Introduction to 11street

April 2015

Strictly Confidential

11street & Exabytes’s Partnership

"The partnership with Celcom Planet will offer an additional commercial channel for merchandising and also open up doors for our e-commerce merchants to further strengthen their online presence on the international stage," said Exabytes founder and chief executive officer Chan KeeSiak

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Digital Revolution in Malaysia

20 Million Malaysians are online

43 Million Active Mobile Subscriptions

15 Million Smartphone Subscribers

65%Penetration

140%Penetration

51%Penetration

From Google

Using the Internet

Reading the newspaper

Reading a magazine

0.85 hours/day

Malaysians spend 9x more time online vs. offline

7.25 hours/day

Time Spent on the Internet

From Google

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Indonesia March 2014

11st Global Expansion

No 1 OMP in KoreaNo 1 OMP in Turkey

No 2 OMP in Indonesia

Target to be No 1 Online Market Place in Malaysia!

TurkeyMarch 2013

n11.comKorea

March 2008

11st.co.kr

Malaysia Apr 2015

11street.my

elevenia.co.id

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Korea 11st is the most successful E-Commerce company!

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Billion (USD)

3.0

1.6

0.6

2008 2009 2010 20122011

45%CAGR

11st AnnualGross Merchandising Volume

22 Mil “Open Market Place” Users **

45 Mil Average Monthly Shoppers (Web+Mobile) **

USD 2.8 Mil Average Monthly Transaction **

USD 6 Bil Annual Transaction with fast growing CAGR of 45%

CAGR : Compound Annual Growth Rate** As of Sep, 2014

2013 2014(E)

4.6

3.9

5.1

6.0

About Korea 11st

NO.1 in Mobile Commerce

40 Mil Downloads

USD 1.3 Bil GMV

> 53% Market Share **

11st Mobile App

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Some brands that Korea 11st work with

> 300K merchants> 40 Mil SKUs

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Celcom Planet• Subsidiary of Axiata

• No. 1 Telco in Malaysia (in subscribers base)

• 14 Mil subscribers• 3.9 Mil smartphone/tablet users• 200 outlets nationwide • 14K point of sales

• Subsidiary of SK Telecom

• No. 1 after 5 years launch• USD 6 Bil GMV in 2014 • 20 Mil subscribers• 44 Mil product listings• No. 1 in mobile transactions

(Operating 11st.co.kr)

About Celcom Planet

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Seller delivers product

Platform sends money to seller upon buyer confirmation

Buyer buys product

Buyer

SellerOpen-Market

Platform

ESCROW SYSTEM

Transaction Fee

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What is our Business Model?

Who are we

Mobile App & web

Online Market PlaceWebsite

About 11street Malaysia

What we represent

Consumers (All age group, nationwide)

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Trust & Reliability, Price Competitiveness,

Convenience, Style & Variety

Brands on board with 11street Malaysia

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Best Sellers- Best selling products

Billboard- Promo/campaign

Shocking Deals - Offer irresistible Deals to attract customers

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11street – The Site

Main Page

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Brand 1111 brands will be featured mthly

Brand Week1 brand per week based on theme, with discount or reward

Affiliate PartnerExclusive reward program from key partners ( bank or key merchants)

Korean StreetExclusive products from Korean Sellers

Global 11Top brands & promotions

Best CategoryFeature best selling products from each category

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Main Page - cont

11street – The Site

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Product Listing Page

Cross sell your best selling items!

11street – Product Listing page

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11street Grand Launch Promo

11street – Mobile Web & App

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Mobile App

Hot Selling Item- Best selling products

Billboard- Promo/campaign

Shocking Deals - Offer irresistible Deals to attract customers

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11street – Mobile Web & App

Mobile App Main Page

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Affiliation Promotion- Featured affiliates

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• ATL Campaigns Korean & Malaysian Celebrity Ambassador Nationwide advertisements in major media channels (TV, newspaper, magazines)

• BTL Campaigns Social Media Online advertisements

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14 Mil Celcom users will be driven to your store!

Multimillion marketing budget to drive traffic up!

Why join 11street.my?

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11street Grand Launch 24th April

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11street Grand Launch 24th April

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Why join 11street.my?

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Why join 11street.my?

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11street VS Competitors

Item 11street Competitors (L,Z,R,L,E,G)

Store Fee N Y

Listing Fee N Y

Transaction Fee 5-10% based on Category 5-30% based on Category

Payment Gateway Fee N(included in transaction fee)

Y

Settlement Period 3-14 days 10-30 days

Listing Limit Unlimited Limited

Free training/seminar for sellers Y(daily classes)

Learn how to: List, manage & promote your products Tips on how to sell more Photography classes

Y(ad-hoc only)

Seller Zone Y• 2 seminar rooms• 2 photo studios (Product & Fashion)• Lounge + WIFI

N

Free listings, no store fee, Pay when you make sales!

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11street Seller Zone

2 Seminar / Training Rooms

2 Photo Studios 4 Consultancy/Meeting Rooms

Lounge + WIFI

Seller Zone Photo Studios

Photo Studio 1

Seller Zone Photo Studios

Photo Studio 2

Seller Zone Training Room

11street Seller Zone Launch (11th Mar 2015)

(From left) Multimedia Development Corporation director of e-commerce division Wee Huay Neo, 11street chief executive officer Hoseok Kim and Google Malaysia industry head of e-commerce Marc Woo at the SME training programme launch.

Special E-commerce Feature

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Transaction Fee Discount

Free Listing Coupon

30% discount off transaction fee(applicable for 30 days for sellers approved in April)

FREE RM105 worth of coupon to promote your products(7days x 30 items of 1 day listing coupon value of RM0.50 each)

FREE RM110 worth of credits to promote your products[110 credits (1 Credit = RM 1) to purchase listing coupon, listing features etc.]

Free Seller Credits

Early Bird Promo

RM110 11street.my shopping credits for the Top 11 sellers *with most listings before 30th April 2015

Special Promo

* All promo above are for Approved sellers only

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RM20

2 x RM20 Starbucks Card 25 x 11street Exclusive Gift

Assured gift for everyone that register as a seller!Visit our Lucky Draw Booth

TODAY ONLY!

1 x Exclusive 18cm LINE Doll 11street Shopping Coupons

1x RM301x RM201x RM10

Registration

www.11street.my

Registration

Select Individual/Business/Global Seller

Registration

1. Email authentication2. Submit documents for approval3. Once approved, start listing products

For more question, kindly contact our Category Managers below:

11street Category Managers

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Thank you

www.11street.my

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