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International product planning involves determining, which products to introduce into which countries.

Deciding ; what modifications to make in the product, new products to add , brand names to use , packagedesigns to use , guarantees and warranties to give ,after-sale services to offer and when to enter the

market.

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Product objectives emerge from the combination ofhost country objectives and corporate objectives.Host country objectives vary depending on countrys

economic , political , and cultural environment.Corporate objectives may be defined in terms ofactivities , financial indicators , desired position andall these in combination with each other.

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Continuous development and introduction of newproducts are keys to survival and growth. What is a new product?Newness of a product can be assessed in the contextof the product , the organization , and the market.Newness of a product may be an entirely newinvention or innovationNewness may also be organizational , as when acompany acquires an already existing product with which it has no previous experience.

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Newness in context of market ;

An existing product that is not new to a companymay be new to a particular market.

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Identify new product ideas from different sources andchannels.Sources and channels customer s , suppliers ,

competitors , company sales people , distributors andagents , subsidiary executives , headquartersexecutives , documentary sources( informationservices reports and publication ) and firsthandobservation of the market environment.Those ideas relevant to the company undergoscreening at decision centers within the organization.

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New product department collect , screen , identifynew product ideas for product development.Functions ;

1. To ensure that all relevant information sources arecontinuously tapped for new product ideas

2. To screen these ideas3. To investigate and analyze selected new product

ideas4. To ensure that resources are properly used for the

introduction and development of the product on a worldwide basis.

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It is important to test a product under actual marketconditions before proceeding with full-scaleintroduction.

Testing of a new product under actual marketingconditions is called new product testingThe test does not necessarily involves a full-scalemarketing efforts.

It may simply involves observing the actual use of theproduct in the target market