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How To Grow Your RestaurantHow To Grow Your RestaurantHow To Grow Your RestaurantHow To Grow Your Restaurant With Local Store MarketingWith Local Store MarketingWith Local Store MarketingWith Local Store Marketing

IntriMarketing Local Store Marketing System

Revealed Here…

he reason you don’t have more customers has little to do with the

economy or your location and HAS A LOT TO DO with how you’re

marketing your restaurant…

…or, more precisely how you’re not marketing it.

MAKE SURE TO VISIT INTRIMARKETING.COM, AND LINK TO OUR NOW MAKE SURE TO VISIT INTRIMARKETING.COM, AND LINK TO OUR NOW MAKE SURE TO VISIT INTRIMARKETING.COM, AND LINK TO OUR NOW MAKE SURE TO VISIT INTRIMARKETING.COM, AND LINK TO OUR NOW INFAMOUS MEMBERSHIP SITE “LSMUNIVERSITY”!INFAMOUS MEMBERSHIP SITE “LSMUNIVERSITY”!INFAMOUS MEMBERSHIP SITE “LSMUNIVERSITY”!INFAMOUS MEMBERSHIP SITE “LSMUNIVERSITY”!

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CONTENTS

Who We Are Page 3

Local Store Marketing? Page 4

Neighboring Businesses Page 5

Apartments/Condos Page 6

Churches Page 7

Colleges Page 8

High Schools Page 9

Elementary Schools Page 10

Lunch Drivers Page 11

In-Store Page 12

Your Next Step Page 13

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W h o W e A r e

IntriMarketing is a Local Store Marketing firm based in Cincinnati, Ohio. We

are comprised of a highly specialized, skilled team with over 25 years of

combined experience in Local Store Marketing.

LSM University.com is our very popular membership site enabling you to

Build your own LSM system attracting new customers to your door like

moths to a campfire.

Currently we service individual restaurant owners, franchisees and

corporate chains throughout the United States. There is no other firm or

agency that offers low cost, highly effective Local Store Marketing

strategies and tactics like ours.

The important thing to remember for now is that we are able to drill down

to your community and provide you with a real action plan that you can

start using immediately to find more customers, who spend more money

and do so more often.

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LOCAL STORE MARKETING?

“ Local Store Marketing” is

the process of networking

your restaurant and

making your local

community aware of your

unique value.

START PLANTING SEEDS NOW

If your current marketing strategy consists of writing checks for coupon mailers and

maybe trying a fundraiser twice a year- our Local Store Marketing system IS exactly what

you need.

Marketing should be viewed as a process, not an event. It is very common for restaurant operators to market reactively based on poor sales or an advertising sales pitch they

may have heard. Don’t fall into this trap. I refer to this as the “shiny object syndrome.”

Your marketing effort must be planned and consistent to produce results.

STOP shotgun marketing to thousands and thousands of people who throw away your

coupons.

You now have the knowledge and tactics to identify key community partners who would

love to help you grow your restaurant.

The rest of this book will demonstrate the fundamentals of our proven system for building

a Local Store Marketing system inside and outside your restaurant. Some of the efforts will

produce instant results for you and others will take time to develop. These efforts center

around building programs in your local community, 1-3 miles around your restaurant.

Think of the process as planting seeds. These seeds will eventually sprout and continue to

grow providing you with multiple streams of income for your restaurant.

Let’s look at these future streams of income now…

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NEIGHBORING BUSINESSES

You are surrounded with

strategic partners, within

walking distance- all after

the same local customers

you are.

BECOME THE LUNCH PROVIDER OF CHOICE

Look out your window. You have retail stores, oil change shops, beauty salons, pet stores,

etc, all of whom have three things that could help you RIGHT NOW…

1) THE OWNER- The owner (or manager) of the business is your first target and they

should definitely be dining at your restaurant with a discount (or for free), if they

are a preferred partner who can help you.

2) THE EMPLOYEES- After you get the owner to know you, like you and trust you- set

your sites on the employees. They need to experience the benefits of your

restaurant as much as possible.

3) THEIR CUSTOMER LIST- When you accomplish steps 1 and 2, you will be in a

position to run some cross promotions with the business in order to access their

customer list!

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APARTMENTS / CONDOS

Do not overlook

apartments and condos

within 1-3 miles of your

restaurant.

A GREAT DEMOGRAPHIC

If you haven’t met the local managers of your apartment and condominium complexes-

take time to do this.

Get them to know you, like you and trust you by offering a free meal or possibly cater

some food to the clubhouse.

Eventually you will gain access to their renters!

You can market to them through the renter’s newsletter, via door hangers or by leaving

coupons in the clubhouse.

Think Big! Market Local….

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CHURCHES

Churches are the

backbone of a lot of

communities and by

reaching out to them with

fundraisers and other

opportunities- your

community presence can

skyrocket.

YES, THERE ARE CHURCH PARTNERS WAITING FOR YOU

We have installed Local Store Marketing programs in many different cities and locations,

from California to New York.

Without exception, we have developed programs with churches in each community.

There are so many groups and sub-groups within each church that need to raise money

for causes such as mission trips, schools, needy families, etc. and all it takes is for you to

forge an initial relationship.

Plant these seeds now, if you haven’t already.

VISIT WWW.INTRIMARKETING.COM and look for LSMUNIVERSITY Link

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COLLEGES

College campuses, if they are

close to you can present

tremendous marketing

opportunities- BUT Only If You

Go Out And Get It!

PUT YOUR RESTAURANT IN FRONT OF COLLEGE STUDENTS

Two words leap to mind when I’m asked about marketing to local colleges-

Discretionary Income.

If mom and dad are sending money for meals, these students might as well use it at your

restaurant!

Also, keep in mind that college students rarely cook in, which is another great reason to

focus on them.

There are some wonderful spots on the campus to establish your presence and to market

to this demographic.

If you have a campus within 2-3 miles of your location, do not neglect to harvest this

group!

For An EXTREMELY LOW Investment, LSMUNIVERSITY.COM Will Take You By The Hand And Build These Systems

Step By Step!

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HIGH SCHOOLS

High Schools present great

fundraising opportunities for

your restaurant.

OFFER YOUR RESTAURANT AS AN ATM MACHINE FOR HIGH

SCHOOL FUNDRAISERS

As with all of these fundamental categories, high schools should be a part of your Local

Store Marketing strategy.

Similar to churches, high schools contain many different groups that require fundraising.

Whether a school is affluent or not makes little difference. You will always have teams

and uniforms and equipment that require extra funding.

Become a partner with the high school, display logos and information in your restaurant.

Host high school reunion parties, encourage kids to stop in after the football game Friday,

have cheerleaders pass out bounce back coupons during the game… the tactics are

endless!

Marketing Is A Process-Not An Event!

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ELEMENTARY SCHOOLS

Elementary Schools contain

something very important for

your Local Store Marketing

effort: The Number One LSM

Demographic- namely kids

aged 6-12!

THE MOST EFFECTIVE LSM MARKETING DEMOGRAPHIC

For the cost of issuing a free kids meal you will get mom, dad and the teenage sister

dining at your restaurant. When I target the average sales per ticket, this group is always

among the top.

Kids in this age group often make the family decisions on where to eat!

Anything you can do inside or outside your restaurant to cater to this young

demographic is time and money well invested.

Our firm has really taken the lead in this marketing initiative with creative Award

Certificates for teachers and coaches, book marks with free kids meal coupons and

many creative strategies inside the restaurant.

Keep these kids happy and your bank deposits will grow larger.

The Number One Demographic In Local Store Marketing…Kids, Age 6-12

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LUNCH DRIVERS

Lunch Drivers represents a

special category we created

to improve sales during the

lunch time slot.

DON’T GIVE UP TRYING TO IMPROVE YOUR LUNCHES

For most of our clients, improving lunch business represents the biggest marketing

challenge. There are many reasons for this, but let’s look at the IntriMarketing strategy to

approach this issue.

It’s important to understand that white collar business people aren’t the only ones who

need to eat in the afternoon.

Consider this short list of potential lunch customers: Policemen, Firemen, Delivery Drivers,

Cable TV Installers, Utility Workers, Construction Workers, …get the point?

Your job is to systematically go the fire stations, police stations, delivery hubs, etc. and

put together a group plan to ensure when these drivers are in your area they stop in for

their “special deal.”

NO- Your Lunch Revenue Doesn’t Have To Suck.

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IN-STORE

In-Store tactics should always

be utilized to support your

outside activities.

EVERY ONE OF YOUR EMPLOYEES IS A MARKETER

Let me tell you a well guarded secret about the restaurant business:

When the economy is down and competition is fierce consumers make their decisions to

stick with restaurants who provide them VALUE for their dollar, NOT JUST THE LOWEST

PRICE.

The most important ingredient in delivering that value is good, honest, old fashioned

customer service. If you don’t have EVERY LAST ONE of your servers and hosts delivering

top notch service…. STOP reading this information because the greatest marketing plan

the world won’t help you. When you have that system fixed… read on!

After great customer service, the customer expects fun and entertainment with the

meal. That could mean a special place for the kiddies to play while mom and dad enjoy

a moment to talk. It could be a lot of things, but the key is to shop your competitors,

figure out what’s missing in your trade area and deliver it!

You’re Not In The Business Of Selling A Food Product…You’re In The Business Of Selling A DESTINATION That Appeals To Your Guests!

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Y O U R N E X T

S T E P

HOW CONFIDENT AM I THAT I CAN HELP YOU?

he COST of subscribing to our Online LSM MemberSite is

EXTREMELY LOW, AND.. You will have FULL ACCESS to see step

by step methods for conducting LSM tactics in your community,

complete with video instructions also.

Now, I’ve got good news and bad news.

The bad news is that I am removing all excuses by issuing a no-

risk, unconditional guarantee. I intend to move you out of your

comfort zone. You now have a proven template for building a

local marketing program for your restaurant and it’s going to

involve some effort on your part. This is EXACTLY the same

blueprint I use in my personal, on-site consultations for which I’m

paid $1500-$2000 per day (plus expenses).

YOUR GUARANTEE:

IF YOU SIGN UP FOR LSM UNIVERSITY, OUR ONLINE MEMBERSITE,

AND YOU ARE NOT SATISFIED FOR ANY REASON, OR NO REASON

AT ALL, YOUR PAYMENT S TO THAT POINT WILL BE IMMEDIATELY

REFUNDED, AND FURTHER- YOU ARE ENTITLED TO CALL ME

PERSONALLY FOR A 15 MINUTE ANALYSIS TO DISCUSS ANY

MARKETING ISSUE YOU WISH.

NOW- The good news is really good. The fact is- you are not

alone. Your struggles and trials with trying to bring in customers,

while new to you, is something we have seen many times

before.

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You’ve got to understand- there are 3 critical

components to realizing marketing success in your

restaurant.

The first critical component to realizing marketing success is …

… Having A Great Local Marketing Plan.

Without a plan, you default into reactive marketing, which

means you will spend money for any reason or no reason at all

to attract customers.

The second critical component to realizing marketing success is

… Having Proven, Time Tested, Tactics To Carry Out Your Plan.

Your marketing tactics are the weapons you’ll use in the

battlefield to claim victory. These can be unique ideas, lsm

coupons or a host of other proven techniques to build your

community presence.

And finally- the third critical component to realizing marketing

success is …

… Having The Discipline And Persistence To Carry The Plan

Forward.

In a word- implementation. I have written many great local

marketing plans for unique restaurants, in terrific locations and

manned by top notch operators, only to witness them struggle

after I leave, solely due to a lack of implementation.

An F16 Stealth Bomber is, of itself, no value to the military if the

pilot is afraid to fly the plane. Pilots must be trained, organized

and COACHED into being top notch pilots who are chomping

at the bit to fly on missions.

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And your reality is no different.

Designing a great plan, with great tactics for your restaurant- in

your community is not that difficult for us.

But after your plan and tactics are created, by no means is the

battle over. In fact the battle is yet to begin!

The tactics must be carried out persistently and with definite

aim. It is only through steady persistence that local store

marketing will work for you.

And from experience I know that for every 100 plans I design,

only 20 or so operators will continue implementing the plan into

the future.

Hence, the purpose of our LSM MemberSite. You will have, at

your disposal, all of the tricks and techniques we accumulate

during our consulting ventures. You will have videos, screen

captures, downloads and other key links that will serve you and

your one singular purpose- to get more customers, who pay you

more money and do so more often!

Thank You,

Scott Mader

Don’t Wait For Change-Make Change Happen.