Intro en2012

© Copyright / WOM 2012. All rights reserved.


“3000: Number of advertising messages people are exposed to per day.”

Nielsen Media Research Study


“Only 18% of TV ads generate a positive ROI.”

Deutsche Bank Study


“Only 12% of people remember a TV ad.”

Mediaedge:cia Study


“94% trust Word-of-Mouth.” “14% trust advertising.”

Forrester


“76% say a friend recommendation is the most powerful medium when buying a product.”

BMRB Omnibus survey/MEC MediaLab


“91% Likely to buy on recommendation.”



“40% of consumers recommend brands.”

Comscore


“1 in 3 people come to a brand through personal

recommendation”

Weber Shandwick


“10% influence purchasing behavior of other 90%.”


Law of few


“Brand Advocacy drives Business growth.”

Harvard Study


“There’s even a validated recommendation metric linked to growth in over 40 sectors”


“A 7% increase in NPS generate 1% business growth.”

London School of Economics


“The most recommended company in its category grows

2.5x category average.”

Bain and Company


“Promotional offers sent by advocates convert at 5X higher rate than offers sent by brands.”

Zuberance


“Digital drives recommendations faster and further.”

Zuberance


“Social Media is ‘word-of-mouth’ in the web

environment.”

Zuberance


“34% of bloggers post opinions about products & brands.”

Zuberance


“Two-thirds of the economy influenced by personal

recommendations.”

Mckinsey & Company


Documents

Intro en2012