International Wine Fair the 2 nd edition 12 th – 14 th of March 2010 World Trade Plaza Pullman Hotel BUCHAREST

International Wine Fair the 2nd edition

12th – 14th of March 2010

World Trade PlazaPullman Hotel

BUCHAREST

GOODWINE Bucharest/ 12h -14th of March 2010/ Wolrd Trade Plaza, Pullman Hotel, Bucharest

GOODWINE BUCHAREST 2010

Review of the first edition of GOODWINE, 2nd - 4th of October 2009, World Trade Plaza, Pullman Hotel, Bucharest

The first edition of International GOODWINE Fair enjoyed succes, with over 3,000 proffesionals, connaiseurs and wine lovers visiting the exhibition during the three days . Among them were sommeliers, tasters, managers of bars and restaurants, wine industry managers, business people, ambassadors, consuls, journalists.

Visitors could taste during the exhibition premium wines offered by the exhibitors, one of them launched at GOODWINE.

Also, visitors watched over the three days, the cooking demonstrations and received suggestions for matching wines with food from sommeliers.

GoodWine exhibitors came from Romania, Italy, Chile, Slovenia and Bulgaria.



International GOODWINE Fair 2010 presents:

• Premium wines

• Modern equipment and technologies

• Wine books

• GOURMET Zone - fine quality foodstuffs, delicacies


GOODWINE BUCHAREST 2010 Concept

• GOODWINE is the only specialized wine fair from Bucharest and also the place where business opportunities are gathering under the same cupola.

• Visitors and exhibitors would find to GOODWINE more than a gathering of wines existing on the Romanian and International market. Tasting and the new comers on the Romanian market will fulfill the ambient of the exhibition.

• GOODWINE is the opportunity to see, to taste, to compare and why not, to choose from a rich collection of wines.


The second edition of INTERNATIONAL GOODWINE Fair aims to:

• To present the most complete premium wine offer existing on the Romanian and International market

• To ensure a friendly environment the exhibitors to help them to enrich their business contacts

• Experience and expertise: meet the main Romanian wine producers who can share from their experience and expertise in choosing the first quality wines as they are already doing for wholesalers, retailers, sommeliers but also for the individuals who are looking for premium wines’ unique bouquet



Each guest will receive a special tasting glass according to international norms.

The tasting glass will be

offered to visitors with a support, and their price will be included in the entry ticket’s price.

Also, the spring edition GoodWine Fair will take place before the Easter, offering to wine producers the opportunity to promote their oeno-turistic offers.

The Goodwine organizers will offer to the exhibitors the opportunity to sell their wines in a shop at the fair entrance.



• Attending GOODWINE offers exhibitors the opportunity to promote their products directly or to launch new wines, but also to see what the competition have to say.

• The presence at GOODWINE brings exhibitors a plus for their image and the brand awareness on the local wine market.

• A plus not to be forgotten for the exhibitors partners is the opportunity to advertise through various media chancels – TV, papers, magazines, radio, internet, outdoor, at a lower cost than a traditional advertising campaign.

GOODWINE BUCHAREST 2010Info exhibitors


GOODWINE BUCURESTI 2010Our Exhibitors Target


Why should you be visitor at GOODWINE BUCHAREST 2010?

• Because you would have the advantage to find in single place a large number of wine assortments

• Because you will get information and recommendations directly from the most advised people in the wine industry

• Because you can contact and start doing business with wine producers and importers from GOODWINE 2010

• Least but not last, your taste will be delighted by the bouquet of high quality wines and discover new ones.

GOODWINE BUCHAREST 2010Info visitors


GOODWINE BUCHAREST 2010Our Visitors Target



Exhibitor built-up stand package

• Octanorm-type walls on the outline;

• Table;

• Chairs ;

• Spotlights;

• One 220V plug-in;

• The company name on the fascia board;

• Carpet;

• Invitations to the exhibition;

• Listing with contact details in the exhibition catalogue;

• registration in the list of participants on www.goodwine.ro

• The event photo cd;

• Exhibitors badges.


Posting logo on the self-adhesive arrows, guiding the visitor on the fair corridors, towards your stand (20 cm-long each, placed every meter). The price is per piece.


Promotion options


GOODWINE BUCURESTI 2010 Event schedule

First day – Friday, 12th of March 2010, 10.00 A.M. – 18.00 P.M.

2nd day – Saturday 13th of March 2010, 10.00 A.M. – 18.00 P.M.

3rd day – Sunday, 14th of March 2010, 10.00 A.M. – 16.00 P.M.

First day of International Wine Fair will be dedicated to HORECA specialists, associations and organizations in wine industry, journalists.

Will be invited the sommeliers, representatives of restaurants, bars and hotels, representatives of exhibiting companies, representatives of industry structures ( National Organization of Vine and Wine, National Office of Vine and Wine, Department for Agriculture and Rural Development, Ministry of Agriculture and Rural Development, Agency Payments and Intervention for Agriculture, Association of Producers and Exporters of Wines, Academy of Agricultural Sciences and Forest, Chamber of Commerce, Industry and Agriculture, Association of Authorized Romanian Tasters), embassiesrepresentatives of local and central public institutions and journalists from the field.


GOODWINE BUCURESTI 2010 Event schedule

- Wine tasting at the exhibitors stands

- Presentation of wines launched at GoodWine 2010 - Cooking Shows

- Book launches


Advertising Campaign

GOODWINE International Fair would benefit from an advertising campaign through its media partners between December 2009 – March 2010:

Papers, magazines

• Food&Bar Magazine, Piata, Modern Buyer, HORECA Romania, Good Food, Good Homes, Top Gear, Financiarul, Saptamana Financiara, Jurnalul National, Confidential, Secrete de Chef, Gastromedia, Revista Via si Vinul, Stop to Shop, DeLuxe Lifestyle, Suplimentul de Vinuri din Romania Libera, Domus, Caminul, Casa Mea

Radio

• Zu Radio, Gold Fm Radio;

TV: Antena 1, Antena 2, Antena 3

Online

• www.goodfood.ro , www.foodandbar, www.revista-piata.ro, www.modernbuyer.ro ,www.horecaromania.ro , www.vinul.ro, www.evinoteca.ro, www.secrete-de-chef.ro, www.deluxe-lifestyle.ro, www.gastromedia.ro, www.infoaliment.ro, www.wall-street.ro, www.rol.ro, www.9am.ro,www.degustari.ro, www.stoptoshop.ro.

• Launching Press Conference;


Outdoor (February – March 2010)

• Led screens: Piata Romana, Dorobanti/ Stefan cel Mare, Piata Natiunilor Unite, Iuliu Maniu Plaza Romania, Calea Floreasca si Piata Presei Libere;

Indoor

• Posters in office buildings’ elevators

• InstoreTV – Monopoly Media network comprising a total of 500 TV screens above supermarkets cashiers in Bucharest (Carrefour, Cora, Metro, Kaufland, Inmedio, Mall Vitan and Plaza, private medical clinics, airport, Sensiblu drug store network)

Other advertising channels:

• Street posters

• Flyers

Advertising Campaign


World Trade Plaza Map


Angelica Iva –Event Coordinator

Tel: 021.230.21.92

Fax: 021.231.41.47

Mob: 0722.333.401

e-mail: [email protected] [email protected]

www.goodwine.ro

Address: 167 Calea Floreasca, 4th Floor, District 1, Bucharest

GOODWINE BUCHAREST 2010 Contact

Documents

International Wine Fair the 2 nd edition 12 th – 14 th of March 2010 World Trade Plaza Pullman Hotel BUCHAREST