Editor-In-Chief Chair Dr. Shiv Kumar

Ph.D. (CSE), M.Tech. (IT, Honors), B.Tech. (IT), Senior Member of IEEE

Professor, Department of Computer Science & Engineering, Lakshmi Narain College of Technology Excellence (LNCTE), Bhopal

(M.P.), India

Associated Editor-In-Chief Chair Dr. Dinesh Varshney

Professor, School of Physics, Devi Ahilya University, Indore (M.P.), India

Associated Editor-In-Chief Members Dr. Hai Shanker Hota

Ph.D. (CSE), MCA, MSc (Mathematics)

Professor & Head, Department of CS, Bilaspur University, Bilaspur (C.G.), India

Dr. Gamal Abd El-Nasser Ahmed Mohamed Said

Ph.D. (CSE), MS(CSE), BSc(EE)

Department of Computer and Information Technology, Port Training Institute, Arab Academy for Science, Technology and Maritime

Transport, Egypt

Dr. Mayank Singh

PDF (Purs), Ph.D(CSE), ME(Software Engineering), BE(CSE), SMACM, MIEEE, LMCSI, SMIACSIT

Department of Electrical, Electronic and Computer Engineering, School of Engineering, Howard College, University of KwaZulu-

Natal, Durban, South Africa.

Scientific Editors Prof. (Dr.) Hamid Saremi

Vice Chancellor of Islamic Azad University of Iran, Quchan Branch, Quchan-Iran

Dr. Moinuddin Sarker

Vice President of Research & Development, Head of Science Team, Natural State Research, Inc., 37 Brown House Road (2nd Floor)

Stamford, USA.

Dr. Shanmugha Priya. Pon

Principal, Department of Commerce and Management, St. Joseph College of Management and Finance, Makambako, Tanzania, East

Africa, Tanzania

Dr. Veronica Mc Gowan

Associate Professor, Department of Computer and Business Information Systems,Delaware Valley College, Doylestown, PA, Allman,

China.

Dr. Fadiya Samson Oluwaseun

Assistant Professor, Girne American University, as a Lecturer & International Admission Officer (African Region) Girne, Northern

Cyprus, Turkey.

Executive Editor Chair Dr. Deepak Garg

Professor & Head, Department Of Computer Science And Engineering, Bennett University, Times Group, Greater Noida (UP), India

Executive Editor Members Dr. Vahid Nourani

Professor, Faculty of Civil Engineering, University of Tabriz, Iran.

Dr. Saber Mohamed Abd-Allah

Associate Professor, Department of Biochemistry, Shanghai Institute of Biochemistry and Cell Biology, Shanghai, China.

Dr. Xiaoguang Yue

Associate Professor, Department of Computer and Information, Southwest Forestry University, Kunming (Yunnan), China.

Dr. Labib Francis Gergis Rofaiel

Associate Professor, Department of Digital Communications and Electronics, Misr Academy for Engineering and Technology,

Mansoura, Egypt.

Dr. Hugo A.F.A. Santos

ICES, Institute for Computational Engineering and Sciences, The University of Texas, Austin, USA.

Technical Program Committee Chair Dr. Mohd. Nazri Ismail

Associate Professor, Department of System and Networking, University of Kuala (UniKL), Kuala Lumpur, Malaysia.

Technical Program Committee Members Dr. Haw Su Cheng

Faculty of Information Technology, Multimedia University (MMU), Jalan Multimedia (Cyberjaya), Malaysia.

Dr. Hasan. A. M Al Dabbas

Chairperson, Vice Dean Faculty of Engineering, Department of Mechanical Engineering, Philadelphia University, Amman, Jordan.

Dr. Gabil Adilov

Professor, Department of Mathematics, Akdeniz University, Konyaaltı/Antalya, Turkey.

Dr. Ch.V. Raghavendran

Professor, Department of Computer Science & Engineering, Ideal College of Arts and Sciences Kakinada (Andhra Pradesh), India.

Dr. Thanhtrung Dang

Associate Professor & Vice-Dean, Department of Vehicle and Energy Engineeering, HCMC University of Technology and Education,

Hochiminh, Vietnam.

Dr. Wilson Udo Udofia

Associate Professor, Department of Technical Education, State College of Education, Afaha Nsit, Akwa Ibom, Nigeria.

Convener Chair Mr. Jitendra Kumar Sen

Blue Eyes Intelligence Engineering & Sciences Publication Pvt. Ltd., Bhopal (M.P.), India

Editorial Chair Dr. Sameh Ghanem Salem Zaghloul

Department of Radar, Military Technical College, Cairo Governorate, Egypt.

Editorial Members Dr. Uma Shanker

Professor, Department of Mathematics, Muzafferpur Institute of Technology, Muzafferpur(Bihar), India

Dr. Rama Shanker

Professor & Head, Department of Statistics, Eritrea Institute of Technology, Asmara, Eritrea

Dr. Vinita Kumar

Department of Physics, Dr. D. Ram D A V Public School, Danapur, Patna(Bihar), India

Dr. Brijesh Singh

Senior Yoga Expert and Head, Department of Yoga, Samutakarsha Academy of Yoga, Music & Holistic Living, Prahladnagar,

Ahmedabad (Gujarat), India.

Dr. J. Gladson Maria Britto

Professor, Department of Computer Science & Engineering, Malla Reddy College of Engineering, Secunderabad (Telangana), India.

Dr. Sunil Tekale

Professor, Dean Academics, Department of Computer Science & Engineering, Malla Reddy College of Engineering, Secunderabad

(Telangana), India.

Dr. K. Priya

Professor & Head, Department of Commerce, Vivekanandha College of Arts & Sciences for Women (Autonomous, Elayampalayam,

Namakkal (Tamil Nadu), India.

Dr. Pushpender Sarao

Professor, Department of Computer Science & Engineering, Hyderabad Institute of Technology and Management, Hyderabad

(Telangana), India.

Dr. Nitasha Soni

Assistant Professor, Department of Computer Science, Manav Rachna International Institute of Research and Studies, Faridabad

(Haryana), India.

S.

N

o

Volume-3 Issue-9, May 2019, ISSN: 2394-0913 (Online)

Published By: Blue Eyes Intelligence Engineering & Sciences Publication

Page

No.

1.

Authors: Pooja Sareen

Paper Title: Techno Stress Creators -An Exploratory Research on Teaching and Non Teaching Staff Working in

Colleges

Abstract: Employees at all levels in Education experience some level of stress related to the use of information and

computer technologies at work and the type of techno-stress experienced by employees may fluctuate which includes

data effluence, multitasking, computer hassles, technology addiction, and techno strain etc. Technology in education

relies on encompassing both material aspects, such as machines and networking hardware, and organizational aspects

like organizational systems, learning techniques and methods applied, and skills evaluation. In this paper an attempt is

made to derive various Techno stress creators. Furthermore, it is an attempt to establish the relationship between techno

stress creators with gender, region and department.

Keywords: Multitasking, Computer Hassles, Technology Addiction, Region and Department.

References: 1. Arnetz, B.B. and Wiholm, C. (1997) “Technological Stress Psycho physiological Symptoms in Modern Offices”. Journal of Psychosomatic

Research, 43, 35-42.

2. Al-Fudail, M. and Mellar, H. (2008) “Investigating Teacher Stress When Using Technology” Computers & Education Volume 51, Number 3 3. Barley, Meyerson and Grobal (2010) “Email as a Source and Symbol of Stress”, OrganizationScience Vol. 22, No. 4, July–August 2011, pp.

887–906

4. Brillhart, P.E. (2004) “Technostress in the Workplace, Managing Stress in the Electronic Workplace”, Journal of American Academy of Business, 5(1/2), pp. 302-308.

5. Brod, Craig (1982) “Managing technostress: Optimizing the use of computer technology” Personnel Journal , v61 n10 p753-57 Oct 1982

6. Brod, C. (1984) Technostress: The Human Cost of the Computer Revolution, Reading: Addison-Wesley. 242p 7. Champion, Sandra G. (1988). Technostress: technology's toll. School Library Journal, 35, 48-51.

8. Kupersmith, J. (1992) “Technostress and the Reference Librarian”, Reference Services Review, 20(2). [Web:]

http://www.greatbasin.net/~jkup/tstr_ref.html 9. Monideepa Tarafdar, Qiang Tu, T. S. Ragu-Nathan (2007) “The Impact of Technostress on Role Stress and Productivity” J. of Management

Information Systems

10. Scott, C. R., & Timmerman, C. E. (2005). Relating Computer, Communication, and Computer-Mediated Communication Apprehensions to New Communication ...

11. Thomée, Sara, “Computers in Human Behavior” 23 (2007) 1300–1321 1303.University of Gothenburg

12. Tiemo, Pereware Aghwotu and Ofua, Justice Owajeme, (2010) in their paper “Technostress: Causes, symptoms and coping strategies among Librarians in University libraries” http://internationalresearchjournals.org

1-7

2.

Authors: J. Arthi

Paper Title: Employees Engagement through Personal Fitness and Health

Abstract: Employee engagement portrays the commitment and energy that employees bring to work and is a vital

indicator of their involvement and engagement to the organization. Employees who are engaged are more productive,

content and more likely to be loyal to an organization. The growing attractiveness of wellness programs shows that more

and more operatives have come to realize that a healthier workforce offers a way to control continually increasing

healthcare costs and contribute productively towards organizational excellence. When organizations employ sound HR

practices in place, they are more likely to discover that employees feel satisfied, happy, secured and will work to their

full potential. Engaging an employee actively is more holistic and takes into consideration the physical, environmental,

intellectual, emotional, spiritual, occupational and mental health of employees. Employee Wellness doesn't just benefit

the employee — an organisation filled with healthy, balanced and fulfilled employees is a conducive workplace that

retains its employees. Gallup defines engaged employees as those who are involved in and enthusiastic about their work

and workplace. But the majority of employees are indifferent, sleepwalking through their workday without regard for

their performance or their organization’s performance. As a result, vital economic influencers such as growth and

innovation are at risk. Employees feel miserable while at work, and that misery follows them home, compounding their

stress and negatively affecting their overall well-being. Organizations need to understand what managers are doing in

the workplace to create or destroy engagement. Engaged employees are more likely than their colleagues to say their

managers help them set work priorities and performance goals.

Keywords: Employee Engagement, Wellness, HR practices, Holistic involvement, Organisational Excellence.

References: 1. Baumruk, R. “The missing link: the role of employee engagement in business success”, Workspan, Vol 47, pp48-52, 2004.

2. Crabtree, S. “Engagement keeps the doctor away; A happy employee is a healthy employee, according to a GMJ survey”, Gallup Management

Journal, 13th Jan, 2005, http://gmj.gallup.com/content/default.aspx?ci=14500 3. Dave Mohanan,http://www.corporatewellnessmagazine.com/focused/five-tips-using-technology-for-increased/

4. Ferguson, A., “Employee engagement: Does it exist, and if so, how does it relate to performance, other constructs and individual differences?” http://www.lifethatworks.com/Employee-Engagement.prn.pdf , 20 June,2007.

5. Frank, F.D., Finnegan, R.P. and Taylor, C.R, “The race for talent: retaining and engaging workers in the 21st century”, Human Resource

Planning, Vol 27, No 3, pp12-25, 2004. 6. Holbeche, L. and Springett, N, “In Search of Meaning in the Workplace”, Horsham Roffey Park.,2003

7. James Harter, Amy Adkins, What Great Managers do to Engage employees, https://hbr.org/2015/04/what-great-managers-do-to-engage-

employees, 02 April, 2015. 8. Johnette van Eeden, Wellness Programs: Building A Healthier Bottom line, http://www.corporatewellnessmagazine.com/worksite-

wellness/building-a-healthier-bottom-line/

9. Kahn, W.A. , “Psychological conditions of personal engagement and disengagement at work”, Academy of Management Journal, Vol 33, 1990,

8-11

pp692-724.

10. Konrad, A.M. ‘Engaging employees through high-involvement work practices’, Ivey Business Journal, March/April 2006, pp1-6. 11. Kirsi Bhasin, How Top Companies Are Engaging Employees in Their Wellness Program, https://www.huffingtonpost.com/kirsi-

bhasin/how-top-companies-are-engaging-employees-in-their-wellness-program_b_7957378.html , 07Aug, 2016.

12. Richman, A. , “Everyone wants an engaged workforce how can you create it?” Workspan, Vol 49, ,2006, pp36-39.

13. Schaufeli, W.B. and Bakker, A.B., “Job demands, job resources, and their relationship with burnout and engagement: a multi-sample study”,

Journal of Organisational Behaviour, Vol 25, 2004, pp293-315.,.

14. Shaw, K. , “An engagement strategy process for communicators”, Strategic Communication Management, Vol 9, No 3, 2005, pp26-29. 15. Sonnentag, S., “Recovery, work engagement, and proactive behaviour: a new look at the interface between nonwork and work”, Journal of

Applied Psychology, Vol 88, 2003,pp518-28.

16. Truss, C., Soane, E., Edwards, C., Wisdom, K., Croll, A. and Burnett, J., Working Life: Employee Attitudes and Engagement 2006. London, CIPD,2006.

17. http://healthfitness.com/blog/stretching-employee-engagement-in-health-and-wellness/ 18. https://www.jnj.com/caring/patient-stories/healthy-employees

3.

Authors: Taffajulali M. Sayyad, Snehal Godbole

Paper Title: A study on the Effects of Sales Promotion of Herbal Products on Consumer Buying Behavior at

Nagpur City

Abstract: With changing time the requirement and choices of the customers have changed. There are several factors

that are responsible for this change. The Herbal industry is growing as customers are now becoming more health and

skin conscious. The purpose of this research paper is to find out the behaviour of the consumers with respect to the

promotional strategies uses by the herbal companies for profit maximization. For the purpose of this study the

parameters that were considered to find out the influence on the buying behaviour were that how sales promotion

techniques are most important to attract customers and through that process they can increase profit of the companies.

Price Discount, Free sample, Buy-one Get-one free, Loyalty program.

Keywords: Promotional strategies, price discounts, loyalty programs.

References: 1. David L.Loudon & Albert J. Della Bitta, Consumer Behavior.

2. Rahul Goel Ph.D. Scholar (Management) (2014-2017), Effect of Sales Promotion on Consumers with reference to FMCG Companies in India. 3. Sayandeep Chandra, Subhankar Mazumdar and Urja Suman, Impact of sales promotional tools on the consumers buying behavior: Study

related with apparel retailing business.

4. Shodhganga.inflibnet.ac.in 5. Syed Ali Ahmad Research Scholar, Department of Management Sciences, Impact of Sales Promotion on consumer buying behavior.

6. V.S.Rameswamy, S.Namakumari, Marketing Management.

7. Henderson, Pamela W, Joseph A. Cote (1998) Guidelines for Selecting or Modifying Logos. Journal of Marketing. 62 (April) pp 14-30 8. Gralpois B (1998) Fighting the illusion of brand loyalty. Direct Marketing 61:5-62

9. Olshavsky N, Richard, Miller A, John (1972) Consumer Expectation, Product Performances, and Perceived Product Quality. Journal of Marketing Research 19:19-21

10. Anderson E, Ralph (1973) Consumer Dissatisfaction: The Effect of Disconfirmed Expectancy on Perceived Product Performance. Journal of

Marketing Researcj1:38-44 11. Butz HE, Jr., Goodstein LD (1996) Measuring Customer Value: Gaining the Strategic Advantage. Organizational Dynamics 24:63-77

12. Rogers E (1962) The diffusion of Innovations, New York : Free Press Stoneman, P. (ed), (1995) Handbook of the economics of innovation and

technological change, Oxford: Blackwells 13. Deneckere RJ, De Plama (1998), The Diffusion of Consumer Durables in Vertically Differentiated Oligopoly. Journal of Economics 29:750-

771

14. Urde, Mats (1999) Brand Orientation: A mind-set for Building Brands into Strategic Resources, Journal of Marketing Management 15:117-133 15. Kotler Philip (2000) Marketing Management , The Millennium Edition, Upper Saddle River, Prentice Hall

16. Aakar David A, Erich Joachimsthaler (2000) Brand Leadership, London, Free Press

17. Keller KL (2003) Strategic Brand Management, 2nd Edition, Upper Saddle River, NJ: Prentice Hall 18. Beskano D, Wilson W (1990) Optimal Pricing Skimming by a Monopolist Facing Rational Consumers. Management Science 36:555-567

12-17

4.

Authors: Saurabh Gupta

Paper Title: Investigating The Relationship between Employee’s Emotional Quotient and Their Job Performance:

With Special Reference to Private Management Institutions

Abstract: Emotional intelligence is essential factor responsible for determining success in life and psychological

wellbeing seems to play an important role in shaping the interaction between managers and employees in their work

environment. Objective: The primary objective of this study is to investigate the relationship between employee’s

emotional quotient and job performance. Methodology: This study is basically descriptive-cross sectional in nature.

Stratified sampling method is used to collect the data from sample. The primary data is collected with the help of

questionnaire on 5 point scale. Findings: The results have shown that there is a strong impact of managing emotional

quotient on employee’s performance which ultimate increase their commitment towards organization. Practical

Implications: Organizations should take initiative to improve the emotional quotient level of their employees as it plays

a significant role in the kind of work an employee produces, and the relationship he or she enjoys in the organization and

enhance employees’ commitment towards organization.

Keywords: Emotional quotient, Job performance, Employee’s commitment

References: 1. Ashkanasy, N.M. (2002). Emotion in the workplace: The new challenge for managers. Academy of Management Executive, 16, 76–86.

2. Bhuian, Shahid & Menguc, Bulent. (2002). An Extension and Evaluation of Job Characteristics, Organizational Commitment and Job Satisfaction

in an Expatriate, Guest Worker, Sales Setting. Journal of Personal Selling & Sales Management. 22. 1-11. 10.1080/08853134.2002.10754288. 3. Campbell A et al. The quality of American life. 1970. New York: Sage.

4. Cherniss, C. (2001). Emotional intelligence: What it is and why it matters. Paper Presented at the Annual Meeting of the Society for Industrial and

Organizational Psychology. New Orleans. 5. Chiva, R., Alegre, J. (2008), Emotional intelligence and job satisfaction: The role of organizational learning capability, Personnel Review 37 (6),

pp. 680-701

18-24

6. Dehshiri, R. (2004). The Reliability and Validity of EQ-i in Iran’s Context. Master’s thesis, Allame Tabatabaee University, Tehran, Iran.

7. Dulewicz, S.V. & Higgs, M. (2000). Emotional intelligence: A review and evaluation study. Journal of Managerial Psychology, 15(4), 341–372. 8. Goleman, D. (1995). Emotional intelligence: Why It can matter more Than IQ? New York: Bantom Books.

9. Goleman, D. (1998). Working with Emotional Intelligence. New York: Bantom Books.

10. Guleryuz, G. Guneym S. Aydin, E.M., Asan, O. (2008), The mediating effect of job satisfaction between emotional intelligence and organizational commitment of nurses: A questionnaire survey, International Journal of Nursing Studies 45 (11), pp. 1625-1635.

11. Kafetsios, K. (2004). Attachment and emotional intelligence abilities across the life course. Personality and Individual Differences, 37(2004),

129–145. 12. Law, K. S, Wong, C. S, & Song, L. J. (2004). The construct and criterion validity of emotional intelligence and its potential utility for

management studies. Journal of Applied Psychology, 89(3), 483-496.

13. Mallinger, M., Banks, J, (2003), use emotional intelligence to cope in tough times: how manager can help staff deal with job insecurity. Graziadio business report, 6:1.

14. Mandell, B. and Pherwani, S. (2003), “Relationship between emotional intelligence and transformational leadership style: a gender comparison”, Journal of Business and Psychology, Vol. 17 No. 3, pp. 387-404

15. Patra, S., (2004), Role of emotional intelligence in educational management, J. Indian Educ.,30(1):98-104

16. Salovey, P., & Mayer, J. D. (1990). Emotional Intelligence. Imagination, Cognition and Personality, 9(3), 185-211. doi: 10.2190/DUGG-P24E-52WK-6CDG

17. Spector, P. E. (2007), Job satisfaction. Thous and Oaks, CA: Sage publications, Inc.

18. Sy, T., & Cote, S. (2004). Emotional Intelligence: A key ability to succeed in the matrix organization. Journal of Management Development, 23, 437–455.

19. Villard, J.A., (2004), Determining the relationship between job satisfaction of county extension unit employees and the level of emotional

intelligence of extension county chairs, ohio.linketd. 20. Wong, D.S. & Law, K.S. (2002). The effects of leader and follower emotional intelligence on performance and attitude: An exploratory study. The

Leadership Quarterly, 13(3), 243–274.

21. Yousefi F. The Relationship between Emotional Intelligence and Communication Skills in University Students. Dev Psychol (Journal of Iranian

Psychologists) 2006; 3:5-13.

22. Zarean, Mostafa, Amin, Asadallah, Bakhshipour, Abbas, (2007), the Relationship between Emotional Quotient and Problem-solving Skills,

Journal of clinic psychology and psychiatry, 13 (2), pp 166-172.

5.

Authors: Nanda Prakash

Paper Title: A Study on Environmental Awareness and Responsibility of Disposal of Old Mobile Phones

Abstract: With the increasing usage of mobile phones and access to the new technologies in recent years the challenges

concerning with disposal of old mobile phones are making trouble. To understand more about the topic two variables

relating to the topic are considered awareness and ascribed responsibility. The study tries to identify the people’s

awareness towards the old mobile phone disposal and level of ascribed responsibility in people towards improving the

concern of e-waste. The study is conducted with students as the respondents to understand about the topic. It helps to

know the environmental awareness of people from with diverse background to contribute towards the socially

acceptable ways of old mobile phone disposal.

Keywords: Environmental Awareness, E-Waste, Mobile Phone Disposal.

References: 1. Borthakur, A. (2016). Health and environmental hazards of electronic waste in India. Journal of environmental health, 78(8), 18-24.

2. Monika, J. K. (2010). E-waste management: as a challenge to public health in India. Indian journal of community medicine: official publication

of Indian Association of Preventive and Social Medicine, 35(3), 382. 3. Onwezen, M. C., Antonides, G., and Bartels, J. (2013). The Norm Activation Model: An exploration of the functions of anticipated pride and

guilt in pro-environmental behaviour. Journal of Economic Psychology, 39, 141-153.

4. Penners, O., Semeijn, J., Van Riel, A. C., and Lambrechts, W. (2018). Life cycle extension of mobile phones: an exploration with focus on the end-consumer. The Central European Review of Economics and Management, 2(4), 7-37.

5. Sarath, P., Bonda, S., Mohanty, S., and Nayak, S. K. (2015). Mobile phone waste management and recycling: Views and trends. Waste

management, 46, 536-545. 6. Schwartz, S. H. (1977). Normative influences on altruism. In L. Berkowitz (Ed.), Advances in experimental social psychology (Vol. 10, pp. 221-

279). New York: Academic Press. 7. Stern, P. C. (2000). New environmental theories: toward a coherent theory of environmentally significant behavior. Journal of social issues,

56(3), 407-424.

8. Stern, P. C., Dietz, T., Abel, T., Guagnano, G. A., and Kalof, L. (1999). A value-belief-norm theory of support for social movements: The case of environmentalism. Human ecology review, 81-97.

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6.

Authors: S. Krishnan

Paper Title: Nato’s Relevance in The New Security Environment

Abstract: The growing threats to security, which over the past decade have reached unprecedented and unimaginable

levels in becoming unpredictable, unconventional and asymmetric, have challenged the traditional perception of the

Alliance’s role and mission. Modern security developments stemming from globalisation and advances in technology

have led to significant changes in the security environment, and NATO has had to adjust its structure and policy in

response. Due to these shifts in the security environment, the focus of NATO’s security objectives was gradually

transferred from traditional collective self-defence to other forms of tackling global issues. In 2010, the Alliance’s new

security challenges were highlighted in the NATO new Strategic Concept, in which NATO redirected its policies and

actions into a more flexible approach to security. Its focus on crisis management and cooperative security represented

major leaps forward in defining the role of the Alliance as a flexible, decentralised and inclusive structure capable of

responding to global security challenges with a globalised and proactive approach. As the reach and range of the NATO

missions significantly expanded – with new goals that transcend the traditional “Article 5 missions” – it became evident

that the parameters that determine the effectiveness of the NATO command structure had to be redefined. Against this

backdrop, the need for the Alliance to adapt its internal command structure to the complex and diverse challenges and to

effectively manage the large spectrum of missions has become increasingly relevant.

Keywords: Self-defence, NATO, security, Soviet Union, Cold War, Globalisation

29-35

References: 1. Brzezinski, Zbigniew, The Grand Chessboard (in Greek), Livani ABE – “Nea Synora” 1998, p. 132 2. Hunter, Robert E., “Solving Russia: Final Piece in NATO’s Puzzle”, The Washington Quarterly, Vol.23, No.1, Winter 2000, p.116-7.

3. Williams, Michael C. and Neumann, Iver B., “From Alliance to Security Community: NATO, Russia and the Power of Identity”, Millennium,

Vol.29, No.2, pp. 357-387.

4. The Alliance’s Strategic Concept, available at http://www.nato.int/docu/pr/1999/p99- 065e.htm, paragraph 20.

5. The Alliance’s Strategic Concept, par. 21-22.

6. U.S. Foreign Policy Agenda, Vol.6, No.1, March 2001, pp. 12-15. 7. Craig, R., Nation, “Beyond the Cold War: Change and Continuity in U.S. – Russian Relations”, The United States and Russia into the 21st

Century, United States Army War College, Carlisle Barracks, PA, October 1997.

8. McFaul, Michael, “American Policy Towards Russia: Framework for Analysis and Guide to Action”, The United States and Russia into the 21st Century, United States Army War College, Carlisle Barracks, PA, October 1997, pp. 28-29.

9. Anatol Lieven, “Ham-Fisted Hegemon: The Clinton administration and Russia”, Current History, October 1999, p.315. 10. Senator (R) Jesse Helms, Setting the U.S. Foreign Policy Agenda, U.S. Foreign Policy Agenda, Vol.6, No.1, March 2001, p. 21.

11. Hunter, Robert E., “Solving Russia: Final Piece in NATO’s Puzzle”, The Washington Quarterly, Vol.23, No.1, Winter 2000, p. 129.

12. Mead, Walter Russell, “No Cold War Two The United States and the Russian Federation”, European Security, Vol.11, No.2, Summer 1994, pp. 8-10.

13. Brusstar, James H., “Russian Vital Interests and Western Security”, Orbis, Fall 1994, p.616.

14. Gobarev, Viktor, “Russia – NATO Relations after the Kosovo Crisis: Strategic Implications”, The Journal of Slavic Military Studies, Vol.12, No.3, September 1999, p. 4-5.

7.

Authors: Rajarethinam Emmanuel, S. Chandrachud, S. Thangamayan

Paper Title: The Heart and Soul of Higher Education

Abstract: The beneficial outcome of scientific knowledge for any society of the modern era is just too overwhelming to

be replaced or to be disregarded. And yet, there also seems to be something deeply missing in our current system of

education. Nearly two thousand years back, the Indian sages had achieved the glory of discovering, formulating and

spreading the art of unification, and we called it Yoga or the Brahma Gnana. The huge challenge that awaits us is to

discover something similar -- the kernel that can unify the vastly varying subjects taught in our universities - something

that can be called the yogic science built on the very foundations of the physical and biological sciences of our times. As

things stand right now, our universities may be acclaimed for their hundreds of thousands of specializations, but not in

the least for bringing out holistic human beings who would command the respect of the entire world. In this paper, we

explore how the findings of cognitive neuroscience and the splitting of consciousness back to its basic sensations, can

not only produce a new discipline of science; but indeed can turn out to be the heart and soul of Higher Education.

Keywords: Fundamental fields; Basic sensations; Cognitive neuroscience; Art of Unification.

References: 1. Ron Miller. (2019). Retrieved from https://www.educationrevolution.org/blog/category/contributors/ron-miller/

2. Carroll, S. (2016). The Big Picture: On the origins of Life, Meaning and the Universe itself (Kindle Edition ed.). Retrieved from

www.amazon.com 3. Cliff, H. (2016, January). Have We reached the End of Physics? Retrieved from TED TALKS: www.ted.com

4. Denton, M. J. (1998). Nature's Destiny: How the Laws of Biology Reveal Purpose in the Universe. New York: The Free Press.

5. Gijsbers, V. (2003, April 4). Philosophy of Quantum Mechanics for everyone. Retrieved from Lilith: http://lilith.gotdns.org/~victor/writings/0029qm.pdf

6. Gleiser, M. (2014). The Island of Knowledge. New York: Basic Books.

7. Hawking, S., & Mlodinow, L. (2010). The Grand Design. London: Transworld Publishers. 8. Kandel, E. R. (2006). In Search of Memory. W.W. Norton & Company.

9. Levine, J. (1983). Materialism and Qualia: Explanatory Gap. Pacific Philosophical Quarterly, 354-361.

10. Low, P. (2012). The Cambridge Declaration on Consciousness. In D. R. Jaak Panksepp (Ed.), Francis Crick Memorial Conference on Consciousness in human and non-human animals. Cambridge.

11. Mach, E. (1897). Contributions to the Analysis of the Sensations. (C.M.Williams, Trans.) Chicago: The Open Court Publishing Company.

12. Makin, S. (2017, April 12). Where does the Brain Store Long-ago Memories? Retrieved from Scientific American: https://www.scientificamerican.com/article/where-does-the-brain-store-long-ago-memories/

13. Mohrhoff, U. (2001, May 21). The World According to Quantum Mechanics (Or, The 18 errors of Henry P.Stapp). Retrieved from arXiv:quant-

ph/0105097V1 14. Nagel, T. (2012). Mind and Cosmos: Why the materialist neo-Darwinian conception of Nature is almost certainly false. New York: Oxford

University Press.

15. Satpathy, B., & Muniapan, B. (2009, 02). The Knowledge of “Self” from the Bhagavad-Gita and Its Significance for Human Capital Development. Asian Social Science, 4(10). doi:10.5539/ass.v4n10p143

16. Sherrington, S. C. (1937). Man on his Nature. London: Cambridge University Press.

17. Thiruvalluvar, (BCE 31). Thirukural, Translation M. Vasudevan (2015) 18. White, R. (2000). Fine-tuning and Multiple Universes. Nous, 34(2), 260-276.

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8.

Authors: Arindam Das, Sibichan Mathew

Paper Title: Assessment of Creativity in Fashion Design Education in India

Abstract: Creativity has been given a myriad of definitions, and involves generating innovative outcomes, ranging

from an entirely new concept to an improvement of an existing idea. Such outcomes are often interpreted in relation to a

particular field of application within a given domain. In design education too creativity, innovation and design are

closely interlinked in the transformation of ideas into desired output, as part of a process where students are encouraged

to convert abstract ideas into concrete outcomes. This is largely applicable to fashion education also, a major domain of

design education, which, with its intrinsic connect to an industry concentrated on trend-driven innovative products,

needs to assess creative potential through enhancement of divergent thinking and cognitive skills in an open perspective,

and with focus on outcomes rather than grades. Fashion design education in India uses assessment methodology that is

dissimilar to that used by other educational institutions in higher education. Assessment and evaluation followed in

Indian schools are mostly based on written examinations, and largely driven by rote learning. In contrast fashion design

42-45

programmes tend to rely primarily on encouraging creative thinking and applications based on explorations and

innovative problem-solving, and assessment conducted through mentoring sessions, portfolios, presentations and juries.

This paper seeks to identify and critically review key issues related to assessment of creativity for under-graduate level

Fashion Design education in India against the background of some key parameters of creativity in design identified

through earlier research.

Keywords: Creativity, Innovation, Design, Design Education, Fashion Design Education, Assessment, Assessment of

Creativity

References: 1. Benedek, M., Nordtvedt, N., Jauk, E., Koschmieder, C., Pretsch, J., Krammer, G., & Neubauer, A. C. (2016). Assessment of creativity evaluation

skills: A psychometric investigation in prospective teachers. Thinking Skills and Creativity, 21, 75–84. https://doi.org/10.1016/j.tsc.2016.05.007 2. Plucker, J. A., & Makel, M. C. (2016). Assessment of Creativity. The Cambridge Handbook of Creativity, (March), 48–73.

https://doi.org/10.1017/CBO9780511763205.005

3. Trnova, E. (2014). IBSE and Creativity Development. Science Education International, 25(1), 8–18. Retrieved from http://eric.ed.gov/?id=EJ1022897

4. Lewis, Clarence Irving. (1929). Mind and the World Order: Outline of a Theory of Knowledge, New York: Charles Scribner. Reprinted by Dover

Publications (New York), 1956. 5. Guilford, J. P. (1950). Creativity. American Psychologist, 5, 444-454.

http://dx.doi.org/10.1037/h0063487

6. Rhodes, M. (1961). An Analysis of Creativity. The Phi Delta Kappa, 42(7), 305-310. http://www.jstor.org/stable/20342603 7. Treffinger D.J. (1996). Creativity, Creative Thinking, and Critical Thinking: In search of definitions. Sarasota, FL: Center for Creative Learning

8. Amabile, T. M. (1988). A Model of Creativity and Innovation in Organizations. Research in Organizational Behavior. https://doi.org/Article

9. Jones, P., Rodgers, P. A., & Nicholl, B. (2014). A study of university design tutors’ perceptions of creativity. International Journal of Design Creativity and Innovation, 2(2), 97–108. https://doi.org/10.1080/21650349.2013.819170

10. Barbot, B., Besancon, M., & Lubart, T. I. (2011). Assessing Creativity in the Classroom. The Open Education Journal, 4(1), 58–66.

https://doi.org/10.2174/1874920801104010058 11. Treffinger, D. J., Young, G. C., Selby, E. C., & Shepardson, C. (2002). Assessing Creativity: A Guide for Educators. Retrieved from

http://www.eric.ed.gov/ERICWebPortal/detail?accno=ED505548

12. Casakin, H., & Kreitler, S. (2006). Self-Assessment of Creativity :, (September), 1–6. 13. Torrance, E. Paul. (1974). Gifted Child Quarterly, 18(3), 143-45 https://doi.org/10.1177/001698627401800302

14. Sternberg, R. J., & Sternberg, R. J. (2010). The Nature of Creativity The Nature of Creativity, 0419(2006), 87–98.

https://doi.org/10.1207/s15326934crj1801 15. Guilford, J.P. (1967). The Nature of Human Intelligence. New York, NY, US: McGraw-Hill

16. Runco Mark A. (2007). Creativity Theories and Themes : Research, Development and Practice. New York. Elsevier Academic Press

17. Vaughan, Lauren. 2007. Keeping Off The Straight and Narrow. In Design Education Tradition and Modernity (Scholastic Papers from the International Conference DETM 05). Eds. Katiyar, Vinay Singh & Mehta, Shashank Eds. pp 142-148. Ahmedabad, National Institute of

Designvon Stamm, B. (2003). What are innovation, creativity and design. Management of Innovation, Design and Creativity, …, 1–18.

18. Martin, Peter. 2007. Putting Design School in its Place. In Design Education Tradition and Modernity (Scholastic Papers from the International Conference DETM 05). Eds. Katiyar, Vinay Singh & Mehta, Shashank Eds. pp 10-16. Ahmedabad, National Institute of Design

19. Kasturi, Poonam Bir. 2007. Why Designer ? Designers’ Roles, and Impact on Design Education. In Design Education Tradition and Modernity

(Scholastic Papers from the International Conference DETM 05). Eds. Katiyar, Vinay Singh & Mehta, Shashank Eds. pp 17-25. Ahmedabad, National Institute of Design

20. Ferrari, A., Cachia, R., & Punie, Y. (2009). Innovation and Creativity in Education and Training in the EU Member States: Fostering Creative

Learning and Supporting Innovative Teaching. JRC Technical Note, 52374, 64. https://doi.org/10.1007/978-94-6209-149-8_3 21. Davis, Meredith (2017). Teaching Design : A Guide to Curriculum and Pedagogy for College Design Faculty and Teachers Who Use Design In

Their Classrooms. NewYork. Allworth Press

22. Bhavana, K., Gropious, W., & Eames, C. (2005). History of Design Education in India. 23. Khosla, I. (2016). Design Pataka ! The Explosion of Design in India : 2010-2016, 2010–2016.

24. Ramsden, Paul (1992). Learning To Teach in Higher Education. London, Routledge

25. Biggs, John (2003). Teaching for Quality Learning at University. 2nd Edition. Berkshire, The Society for Research into Higher Education & Open University Press.

26. Pedrosa-de-Jesus, Helena & Lopes, Silva. (2013). Exploring The Relationship Between Pedrosa, J.A.

27. Miller, Allen H., Imrie, Bradford W. & Cox, Kevin. (1998) Student Assessment in Higher Martin 28. Toomey, R., Chapman, J., Gaff, J., Mcgilp, J., Walsh, M., Warren, E., … Williams, I. (2006). Lifelong Learning and the Assessment and

Evaluation Practices in Some Australian Faculties of Education Lifelong Learning and the Assessment and Evaluation Practices in Some,

4587(May 2015), 37–41. https://doi.org/10.1080/13674580100200243 29. Murtagh, L. &, & Webster, M. (2010). Scaffolding teaching, learning and assessment in Higher Education. Teacher Advancement Network

Journal, 1(2), 1–20. https://doi.org/10.1017/CBO9781107415324.004

30. Surgenor, P. (2010). Teaching Toolkit - Role of Assessment. UCD Teaching and Learning / Resources, 5(January), 254–257.

https://doi.org/10.1038/nmeth.1215.Do-it-yourself

31. Haines, Catherine. (2004). Assessing Students’ Written Work : Marking Essays and Reports. Reprint 2004. London and New York, Routledge Falmer.

32. Katiyar, Vijai Singh & Bhatikar, Rajesh. 2007. Developing a System of Educational Excellence in Design: the NID Way. In Design Education

Tradition and Modernity (Scholastic Papers from the International Conference DETM 05). Eds. Katiyar, Vinay Singh & Mehta, Shashank Eds. pp 94-100. Ahmedabad, National Institute of DesignKhosla, I. (2016). Design Pataka ! The Explosion of Design in India : 2010-2016, 2010–2016.

33. Laird, Nick & Baxter, G. 2007. Wicked Problems and Shared Meanings : Evaluating Design Competence. In Design Education Tradition and

Modernity (Scholastic Papers from the International Conference DETM 05). Eds. Katiyar, Vinay Singh & Mehta, Shashank Eds. pp 102-108. Ahmedabad, National Institute of DesignLewis, Clarence Irving. (1929). Mind and The World Order. New York. Scribner.

https://archive.org/details/mindtheworldorde007547mbp

34. Das, Arindam (2010). Design/ Structure of Assessment Systems (Foundation Level). Unpublished Term Paper. New Delhi, National Institute of Fashion Technology

35. Carlisle, Hillary. 2007. The Significance of Design Research for the Design Education Curriculum, or “Why The Theory Bit is Important. In

Design Education Tradition and Modernity (Scholastic Papers from the International Conference DETM 05). Eds. Katiyar, Vinay Singh & Mehta, Shashank Eds. pp 288-297. Ahmedabad, National Institute of Design

36. Faerm, S. (2012). Towards a Future Pedagogy : The Evolution of Fashion Design Education, 2(23), 210–219.

9.

Authors: Louis Mosake Njomo, Cecils Arnolds, Shillie Peter Ngek

Paper Title: Enhancing Indigenous Agricultural Management Techniques: A Framework to Minimize Post-

harvest Losses in Potato Farming in Bui Division, North West Region of Cameroon

Abstract: Global food security is continuously being challenged by postharvest losses. This study focuses on 46-55

minimizing postharvest losses in potato farming in Bui Division through making use of indigenous knowledge

techniques. The methodological framework utilized to realize the aim of this study began with a review of literature in

the area of study. The literature reviewed looked at indigenous knowledge practices across the world and how they have

helped in preventing postharvest losses. The case study design was used to explore the phenomenon in detail. Purposeful

Sampling was used to select research participants that could provide information rich in detail about indigenous potato

farming practices in the study area. Individual interviews and focused group discussions were conducted with farmers,

agricultural official, traditional rulers and staff of institutions that support agriculture. Participant observations were also

carried out by the researcher. Field notes were recorded each time the researcher visited the villages. In the analyses, the

author used the Thematic Network Analysis method. The findings of this study show that there are many benefits from

using indigenous knowledge in potato farming and that if enhanced, the indigenous knowledge practices of small holder

farmers in Bui Division can results in some gains especially minimizing postharvest losses. The framework for

minimizing post harvest losses as suggested by this study may enable policy makers and stakeholders to tailor efforts

towards minimizing postharvest losses by enhancing the indigenous knowledge techniques of the farmers. This study

will make a contribution in the enhancement of indigenous knowledge on the prevention of postharvest losses in potato

farming. The study could also serve as a reference document for potato farmers and other stakeholders who may be

interested in helping small holders farmers engaged in potato farming.

Keywords: Indigenous Knowledge, Agriculture, Postharvest Loss, Thematic Network Analysis, Potato Cultivation

References: 1. Agrawal, A. (1995). Indigenous and Scientific Knowledge: some critical comments. Indigenous Knowledge and Development Monitor Vol

3:7–8.

2. Adedipe N.O et al., (2004). The Relevance of Local and Indigenous Knowledge for Nigerian Agriculture. . Presented at the International Conference on Bridging Scales and Epistemologies: Linking Local Knowledge with Global Science in Multi-Scale Assessments ; March 16-19,

2004, Alexandria, Egypt

3. Barasa D.W. (2007) Indigenous Knowledge Systems and Sustainable Development in Africa: Case Study on Kenya. Tribes and Tribals, Special Volume No.1:141-156

4. Bourne M. C (1977) Postharvest Food Losses – the neglected dimension in increasing the world food supply, New York Cornell University

5. De Lucia and Assennato, (1994) as cited in Aulakh J and Regmi A. (2016) Post-harvest food losses estimation- development of consistent methodology available at

www.fao.org/fileadmin/templates/ess/documents/meetings_and_workshops/GS_SAC_2013/Improving_methods_for_estimating_post_harvest_

losses/Final_PHLs_Estimation.pdf accessed on October 29 2016 6. Fawole, O. P. (2007) “Constraints to Production, Processing and Marketing of Sweet Potato in Selected Communities in Offa Local

Government Area of Kwara State, Nigeria”, Journal of Human Ecology. 22(1): 23-25.

7. FAO (1996). Food Security, Policy brief. World Food Summit. http://www.fao.org/es/esa/policybriefs/pb-02.pdf 8. FAO, (2008). “Household metal silos: Key allies in FAO¶s fight against Hunger.” Rome: FAO

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(eds.) Agro-diversity: Learning from Farmers across the World. Tokyo: United Nations University Press. p. 113-135. 22. Kauzeni, A. S. and Madulu, N. F. (2003). Local Knowledge Systems and Mechanisms for Benefit Sharing. FAO Links Project Report 10.

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Trading Opportunities for Organic Agriculture

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10

Authors: Landa Ramesh

Paper Title: Fin Tech: A New Avenue of Banks to Enhance Customer Digital Experience (DX)

Abstract: The rise of fintech startups and the broadening ambitions of the world’s digital titans are putting increased

pressure on traditional banks, insurers, and other players. Customers no longer expect their bank to provide the best

digital experience (DX) amongst its peers, but amongst all the organizations they interact with. Due to a plethora of data,

fintech startups have gained significant grip, by introducing innovative and successfully offering products and

distinctive solutions for consumer demand, efficiently and conveniently at lower transaction cost. In view of increased

number of digitally enlighten customer and rising adoption rate of finTecc, the banks and fintech firms should not view

as a rivalry to each other but as collaborative partner on the grounds of their relevance and interdependence. The paper

discussed the rationality behind collaborations of Banks with FinTech Startups, challenges and supportive Environment.

Keywords: FinTech, Bank, Collaboration, Digital Experience (DX).

References: 1. Report of the Working Group on FinTech and Digital Banking, - RBI, November, 2017 2. The SAP Australian Digital Experience Report 2017.

3. World FinTech Report 2017: By Capgemini and LinkedIn, in collaboration with Efma.

4. Fourth year, the annual FIS™ Performance Against Customer Expectations (PACE) findings2018. 5. Global Fintech Report Q2 2018.

6. EY FinTech Adoption Index 2017

7. Uppal, R.K. and Jatana, Rimpi - Indian banking moving towards information technology. New Delhi : Mahamaya,254p, 2008. 8. Rao, N. V., ― Changing Indian banking scenario: A paradigm shift. Indian Banking Association Bulletin , Vol. 24(1) pp.12-20, 2002.

9. Arora, Kalpana,―Indian banking managing transformation through IT‖, Indian Banking Association Bulletin ,Vol. 25(3), pp. 134-38. March

2003. 10. Chloe Wang, “Financial Technology Booms as Digital Wave Hits Banks, Insurance Firms,”Channel NewsAsia(2015):

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12. Bhasin, T. M., ―E-Commerce in Indian banking,‖ Indian Banking Association Bulletine, Vol. 23(4&5), 2001

13. Avasthi, G. P. and Sharma , M, ―Informaion technology in banking : challenges for regulations‖ , Prajnan Vol.29(4) ,pp. 17-22, 2001.

46-55