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Inter standox the world of vehicle refinishes 68 GB Daimler banks on Standox Cooperation follows the three-pointed star Attracting new customers Effective marketing for bodyshops All in white Automotive colour trends

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Page 1: Interstandox 68

Interstandoxt h e w o r l d o f v e h i c l e r e f i n i s h e s

68GB

Daimler banks on StandoxCooperation follows the three-pointed star

Attracting new customersEffective marketing for bodyshops

All in whiteAutomotive colour trends

Page 2: Interstandox 68

2 c o n t e n t s

Interstandox 68Interstandox 68

f o c u sDaimler banks on Standox . . . . . . . . . . . . . . . . . . . . . . 4

j o u r n a l . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

p r o d u c t sMicroRepair: Business in minor damage blossoms . . . . . . 8Exclusive Line: Paintwork at its finest . . . . . . . . . . . . . . . 9

w o r k s h o p m a n a g e m e n tMarketing for new customers . . . . . . . . . . . . . . . . . . . . 10

g a l l e r yFerrari 312 P: A legend in red . . . . . . . . . . . . . . . . . . . . 11

i n t e r n a t i o n a lHovgårdens Ytskydd paints with Standofleet . . . . . . . . . 12Refinishers’ Olympics in Japan . . . . . . . . . . . . . . . . . . . 13Standox paints BMW Sauber Formula 1 cars . . . . . . . . . . 14Tatra’s got the tiger . . . . . . . . . . . . . . . . . . . . . . . . . . 14

g u e s t a r t i c l eStylist Claudio Brivitello on automotive colour trends . . . . 15

InterstandoxThe world of vehicle refinishesInterstandox is intended solely for inter-nal use. We would be glad to grant ap-proval to requests for reproduction. Published by the:Interstandox Editorial BoardStandox GmbH, D-42285 Wuppertal, GermanyE-Mail: [email protected] for content:Hans W. BachConcept/copy editing:K1 Gesellschaft für Kommunikation mbH,Ulf Kartte, CologneGraphic design:230Volt, Axel Helmus, DüsseldorfImage processing:230Volt, DüsseldorfStandox® is a registered trademark.

In the vehicle refinish sector,Daimler has been relying on thequality of the premium products

from Standox for several years now.However, what this global groupappreciates about Standox goes

way beyond vehicle refinishes.Page 4

Blue Flame, the latest ExclusiveLine colour, changes colour

mysteriously with a cool glow.As a Standohyd basecoat ithas all the benefits of this

innovative paint system, so itis easy to use, too.

Page 9

The Ferrari 312 P is possibly the world’smost beautiful race car. The only one stillin existence has now been fully restoredby a Swiss bodyshop and finished withStandox products.Page 11

Page 3: Interstandox 68

e d i t o r i a l 3

Dr. Julio Salcedas, Brand Manager Standox GmbH

Satisfying the customerWhat bodyshops are expected to deliver is constantly growing.

Good workmanship alone is no longer enough. The manager

or owner of a bodyshop has to increasingly adopt management

techniques and keep his eye as much on management process-

es as on new technologies. And that still isn’t all. Because any-

one who wants success in the long term has to sustain a high

profile in order to stand out from the competition. And this is

only possible with a clearly defined marketing strategy and ac-

tivities geared to chosen target groups.

In the long run, only those businesses that not only deliver

high quality but also satisfy customer needs and effectively

publicize their services will stay ahead. We at Standox are well

aware of this and support you with information and tailor-made

consultancy services in your efforts to attract new customers

with efficient marketing and to keep existing customers com-

ing back (see the article on page 10).

At the same time, a strong brand doesn’t evolve overnight. Mar-

keting is not a one-off affair, and a single advertisement in the

local press is ultimately a waste of money. Only those that of-

fer their customers added value in the long term and commu-

nicate this to them will make a distinct and lasting impression

on them that no other bodyshop can match.

Of course, the same also applies to us. The Standox brand has

been synonymous with dependable quality for many years. And

we shall continue to ensure that our customers have every rea-

son to say: “With Standox I get the best results.”

Want to learn more about Europe’s leading manufacturer of automotive refinishing paints?

This brand video introduces you to the world of Standox:

www.standox.com/company

Page 4: Interstandox 68

Interstandox 68

4 f o c u s

Daimler banks onBefore a major vehicle manufacturer like Daimler opts for a

paint brand, it subjects the maker’s products and systems to

close scrutiny. It is here that, in extensive analyses and tests

in a wide range of climatic conditions, the high quality of Stan-

dox products has been consistently confirmed. Today, all the

key paint systems from Standox for cars and commercial vehi-

cles are approved for the refinishing of Daimler vehicles.

Impeccable paint quality

The extent to which the Stuttgart-based company depends on

the forward-looking properties of Standox materials is impres-

sively demonstrated by the fact that a large proportion of the

bodyshops of the Daimler Group supplied by Standox were us-

ing the Standohyd waterborne paint system before the EU Sol-

vent Directive came into effect on 1st January 2007. Among

them are the Mercedes-Benz paint and body centres served by

the Wuppertal paint manufacturer. Today, it is not only Euro-

pean and North American Mercedes-Benz workshops that de-

pend on Standohyd, but also increasingly paintshops in Aus-

tralia and Asia. For instance, Yanase, the biggest Japanese ve-

hicle importer, uses Standox waterborne paints as does the MB

Bin Hung branch in Taipei on Taiwan.

Daimler only recently approved the innovative Standoflash sys-

tem for MicroRepairs. The use of UV technology permits the

quick and inexpensive repair of minor damage and thus im-

proves workshops’ capacity and profitability. Another example

of forward-looking products from Standox is scratch-resistant

Standocryl VOC Platinum Clearcoat. With its pronounced resis-

tance to mechanical and chemical aggression, it gives vehicles

long-term protection from microscopic scratches and loss of

gloss.

Worldwide training and services

For a long time now, successful cooperation has no longer been

confined solely to the supply of paint materials. The global co-

operation agreement signed in 2006 comprises a whole pack-

age of services for further improving the profitability and man-

agement processes of the bodyshops in the Daimler Group. The

In the vehicle refinish sector, Daimler has trusted the quality of the premium products from

Standox for several years now. However, what this global group appreciates about Standox

goes way beyond vehicle refinishes.

Page 5: Interstandox 68

f o c u s 5

StandoxWe need a strong partnerinterstandox

How long has Daimler been trusting in the product quality of

the Standox brand?

Hermann Kik

Cooperation started in the mid-Eighties and has grown

steadily since then. It has been confirmed again only recently

in a worldwide Quality Management System Audit (QMSA).

Our partners’ complete quality management systems were

assessed with the focus on strengths in the after-sales sec-

tor.

interstandox

What requirements does a paint manufacturer have to meet

for global cooperation with Daimler?

Hermann Kik

First and foremost, of course, we expect outstanding product

quality and comprehensive paint expertise. This also includes

first-rate service and worldwide technical support. And we

naturally need a strong partner with all the attributes of a

global player.

interstandox

What is the importance of product training at Daimler? What

form does cooperation take in the training field?

Hermann Kik

Training has to take account of the growing complexity of

products and technologies. And this is why the training of

our employees enjoys high priority. Standox

supports us with training and consultations

tailored specifically to our needs. Our sprayers are also

familiarized in the process with the techniques of the fu-

ture, such as MicroRepair and the latest Colour Tools.

interstandox

How important is cooperation in the field of “tradition

and classics”?

Hermann Kik

Close cooperation is very important not only because

the market is growing, but also because our brands

have a long history. For the restoration of classic cars,

our Mercedes-Benz Classic Center has issued paint

recommendations in cooperation with Standox that

ensure the optimum in true-to-original finishes while

complying with today’s environmental demands.

interstandox

Why do a large number of Daimler Group workshops in

Europe prefer to paint with Standox?

Hermann Kik

With Standox products our workshops achieve

superlative results even in less than ideal conditions.

Our workshops also appreciate Standox as a reliable

local partner who provides quick and competent

assistance.

Hermann Kik is responsible for repair

techniques and refinishing in Daimler

AG’s worldwide after-sales sector.

Page 6: Interstandox 68

Interstandox 68Interstandox 68

6 f o c u s

close cooperation has recently been confirmed by a worldwide

audit for the entire Standox quality management system. At a

regional level, Standox specialists support the workshops in all

technical aspects of vehicle refinishing as well as in business

management activities, such as improving work processes. Al-

so provided are training sessions for refinishers that take ac-

count of the special requirements of the Daimler Group repair

shops.

Daimler and Standox also work together in the growing classic

car segment. Together with the Mercedes-Benz Classic Center

in Fellbach near Stuttgart, Standox has drawn up painting rec-

ommendations that today constitute the standard for historic

vehicle restoration at the Classic Center.

Competence that builds confidence

For a globally operating automotive producer, protecting the

environment is of course a central concern. Consequently, Daim-

ler also expects its partners to make special efforts. Standox

only recently obtained successful recertification to ISO

14001:2004, the international standard for environmental man-

agement systems. This not only confirms the Wuppertal com-

pany’s commitment to sustainable processes, but also its ob-

servance of its responsibility to future generations.

Brand Manager Dr Julio Salcedas believes his company is well

equipped for further successful cooperation. “The many years

of close cooperation form a sound basis. There will be no let-

up in our future efforts to give our partner Daimler the best re-

sults in all areas at all times.”

The Standox Calendar “Color Codes 2009” presents classic cars and

exquisite sports cars in unusual settings.

Page 7: Interstandox 68

j o u r n a l

Congratulations to the team from Servind (see

picture)! The national distributor for the Czech

Republic and Slovakia recently received the

Standox Excellence Award for their outstanding

sales achievements. A further award went to

Servind Hungary for its successful introduction

of the Standox Consulting programme.

Excellence award for ServindTwo Standox workshops claimed the top two places in the Refinisher of

the Year competition, which Ford Poland traditionally organizes on the

national level each year. Craftsmanship and technical knowledge are both

assessed. Robert Wysocki, Standox Country Business Manager Poland

(fourth from the right), congratulated the winners as well as the Standox

training team for its outstanding refinish training for Ford.

Ford Poland commends top refinishers

The 2nd International Repanet Conference took place under the motto of

“Come together! Think global, act local!” in Sardinia in May. The confer-

ence attended by 500 people from 12 countries was a resounding suc-

cess. Two high-quality guest speakers provided valuable input on

the subject of accident claims management. Those attending also ben-

efited from the presentation of the Repanet marketing offensive

and from examples of best practices from different countries. The

event also included a variety of training workshops, an exhibition

for workshop accessories and an accompanying entertainment pro-

gramme.

Recertification for Standox qualityStandox only recently obtained success-

ful recertification to ISO 14001:2004, the

international standard for environmental

management systems. The certificate

confirms that in all areas the company

has an established strategic management

system that meets the needs of the

environment and ensures ongoing im-

provement. For a long time now, the

Standox corporate philosophy has been

committed to creating and upholding the

highest quality standards. The picture

shows Helmut Ahrens, senior auditor,

DNV (Det Norske Veritas), and Standox

Brand Manager Dr. Julio Salcedas during

the awarding of the certificate.

A network throughout Europe7

Repanet is one of the leading bodyshop networks in Europe and remains at the

forefront of industry trends. Information on the network can be found at:

www.repanet.com

Page 8: Interstandox 68

Customer gala in Warsaw

8 J o u r n a l | p r o d u c t s

Interstandox 68

New business opportunities with MicroRepairMinor paint damage on vehicles, such as

scrapes and scratches, today accounts for

20 to 30 per cent of overall damage. Cus-

tomers suspect these are expensive to

repair, so often the work isn’t done by

professional bodyshops. Standox’s Mi-

Thanks to the hypermodern MicroRepair

process, minor damage can be remedied

quickly, inexpensively and with the accus-

tomed high Standox quality.

croRepair is a system that permits the

high-quality repair of areas smaller than

a saucer and significantly reduces the cost

of materials and labour.

MicroRepair offers workshops a good

opportunity to improve capacity utiliza-

tion. The MicroRepair process is efficient,

cost-effective and time-saving. And it

works just as well with conventional Stan-

dox products as with the super-quick

Standoflash UV system. The profit-mak-

ing potential of MicroRepair can be ex-

ploited by the bodyshop in a variety of

ways – as a “door opener” for the attrac-

tion of new customers, for the use of free

capacity and as an additional profit cen-

tre alongside existing business.

Standox is happy to advise interested

businesses. There are also services help-

ing bodyshops draw customer attention

to their new services.

Car makers delighted by Standox quality

No other paint manufacturer has obtained as many

international approvals for its products as Standox.

And in the last few months, further approvals have

been received from leading vehicle engineering com-

panies. Volvo, the Swedish manufacturer, has award-

ed Standox a worldwide approval for its products.

The Wuppertal company has thus also been given

the chance to present its product offering within the

Volvo online information system VIDA. The Japan-

ese car and motorcycle maker Honda is also obtain-

ing high-grade and cost-effective paint systems from

Wuppertal. Honda Middle East has granted Standox

an approval for the entire Middle East and North

Africa. Nissan Middle East has also opted for Stan-

dox. Cooperation in the region comprises not only

product support, but also training.

Over 250 guests, including customers,

dealers and representatives of leading car

makers, came to Standox Poland’s annu-

al kick-off event in Warsaw. The gala not

only created a glittering setting for an

attractive entertainment programme, but

also provided an opportunity to commend

exceptional sales achievements and long-

standing partnerships with distributors.

p r o d u c t s

MicroRepair is the smart solution

for minor repairs. The video

shows how it works:

www.standox.com/microrepair

Page 9: Interstandox 68

p r o d u c t s 9

Blue Flame “changes colour mysteriously

with a cool glow” is how its makers de-

scribe the latest paint creation from the

Standox Exclusive Line. Depending on the

angle from which the surface is viewed,

this premium effect paint flips from a lu-

minous blue via a sombre, almost black

hue to a powerful green with olive-gold

highlights. Blue Flame is now the fourth

Exclusive Line colour produced as a wa-

terborne paint.

Blue Flame is the latest paint from the Standox Exclusive Line series. These spectacular

effect paints have made many friends in the meantime – and are used increasingly

by design and tuning firms for the distinctive styling of classy vehicles.

Blue Flame for a cool, fiery glow.

The Compact Sport pickup finished in

Miami Mint from the Exclusive Line is

the star of a new RTL series.

The Audi Q7 Street Rocket developed by

JE Design is impressive, athletic and a

real eye-catcher.

The immediate predecessors of Blue

Flame also exhibit exciting colour

changes. Red Rocket is a veritable py-

rotechnic explosion of various shades of

orange and red. It has been put to out-

standing effect by the German JE Design

firm on its Audi Q7 Street Rocket. This ex-

traordinary paintwork amplifies the vehi-

cle’s high profile. The Q7 demonstrated

its sophistication in appearances at the

Autosalon in Geneva and at the IFA con-

sumer electronics show in Berlin.

Hardly any less spectacular is the Com-

pact Sport pickup styled in Miami Mint

from the Exclusive Line. It was developed

by the pro4D firm of designers. Thanks to

a special pigment, the effect paint loses

nothing of its colour versatility even un-

der an overcast sky. The attractive pick-

up has even become a star of the small

screen as the service vehicle of a garden

show on German TV.

The Exclusive Line is a series

of spectacular special effect

paints from Standox. Check out

the colours launched to date:

www.standox.com/exclusive-line

Vehicle designers and customisers

increasingly use Exclusive Line

paints to enhance the dramatic

appearance of their products. Some

of the best results can be seen at:

www.standox.com/projects

Page 10: Interstandox 68

10 w o r k s h o p m a n a g e m e n t

Interstandox 68

With effective marketing a bodyshop can improve its image, attract new

customers and keep existing customers in the long term.

Marketingfor new customers

When they hear the term “marketing”, 70

per cent of business owners immediate-

ly think of advertising. In fact, advertis-

ing only amounts to 10 to 15 per cent of

actual marketing activities. Marketing is

an overall package made up of various

different activities. Combined in the right

way, they ensure that a business is strate-

gically aligned with the market.

For effective marketing it is essential to

analyse one’s own business carefully and

set personal goals. Which customer

groups do I currently attract? Who gener-

ates the most sales? Which target groups

do I most want? And which services will

best achieve this? For example, the meas-

ures you take to appeal to insurance com-

panies will differ from those for private

motorists.

The range of possible measures is large

and extends from direct mailings, adver-

tisements and telephone marketing

through to flyers and press releases for

the local daily paper. However, effective

marketing starts with the eye-catching

and high-publicity design of the workshop

and its outward presentation.

Finding the right blend of measures is not

easy. Experience shows that business

owners rarely have the time to study busi-

ness management topics in depth along-

side their everyday work. This is why Stan-

dox has developed a support package de-

signed to help businesses plan their mar-

keting. This includes, for instance, a new

Standothek brochure “Winning with mar-

keting” explaining how to attract cus-

tomers and keeping them coming back.

The Standothek publication “Winning with

marketing” on attracting customers and

getting them to come back shows how

effective marketing works.

Page 11: Interstandox 68

g a l l e r y 11

The Ferrari 312 P is a legend. The only surviving example of what is probably the world’s

most beautiful race car has now been fully restored.

A legend in red

The Ferrari 312 P was built in 1968. The

semi-monocoque, engine and chassis of

the 3-litre model come from the Formula

1 grand prix vehicle of the day. The alu-

minium body of the 860 kilo car caught

the eye with its astonishing exterior. Nev-

ertheless, despite its sleek shape and en-

gineering, the “dream in red” was never

fast enough in the key races to overcome

strong competition from Ford and

Porsche.

Of the three Ferrari 312 Ps originally built,

only one has survived. It wasn’t until the

Eighties that all the parts were gathered

together, and a car lover in Switzerland

finally bought the vehicle. The Franco

Simeone bodyshop and paintshop in

Zürcher Oberland in Switzerland was com-

missioned to rebuild and refinish the ve-

hicle. Since his youth, Franco Simeone has

been specializing in the restoration of

classic cars. Under his guidance, the

unique Ferrari was reassembled piece by

piece. For the paint finish, a two-coat sys-

tem matching that of the original paint-

work was chosen. Franco Simeone ex-

plains: “Painting such a vehicle is of

course a challenge – obviously, we want-

ed to have the same fantastic red as the

original. With the paint systems from

Standox, I can rely on high colour accu-

racy. In my business, I only use materials

from Standox.”

Pic

ture

: U

rs S

chm

id,

Mic

ha

el Z

um

bru

nn

Standox not only offers high-grade paint systems for the refinishing of classic

cars, but also supports workshops with its practical guide and the Standothek

theme publication “Prestige and Classic Cars”.

Standox offers comprehensive help

for refinishing prestige and classic

cars. Information can be found at:

www.standox.com/classic

Page 12: Interstandox 68

12 i n t e r n a t i o n a l

Interstandox 68

Hovgårdens Ytskydd paintswith Standofleet

Personally, Onni Kreivi is more a fan of fast cars. The experi-

enced entrepreneur was a racing driver for 13 years and today

drives a Ferrari Spider. Self-employed since 1976, he founded

Hovgårdens Ytskydd in 1993. In the early years, the small

bodyshop near Göteborg on the Swedish west coast only had

a single spray booth for commercial vehicles. Today, it has over

15 employees (five of them exclusively for painting work),

2,000 m2 of surface area, 4,000 m2 of outside space and six

spray booths. This is where trucks, including motorized cranes,

trailers, radar stations and other items of defence equipment

are repaired and painted.

When it comes to the painting of trucks and trailers, the Swedish bodyshop

Hovgårdens Ytskydd goes for quality and uses Standofleet, the Standox

paint system for commercial vehicles.

The team of Hovgårdens Ytskydd in Sweden is

highly impressed not only by the quality, but also

by the user-friendliness and profitability of the

Standofleet system for commercial vehicles.

Page 13: Interstandox 68

i n t e r n a t i o n a l 13

Refinishers’ Olympics in Japan

In the battle for the title, the winner,

Taneli Sarajärvi from Finland, used

waterborne paints from Standox.

Standox waterborne paints are in use all

over the world today. And the 39th World-

Skills International in Shizuoka, Japan, is

no exception. For the finals for the title

of “Best Vehicle Refinisher”, the event or-

ganizers chose Standox quality and pro-

vided the contestants not only with the

required basic materials, but also with

Standohyd. The competition takes place

every two years covering 40 trades from

technology, industry and the service sec-

tors. 830 up-and-coming talented young-

sters from all over the world took part,

including the best refinishers from 18

countries.

The best refinisher and Gold Medal win-

ner was Taneli Sarajärvi from Finland. The

Standox distributor in Finland, the HL

Group, arranged a special training session

for him at the Standox Training Centre be-

fore the finals. This means that during the

finals he was able to apply the tips and

tricks that the specialists had taught him

beforehand in application and coloristic.

Incidentally, world champion Taneli Sara-

järvi is by no means new to painting with

Kreivi’s main customer is Volvo Trucks in Sweden. The cooper-

ation agreement with the Swedish manufacturer comprises work

on chassis as well as on drivers’ cabs and fuel tanks. Hovgår-

dens has been working for Volvo since 1986, and under a co-

operation agreement since 2002. Since then, 400 to 500 Vol-

vo trucks rumble through the bodyshop per year. They are all

painted with Standofleet.

Kreivi, who has been working with Standox products since 1992,

introduced Standofleet in his business back in 2004. In view

of imminent European VOC legislation, he wanted to change

over as early as possible to the new, eco-friendly paint system.

Thanks to support from Standox, the changeover went off with-

out a hitch. In fact, he’s highly appreciative of the support from

Standox, particularly when it comes to colour matching. More-

over, most of his employees have taken part in training at the

Standox Training Academy.

The high colour accuracy, ease of application, high coverage

and outstanding gloss of Standofleet made a big impression

on Kreivi and his team right from the beginning. Onni Kreivi:

“Standofleet is easy to use, and the results are brilliant. If you

ask me, no other commercial vehicle paint system on the mar-

ket can compare with it.”

Standox, as he makes use of Standox

product quality “Made in Germany” in his

everyday work.

Owner Onni Kreivi with his wife Merja.

Pic

ture

: M

ars

a J

urv

ak

ain

en

Page 14: Interstandox 68

14 i n t e r n a t i o n a l

Interstandox 68

Tatra’s got the tigerTatra, the long established Czech truck manufacturer, came up

with an original idea for drawing exhibition visitors’ attention

to its vehicles with out-of-the-ordinary finishes. In close coop-

eration with the Czech national distributor Servind, two exhi-

bition vehicles were adorned with the Siberian tiger in elabo-

rate airbrush design. The idea arose in connection with the in-

Standox paintsBMW Sauber F1 carsStandox is the supplier to the BMW Sauber Formula 1 team.

The Wuppertal paint maker supplies the colours for the vehi-

cles of the BMW Formula 1 team exclusively through its Swiss

national distributor André Koch AG in Urdorf near Zurich.

The selected paint system is easy to apply and is distinguished

by its excellent flow, immaculate gloss and rapid drying. The

carbon fibre parts supplied by BMW are first primed in white

with Standox VOC Nonstop Primer Filler. The finish in the BMW

Sauber team colours of white, blue and red is executed with

high-grade Standox topcoats. Smaller parts and the chassis are

painted with Standocryl VOC Car Paint.

Two exhibition vehicles of the Czech

manufacturer Tatra were skilfully

painted using the airbrush technique.

troduction of new engines that already comply with the com-

ing Euro 5 exhaust gas standard. The airbrush artworks were

applied with the Standohyd waterborne paint system from Stan-

dox. They were then coated with Standocryl VOC Premium

Clearcoat.

Applying waterborne paints was a special challenge for the re-

finishers, as the process for airbrush painting with water-solu-

ble paints differs from that with conventional materials.

Pic

ture

: B

MW

Page 15: Interstandox 68

g u e s t a r t i c l e 15

Automotive colour trends

As a colour designer, I know that colour

is a very important factor when a car is

purchased. The customer identifies with

the colour of the car that he owns for sev-

eral years. And a short-lived colour trend

may result in a significant loss of value

when the vehicle is sold after several

years. We have to take such facts into ac-

count in our work. The challenge is that

the lead time for a new production-line

colour is about three years – so we have

to anticipate trends quite some time in

advance.

I’m constantly looking for new colour

ideas. I get my inspiration from various

fields – for instance, from fashion,

lifestyle, architecture, the world of con-

sumer goods and of course from the

brand’s own history. Environmental think-

ing will also play a growing role in the

choice of colours in the coming years.

White in various forms, be it solid colour

or pearlescent, is currently en vogue. But

in the next few years I can imagine the

return of colour. Light blends of silver or

grey with colours like blue and green will

be increasingly seen. Still pie in the sky

at the moment, but nevertheless impor-

tant, are new developments equipping

the surface of a vehicle with additional

functions. I’m convinced that it will be

possible to integrate into a paint film

many more properties that will be of cre-

ative interest for us in the long term.

How important is the colour when someone buys a car? And how do new colour

trends come about? Claudio Brivitello, stylist at Mercedes-Benz, reports from the

field.

Claudio Brivitello, stylist

at Mercedes Benz.

The Standox Calendar “Color Codes 2009”

shows exquisite vehicles clad in beautiful

colours. The paintwork of the cars is just as

exceptional as the locations in which they

are artistically set.

AAllll iinn wwhhiittee

The handy desktop calendar

displays a stunning car every

month and allows users to

store their own diary dates and

appointments. The application

can be downloaded from:

www.standox.com/calendar

Page 16: Interstandox 68

The Art of Refinishing.

The perfect solution.Standox has the answer. High technology Standox systems matchaccurate, waterborne colours with fast lacquers and expert pri-mers for cars, bikes and vans. You can rely on Standox to giveyou the best result – and the solutions your business needs.For more information visit www.standox.co.uk