BUSINESS TWO

FOR

SVP. MR.LEE SOON HUAT

Planning studies for New Products

By Mr. Chucshwal Sang-MhchaiAsst. Marketing Manager

Applied DB Industrial Co.,Ltd.

บริ�ษั�ท แอ๊พพลาย ดี�บ� อ๊�นดี�สเตริ�ยล (มหาชน) จำ�ากั�ดี

Applied DB Industrial (Public)

Co.,Ltd.

The parties award of proxies one of the country. Types of environmental conditions compromise  of the

Year 2011.

Applied DB Industrial (Public)

Co.,Ltd.

Goal or Purpose

Goal or Purpose

Planning for new productImportation from foreign glass coating.To generate revenue for businesses in

the state of products in short supply.To increase the amount of material to

be produced in a state of raw materials in short supply.

To move competitor to displace the group Betty completed.

Response distribution channels available of modern trade properly.

The rainy season arrived. For those driving private cars within this range would be more prudent to be more dangerous because there may be unexpected to happen more easily than in other seasons. The traffic in the city or travel to remote areas.

    The weather is changing frequently. Driving on wet slippery roads is not easy, and here are some tips to help make the journey to the destination and return home safely during the rainy season.

Goal or Purpose

Goal or Purpose

Goal or Purpose

1. Check the car thoroughly before you leave the steering wheel, brake fluid levels and tire pressure supply system and defroster should be sure to stay ready for trip. That may be encountered on the way to heavy rain.

2. Prepare emergency supplies good quality ready prepared to cope with unexpected events in advance will help reduce costs. The use of emergency services. And help reduce tension if the vehicle is traveling. Equipment and assistance. Should respond to the needs of individual riders. Which basically consists of a spare tire should being inflated with water, flashlight, fuses, first aid equipment. SOS signs are obvious.

Goal or Purpose

3. Check that the wipers are in good condition and ready for use if worn or damaged wiper blades. Should be replaced immediately so that good visibility while driving in the rain.

4. Attention to driving and maintaining speed at a level that we are always driving at high speed is not ideal. Especially during the rainy season the water may form a thin sheet of water. Intermediate between the wheels and the road. The ability to grip the road decreases. The driver can control the car more difficult.

5. The car while driving in the rain when it rains, turn on the headlights, the car always. It also helps to see things. On the roads clear up. It also allows the vehicle visible to other drivers from a distance with the car.

Goal or Purpose

6. Avoid hard brake pedal. Braking suddenly or gradually. I stepped on the brake to slow down the weight is the most appropriate method of driving if the brake pedal violently. The vehicle may skid.

7. To drive a sane and safe spacing of the car in front when the road is wet, it takes time and braking distance increases. When faced with an emergency situation. Drive with caution and not driving behind a large bus or truck will be. Enhances security. He rear wheel of the car, usually rounded off water and put the car back. It may impair the visibility of the driver.

8. Avoid deep-water basin. Motorists do not know if it is under water, the environment, how are you driving down to the water at high speed. Front bumper and radiator will be stamped as received serious damage. If the waves of water splash into the engine may cause a fire.

Goal or Purpose

9. Alert to remind you to stop the problem or obstacle that stands in the road if the road ahead is flooded. Try not to drive through. Especially in areas that are unfamiliar. Look for safer route 10. Drive slowly when driving through water, if necessary through the flood water trapped on the road. Drive slowly. Do not drive through water flowing within. If you do not know how deep the trough. Should stop before they reach the flooded area and check the depth of the water. In general. If the water level is higher than a car door or greater than 1 in 3 of the wheel, measured from the road. Do not drive through it is strictly prohibited.

11. Jam mire The change to gear 1 and gear 2, and accelerate slowly. Do not accelerate until the wheel. It will make the car fall over again.

12. Like a low gear when a sudden rain is extremely dangerous when the ground is wet. Switching gears quickly, which affects the speed of the wheels and tires. May make the car smoother and the car lost control. Which can easily cause an accident. Motorists should be tied up during the switch to low gear when driving on slippery roads, especially when driving up a steep hill.

Goal or Purpose

The products are sold now

The products are sold now

Modern Trade Trading Trading Modern Trade

Net 220ml.Price 240.-

Net 60ml. Price 300.-

Net 220ml. Price 450.-

Net 150ml. Price 165.-

Online market Online market email: nui_aexii@hotmail.com

Online market www.dupro2home.com

Online market www.pramool.com

No detail Price 250.- Price 250.- Price 150.-

Product Strategy

Product Strategy

Modern marketing strategies The concept of marketing strategy, using the 8P ',

which consists of the marketing mix.

 1.1 Product Strategy 1.2 Price Strategy 1.3 Place Strategy 1.4  Promotion Strategy 1.5 Packaging Strategy 1.6 Personal Strategy 1.7  Public Relation Strategy 1.8  Power strategy

 

Place Strategy

The main target market of consumer products, 3 steps.Step 1 of the buyers and users of products.

By demographic factors. Geography. And considering the benefits to consumers and purchases. The use of our services. The goal of market development must consider these factors together.

The size of this market segment.Influence in purchase decisions for products / services.Volume. In this market segment.Competitors in this market.Value or benefits of our product offering in this market

and other markets.

Place Strategy

Step 2 Compare the current target market for the buyers in the market.     After the main group of buyers or users. Compare that to the buyers of our product. In the market to see that. There are many different one. We may need to adjust our target customers to meet with potential customers in markets such as we find that the main goal of the restaurant is a group of people who are older. While most of these are the same for both groups of youth work. The high growth trend. We may need to consider the target audience, with the potential to occur. We should have a detailed description of the target structure, we are clearly ahead with the expansion of the market to potential buyers in the product. However, the need to ensure that we meet the buyers or existing customers fully. Do not forget that the organization's current clients is of paramount importance that we need to ensure that as well. It is a business to survive. It will increase sales in the future. And existing customers, not less involved in the formation of a reference to new customers.

Place Strategy

Step 3: Determine your target audience, we have a group of users who regularly or not.Finally, consider the analysis of the prospects that we have defined it. There is a group of purchase or use of products / services are often Or on a regular basis or not. In many product categories that the volume is 2 to 3 was purchased by the customer or a client in three or less. Which we call the Heavy Use.

The major buyers are considered to be the main target (Primary Target), which we must try to find information and details to make the most of the detailed demographic, geographic, form, way of life (Life Style),. buying behavior and product us age. Seeking benefits from the products / services.

Place Strategy

Customer Relationship Management (CRM)

The promotion will be compared to the same as the needle treatment. It will effectively help to sell products as well. The promotion, which was not a customer, it will help increase sales and higher profits even more. The marketing strategy will be to promote consistent and compatible with the other strategies. The promotion can be done several ways, whether I get the promotion.

Promotion Strategy

Promotion Strategy

 

Promotion Strategy

 

1st Qtr. 2nd Qtr. 3nd Qtr. 4th Qtr.

56,470.99

56,470.99

56,470.99

56,470.99

Target Baht

Target

Sales Quantity

1st Qtr2nd Qtr3rd Qtr4th Qtr

Criteria

References by

Da •http://www.iimc.co.th/knowledge/8p.html•By Simon

ta •http://incquity.com/articles/marketing-boost/6-steps-product-launch•http://incquity.com/

Sour •http://infogination.com/•Inforgination Co.,Ltd.

https://sites.google.com/site/planningnewp/