summary of Genesee's Tourism and Hospitality

Documents

INTRODUCTION TO HOSPITALITY AND TOURISM