Click here to load reader
Upload
albert-bradford
View
221
Download
0
Embed Size (px)
DESCRIPTION
Examples of Risk/Opportunities Political o&feature=related Indian Protest o&feature=related u/2/IDyjBEAGybE Apparel Market u/2/IDyjBEAGybE 40/yI5emL7wYX4 Russian Food Market 40/yI5emL7wYX4 8 Greece – Ripple Effect 8
Citation preview
International Marketing A Review and Expansion
Risk
What is Risk? What would the risk factors be for
international marketing? Political and financial stability Legal & regulatory Trade barriers Economic conditions – business cycles Lack of Cultural knowledge
Examples of Risk/Opportunities
http://www.youtube.com/watch?v=Z1tHPfraji4 Political
http://www.youtube.com/watch?v=wyFsodVUd-o&feature=related Indian Protest
http://www.youtube.com/user/Euromonitor#p/a/u/2/IDyjBEAGybE Apparel Market
http://www.youtube.com/user/Euromonitor#p/u/40/yI5emL7wYX4 Russian Food Market
http://www.youtube.com/watch?v=REId5Ucemj8 Greece – Ripple Effect
Analysis
SWOT Analysis Strengths, Weaknesses,
Opportunities, Threats PEST
Political, Economic, Social, Technological
http://www.nzherald.co.nz/small-business/news/article.cfm?c_id=85&objectid=10732770