Introducing… Presented by: Lillian McDonald - ECHO Executive Director

Introducing…

Presented by: Lillian McDonald - ECHO Executive Director

What is ECHO?

• Emergency & Community Health Outreach• Coalition of professionals across Minnesota

– Public Health & Emergency Management Agencies– Social Service & Ethnic Community Agencies– Non-profit Assistance Agencies (e.g. Red Cross)

• Objective – Develop public health system’s capacity to

communicate health & safety advisories and emergency alerts to Minnesota’s limited-English proficiency populations (LEP).

What kinds of information?

• Emergency– Disease Outbreak

• Mass dispensing• Containment

– Chemical/Radiological• Evacuation plans• Shelter-in-place plans• Preventing exposure• Treating exposure

– Weather warnings • Flood, tornado, blizzard

– Terrorist attack

• Educational– Disease prevention

(Influenza, bioterrorism)

– Proper health habits• Nutrition

• Hygiene

– Weather safety

– Homeland Security • Shelter or evacuate?

• Family preparedness plans

Redundant and integrated…

Public Health Education & Emergency Communication

Limited English Proficiency (LEP) Populations

English-language media&

Non-English-language media

ECHO TV(Public

Television)

ECHO Phone

Info line

ECHO PartnerE-alert

ECHO WebsiteStreaming TV & Advisories(www.echominnesota.org)

ECHO Partner

Systems

ECHO TV


Public Health Emergency Risk Communication



ECHO TVPublic

Television

ECHO Phone

Info line

ECHO Partner E-alert


ECHO Partner

Systems

WDSE

KAWE

KAWB

KGFE

KFME

KTCA/KTCI

KWCM

KSMQKSMN

KWCM

KWCM

KWCM

KWCM

KWCM KWCM

#1

EmergencyAlerts(On the air ASAP in 6 languages)

#2

EducationalPrograms(Monthly in 6 languages)

Public Television’s potential…

ECHO TV so far…

• Monthly health & safety educational show launched in Sept. 2004

• Common content, but tailored to cultures

Features of each show…

• Written and edited by experts ensuring specific messages about subject

• Q&A with experts allows us to address cultural differences via trusted sources

• Scripted closing reinforces three key points• Open captioning promotes ESL English learning• DVDs circulated to clinics, cable TV and

ECHO Partners for replay • 2006: 6,500 households (avg.) watching

Sample ECHO – TV

ECHO Web





ECHO TVPublic

Television

ECHO Phone

Info line

ECHO Partner E-Alert


ECHO Partner

Systems

www.echominnesota.org

• Streaming video• Advisories & updates• Downloads (FAQs, MDS info, etc.)

• Hits per month (avg.): 27,000• Leading download: Scripts• Common use: ESL curriculum

ECHO Phone





ECHO TVPublic

Television

ECHO Phone

Info line



ECHO Partner

Systems

1-888-883-8831

ECHO PhoneInfoline

5. Khmer6. Viet-namese

4. Lao 7. Russian3. Somali 8. Arabic2. Hmong 9. Oromo1. Spanish 0. English

“This is the ECHO Information Line.”

“Si desea obtener información en español, marque el uno (1).”

“Yog xaav nov ua lug Moob, nyem ob (2)”

“Haddii aad af Soomaali rabto, taabo lambar saddex (3)”…etc.

“A potentially dangerous disease outbreak has been identified by health authorities…”

ECHO – Phone Sample

ECHO Email /Fax & Partners





ECHO TVPublic

Television

ECHO Phone

Info line



ECHO Partner

Systems

2007: Exploring “new partners” (health plans, employers, schools, etc.)

ECHO Partners

• CommonBond Communities• Comunidades Latinas Unidas en Servicio (CLUES)• Confederation of Somali Community• Council on Asian-Pacific Minnesotans• Hmong American Mutual Assistance Association• Lao Assistance Center of Minnesota• Minneapolis Public Housing Authority• Neighborhood House• Pillsbury United Communities• Project for Pride in Living• Red Cross – Twin Cities Area Chapter• Riverside Plaza• Sub-Saharan African Youth and Family Services• United Cambodian Association of Minnesota• West Side Community Health Services (La Clinica)

Trustedsources of information,

w/Systemsalready in place,

and Motivatedto be actively involved.

TV+Web+Phone+Fax+Partners

Public Health Education & Emergency Communication




ECHO TV(Public

Television)

ECHO Phone

Info line



ECHO Partner

Systems

Some 2007 Objectives

• Improve Greater MN awareness and involvement– Engage existing networks: local public health, emergency managers, U of M extension, human

service agencies, association of Minnesota counties • Increase marketing and promotion

– Monthly E-Newsletter, web site E-subscribe, some media events – Ethnic events & professional conferences

• Develop emergency activation plan – Template annex for emergency preparedness plans– Tabletop and exercise ECHO

• Expand ECHO partnerships – Schools, ethnic employers, health plans

• Strengthen fiscal resources – Grants, TV show sponsors, funds for specific projects – National awareness of ECHO improvements (CDC, NACCHO, others)

• Expand existing communication tools– ECHO Public TV in Appleton, Austin, Rochester, Brainard & Fargo– ECHO Phone recordings scripted for “emergencies” in advance– ECHO E-Alerts, Faxes, Partner networks and Web site – Add ECHO Radio? Add ECHO ESL Curriculum?

Questions?

ECHO (Emergency and Community Health Outreach)C/o Association of Minnesota Counties – St. Paul, MN

651-224-3344 / [email protected]

Documents

Introducing… Presented by: Lillian McDonald - ECHO Executive Director