Intro to PersuasionIntro to Persuasion

Persuasion is trying to get a specific audience to do or believe something, in order to sway (or change) their feelings, beliefs or actions.

There are multiple techniques one can use to persuade their audience. Some of these are called propaganda techniques.

Persuasion is trying to get a specific audience to do or believe something, in order to sway (or change) their feelings, beliefs or actions.

There are multiple techniques one can use to persuade their audience. Some of these are called propaganda techniques.

Propaganda is any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.

Propaganda is any form of communication that is so distorted that it conveys false or misleading information to advance a specific belief or cause.

Bandwagon AppealBandwagon AppealA speaker may use this method to make

you feel that everyone else is doing something, so you should do it too.

The statement “Everyone agrees that recycling is important” is an example of the bandwagon approach.

A speaker may use this method to make you feel that everyone else is doing something, so you should do it too.

The statement “Everyone agrees that recycling is important” is an example of the bandwagon approach.

Bandwagon AppealBandwagon Appeal

http://www.youtube.com/watch?v=GAgh86j5alI&playnext=1&list=PLV7n3gcFazJv25IWWMer_4qy9VTC2UQsF&feature=results_video http://www.youtube.com/watch?v=GAgh86j5alI&playnext=1&list=PLV7n3gcFazJv25IWWMer_4qy9VTC2UQsF&feature=results_video

TestimonialTestimonialA speaker may try to persuade you with

an example from his or her own experience, or a testimonial.

For example, a speaker may say, “Volunteering at our local animal shelter has been a great experience for me.”

A speaker may try to persuade you with an example from his or her own experience, or a testimonial.

For example, a speaker may say, “Volunteering at our local animal shelter has been a great experience for me.”

TestimonialTestimonial

“Plain Folks”“Plain Folks”This method is used to make people feel

that the speaker understands them. A speaker may try to show that he or she shares the concerns of the audience members.

“Like you, I’m concerned about the cost of school supplies. Getting the supplies we need can be difficult when prices keep going up.”

This method is used to make people feel that the speaker understands them. A speaker may try to show that he or she shares the concerns of the audience members.

“Like you, I’m concerned about the cost of school supplies. Getting the supplies we need can be difficult when prices keep going up.”

“Plain Folks”“Plain Folks”

http://www.youtube.com/watch?v=GKvXyN_t7UA http://www.youtube.com/watch?v=GKvXyN_t7UA

Emotional AppealsEmotional AppealsThis technique uses the audience’s own

emotions to get them on the speaker’s side.

An emotional appeal might tap into listeners concern for others by telling sad stories about young refugees. Other appeals might spur the audience’s school spirit or their anger about animal cruelty.

This technique uses the audience’s own emotions to get them on the speaker’s side.

An emotional appeal might tap into listeners concern for others by telling sad stories about young refugees. Other appeals might spur the audience’s school spirit or their anger about animal cruelty.

Emotional AppealEmotional Appeal

http://www.youtube.com/watch?v=Iu_JqNdp2As http://www.youtube.com/watch?v=Iu_JqNdp2As

Loaded LanguageLoaded LanguageWords that appeal to our emotions.

For example, “It’s a miracle cream!”

Words that appeal to our emotions.

For example, “It’s a miracle cream!”

Snob AppealSnob AppealHighlighting the qualities in a product that

appeal to the snobbery of a purchaser.

They will feel better about themselves and their position if they have the item.

Makes them feel better than others around

them.

Highlighting the qualities in a product that appeal to the snobbery of a purchaser.

They will feel better about themselves and their position if they have the item.

Makes them feel better than others around

them.

Snob AppealSnob Appeal

True: http://www.youtube.com/watch?v=mwaRjD7rH2U

Funny: http://www.youtube.com/watch?v=3fkGgRMAfAE

HumorHumorSometimes, an appeal might be to your

sense of humor. The humor does not have to have anything to do with the product. The goal is to have you enjoy the humor, in the hopes that you will agree with the side being presented or want to reward the advertisement.

Sometimes, an appeal might be to your sense of humor. The humor does not have to have anything to do with the product. The goal is to have you enjoy the humor, in the hopes that you will agree with the side being presented or want to reward the advertisement.

HumorHumor

http://www.youtube.com/watch?v=tbSpAsJSZPc

Avoiding Propaganda in your WritingAvoiding Propaganda in your Writing

The best way to avoid propaganda when you are trying to persuade your audience is to make a claim and then back it up it with legitimate support. A claim is the writer’s position on an issue or problem. Support are the reasons and evidence that help prove the claim.

The best way to avoid propaganda when you are trying to persuade your audience is to make a claim and then back it up it with legitimate support. A claim is the writer’s position on an issue or problem. Support are the reasons and evidence that help prove the claim.