INTRODUCTION

YOLO is a team of energetic professionals with the aim of contributing positively towards the

society, while focusing on the core values of professionalism, quality and innovation. YOLO is

the first ever E platform for youth and young professionals learning and development. We

believe in building talent pools from Colleges to Universities and support in their transition

and readiness for entering in the corporate world. YOLO portal is a dynamic platform as it

helps youth to unleash their potential and has been designed with the positive intention to

provide our youth with a number of opportunities from e- Career Counseling, e-Mentoring,

Fit for Future-online Testing, gender sensitization, Student Exam Preparation to first ever Youth

e- Magazine in Pakistan (You only Live Once- Make the right choices). YOLO e-mag is a

fortnightly youth e-magazine, offering a signature mix of articles on current affairs, leaf from

history, entertainment, social issues, gems of society, valley of fire, health and Food, F9 Corner,

sports and Lifestyle, sexual harassment and gender sensitization. The current issue marks our

15th edition and has garnered one Million plus subscribers with over 2 M visitors so far.

Since our launch in May 2017 we have experienced an ever increasing spike in subscriptions and

daily visits. In order to build awareness of our E-mag, we have now the print version also to

increase our market reach and visibility.

Our purpose is to empower the youth by creating knowledge transferring platforms to harness

their skills and to equip them for future professional challenges in a competitive environment.

Therefore, we have held four successful Fit for Future Conferences at NUST University

Islamabad, QAU Islamabad, AJK University and Degree colleges in Rawlakot, Kashmir

which provided young generation with the opportunity to listen and interact with local and

international business professionals. These knowledge transferring conferences have been

illustrated in the e-mag to reach out to maximum number of young people with the purpose of

educating and building an online e-knowledge management repository of these lectures and

seminars. Moreover, we have also launched our Mentoring program in NUST in May

2018. YOLO aims at introducing the young individuals to the first ever e- Mentoring program

platform connecting them to YOLO mentors a group of seasoned professionals from Corporate,

Government and Private Sector through Skype sessions and webinars on monthly basis. It is time

that our corporate leaders and professionals start sharing their knowledge and experience with

our youth and society. The selection criteria’s at any level from universities to entry level jobs

are very stringent and only the best of the best will survive and grow with the right help and

focused development path.

YOLO is an ideal youth platform for promoting Pro-Pakistan narratives; over one

million subscribers are engaged twice a month with our content. Present day environment

demands a proactive approach to engage youth in constructive activities and sensitize them

against the fall out of radicalization and terrorism. At the same time there is a dire need to

counter narratives that are against our ideology, Integrity and security.

In order to sustain and promote this particular model of youth development we would

request you to extend support by sponsoring our e-mag and fit for future conferences/Seminars.

Your support would help us in sustaining our model and accomplishing our plan to develop, train

and facilitate youth in every walk of life. I shall appreciate if I am given the opportunity to

elaborate our aims and objectives besides sharing our ideas on how to collaborate. A meeting in

person would provide us a better opportunity to share our perspective on how to engage the

Pakistani youth in bringing about a constructive change. We consider the Pakistani youth the

“Agents of change” with a great deal of potential to lead Pakistan in a new era of peace and

progress.

YOLO’s VISION & MISSION

VISION

Facilitate youth to explore life

experience via diverse

LEARNING STAGES; help them to

make the RIGHT CHOICE &

make POSITIVE contribution to

the society

MISSION

Constantly deliver VALUE &

QUALITY in every platform

(Guidance, Skill Development,

academic & career counseling,

job search programs) through

Support network and leveraging

opportunities.

OUR AMBITION

YOLO (You Only Live Once) is the first fortnightly e-magazine in Pakistan focusing two key

challenges that approx. 120 million Pakistani youth is facing in these times i.e.

1. Exposure to extremism, violence, abuse, drugs, social & political unrest etc. leading to lack of

patience and radical behavior.

2. Insufficient Talent Building Framework and gaps between academia and professional & social

life.

YOLO took the initiative and has two pronged approach to tackle above challenges.

Firstly, to provide a balanced platform in the shape of E-Magazine to engage youth via

entertainment, healthy discussion, generate awareness on sensitive topics like Harassment, cyber

bulling, and gender sensitization under ROKO TOKO and how to deal with. Being progressive

Muslims we have kept a balanced approach to communicate sensitive topics, especially

generating healthy debates on de radicalization by adopting more moderate views. Ultimate

objective is to steer positive behavior and approach towards life.

On the other hand YOLO is determined to bridge gap between academia and professional &

social life by offering Talent Architecture manifesto e.g. Coaching, Mentoring and bespoke

Counselling programs, on line training’s, Webinars , Learner’s profile a unique and evolving

platform for students. “Fit for Future” is one of our robust Program focusing on Managing Self

and Managing Others; prerequisite for not only to move into professional but also for personal

life.

We live in a very complex society, hence our aim is to motivate the YOLO generation to become

the ‘problem-solvers’ of tomorrow. Vision of our country lies in the hands of our youth and we

believe it’s our obligation to provide youth with the right opportunity at the right time. We want

YOLO to play a vital role in helping them to distinguish between right and wrong & to exercise

their talent for the best of our country’s future.

We have embarked upon a journey to bridge the ever growing gap between the students,

educational institutions and MNC’s by introducing the first ever E-Youth platform focusing on

Talent development architecture and empowering youth through technology from schools,

Colleges to Universities complimented by the first ever Youth e- Magazine in Pakistan (You

only Live Once- Make the right choices). YOLO portal is an eventful journey to embark on a

platform aimed at providing a new impetus to students to explore various learning stages in order

to achieve their ambitions by making the right choices.

ORGANIZATIONAL STRUCTURE

Editor In Chief

Noor Us Sabah

Manager IT & Infra

Jamshaid Iqbal

YOLO Mag Articles Research, Exploration &

Writing Specialist

Neelum Lal

YOLO Mag Articles Research, Exploration &

Writing Specialist

Shabnum Lall

CEO

Jamshed Inam

Mgr. Yolo

Insights &

Coordination

Seema Qasim

BDM YOLO

Zawata Afnan

BDM KHI

Mehmood

Ahmed

BDM LHR

Tahir Gujar

Mgr IT &

Infrasructure

Jamshaid

Iqbal

Cont. Writer,

Current Affairs

Specialist

Neelam Lall

Research

Exploration &

Writing

Specialist

Shabanm Lall

Manager Finance

Malik Asad Iqbal Trainer/ Consultant

Nimra Athar

TEAM YOLO

CEO

Jamshed Inam

Jamshed is a Human Resources Professional with demonstrated track record of achieving results

in diverse and challenging business environments. Carrying more than 20 years of Learning and

Experience includes senior management roles in SAA-South Asia Area (Pakistan, Bangladesh

and Sri Lanka) within British American Tobacco (BAT), a UK company with overseas

subsidiaries and as General Manager HR in

PTCL the leading Telecom Company in Pakistan of Etisalat Group (Middle East’s leading

telecommunications operator and one of the largest corporations in the six Arab countries of the

Gulf Cooperation Council).

Due to his expertise in Organizational effectiveness and Talent Management, he had also been

given the charge of managing the HR Business partnering role for marketing Function and Area

Head of Talent of South Asia BAT.

Moreover, till Dec 2012 he was supporting the South Asia Area Supply Chain strategy and its

alignment with HR strategy for BAT. His specialization in the above roles cover: Alignment of

HR Strategy with Business Strategy, Driving the Talent Architecture strategies, Formulating and

implementing Manufacturing and Industrial Relations Strategy for Pakistan, Bangladesh and Sri

Lanka, Change Management, Employee Engagement, Organizational effectiveness and

Capability Development, ensuring healthy talent pipeline and robust succession plans for all

positions, facilitation of talent reviews and succession plan sessions for South Asia Leadership

Team, Re-engineering of HR processes throughout the SAA region and restructured its various

organizations to embrace the Shared Services concept, Implementation and execution of SAA

Marketing People Development strategy, Managing and Implementing a World Class

performance Management System.

At the present, Jamshed is the CEO of EBS where his leadership has proved to be nothing short

of dynamic and progressive. By putting together a team of senior consultants, highly qualified

and experienced advisors and young dynamic professionals, Jamshed aims to bring business

professionalism to the very doorsteps of our valued clients.

ADVISORY BOARD MEMBERS

INTERNATIONAL RELATIONS EXPERT

Shahid M.G. Kiani

Shahid joined Pakistan Foreign Office in 1981. Over the course of his career, he has held various

strategic positions on various assignments globally. Most recently, he was the High

Commissioner of Pakistan to Malaysia and prior to that he was the Ambassador of Pakistan to

Vietnam & Laos. Playing multiple roles throughout his career has prepared him to be an

excellent diplomat, negotiator and leader.

Shahid is currently a Visiting Professor at Department of Defense & Diplomatic Studies,

Fatimah Jinnah Women’s University, Rawalpindi, where he is teaching a course on Introduction

to Diplomacy. His previous academic experience includes Visiting Lecturer (Fatimah Jinnah

Women’s University, Rawalpindi), Visiting Professor (International Islamic University,

Islamabad), and Visiting Professor (Hanoi University, Hanoi, Vietnam). His expertise in his

field is a massive knowledge database for his students as he is able to effectively educate them

on the finer details of diplomacy.

At EBS, Shahid is a continuous source of guidance for us, especially in regards to preparing

content that involves public speaking, negotiations, relationship building and presentation. His

experience as a diplomat provides us with unique insights on developing useful value

propositions for our clients, whether it is about developing content for relevant trainings or

providing consultancy services of a sensitive nature.

Shahid is a dual Master’s holder, specializing in Diplomatic Studies and Political Science. He

has attended various training courses throughout his career, each of which has allowed him to

reach the top of his field. Some of the training courses are provided below:

• 8th Common Training Program at the Civil Service Academy, Lahore

• 1st Specialized Program at the Foreign Service Academy, Islamabad

• Advanced Public Management Course at the National Institute of Public Administration,

Lahore

• Advanced Executive Seminar at the Near East and South Asia Center for Strategic Studies,

Washington DC,USA

• National Management Course for the Senior Officers at the National Management College,

Lahore

He has also attended numerous International conferences and forums. A summary of the

conferences and forums is provided below:

• UNICEF Executive Board: July,1984

• EC Summit, Birmingham, UK: July,1992

• ASEAN Summit, Hanoi, Vietnam: July,2010

• World Tourism Organization, Hanoi, Vietnam: Oct,2010

• Interpol Annual Meeting, Hanoi, Vietnam: July2011

• FAO Executive Board Meeting, Hanoi, Vietnam:2012

• ASEM Summit Vietnam, Vientiane, Laos: Nov,2012

• Role of International Law in Combating Terrorism, Hanoi, Vietnam: Mar,2013

LEAD CONSULTANT EH&S

Qaiser Imam

Qaiser Imam has an extensive and diverse experience in Environmental Health & Safety and is a

Mechanical Engineer by profession. During his tenure at PTC, Qaiser held various key positions

as an environmental Health & Safety Management Professional with vast experience in Strategic

Planning, Policy development, Technical Leadership, Project Management, Training &

Development, Lead auditing and Sales & Operations Planning.

Qaiser is a recognized technical expert with extensive international experience in identifying

EH&S issues. He is skilled at developing, communicating and implementing comprehensive

solutions to resolve issues and with driving continuous improvement throughout all aspects of

business operations, across multiple management levels. He has a proven track record of

working with technical peers and non-technical management in back office functions as well as

in operations.

Qaiser’s main expertise lies in conducting international EH&S reviews as a Lead auditor and has

in depth knowledge in planning procurement and developing machinery foot prints to transform

factories into high performing units to ensure delivery of high quality manufacturing products.

Qaiser was responsible for the implementation of Environment Health & Safety (EH&S)

management system and culture in a 170 million dollar Company to ensure compliance with

Corporate policies, standards, guidelines and usage of EHS best practices, applicable under all

rules and regulations within the organization.

Qaiser has successfully delivered manufacturing units to world class organizations with

operational standards of Occupational Health & Safety, giving prime focus towards having zero

accidents in any workplace. During his leadership role as Regional EH&S Coordinator for Asia

Pacific, he was responsible for developing Regional strategies, objectives & achieving targets.

He also played a key role in guiding 22 BAT Operating Companies on the implementation of

EHS Policies. He also conducted International EH&S Reviews as Lead auditor in various

countries and has assisted them in improving their EH&S road maps.

Qaiser Imam has successfully developed and implemented industry best practice systems for an

effective EHS program while also maintaining compliance with applicable regulatory

requirements, reporting, EHS statistics and trend analysis. He has led and managed the

certification of factories on ISO 9000, ISO 14000, ISO 18000 & 5 S and on Training &

Development of people to convert them into a high performing team.

Currently, Qaiser is working as a consultant at Pathway to Continuous Growth (PCG) - a supply

chain consultancy that comprises of highly qualified professionals with a specialized expertise in

Supply chain management, Sales & Operations, Quality assurance and EH&S.

Qaiser is a key member on Effective Business Solutions Advisory Board and will be working as

a Lead EH&S Consultant. Qaiser will provide strategic and sustainable EH&S solutions; he will

introduce ways to prevent workplaces from suffering multiple ramifications and will provide

innovative EH&S programs to a variety of companies all over Pakistan. Holding over 33 years

of experience in working in a multinational organization, Qaiser has attended multiple national

and international trainings across the Globe, which includes:

Some Professional Courses:

• Strategic Management Program

• SCQu ARE- Total Business rethinking

• Technical Production Seminar

• Environment Health & Safety Training

• Biodiversity workshop

• IQCS- Singapore ISO9000 Auditor/Lead auditor

• MRPII

• Research Project with “Earth watch Institute”

He has completed multiple International assignments:

• Regional Environment, Health &Safety Manager- Asia Pacific –West

• Regional Coordinator for Environment, Health and Safety – Asia Pacific Region.

(22countries)

• International Lead Auditor for Environment, Health and Safety.

• Member of EHS Work Council Meeting Globe House UK

• Conducted research project with Earth watch Institute in Kenya – Samburu on mapping

water reserves and land vegetation survey.

• Project Manager for procurement and refurbishment of machines at ITM Eindhoven –

Holland

TRAINER/ CONSULTANT

Nimra Athar

Nimra Athar is a consultant/trainer with more than 10 years of experience in Human Resources

in one of the leading multinational across the globe (BAT Pakistan). She brings with her

enthusiasm, drive and zeal to make a difference in organizations.

During her tenure in BAT, she has worked extensively on organizational transformational

project, change management, acquisition, talent management, training & development, culture

and diversity. Having worked in Hong Kong, Indonesia, Malaysia & Korea, adds to her diverse

international exposure.

Nimra originally studies computer science and then earned a degree in Marketing Management

from University of Surrey, UK. She is passionate about developing & driving learning

interventions encompassing presentation & communication skills, team building, diversity, and

embedding organizational values.

Nimra loves to travel and meet new people to understand & experience different cultures; she is

an amateur photographer and designer.

EDITOR IN CHIEF

Noor us Sabah

Noor-us-Sabah is an accomplished senior marketing research & Insights professional, a Prince II

practitioner, with broad experience, encompassing information synthesis, cross category trends,

qualitative & quantitative research, strategic planning, consumer & brand centric insights, NPI,

business environment & consumer trends relationship expertise with the ability and skill set to

provide creative, innovative, enthusiastic and forward-thinking leadership in a team

environment. Focused on achieving continuous, improved business performance.

In her roles as Marketing research and Insights manager she drove South Asia Area Research &

Innovation led growth programs for BAT Global drive brands by utilizing consumer insights

and cross market information. She also led SAA “Product Strategy Workshop” by providing

superior quality actionable insights through deeper understanding of consumer’s feedback from

studies like Product researches, General consumer survey, Pack & Communication tests etc

along with integration of cross functional & cross category learning. Steered “Brand Portfolio

Workshop” via deeper insights from multiple sources like Segmentation, Brand Equity & ad hoc

studies, macro/micro indicators, diverse market trends, changing consumer needs & usage

pattern.

Asad is working in the capacity of manager finance at EBS. He is an MBA

majoring finance and has years of experience in the field of accounts and finance.

His knowledge in the field of finance and related software is a valuable asset for

EBS. His energetic and helpful nature provides continuous support to the entire

EBS team.

MANAGER FINANCE

Malik Asad Iqbal

She is a business graduate (BBA Hons) from one of a recognized university of Islamabad,

CIIT.

Proactively working with editorial, design, advertising and IT teams to ensure coordination

between departments.

Manages different writers clubs and content writers and proof reads before publishing content.

Assist organization in workshops, events and conferences to reach out to prospective and

existing target audience.

GRAPHIC DESIGNER

Kainat Fatima

YOLO’S KEY ROLES JOB DESCRIPTION

MANAGER YOLO INSIGHTS AND

COORDIANTION

Seema Khan

GRAPHIC DESIGNER

Sumbal Majeed

Young dynamic designers holding their degree in computer arts, create

visual concepts for Yolo magazine to communicate ideas that inspire,

inform or captivate our followers.

They work under the direct supervision of Manager Insights and

coordination to develop the overall layout and production design for

magazine, advertisements, brochures and corporate reports.

Zain is a brilliant student of NUST pursuing his degree in BS chemical sciences

but has the passion of social media and digital marketing. Whereas Usama is the

student of second year from Tohrar.

They both are professional, reliable, enthusiastic Brand Ambassadors, serving as

the face and voice of our company, build brand recognition and successfully

promote our products and services

They are skilled in social media, utilize word-of-mouth marketing techniques and

represents us in marketing campaigns and events

BRAND AMBASSADOR

USAMA AYUB

(THORAR & AJK)

BRAND AMBASSADOR

ZAIN UL ABIDEEN

(SIALKOT &

ISLAMABAD)

BDM YOLO ISB

Zawata Afnan

Zawata has her degree in business administration (MBA) majoring in marketing.

Leading the business development of YOLO in top tier organizations at national level.

Develops communication plans and timelines to publicize general branding and marketing

activities.

Assists the talent department in developing and presenting brand information to educate

and increase number of subscribers for the E-MAG in the universities and corporates.

Indulged in aggressive marketing of YOLO through social media by running different

campaigns in order to expand the reach of our magazine and spreading awareness through

words of mouth and PR.

Jamshaid is one of our skilled professionals with his education in BSCS and is efficiently

using his knowledge and skills in order to run the operations of our organization.

Provide Direction for IT team members and upload articles on Yoloportal

Identifying and acting on opportunities to improve an update software and systems.

Developing and implementing IT Policy and best practice guide for the organization.

Sultan has his degree in BS economics and is an all-rounder and dynamic resource for

YOLO.

Sultan Afzal works under the supervision of IT Manager, he is responsible for overseeing

inventory, Distribution of goods and facility layout.

He oversees various departments such as IT, Graphics and printing.

He ensures communications between departments is ongoing and utilized to maintain an

environment of continuous improvement.

OPERTIONS MANAGER

Sultan Afzal Turk

MANAGER IT AND INFRASTRUCTURE

Jamshaid Iqbal

YOLO’ THINK TANK

AJK COORDINATOR

Amna Aziz

Neelum and Shabnam both hold double master’s degrees in Defense and Strategic studies

from QAU and other in Peace, Conflict and Development from the University of Bradford

UK.

They believe in being ahead of time and therefore are associated with YOLO‘s think tank,

community work, literary and entrepreneur societies.

Articulate and develop insight of global happenings and translate into simple and

understandable language for our youth.

They focus on keeping novelty and diversity alive for the readers. Therefore their articles

cover a wide range of topics such as Current affairs, history, emerging science and

technologies, book reviews and much more.

Competently managing YOLO writers club content and placement in editions

Actively manage writers club from AJK University, QAU & Nust University.

Research markets to compare and create content that is innovative and original.

Creating concise, eye catching & innovative headlines and body copy.

CURRENT AFFAIRS

SPECIALIST

Neelum Lall

RESEARCH, EXPLORATION

& WRITING SPECIALIST

Shabnum Lall

Neelum Lall

Amna has eight years of experience in the profit and non-profit sector, and earned a Master’s

Degree in Defence and Strategic Studies from Quaid-e-Azam University, Islamabad M.Phil

degree in Peace and Conflict Studies from National Defence University, Islamabad, and

Amna has developed strong competencies in strategic formulation, planning skills, youth

development, women development and peace initiatives.

Amna is proficiently managing our writers club in AJK where pool of excellent writers report

her directly and she coordinates with Neelum and Shabnum to further process the content

Saqib Ishaq

BSCS

Arid Agriculture University,

Rawalpindi

Usama Safeer

BSCS

Arid Agriculture University,

Rawalpindi

Areeba Aftab

BS English

Riphah International

University, Islamabad

Dr. Ayesha Ishaq

MBBS

Fizzah

BS English

Riphah International

University, Islamabad

Nayab Waseem

BS English

Riphah International

University, Islamabad

Yusra Naeem

BS English

Riphah International

University, Islamabad

Sarmad Gardezi

Soft Engineering

Quaid e Azam University,

Islamabad

Dr. Hussain Ahmad

MBBS