SPRING 2011

A PUBLICATION OF INTERPRISE, THE DESIGN RESOURCE

In this, our second issue of inSite magazine, we explore how the world of commercial interior design — indeed, how the world in general — has changed over the last 30 years since INTERPRISE opened its doors for busi-ness in 1981 with only a telephone (physically connected to a wall), a type-writer (with the requisite Liquid Paper) and a drafting table.

From the technological advances, to changes in design preferences and color palettes, to how we communicate with each other and the speed with which it all gets done, it’s safe to say the last quarter-century has been a whirlwind of evolution in almost every aspect of our lives. It makes me won-der about and look forward to what lies ahead.

One thing that has not changed, however, is that INTERPRISE continues to concentrate on maximizing the return on investment for owners and occupi-ers of space.

Thank you to our many employees and clients who have been there through it all. May the next 30 years bring us all joy and prosperity!

Now, please enjoy our little trip down memory lane.

Katherine C. Berg, RIDPresidentINTERPRISE, The Design Resource

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the following advertisers:

AOS EngineeringArchitelBusiness Interiors by StaplesComerica BankCypress CommunicationsDatamax of TexasHighland BuildersPurdy-McGuireScott & ReidSelzer Associates

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E INTERPRISE5080 Spectrum Dr.Addison, TX 75001972.385.3991www.interprisedesign.com

Headington Companies

Photographed by Ari Burling

inSite is published by Innovative Publishing Ink. Innovative Publishing Ink specializes in creating magazines for corporations. Please direct all inquiries to

Aran Jackson at 502.423.7272 or ajackson@ipipub.com. www.ipipub.com

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INTERPRISE: THE DESIGN RESOURCEThirty years after its founding by Katie Berg in 1981, INTERPRISE is one of the Southwest’s leading firms for interior design innovations and strong client relationships.

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CONTENTS

TENANT DESIGNINTERPRISE has cultivated a reputation as a trusted resource for landlords, property manag-ers and leasing agents while creating ideal envi-ronments for tenants to enjoy.

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CORPORATE DESIGNMerging aesthetics and functionality with a client’s overall image, the professionals in INTERPRISE’s Corporate Design department are experts at fulfilling their clients’ needs through great design.

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NATIONAL ACCOUNTSINTERPRISE’s National Accounts department provides cutting-edge solutions for clients throughout North America, and the company’s reputation for excellence keeps these clients coming back.

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GRAPHIC DESIGNStarting out as an offshoot of INTERPRISE’s core business, the Graphics department has evolved into a revenue-generating service, providing branding, signage, website design and numerous other services to clients from coast to coast.

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THE PEOPLEThe leadership at INTERPRISE are the strength behind the company’s continued success. Who are they, and what do they do?

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THE DESIGN RESOURCEINTERPRISE

It’s 1981. Walter Cronkite signs off from the “CBS Evening News” for the last time. Sandra Day O’Connor takes her seat as the first female justice of the U.S. Supreme Court. Luke and Laura marry on the soap opera “General Hospital,” the highest-rated hour in daytime television history … and a young entrepreneur by the name of Katie Berg moves to Dallas from Seattle.

Having established a success-ful operation in Seattle for a Chicago-based interior design firm called RMM, Katie was told that wherever she went, RMM would follow. But within a couple of months of opening the Dallas branch, RMM was acquired, and the new company informed Katie they did not want to include the Dallas office in the acquisition. Already having discovered the Dallas market to be friendly to newcomers with determination and market savvy (and a little moxie, on the side), Katie did not let the change in plans deter her. Instead, she decided to chart her own path by creating INTERPRISE, The Design Resource.

Established in 1981 … 30 Years Later, Among the Top Interior Design Firms

1981T H E B E G I N N I N G

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Katie quickly proceeded to pick up new clients. And soon, she was well on her way to laying a strong foundation for what is now one of the largest privately held commercial interior design firms in the Southwest.

Stories Along the WayAs you can imagine, there have been lots of stories along the way. One of the best, though, is from the era when Katie was just start-ing out in Dallas. John Cushman (of Cushman & Wakefield) invited INTERPRISE to bid on the corporate relocation of Burlington Northern. The meeting took place at Fort Worth’s Petroleum Club in front

of an all-male crowd — except, of course, for Katie.

Going up against much larger firms for the prestigious project, cigars were passed around the table at the end of the intense interview. When the president of Burlington Northern asked Katie if she would like one, she replied, “Sir, I only smoke cigars for celebrations ... might you order me one?” The room went quiet, and soon, she was excused. Later, Cushman called and asked, “If I said you have this job, what would you say?” Katie replied, “What time should I be ready to board your jet back to Detroit to get started?” And so, a young female entrepre-

neur charted her path as a trusted and valuable resource to an indus-try that was dominated by men in a highly competitive environment. The rest, as they say, is history.

INTERPRISE’S AREAS OF EXPERTISEToday, the service offerings provided by INTERPRISE fall within four practice groups:

• TenantDesign–thefoundationuponwhich INTERPRISE was built

• CorporateDesign• NationalAccounts• GraphicDesign

INTERPRISE’s list of early clients includes notable companies and projects that were part of the booming real estate era of the 1980s, including: • Hines(TheGalleriaOfficeTowers)• CadillacFairview(ParkWest)• ThePrudential(TheCentre)• Winstead• BurlingtonNorthern• IBM

In 1981• RonaldReagantakesoathof

office as the 40th president of the United States

• MTVlaunches• TheIBMPCisreleased• TheU.S.PostalServiceraisesthe

first-class letter rate to 20 cents• HoustonAstrospitcherNolan

Ryan breaks the record for most career no-hitters in major league baseball, beating the record pre-viously set by Sandy Koufax

McCauleyMcDonald

Through the Years

• ComericaBankTower• CampbellCenter(thegold towersmadefamousbytheTV

series“Dallas”)

• OccidentalTower• UrbanTowers• TheToweratCityPlace• TheTowersatWilliamsSquare

1981–1987 1987–1993 1993–1999 2005–Present

I N T E R P R I S E L O G O S T H R O U G H T H E Y E A R S

Alongtheway,INTERPRISEhasachievednumerousawardsforsuccessfulprojectsandhasbeenconsistentlyrecognizedamongInteriorDesignmagazine’s“TopDesignGiants.”And,whileshedoesnotliketopromoteper-sonalfanfare,founderandPresidentKatieBerghasreceivedsuchaccoladesasCommercialRealEstateWomen(CREW)OutstandingAchievementAward,DCEOmagazinerecognitionasamongthe“mostinfluentialwomenincommercialrealestate,”andProclamationAwardsfromthecityofDallasgiventoleadingarchitecturalfirmsthatgeneratebillionsofdollarsinconstructionproj-ectsforNorthTexas.And,inthesummerof2010,INTERPRISEwontheDFWchapteroftheInternationalInteriorDesignAssociation’sPinnacleAwardforMediumDesignFirmoftheYear.

Likeallsuccessfulcompanies,though,thelongevityandsuccessofINTERPRISEisaccomplishedthroughnumerousindividuals.Bytheendofitsfirstyearinbusiness,INTERPRISEhadfiveemployees.Throughtheyears,thecompanyhasevolvedintowhatisnowthefifthlargestinteriorarchitecturalcompanyintheDFWMetroplexasrankedbytheDallas Business Journal.Oftoday’s32employees,44%havebeenwiththecompanyformorethan10yearsand25%havebeenthereforclosetoormorethan20years.

TODAY,THECOMPANY’STENANTDESIGNPORTFOLIOCONSISTSOFMORETHAN38MILLIONSQUAREFEET,INCLUDINGLANDMARKPROPERTIES:

................

DallasBusiness

Journal

• Largest Metroplex Interior Architectural Firms Ranked #5 in 2010• Top 100 Women-Owned Businesses Ranked #63 in 2010

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T H E A C C O L A D E S

1999–2005

I N T E R P R I S E L O G O S T H R O U G H T H E Y E A R S

T H E P E O P L E

Kaye McCallum, RID, IIDAVice President25 years with INTERPRISE, Kaye has worked her way from project manager to vice president in charge of managing overall company operations and studio scheduling.

Michal Boothe, RIDSenior Design Director21 years with INTERPRISE, Michal’s expertise is designing high-end projects for corporate clients in the energy, financial and law sectors.

Paul White Osborn, RID, IIDACreative Director19 years with INTERPRISE, Paul provides the creative vision for design projects, using “old school” freehand sketches to portray design concepts.

Rhonda Kraft, RIDSenior Project Director, Tenant Design13 years with INTERPRISE, Rhonda provides leadership to the Tenant Design team, a close-knit group of designers with more than four decades of combined experience.

Melissa Chrietzberg, RID Senior Project Director, National Accounts19 years with INTERPRISE, Melissa leads the National Accounts team managing portfolios of facilities located throughout North America.

Ken Childs, RIDDirector of Technical Department18 years with INTERPRISE, Ken’s attention to detail is crucial to quality control and production of construction documents.

Carolyn Norman, RID Project Director5 years with INTERPRISE (26 years in the design industry), Carolyn directs and manages projects for the Corporate Design and National Accounts departments.

Tammie HargroveRID, LEED APProject Director, Tenant Design9 years with INTERPRISE, Tammie provides leadership on the Tenant Design team for landlord clients.

Alicia McDonald, RIDProject Director,Tenant Design16 years with INTERPRISE, Alicia provides leadership on the Tenant Design team, having worked her way up the ladder after starting with the company right out of college.

Karyn MartinDirector of Human Resources13 years with INTERPRISE, Karyn manages human resources and corporate administration responsibilities.

Wendy TaylorDirector of Business Development3 years with INTERPRISE (25 years in commercial real estate), Wendy leads the company in its pursuit of new business for continued growth of company operations.

Melanie HoyController19 years with INTERPRISE, Melanie provides leadership in finance, accounting and information technologies.

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o f I N T E R P R I S E

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Vice President Kaye McCallum confirms, “There’s not a lot of red tape. While

it is Katie’s company, she did not call it ‘Berg INTERPRISE & Associates,’ because she wanted the company to be known for its employees. Katie has given us the freedom to grow and blos-som, so that a person can have their entire career here.”– Kaye McCallum, RID, IIDA, Vice President

“I like the flexibility that we get, the people that we work with and the environment that we work in — it’s what really draws people in and keeps people here.” – Alicia McDonald, RID, TD Project Director

“It’s a team environment where everyone works together. INTERPRISE oper-ates with integrity — they do everything by the book.” – Brihta Gerling, National Accounts Project Manager

When discussing reasons why employ-ees enjoy working at INTERPRISE, most use words like “family-oriented,” “integrity,” “diversity,” “trust” and “teamwork.” The company clearly has a unique culture, where employees feel a real sense of empower-ment to take charge of their careers.

INTERPRISE employ-ees say they feel a real sense of empowerment to take charge of their

own destiny and create their own success.

T H E C U L T U R E

Like FamilyWhy I Like to Work Here

And, just as with all businesses, office standards for personnel and manage-ment with regard to client responsive-ness has evolved along with the cell phone. “If [the client] can’t get you at your desk,” Project Director Alicia McDonald laughs, “they’re going to get you in the car — they’ll track you down. There is no escape!”

Some technologies, however, have proven beneficial to work pace. CAD Manager Jeff Hayden particu-larly likes the company’s sharefile site, “because it’s like giving you an extra day on all the deadlines. Since you can have it done by that due date and post it in a cubby on the sharefile site within seconds, it saves you having to send it out the day before. It helps us in tim-ing, and it helps the client in cost, because if they have to print it, they are doing their own printing.” However, couriers are still used for transporting blueprints to clients, and will continue to do so until we’re able to “beam them up.”

IBM

PageNet

The 1980sTechnology Changes the Business of Design Jeff Hayden, CAD

Manager

Carolyn Norman, RID, IIDA, Project Director

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Ken Childs, RID, Technical Department Director

The way in which INTERPRISE handles business transactions has changed quite a bit since the 1980s, as well. Project Director Carolyn Norman remembers bosses coming back from a golf game and starting on a full-floor project based on a handshake. Furthermore, ladies weren’t caught dead wearing anything but skirts and stockings to work, and the men wore ties every day. “Guys would always wear ties,” Technical Department Director Ken Childs recalls, “but they would have to take them off because they didn’t want them to get caught in the rollers in the print machines.”

Not surprisingly, technology has brought as many changes to the commercial interior design industry as it has to any other trade. Many designers remember the painstaking process of hand-lettering, using a straightedge, employing a squeegee-type device to get bubbles out of drawings, and the novelty of using the first fax machine. “It was on a spool of shiny paper that just disappeared over a period of time,” Senior Design Director Michal Boothe recalls with a chuckle.

T H E H I S T O R Y

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Bank OneMarketing Center

Metromedia Restaurant Group

Saxon Mortgage

T H E H I S T O R Y

THE90s’

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THE TERM CASUAL FRIDAYS HAD STILL NOT BEEN COINED IN THE EARLY ’90s. WOMEN WORE HEELS,STOCKINGSANDSUITS,ANDEVERYONEALWAYSDRESSEDPROFESSIONALLY,NEVERDRESSINGDOWN.OVERALL,THEBUSINESSCLIMATEWASMOREFORMALTHAN IT IS TODAY.

In the 1990s• TheHubblespace

telescope is launched into orbit

• Firstsuccessful communication between an HTTP client and server via the Internet

• MichaelJacksonwedsElvis Presley’s daughter, Lisa Marie

• TigerWoodsbecomesthe youngest Masters winner and the first African-American to do so

• FirstbookinHarry Potter series is published, inspiring millions of youth to read

Looking back to the early ‘90s, Senior Project Director of Tenant Design Rhonda Kraft recalls, “Clients did not share informa-tion about their personal lives as much — certainly not at an initial meeting. And when they asked where you’d been on vacation, you would not go into personal details like today — it was just kind of taboo. If you were going to be casual, it was much more likely it would be with contractors and engineers than it would be with clients.”

Paging companies like PageNet and PageMart were big clients back then. INTERPRISE Controller Melanie Hoy remembers that era as “INTERPRISE’s entry into national accounts and retail

work.” At the time, INTERPRISE worked on retail rollout proj-ects for companies such as Cox Communications, PageNet, PrimeCo and InMotion Pictures.

Around the same time, Katie’s husband Rick formed his com-pany, Contracta, providing furni-ture procurement to INTERPRISE clients and eventually expanding to serve a broader client base. “The decision was to go beyond specifying and supplying furniture solely for INTERPRISE clients,” Rick says, “to becoming a full-response support to outside clients as well.” Contracta was sold to Corporate Express in late 2007, which was subsequently sold to Staples.

Heidrick & Struggles

Heidrick & Struggles

Heidrick & Struggles

Regency Gas

THE2000s

T H E H I S T O R Y

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The design idiom of the new millen-nium has presented a more contemporary feel. Increased technology in products and materials has led to more articulation in gypboard, interesting and dramatic ceiling elements, and designs in carpet patterns cre-ating greater detail on the floors in place of the use of stones.

“Design is more refined, and there’s not a lotoflayering,”statesVicePresidentKayeMcCallum. ”It is simple in the visual effect and yet complicated to do. The materials are a lot more simplistic — you don’t have a lot of applied wall coverings with moldings, and there is a greater emphasis on using natural materials and products. You’re able to be more creative with less things.”

Technical Manager Amy Harper says, “In the 2000s, we’ve gotten away from anything traditional — we do more streamlined design that is more for-ward-thinking, sleek with lots of glass, lots of lighter col-ors, lighter materi-als. A lot more

natural light.”

Furthermore, the “green” movement has pushed today’s trends toward more earth-inspired finishes with lots of stone and natu-ral materials, fewer primary colors, fewer blacks and less “bling.” Indeed, most pal-ettes are largely influenced by the emphasis on sustainability in today’s culture — an increasingly important trend intended to preserve the environment for future genera-tions. With seven Leadership in Energy and Environmental Design (LEED) accredited professionals, INTERPRISE is prepared to help clients take their projects through the LEED certification process.

In the 2000s

• Nineteenal-Qaidaterroristshijackfour commercial passenger planes to carry out the September 11 attacks, killing almost 3,000 people and resulting in the collapse of the World Trade Center towers in New York City; the destruc-tion of the western portion of the Pentagon in Arlington,Virginia;andapassengerairlinercrashin Shanksville, Pennsylvania

• MarthaStewartandherstockbrokerareindictedforusing privileged investment information and then obstructing a federal investigation

• PresidentBarackObama,thefirstAfrican-American U.S. president, is elected

Amy Harper, RID

Technical Manager

Atrium at Bent Tree

TenantIt’s All About RelationshipsAs an advocate for landlords, property managers and leasing agents in marketing office buildings and vacant spaces to prospective tenants, INTERPRISE has worked hard to build a reputation as a trusted leader in tenant design and space planning.

An integral part of establishing this reputation has been our focus on building lasting relationships. In fact, the original developer of the Galleria, Hines Interests, is still a client today — a testament to the company’s lon-gevity and success. Founder Katie Berg, and really any employee at INTERPRISE, will tell you that building rela-tionships is what the company’s business is all about.

Moreover, INTERPRISE views the mission of tenant design as a dual task: (1) contributing to the success of prospective tenants by creating an optimum workplace environment that stimulates employee productivity and attracts qualified talent, and (2) balancing the goals of landlords by maximizing the value of their assets. INTERPRISE’s vast experience is a valuable asset to cli-ents who are looking for a partner to help them turn their visions into reality.

One example of doing this successfully is INTERPRISE’s collaboration with One Technologies. Although most Tenant Design projects use a fairly neutral palette, One Technologies wanted its space to be filled with many bright colors — six different colors in all, including vibrant reds and greens. Rhonda Kraft, senior project director of Tenant Design, recalls that having a bright atmosphere was very important to the client — “some-thing that would be cheerful and make people happy,” she says.

“Tenant design is a repeat business … if a client likes the space we design today, five years later, they want us to design their new

space when they move.” – Kimberley Bollinger, RID, TD Designer

Campbell Center

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T H E W O R K

Design

The “TD” TypeAs the company’s relationships with clients have remained steady over the years, so too have project timelines, despite the many advancements in technology. “Everything’s due in a week, as it always has been,” laughs Tenant Design Project Director Alicia McDonald. “But I like getting a project done in a timely manner and moving on to the next project. It’s a ‘Type A’ thing. I like the spectrum of different projects and different people that I get to meet. One day, I am working on something totally different than I am the next day.”

Undoubtedly, it takes a certain personality to work in Tenant Design, with quick turnarounds, juggling multiple projects at once, and working on different aspects of projects each week, such as field checks and CAD input, space planning, construction documents and graphic plans. Tenant Design Project Director Janet Clark, who has worked in both the Tenant Design and Corporate Design departments, states, “I like them both. I like the longevity of Corporate Design projects, because you really get to work through a lot of the things that you don’t get the opportunity to work through in TD. And in TD, I like the fact that you get to work with the client really closely.”

“I enjoy long-term relationship-building that comes from work-ing in the TD depart-ment. That’s what I really like ... knowing who’s who, always

working with the same person and fos-tering that relationship.” – Reese White, RID, IIDA, LEED AP, TD Project Coordinator

Irving Chamber of Commerce

“We might build a really tight relationship with a property manager who moves from one property to another, and because of the relationship, they bring INTERPRISE with them to their new property

along with the work. It’s all about making a difference and making an impact for your clients, such that when they leave, they want you with them no matter what company they’re working with.” – Rhonda Kraft, RID, Senior Project Director, Tenant Design

One Technologies

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Design

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Designers in the Corporate Design

department prefer the unique aspects

of working on “one-off” projects for the end user.

These projects typically involve higher levels of

design, with the client as the tenant, rather than the landlord.

Oftentimes, a project that starts out as a Tenant Design proj-

ect turns into a Corporate Design assignment when the tenant

leasing the space desires a higher level of design and detail

than the landlord is willing to pay for. When that happens,

INTERPRISE hands over the project to the Corporate Design

department to ensure there are no potential conflicts of interest

with the landlord client.

Design PhilosophyWhen creating interiors for end users, INTERPRISE believes

their role is to design in a manner consistent with the client’s

brand, creating a powerful personal corporate experience

reflecting the client’s mission, culture and “vision of itself.”

Their approach begins with the idea that a brand’s objective

can be translated into a designable message and that com-

mercial interior design is a joint venture between the client and

designer. When the venture becomes a conversation between

the client’s image and the designer’s expertise, the resulting

space is a truly personal experience for the client and anyone

else experiencing that space.

Creative Director Paul Osborn believes

that “the successful design of interior spac-

es depends on a balancing of aesthetics

and utility. Providing what the occupants

need to be productive is only part of the

story. A space that enriches the spirit and

sparks the imagination allows for the ulti-

mate working environment.”

“Our objective isn’t to create spaces reflect-

ing a style or idiom that is identifiable with

INTERPRISE — or replace the client’s brand

with an INTERPRISE-trademarked style,”

states Senior Design Director Michal Boothe.

“There’s no creativity in that. Rather, the intent

is to bring forth the personality of our client’s

brand and unique culture in a beautiful and

functional way.”According to Boothe, symmetry

is key. “It’s very important for a balance to be

found between the design and our client’s (continued on page 18)

CORPO RATE DESIGN

Michal Boothe, RID, Senior Design Director

Paul White Osborn, RID, IIDA, Creative Director

Goff Capital

Crestview Tower

T H E W O R K

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INTERPRISE believes its role is to design in a manner consistent with the client’s brand.

“The intent is to bring forth the personality of our client’s brand and unique culture in a beautiful and functional way. We are a service in-dustry, and we have to always be cognizant of our client’s image and ideals,” states Senior Design Director Michal Boothe.

Kleinheinz

Headington Companies

Spectrum Center

CORPO RATE DESIGN

image,” he says. “At the most basic level, we are a service

industry, and we have to always be cognizant of our client’s

image and ideals. If we can do that, we create a space where

the client feels truly comfortable, making the prize more than

an attractive space.”

Adding Building AmenitiesOften, a landlord relationship will present opportunities for

INTERPRISE to design added amenities to office buildings in

the form of retail services — delis, fitness centers, hair salons

— services the landlord wishes to provide for his tenants. In

addition, as buildings age and new properties come on the

market, older buildings usually need upgrades to the lobbies

and common areas to stay competitive in the marketplace.

And first impressions really commence when a prospective

tenant drives up to a property — a moment Founder and

President Katie Berg describes as the “sense of arrival.”

INTERPRISE also works with property owners to improve the

overall impression a building conveys, from the outside in.

If exterior improvements are recommended, INTERPRISE

collaborates with architects, landscape designers and other

trades to provide a comprehensive solution to the image of

the property and its appeal to prospective tenants.

What’s more, INTERPRISE considers itself to be an advocate

to the commercial real estate industry. It serves as a valu-

able resource to landlord clients by providing expertise in

determining the most strategic locations to add amenities

and the type of amenities that will enhance property value,

ultimately contributing to the success of a building, particu-

larly as it is repositioned in the marketplace.

Property RenovationsOver the years, there have been numerous projects to

reposition properties for clients, a role that is anticipated to

increase as current market dynamics create changes in

ownership of commercial properties. INTERPRISE’s under-

standing of commercial real estate and building owners’

goals to maximize their assets’ market value gives us a

unique perspective when partnering with owners as the

design team member. “We know real estate, and we know

what’s asset-appropriate and how to create great design

within allocated budgets,” Osborn states.

Some of INTERPRISE’s renovation projects include Crestview

Tower, Spectrum Center, Bent Tree Green, Riverside

Commons, International Plaza, Exchange Park, The

Aberdeen, The Point at Las Colinas, Pitman Atrium and

Lakeside Tower. Spectrum Center

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Riverside CommonsT H E W O R K

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Repositioning a real estate asset often involves a face-lift to both the exterior and interior of a building, including renaming and rebrand-ing for enhanced market identity. To achieve design consistency, INTERPRISE’s Graphics department provides branding and signage services that effectively integrate a project’s new interior design theme with the exterior of the property.

Office building clients needing graphic design services to market their buildings and vacant spaces led to the creation of INTERPRISE’s Graphics department, which has evolved into a separate practice group.

Today, INTERPRISE provides graphics services for: • Buildingsignageandwayfinding• Propertybranding,identityandlogos• Collateralmaterials— brochures, marketing boards • Marketingcenterdisplaypresentationboards• Vinylwallgraphics• Tenantsignage• E-newsletters• Sourcingofart,furnitureandfixtures

Among our graphic design capabilities:• Branding and identity, including logos and project name changes• Collateralmaterials,includingbrochures,marketingboards,ande-blasts• Signage design for tenant signage, property signage and wayfinding• Monumentsigns

The graphics group also offers website design depicting available space for clients’ properties through blocking plans and other relevant up-to-date marketing collat-eral. INTERPRISE creates and maintains property websites (dubbed “I-spaces”) as a value-added service.

DESIGNgraph ic

MANPOWER SIGNAGEIn 2005, INTERPRISE landed a s ig-nage ro l lou t pro jec t for Manpower cons i s t ing o f 946 locat ions th roughout the Uni ted S ta tes and Canada. The pro jec t paved the way for the c reat ion o f INTERPRISE’s

sourc ing and procurement o f s ignage, way f ind ing, f i x tu res and ar twork .

Lincoln Centre

Riverside Commons

Exchange Park

Fortson Oil

T H E W O R K

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For national clients, INTERPRISE deliv-

ers services for projects ranging in

size from 10-person “restacks” to

200,000-square-foot buildings, and

everything in between. Managing a cli-

ent’s portfolio requires continual process

and systems improvements to elevate

service delivery.

“As the leader of CBRE’s (CB Richard Ellis) project platform for one of our largest corporate accounts (Travelers Insurance), INTERPRISE has delivered for us time and time again,” states MarkGuthrie,CBRESeniorVicePresident, Project Management. “Melissa Chrietzberg and her

NATIONAL ACCOUNTSPortfolio Planning Services Throughout North America

Long-term relationships built on performance and trust are the result of exemplary service to national account clients such as Travelers, with whom INTERPRISE has served as a preferred planner for 17 years.

Wachovia Training Facility

T H E W O R K

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team continually and seamlessly introduce new talent to our account,” he continues, “such that they have been able to sup-port our needs regardless of the workload. In addition, they work with us to continually improve our processes and proactively elevate our service delivery. We consider INTERPRISE an invalu-able extension of the Travelers corporate real estate and CBRE teams.”

Increased ConsistencyPortfolio management increases efficiency

in the handling of projects, as standards

are implemented not only for the process

itself but also for finish selections and

materials that are used for each facility.

And, because decisions about the project

have been predetermined, project time-

lines are accelerated.

INTERPRISE assigns a designated

team to each national account client.

Designers assigned to each account

become so knowledgeable of client

expectations that projects are completed

faster and more

efficiently. “We

don’t have to

reinvent the wheel

each time there

is a new project,”

Senior Project

Director Melissa

Chrietzberg

says. “We also

save time and

money, because we don’t have to edu-

cate a new designer each time, as their

assigned design team already knows the

requirements of the company.”

INTERPRISE is proud of its 17-year tenure with Travelers.

Portfolio management increases efficiency in the handling of projects, because decisions about the project have been predetermined, and project timelines are accelerated.

Travelers

Melissa Chrietzberg, RID, Senior Project Director, National Accounts

Regency GasSpectrum CenterKleinheinz

POISEDFOR THE FUTURE

What We’re Good AtCelebrating its 30th anniversary in 2011, INTERPRISE has a proven track record as “The Design Resource” that provides maximum return on

investment for owners and occupiers of space.

With leadership provided by key individuals who have been at INTERPRISE for many years, the future looks bright for the next 30 years. Among the strategies to grow the company and fulfill its goal to be “poised for the future”

is the company’s recent certification with the Women’s Business Enterprise National Council (WBENC), the largest third-party certifier of businesses owned, controlled and oper-ated by women in the United States. INTERPRISE’s WBE status has been a non-factor in its success to date —

effectively an “arrow in its quiver that has never before been utilized,” according to Wendy Taylor, Director of Business Development. Even so, INTERPRISE has been consistently ranked by the Dallas Business Journal among the top WBEs in Dallas and Fort Worth. With diversity becoming a greater influence to the supply chain in today’s marketplace, this is an area of oppor-tunity the company intends to actively pursue.

With the commitment to maintain its reputation for excellence through integrity — both in design standards and business principles — INTERPRISE is indeed ready for the future and looking forward to what lies ahead.

“It’s encouraging to know a lot of people have been here for a long time, and our company is solid.”

– Randy Malone, RID, IIDA, LEED AP, Designer

Wendy Taylor, Director of Business Development

T H E F U T U R E

22 inSite

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26 inSite

MEP CONSULTING ENGINEERS

2401 Internet Blvd., Suite 203 Frisco, TX 75034

214.432.3030 • 214.618.8191 FAX

aose@aos-engineering.comwww.aos-engineering.com

inSite 27

At Business Interiors by Staples, we provide tailored workspace solutionsthat not only look good, but also enhance the way you work. No matter your business, we deliver and install commercial, educational and healthcare solutions anywhere in North America.

•Comprehensive single source for multi-location companies

•Furniture standards programs• On-going support for facility moves,

adds and changes• Experienced furniture professionals,

resources and processes

2777 Stemmons Fwy, Ste 199, Dallas TX 75207(214) 631-1330

2230 Avenue J, Arlington, TX 76006(214) 631-1330

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5080 Spectrum Dr.Addison, TX 75001

PRSRT STDU.S. POSTAGE

PAIDLOUISVILLE, KY

PERMIT 1477