Interiors Monthly October 2013

C A R P E T F U R N I T U R E R U G S B E D S L A M I N A T E U P H O L S T E R Y V I N Y L A C C E S S O R I E S

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EDITOR’S COMMENT

www.interiorsmonthly.co.uk 3

OFT must act on price rules

Andrew KiddEDITOR

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Editor: Andrew KiddT: 01273 930 029 E: [email protected] advertising (South): Tim BodenT: 01732 783 561 E: [email protected] advertising (North): Jarrod BirdT: 01565 631 397 E: [email protected], flooring, lighting and accessories advertising:Joanne PaullT: 01732 783 561 E: [email protected] sales agent: Jane DaiT: 00 86 755 8292 5229 E: [email protected]

Published by Interiors Media LimitedUnit 11, Riverside Business Centre, Riverside House,Riverlawn Road, Tonbridge, Kent TN9 1EPT: 01732 783 561 F: 01732 783 562E: [email protected] in England no. 6397722Print: Knockout Print Design by TSS DIGITAL © Interiors Media Limited ISSN 1756-2236

C A R P E T F U R N I T U R E R U G S B E D S L A M I N A T E U P H O L S T E R Y V I N Y L A C C E S S O R I E S

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It doesn’t seem that long ago that the Officeof Fair Trading overhauled the guidelines onpricing practices and here we are withanother investigation (see p6).

The OFT is concerned that shoppers arebeing rushed into buying a sofa or carpet sothey don’t miss out on the offer, and that thechains haven’t been really selling the item atthe claimed price for long enough.

The OFT is right to be doing what it ismeant to do, but the reaction from myfriends and family matched that seen in theoverwhelming majority of online comments:‘Of course the sales aren’t genuine. Doesn’teverybody know that?’

I’ve mentioned before seeing a sale posterin the window of a store, saying: ‘Must end

Monday’ but never indicating which Mondayand being on display for weeks on end. (Tobe fair, the latest one I’ve seen now says ‘ThisMonday’.)

I’m sure that none of the retailersconcerned have broken any laws: theirlawyers would have ensured that. But itseems there is little doubt that guidelineshave been bent to give the desiredimpression. All of which just makes shopperseven more cynical about what is a genuinesale offer and what is something designed toget them through the door.

Furniture Village’s statement that it is ‘fullysupportive of any initiative which ensuresthat, industry-wide, future pricing policiesand practices are fair and accurate,’ shouldspur the OFT to sort the issue out once andfor all. Otherwise hard-pressed retailers arelikely to take the view that ‘If A, B and C aredoing it, so will I.’ What odds would you givethe OFT?

Finally, the winner of the 12 monthInteriors Monthly subscription prize draw atThe Flooring Show was Mark Forsyth ofBrookside Carpets & Curtains, MarketHarborough, Leicestershire. Thanks to all ofyou who entered.

Claims that interiorsmultiple retailers have not been following therules when it comes tosales have left shoppersmore cynical.

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INSIDE THIS ISSUENEWS6 Upholstery trio sees SBI profits rise

10 Montgomery Tomlinson bought by a2e

12 John Lewis reaches £1bn online target

FEATURES20 Upholstery

A design leader, focus on leather and the latest products

28 Underlay

The latest from the sector

34 Beds and bedroom

Extended choice

38 Home entertainment

Storage solutions

39 Rugs

OCR’s inspiration from art and what’s new in the market

46 Best of British

The success of safety, expanded choice, targeting canny

shoppers, using technology and reaching consumers

54 Retail

The importance of joined-up actions

64 Review

Long Point

70 Review

The Flooring Show

REGULARS15 Opinion

16 New products

NEXT ISSUEThe Bed Show review

London Design Festival review

Where next for carpet

INTERIORS MONTHLY OCTOBER 2013

NEWS

6 Interiors Monthly October 2013

The Office of Fair Trading is to investigate

seven interiors multiple retailers after

claiming it had found evidence of price

manipulation.

The retailers are accused of inflating

prices for short periods to mislead

shoppers into believing they are getting a

bargain during sales. The OFT says just

5% of products were sold at the artificially

inflated reference price, while a

significant number were found to have

never been sold at that price .

‘OFT research has found that reference

pricing can mislead consumers into

thinking the item they have bought is of

higher value and quality,’ says Gaucho

Rasmussen, OFT director.

‘We would recommend that consumers

ask sales staff when and for how long the

reference price was used and also how

many sales they achieved at this price.

This will help them to determine whether

they are getting a good deal,’ he says.

The retailers have been asked to stop

the pricing practices and to agree legally

enforceable undertakings to stop them

being used again. They have been given

until the autumn to agree how they are

going to change their practices with the

OFT. If they fail to do so, the OFT can take

legal action, which could lead to

maximum fines of up to 30% of turnover.

In a statement Carpetright says it:

‘strives to operate fully within all laws and

regulations at all times. Carpetright is

cooperating fully with the OFT and will

respond to the letter in due course.’

ScS confirmed it had been contacted

by the OFT.

Dreams, DFS, Harveys and Bensons for

Beds declined to comment.

Furniture Village says it is aware of the

investigation but wasn’t prepared to

comment until it was completed.

OFT to probe pricing policies

SBI sees profits leap asupholstery trio’s sales riseSofa Brands International lifted pre-tax and interest profits

by 48% to £5.2m in the year to 30 June after sales increases

at its Parker Knoll, G Plan and Duresta brands.

Group sales rose by 8.5% to £75.6m while positive

cashflow of £5m transformed net debt of £4m into £1m net

cash.

‘G Plan’s sales growth continued to reflect this brand’s

leading position in the UK and Parker Knoll’s brand sales

grew significantly during the year. Duresta achieved modest

growth in luxury markets, with a stronger performance in

the UK offsetting lower international demand. Our past

year’s results are very pleasing, and we remain focused on

continuing to build the performance of each brand in its

targeted markets,’ says Scott Malvenan, SBI chief executive.

Trading improved in the first half as predicted, as UK sales

increased by 5% year on year. Demand for mid-market

brands rose in the second half as the investment in new

product development, and Parker Knoll’s alignment into

classic and lifestyle ranges, supported a 13% increase in

sales.

‘Group profit benefited from every area of our business

improving year on year performance,’ he says.

‘We have set ourselves tough targets for the year ahead,

and I am hugely encouraged that demand for our brands

continues to

increase. The

retail scene

remains

patchy and

we will

continue to

focus on

internally

generated

growth

initiatives to

further improve group performance.’

Malvenan says the balance sheet has been transformed in

the past two years, and the company is investing in all its

operations to raise standards of service, improve quality

and reduce costs. This includes a £2m investment in group

enterprise resource planning systems, and £300,000 in

Gerber fabric cutting technology in the cover

manufacturing plant in Lithuania and frame making

machinery in Parker Knoll, following an investment in wood

cutting technology in G Plan.

SBI is ‘investing in apprentices, graduates and training to

raise performance at all levels,’ he adds.

Parker Knoll sales rose by 13%

Jubilee: Prestigious Textiles & Wallcoverings has

marked its Silver Jubilee by recolouring its logo

to silver on grey. ‘It’s an exciting time for us all,

both creatively and commercially,’ says Matthew

Helliwell, Prestigious md. ‘We thank industry

colleagues and friends – and of course all the

Prestigious team – for their support over the

past 25 years and look forward to continuing to

share the excitement with them over the years

to come.’ Helliwell, right, is pictured with his

father, Trevor, founder and chairman, and sister

Nicola Brumfitt, marketing director.

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NEWS


Export award for UlsterUlster Carpets has been named as UK Exporter of the Year at the

PwC Private Business Awards. Elaine Patterson, Ulster contract

sales director, described the win as a ‘massive achievement for

all the staff’ and a reward for significant focus on the growing

Middle Eastern market and continued success in more

established markets such as the USA and Europe.

Exports account for 70% of Ulster Carpets’ sales with

prestigious customers including hotels the Burj Arab, Dubai;

George V, Paris and the Ritz Carlton,Toronto.

Judges recognised not only success in terms of sales figures,

but also the quality of Ulster’s offering. More than 700 UK

companies were nominated for an award with candidates being

whittled down to just five in each category.

Hannah Rogers,

Ulster field designer

and Matthew

Weaver, Ulster

designer (centre)

collect the award

from Naga

Munchetty,

presenter (far left),

Charlie Hoffman,

HSBC Private Bank

UK md, Jacques-

Emmanuel

Blanchet, HSBC

Private Bank deputy

head of commercial

banking Europe and

the head of

commercial banking

UK, and Ruby

Parmar, partner,

PwC, head of

private business

Venture capital firm a2e

Venture Catalysts has increased

its involvement in the interiors

industry by buying the assets of

failed curtain manufacturer

Montgomery Tomlinson.

Montgomery Tomlinson went

into administration on 20

August after failing to find an

investor with 530 employees

made redundant across its 123

department store and retail concessions, and its factory

and warehouse facility in Bretton, Flintshire.

a2e has offered some of the management team equity in

the company and says it hopes to employ as many of the

former staff as possible through its Montgomery

Furnishings subsidiary.

‘Montgomery has a great position within this niche

sector, and is renowned for its unique customer service

model and its traditionally biased British designs,’ says

Amin Amiri, a2e founder.

‘The core of the existing management has been retained

and offered equity as a measure to energise and empower

them to embark on an expansion of the business with

greater focus on high quality services to an enhanced

customer base and to uniquely provide a sought after and

convenient service to our customer’s customers,’ he adds.

Amin Amiri

a2e acquiresMontgomeryTomlinson

Coventry success for Leekes

Interfloor to up capacity

Inspiration in EdinburghContemporary furniture, lighting and accessories retailer Moleta

Munro, has opened a showroom in Edinburgh’s London Street

incorporating furniture and lighting from brands including Carl

Hansen, HAY, Another Country, SCP and Muuto.

‘With the move, we were keen to create a space where we can

experiment with new products and trends, see how products

work within different interiors and provide our customers with

plenty of inspiration,’ says Justin Baddon, co-founder and md.

Leekes’ Coventry store has

achieved £10m of sales in its

first year: five times the

amount at the Bedworth

store it replaced. The

185,000sqft branch next to

the Ricoh Arena on the

outskirts of Coventry was a

£6m investment for the

family-owned company.

‘In the first full year in our

new home, we have seen in

excess of a fivefold sales

increase since the move from

Bedworth which we have

attributed to our unique

proposition of offering

“everything for the home,

under one roof”,’ says Emma

Leeke, Leekes md.

Lesley Watts, Staingard business development manager, has

died after a long battle with cancer. She was 51.

‘Lesley was a popular and well-known personality in the

furniture trade. She was much loved and respected in the trade

and will be missed by all her colleagues and customers,’ says

Paul Aiston, Staingard md.

Watts is survived by husband Steve, sons Rory and Craig, and

daughter Liddy.

Interfloor has begun work on

a warehouse extension at its

underlay manufacturing

centre in Haslingden,

Lancashire.

The 10,000sqft extension is

due to open later in the

autumn and accommodate

the planned growth in scrap

polyurethane foam that is

recycled to manufacture

Tredaire PU foam underlay.

Lesley Watts

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NEWS


in b

rief

UK deal for IkeaIkea has signed a five-

year production deal

with Westbridge

Furniture Designs as it

looks to source more

upholstery from the UK

rather than Eastern

Europe. The Flintshire

manufacturer has

increased its workforce

by 60 to 650 as a result

and hopes to increase

this by another 140 over

the next 12 months.

Moving on Terry Duddy, chief

executive of Argos and

Homebase parent Home

Retail Group, is to leave

next year after 15 years,

the last seven as the

chief executive. ‘We

have achieved a great

deal in that time and the

positive momentum of

the business is now such

that I feel the time is

right to move on to the

next stage in my career,’

says Duddy.

Vitra buys ArtekContemporary furniture

company Vitra has

bought Finnish producer

Artek for an undisclosed

sum. The deal will give

Artek a greater

international presence,

says Mirkku Kullberg,

Artek ceo. Vitra bought

the company from

Swedish family-owned

investment company

Proventus, which took

over majority ownership

of Artek in 1992.

Home boostNext’s latest Home stores

continue to beat internal

forecasts as it boosts its

dividend by 16%. Home

stores opened in the

past year saw sales 6%

higher than forecast and

have a forecast

profitability of 19%.

Some 800,000sqft of

retail space will be

devoted to its large

format Fashion, Home

and Garden stores over

the next five years. It has

planning permission to

increase these from four

to 15 and is in talks on a

further 18.

Conservatory furniture specialist Desser has expanded

operations with a cushion division, creating 10 jobs.

The family owned business invested £40,000 to establish the

department, allowing it to manufacture its own cushions and

create tailored designs.

It is the first time in the Manchester company’s 94-year

history that cushion production has taken place onsite. The

decision was made after its supplier Platt & Hill ended cushion

production. Platt & Hill, which had supplied Desser for more

than 30 years, will continue to supply raw material fillings.

‘By establishing the division, we’re demonstrating our

commitment to securing jobs and investing in the local

economy. Once we’re fully up and running we’ll not only be

able to manufacture 300 units per day, but create tailored

designs for our customers across the country,’ says Mark

Stewart, Desser sales director.

Sleep a tonicfor brain cellsThe importance of a good night’s sleep

continues to increase with the latest

research suggesting it could replenish

brain cells.

Research by Dr Chiara Cirelli and

colleagues at the University of Wisconsin

found that the production rate of

immature oligodendrocytes, the cells

which make the myelin that protects

the brain’s circuitry, doubled as mice

slept.

The increase was most marked during

the type of sleep that is associated with

dreaming – rapid eye movement sleep –

and was driven by genes.

In contrast, the genes involved in cell

death and stress responses were turned

on when the mice were forced to stay

awake.

‘For a long time, sleep researchers

focused on how the activity of nerve cells

differs when animals are awake versus

when they are asleep,’ says Dr Cirelli.

‘Now it is clear that the way other

supporting cells in the nervous system

operate also changes significantly

depending on whether the animal is

asleep or awake.’

John Lewis hits onlinetarget one year earlyJohn Lewis’ online sales have reached the £1bn

milestone a year earlier than forecast. In

unveiling the group’s half year results, Sir Charlie

Mayfield, John Lewis chairman, revealed almost

half of the traffic to johnlewis.com comes from

smartphones or tablets.

‘Johnlewis.com passed the significant

milestone of £1bn annual online sales on a

rolling 52 week basis – a full year ahead of target.

In line with our ambition to stay at the forefront

of ecommerce, we have made a significant

investment in a new web platform that went live

during the first half. Over 40% of traffic now

comes from mobile phones or tablets. In July we

relaunched our transactional mobile app and

since then sales via the app have grown quickly

and we are preparing for what we anticipate will

be the UK’s first “mobile Christmas”,’ he says.

Sir Charlie added that the strong market

position of homewares was enhanced with the

growth of House which is now its biggest brand

in homewares.

It recently launched Any Shape, Any Fabric

where customers can choose from some 112,000

upholstery combinations. This initiative is led by

its Lancashire factory, Herbert Parkinson, and

further supports the company’s commitment to

increase sales of UK-made products by 15% by

2015.

Like for like sales for the chain increased by

5.1% in the six months to 27 July as overall sales

rose by 6.6% to £1.7bn. Operating profits fell by

£10.9m to £34.7m after £15.4m of restructuring

and distribution costs.

Cushion move for Desser

Desser now produces cushions in-house

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Too many grand regeneration projects of the past have failed todeliver and public money has been wasted. The CBI wants toensure growth reaches all parts of the UK and that meanscoordinated action to rejuvenate our towns and cities.

Thriving local communities need good amenities on theirdoorstep, ranging from decent housing, good leisure and publicservices, and most important – jobs. For businesses to invest,good transport links and modern office space are a must.

The high street is the beating heart of our towns and citiesbut we can’t reinvent them as they once were. That’s why in The next regeneration: unlocking local growth report, developed with consultant EC Harris, we’re calling for action on business rates to ease the pressure on retailers by having a one-year business rates holiday for firms moving into empty property, planning changes to make it easier to convert

empty shops into homes, andfor cafés and restaurants tointroduce temporary outsideseating;

To kickstart private sectorinvestment we need to seemore creative use of publicsector balance sheets andsurplus land and property beingput to good use.

All of this will need to becoordinated by a strong visionary leader – whether that’s acouncil chief executive, Local Enterprise Partnership chief or adirectly elected mayor.

Empowered local leaders must work strategically, looking atthe whole of the local economy, beyond short-term andparochial interests.

Flexible and joined-up funding to local areas, such as throughthe Local Growth Fund must be backed over the long term bypolitical parties. Local growth initiatives must be coordinated,aligned and targeted across the same geographical area.

Local authorities should be looking to innovate throughmerging resources and embedding more commercial strategyin regeneration plans.

With one in seven shops in the UK high street empty it isimportant to recognise that shops will play a smaller role in thedeveloping space of town centres. Planning changes to make iteasier to convert shops into homes should be implementedwithout further delay as well as removing the need for planningconsent for temporary seating on high streets.

Local and national schemes must be integrated to ensuremaximum impact, local support and the completion of plans.

Katja HallCBI chief policy director

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NEW PRODUCTS


6 Elitis’ Parade wallpaper is charting the

course for walls with its flamboyant

baroque style delivering rich brocades,

lavish floral decorations and gold and

silver interlacing.

Visit: www.elitis.fr

7 Using Dunlop’s Tile Adhesive for

Green Screed, tradesmen can now tile

after just 24 hours on new screeds and

seven days on new cement, while saving

35 days when fixing ceramic tiles on to

concrete. The adhesive has been designed

to combat risks that can occur during

tiling, such as differential shrinkage.

Tel: 01782 591 160

8 After selling 35m sqm in 20 years,

Polyflor has relaunched its Expona LVT

with Expona Design PUR incorporating a

3.0mm gauge and 0.7mm wear layer, and

Expona Commercial PUR featuring a 2.5mm

gauge and a 0.55mm wear layer. Some 83 colours

are available along with a 120 page brochure.

Tel: 0161 767 1111

9 Gaskell Wool Rich’s three-ply 100% wool

Bayswater loop is available in 12 colours and 4m

and 5m widths.

Tel: 01827 831 472

10 Kai’s Janco collection is where Impressionist

inspired fabrics fuse to create a collection that is

full of personality and colour. Painterly brush

strokes create movement within the cloth and

add interest and depth to the weaves.

Tel: 01707 635 258

6 9

107

8

Simply Natural from Axminster Carpets™ is

made with our unique Cable-tec® 6 ply yarn.

This exquisite yarn makes the carpet immensely

hardwearing and stylish, whilst retaining the

warmth and softness of 100% pure new wool.

Cable-tec® Yarn2 ply

6 plysingles

Carpet featured: From our textures range Simply Natural Stripe (Vogue).aila le to uy rom o n ewis and all good ooring retailers.

Visit us at: www.axminster-carpets.co.uk/domesticE: [email protected] Find us on:

Luxury textures!Unique to Axminster CarpetsTM

Request your free sample from theSimply Natural Stripe range TODAY onT: 01297 630 629 - Quote: IntMonthly10

.

UPHOLSTERY


Architect of eleganceDuring last month’s London Design

Festival, upholstery company Knoll paid

tribute to co-founder Florence Knoll ��

When Florence Knoll

revolutionised

private office design

by replacing the

typical executive

desk with a table

desk, she needed a

place for all the

filing and storage

that had

traditionally lived in

desk drawers. Her

solution, executed in

her typical elegance,

was the low

Florence Knoll

credenza. Perfectly

proportioned and

immaculately

detailed, the iconic

design works as well

in the dining room

as it does in the

office.

Warmed through

colour and texture,

the Florence Knoll

Lounge Collection is

a scaled-down

translation of the

rhythm and

proportions of mid-

century modern

architecture. The

collection has a spare,

geometric profile that

reflects the rational

design approach

Florence Knoll

learned from her

mentor, Ludwig Mies

van der Rohe.

12—14JANUARY2014

REGISTER YOUR INTEREST AT

WWW.HOME-LONDON.NET

THE DEFINITIVEHOMEWARES ANDACCESSORIES EVENT

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KITCHEN/DINING/INTERIOR ACCESSORIES/SOFT FURNISHINGS/LIGHTING/SMALL & OCCASIONAL FURNITURE/GARDEN ACCESSORIES

EARLSCOURT 2LONDON

UPHOLSTERY


Ludwig Mies van der Rohe.

In 1941, Florence moved to New York

where she met Hans Knoll who was

establishing his furniture company. With

her design skills and Knoll’s business

acumen and salesmanship, the pair, who

married in 1946, grew the company into

an international arbiter of style and

design. Florence also seeded

contributions with friends Eero Saarinen,

Harry Bertoia, and Mies van der Rohe.

In creating the revolutionary Knoll

Planning Unit, Florence defined the

standard for the modern corporate

interiors of post-war America. Drawing

on her background in architecture, she

introduced modern notions of efficiency,

space planning, and comprehensive

design to office planning. She ardently

maintained that she did not merely

decorate space, she created it.

The Planning Unit researched and

surveyed each client – assessing their

needs, defining patterns of use and

understanding company hierarchies –

before presenting a comprehensive

design, informed by the principles of

modernism and executed in signature

Knoll style. As a result, Florence and the

Planning Unit were responsible for the

interiors of some of America’s largest

corporations, including IBM, General

Motors and CBS.

She contributed furniture designs to

the Knoll catalogue, referring to them as

the ‘meat and potatoes’ filler among the

standout pieces of Bertoia, Mies van der

Rohe, and Saarinen. But, with her

attention to detail, eye for proportion

and command of the modern aesthetic,

many of her designs have become as

celebrated as those of her colleagues.

After the death of Hans Knoll in a car

accident in 1955, she led the company as

president. In 1960, she resigned to focus

on directing design and development

and, in 1965, after pioneering an industry

and defining the landscape and aesthetic

of the corporate office, retired, but not

before having left a major contribution

to the rise of modernism.

Visit: www.knoll.com

Born to a baker in 1917, and orphaned at

age 12, Florence Schust grew up in

Saginaw, Michigan, USA and

demonstrated an early interest in

architecture. While studying at the

Kingswood School for Girls, she

befriended architect Eliel Saarinen,

whom she would later study under at the

Cranbrook Academy of Art in Michigan.

Warmly embraced by the Saarinen

family, Florence holidayed with them,

enjoyed the company of their friends,

and formed a close relationship with

Eliel’s son, Eero – who followed in his

father’s footsteps as an architect and

designed several chairs which Knoll

produced, including the Tulip chair.

The connections she made and the

skills she developed while at Cranbrook

were the foundations of her design

education and pioneering career.

With recommendations from Eliel

Saarinen and Alvar Aalto, she went

on to study under some of the greatest

20th century architects, including

Walter Gropius, Marcel Breuer and

The Florence Knoll Bench

now stands as a defining

example of modern design.

Consistent with all of her

designs, the bench has a

spare, geometric profile.

The Florence Knoll Coffee Table, designed to furnish the new interiors of post-war

America, is a scaled-down translation of the lines, gestures and materials of modern

architecture. Florence Knoll described her designs as the meat and potatoes, the fill-in

pieces which had to be provided. ‘I needed the piece for a job and it wasn’t there, so I

designed it,’ she said. While this may have been the motivation for the 1961 Table Desk,

the perfectly proportioned and flawlessly detailed result is anything but a fill-in piece.

The Florence Knoll rectangular dining table is

available with marble or wood veneer tops

UPHOLSTERY


Due to increased demand for real leather upholstery, Global

Furniture Alliance is launching the Premier Range, a collection

of leather recliner chairs in a variety of styles and colourways.

Bonded leather has been a popular budgetary choice for

upholstered products during the recent economic climate,

but with statistics showing a gradual recovery, the market

for real leather merchandise is growing rapidly, according to the

company.

The range includes top-sellers and two new models.

Venus is a generously upholstered swivel recliner, available in

a choice of chestnut and red wine oil touch leather. It comes

with a traditional style cherry finish, round base and matching

footstool.

Geneva is a contemporary recliner and footstool in black

leather, finished with a chrome trim.

Mars, another established, high-selling model, is a swivel

recliner with a patented mechanism for a smooth recline action.

Available in cream, chestnut and chocolate leather, it comes

fully assembled with only the arms to fit and also includes a

rolling headrest feature for relaxation.

The new Hereford is a substantial chair in cream and saddle

brown leather, a circular cherry finish base and a cover

match insert. It has a detailed padded back and

headrest and an easily accessible adjustment knob.

Also new is Gloucester with a chocolate grain leather

and contemporary cherry frame with 360 degree swivel. The

base has shaped cutouts to add to its modern edge. It has a

padded headrest and panelled seat back for lumbar support

and allows the user to effortlessly recline with its easy to

reach recline mechanism and tension knob.

GFA, tel: 01291 645 080

GFA’s latest collection focuses on leather

The real deal

Gloucester

Hereford

Mars

Geneva

Hereford Belmont

NEW PRODUCTS


1 3

4

52

1 Auto-reverse by Arketipo has a two-sided

cover, in leather and fabric, in which the

softness and warmth of the fabric coexists

with the elegance of leather.

Visit: www.arketipo.com

2 HTL expanded its upholstery offer at the

recent Furniture China exhibition and its

Shanghai showrooms with a selection of

new models in static, recliner and corner

group configurations, as well as leather

articles.

Tel: 01782 406 666

3 Sienna is one of the first four models

launched under the Welbeck brand, that

Wade Upholstery has re-introduced to the

market following a seven year absence.

Sienna is available with scatterback or

formal back options with a selection of

covers.

Tel: 0115 939 4500

4 Retailers wanting to add further luxury

and comfort to the TCS range of upholstery

can take advantage of the company’s latest

offering of thicker Italian leathers available

across its entire range of suites. The

company says the latest range of coverings

takes Italian leathers to a whole new level.

Visit: www.tcsimports.com

5 Sweet Dreams’ Tulsa sofabed features a

simple fold-out action for ultimate

convenience. The seat is foam and the back

upholstered, it has chrome feet and comes

with two scatter cushions in a wide choice

of fabrics. Tulsa is available in two sizes,

90cm and 120cm.

Tel: 01282 830 033

UK Showroom address: apricot is a part of the East West Furniture GroupOne Cranmore Drive, Solihull, West Midlands B90 4RZ Tel 0121 344 2140

Launched at Shanghai Furniture Show, apricot is now available in the UK, with UK showroom opening in November 2013

Visitors were impressed with the quality, design, range and particulary the option of single purchases with ‘direct to home’ delivery.

UNDERLAY


Quiet and comfortableInterfloor concentrates on key consumer needs

If Jane Austen had been a flooring

retailer it would be a truth universally

acknowledged that without a quality

underlay, floors will not perform as well

as they should.

At Interfloor, the company has

identified several segments to focus on

to help retailers’ drive sales.

‘There is growing demand in key areas:

premium comfort, premium durability,

heat insulation, sound insulation, wood

and laminate and underfloor heating,’

says Steve Woodhead, Interfloor

marketing director.

He says a growing number of Tredaire

underlays are up to almost two-thirds

higher than the conventional standard

for luxury, BS5808, and provide

outstanding comfort.

‘These include Tredaire Sensation,

Tredaire Dreamwalk and Tredaire Colours

Red. Premium durability applies to those

underlays that offer 100% recovery from

pressure indentations. Only crumb

rubber underlays with densities over

400kg per cum provide this and are ideal

for dining rooms and staircases. Duralay

System 10, Treadmore and Durafit are

tried and tested solutions,’ he says.

Heat insulation underlays reflect the

increasing interest in products that help

to keep living rooms insulated and

minimise heating bills. Some of the latest

Tredaire PU underlays have tog values

between 2.4 and 3.1 – up to 50% better

than traditional products, says

Woodhead. The highest tog underlays

include Tredaire Dreamwalk, Tredaire

Sensation and Tredaire Softwalk.

The company is also seeing growth in

sound insulation underlays, as people try

to cut down the noise of hard floors:

often a condition if tenants replace a

carpeted floor with laminate.

Some Tredaire PU and sponge rubber

products have decibel ratings of over 40,

including Tredaire Dreamwalk, Tredaire

Sensation and Tredaire Colours Red.

Duralay was the first manufacturer to

develop special noise reduction

underlays for wood and laminate floors.

Offering up to 30% noise reduction,

these 700kg per cum high density

sponge rubber underlays include Duralay

Silentfloor Gold and Timbermate Excel.

When it comes to underfloor heating,

low tog values are key for the heat to

pass through.

‘Tog values of less than 1.0 are needed

and Duralay pioneered this niche with a

range of low tog underlays from 0.3 to

0.8. These include Duralay Heatflow

Carpet, Duralay Heatflow Wood &

Laminate and Duralay King.

‘It doesn’t take long to find out if one

of these segments is of interest to a

consumer. If they are, then it’s possible to

recommend a product with real added

value to them that will provide a great

selling and profit opportunity for the

retailer,’ he adds.

Interfloor, tel: 01706 238 810

Tredaire has a

range of underlays

to retain heat and

consumers can

find the best

underlay for them

online

Perfect performers and famous for bringing pure luxury,warmth and comfort to the home, Tredaire underlays are designed

to keep carpets looking good and feeling fabulous for longer.

The Tredaire range features outstanding levels of comfort and performance so every carpet gives that ‘on air’ feeling. That’s why Tredaire

is the UK’s biggest selling underlay brand - the market leader!

UK Sales:01706 238 810 www.interfloor.comlove your floor™

UNDERLAY


Carpenter’s underlay for commercial useCarpenter is celebrating the launch of ProStep, its heavy

rated but light weight underlay. ProStep has been

developed to compete with the best crumb rubber

products on the market. It is an 8mm, 180cum density

underlay suitable for double stick applications.

‘ProStep is the ultimate professional’s choice. We’ve

designed it with exact requirements for the commercial

sector, contractors and fitters in mind. It is a

competitively priced, environmentally friendly

alternative to crumb rubber and is also the heaviest PU

underlay available in the marketplace,’ says Helen

Rowberry, Carpenter national sales manager for

underlay.

‘Like all PU underlay, ProStep is relatively lightweight

making it much easier than rubber to carry – something

that is appealing to fitters. It also offers excellent heat

insulation, is highly resilient and flame retardant. It is

strong enough to weather the most demanding

conditions, whether that’s an office building or a retail

outlet with a high volume of traffic,’ she says.

As with all Carpenter products, ProStep is made from

recycled material. The company’s growing commitment

to the environment saw the launch of an underlay

recycling scheme last year, which currently operates in

22 regions.

Carpenter, tel: 01457 892 418

Undercover

professionalsProStep is a

180cum

density

underlay

(top) and

like all

Carpenter

underlays, is

made from

recycled

materials

adhesives + screeds

profilestools

gripper

or contact: Floorwise Group Ltd. Floorwise House, 22 High Street, Kegworth, Derby, DE74 2DA, UKtel: +44 (0) 1509 673974 fax: +44 (0) 1509 674841

underlay

When it comes to flooring, Floorwiseis the name for quality and value!For over 30 years Floorwise has been the number one choice forflooring professionals.

Reliable service - through an exclusive network of distributors - and the consistent quality of our products, have earned Floorwise an enviable reputation.

Floorwise strives to deliver excellence in innovation too, with a continuous developmentprogramme aimed at meeting the evolving needs of both consumers and fitters alike.

For details of our distribution network visit: www.floorwise.co.uk

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UNDERLAY


Axminster Carpets’ Axfelt combination

underlay is being relaunched with a new

brand image and a superior specification

to offer consumers a ‘best in market’

product.

‘The product is the result of extensive

and rigorous trials over the past few

months to manufacture an industry

leading underlay which promotes

longevity of carpets, provides protection

for floors and delivers a superior

experience in touch and texture for

consumers. The thickness of the product

has remained exactly the same as the

previous product, however the roll has

been shortened to make it lighter and

easier to carry,’ says Penny Curtis,

Axminster marketing director.

Axfelt uses recycled materials

including carpets and rubber tyres to

help reduce the amount of carpet

disposed of in landfill in the UK.

The triple layer Axfelt underlay

comprises a top layer made from waste

100% wool, a middle layer from waste

wool and nylon carpet and edge

trimmings, and a base layer

manufactured using rubber granules

from recycled tyres. The finished

underlay provides a tog rating of 2.2 for a

high level of warmth and comfort.

‘We’re very excited about being able to

bring a superior underlay product back

to the market which we know will exceed

consumer expectations and deliver

enhanced product benefits so that

consumers can enjoy their Axminster

carpets long into the future,’ says Curtis.

Axminster carpets are made entirely in

the UK using traditional methods and

natural British wool.

‘Our Axfelt product complements our

high quality carpets and creates a long

lasting base – allowing consumers to

enjoy our carpets for years with the

added benefits of increased insulation

and lower fuel bills,’ she explains.

‘We are proud we have found a way to

create a sustainable manufacturing

process for underlay and the production

of Axfelt at our Axminster factory

illustrates our ongoing commitment to

product development,’ adds Curtis.

Axminster Carpets, tel: 0129 733 533

Axminster Carpets has relaunched Axfelt

Superior comeback

Triple layer

Axfelt has

been

rebranded and

complements

Axminster

carpets

including

Devonia Plains

(left)

News fromC ontact information

T: +44 (0)1297 33533E: [email protected]: www.axminstercarpets.co.uk

New Roll Size:1.37m wide x 8m long = 10.96m²*

� Same superior quality underlay� Fitter friendly shorter rolls

are lighter and easier to carry� New rolls now 25kg* each� Buy more rolls for a better price

NEW FITTER FRIENDLYlighter rolls areeasier to carry

*Approximate weight and size.

ORDER TODAY Call our Customer Services team on:+44 (0)1297 33533 or email: [email protected]

AXFELTTM

TRIPLE-LAYER COMBINATION UNDERLAY

from

LIVING AND DINING


Making the most of spaceSherwood maximises retailers’ floorspaceMK Imports UK has launched its first cabinet range, Sherwood,

under its new Klein Haus brand with the intention of making

maximum use of stockists’ floorspace.

‘We wanted to give retailers a range with real depth. Klein

Haus offers a competitively priced, quality, mass-market

product. Other companies may offer lots of ranges, but their

depth is limited. Sherwood has 92 items and if all of the pieces

are laid out together, they take up about 800sqft,’ says Mark

Klein, MK Imports UK ceo.

‘Then there’s the ability to maximise reach from a small

display – the range has interchangeable wood and metal

handle variants. It’s all been designed flexibly to work well with

existing furniture the customers might have.’

He cites the example of one stockist selling £30,000 a month

from its 1,2000sqft display.

‘Our operation definitely lends itself well to stores that aren’t

able to carry much stock and we have several buying options,

from direct purchases with bundle discount deals to a

concessionary partnership scheme including home delivery,’

he explains.

Sherwood has a light oak finish with solid and veneered tops

and covers the living, dining, bedroom and home office sectors.

Choice in the dining range is further expanded with the

option of upholstering the chairs in fabrics from UK companies

as well as the standard collection.

‘We have strong connections in the Far East. We have years of

general goods import knowledge and know-how to source and

negotiate direct with factories. Our focus is always quality first

and price second – delivered with above industry standard

packaging,’ says Klein.

Sherwood will soon be joined by Bridge, a modern light oak

range with bowed surfaces and the option of stainless steel or

wood handles.

MK Imports UK, tel: 01773 546 666

There are 92 items in the Sherwood

range with the option of metal or

wood handles

Sherwood by Klein Haus furniture is beautifully elegant and will look great in any room. The Sherwood range is crafted from a

mixture of solid American white oak and oak veneers. Sherwood has natural features such as shading and grain variation, which is

part of the natural beauty of this product. It is finished in an easy to maintain hard lacquer. All pieces feature dovetail joints, solid

wood drawer bases & backs and interchangeable handles.

KLEIN HAUS FURNITURE - Exclusively distributed by MK Imports UK Ltd

Cotes Park Lane | Cotes Park Ind. Estate | Alfreton | Derbyshire | DE55 4NJ | T: +44 (0)1773 546 666 | E: [email protected]

• Bedroom

• Dining

• Occasional

• Office

• Quality Dovetail joints

• Handmade

• Free interchangeable handles

• Adjustable shelving

• Home delivery available

AGENTS REQUIRED NATIONWIDE - We are looking for successful agents to sell our exclusive range of furniture,to independent, multiple retailers and garden centres. Excellent support and commission given, with large stocks andprompt service. Please email for further enquiries to: [email protected]

The Metal Collection The Precious Metals Collection The Hevea Collection The Upholstered Collection The Oak Collection The Faux Leather Collection

Innovative design andquality manufacturing,all at exceptional value. www.serenefurnishings.co.uk

[email protected]

k

For our

bed range brochures

please call our

Sales Team on:

0121 505 0270or Email:

Serene Furnishings offer an

unparalleled choice of bedsteads,

headboards, sofa beds, daybeds

and bunk beds, in a wide variety of

materials that include wood, fabric,

faux leather and metal. It’s an

extensive, design-led range for

2013 that will bring any shop floor

to life, with large levels of stock

ensuring fast turnaround on orders

and nationwide distribution.

So muchchoice.

Visit us at:

NEC Birmingham 19-22 January 2014

HALL 5 Stand A38

HOME ENTERTAINMENT


Stylish storageA look at some

of the latest

audio and

visual units

AV Furniture is launching a sales campaign to coincide with the latest Schnepel brochure and Demagio

website. The company has invested heavily in promoting its brands via its website and all sales

generated from this will trigger payments to retail partners under the Brick and Click scheme. In

addition it will offer in-store support and discounts to encourage consumers to visit retailers’ premises

and purchase in-store. Some unique colours and textures have been added to the Schnepel range,

including the distressed wood Pasadena. The company is relocating to Crewe, Cheshire, which will allow

it to increase its stockholding and workforce.

AV Furniture, tel: 01604 652 832

Baxter’s Industrielle storage unit features white

lacquered drilled sheet metal with decorative

leather handles.

Visit: www.baxter.it

Most of the hardwood used to create Little Tree Furniture’s Mary Rose TV unit is

from reclaimed fishing boat timbers. It still bears its natural colouring and

markings – some of the wood is more than 150 years old and has a distinctive

but natural wear and tear look.

Little Tree Furniture, tel: 01424 734 191

Rowiko’s Lulworth TV unit with distressed top contains plenty

of storage space for DVDs and other media.

Tel: 01249 821 748

Hong KongHK-486 Black

Rugs


OCR’s latest collections are inspired by

paintings and global colour and design trends

When Oriental Carpets and Rugs first

spotted the Saw Collection by New York

based artist and photographer Adam

Daily, it knew it wanted to work with him

to create one its most standout ranges so

far, based on his paintings.

OCR will launch four sample designs in

January 2014. ‘We can’t wait to launch

this new range and are incredibly happy

to be working with such a talented artist,’

says Sam Tippett, OCR buying director.

Alongside Adam’s range, another

collection of four unique designs created

by an Australian based design studio is

planned to be launched in January 2014.

OCR is committed to developing

products in line with the latest trends

from around the world and during the

Art on the floor

RUGS

Aztec

Matrix

Left: Adam Daily’s exhibition and one

of the Saw designs due to be launched

in January 2014 (above right)

RUGS


summer has worked hard on product

development. Its 2014 brochure, to be

launched in January, will feature the two

ranges and some 80 new products.

Some of the design trends for next

year include Tribal and Aztec. Starting off

in the clothing industry they are

becoming key trends in the interiors

sector. Incorporating mixed colours and

patterns they offer a bold influence and a

shot of personality into any living space.

The Aztec range will be available before

the end of the year.

Repeated patterns are also having a

strong impression, integrating on-trend

colours with simple yet effective patterns

creates stylish pieces. OCR’s Elements

and Hong Kong range include new

designs and colourways featuring these

qualities.

The company is also expanding its

Geometric ranges with additions

including the Hong Kong HK-486

available now and more ranges such as

the Indian hand-knotted Sonic collection

available from January 2014.

These ranges as well as the Saw

collection, all focus on the use of straight

lines and orientation of colour to create

3D effects that make the designs look

as if they are popping straight out from

the rug.

As well as design, OCR has also

focused on colour trends for 2014. A

selection of products will incorporate

colour palettes created by Pantone such

as Sculpted Simplicity which it describes

as: ‘A palette of colours that are

unassuming and do not take centre

stage, they are sophisticated tones with

distinctively nuanced undertones that let

the design and materials shine through’.

Complementing the Tribal trend is the

Tribal Threads colour palette that

combines a selection of colours as varied

as the tribal diversity they represent.

Neutrals such as Bleached Sand highlight

exotic Arabesque Orange, while Goblin

Blue is flavoured by curry colours and a

rose-dusted cedar shade is set off by

taupe-tone Incense. These colour

combinations and more are used in the

latest Hong Kong designs such as HK-303

among others.

An addition to the machine made

product ranges is the Matrix collection

comprising modern designs and colours.

Due to the high demand for such

designs, OCR has decided to launch

Matrix immediately.

Starting with two designs available in

four colourways each, the Matrix range

will eventually incorporate four eye-

catching modern designs all of which will

be available by the end of this month.

The full ranges for 2013 and launches

for 2014 can be viewed by appointment

at the Stoke-on-Trent showroom. OCR

will also be exhibiting at Interiors UK

2014 and Spring Fair 2014.

OCR, tel: 01782 747713

Coda

Above: HK-303 Beige-Blue Below: HK-213 Red-Beige

RUGS


��

Arketipo has completed its

Marea collection with the

aubergine and sage green

abstract watercolour design.

Made from hemp, it is

available in 350cm x 240cm

and 400cm x 300cm sizes and

is hand finished.

Visit: www.arketipo.com

Building on the success of the Vintage rug collection, Louis de Poortere’s latest rug range is

Cameo with three designs in Savonnerie, Fedra and Multi. All woven on jacquard wilton looms in

a combination of wool and cotton chenille, subtle pastel shades permeate through each rug with

hues such as silver birch, Nordic blue and pompadour pink. Available in five sizes the rugs feature

an anti-slip backing. Pictured is Savonnerie in artichoke.

Tel: 01505 615 663

Hanna Korvela has added grey paper yarn to its Encore

rug range. The sister of the Duetto rug, Encore

combines paper yarn and cotton in a minimalist rug of a

lighter character than Duetto. The paper yarn range also

includes natural, white and black.

Visit: www.hannakorvela.fi

Baxter’s Fringes rugs are made on wooden looms in

100% natural silk finished with vegetable and mineral

pigments. They are available as an azure rug with blue

fringes, blue with azure fringes, green with brown

fringes, beige with bordeaux fringes and grey with

onion fringes.

Visit: www.baxter.it

Brintons’ Matisse

collection includes

Mimosa, inspired by a

design in its archive

commissioned and

created by the artist

Matisse in 1951. He said

of the design: ‘I want to

recapture the freshness

of vision which is

characteristic of

extreme youth; when

all the world is new.’ It

is available in mauve

and red. There are 28

designs in Brintons’ rug

collection, including

those by Zuzunaga and

Timorous Beasties.

Visit: www.rugs-by-

brintons.co.uk

Experience how textile interior design reinvents itself. Meet

more big names, up-and-coming companies and creative

individuals than anywhere else in the world. And gain direct

access to a dynamic start to the season.

For information and tickets at advance sale prices visit:

[email protected], Tel. +44 (0) 17 84 41 59 50

Where next is now!

8 –11. 1. 2014

RUGS


Consumers can create their own rugs with Heuga’s option of choosing from three basic

designs in Chequer (featuring colours from the Lazy Lounge and Puzzle Pieces collection), Uni

(with 10 colours from the Funky Feet range) and Zones (three colours from the Country

Contemporary range) or they can create their own look by combining different colours and

textures from high and cut pile finishes. The online rug builder lets consumers mix and match

colours until they find the perfect combinations, even choosing from 155 standard shades to

recolour the walls to help the inspiration. Heuga rugs can be easily installed using Heuga

TacTiles, small clear plastic adhesive squares placed under the corners of each carpet tile fixing

them firmly to each other.

Visit: www.heuga.com

Oriental

Weavers’

Samarkand is

part of its

traditional

range and is

machine

made with a

faux silk

effect.

Tel: 0113 380

5330

Plantation Rug Company’s 100% wool Benni brings

together a subtle African design with deep pile. It is

available in three sizes: 120cm x 180cm, 150cm x 240cm

and 180cm x 270cm.

Tel: 0800 012 1511

Asiatic’s contemporary Matrix range has more than 40

different options in five sizes, from simple yet elegant to

bold and vibrant. Every design is hand-tufted with a soft

and thick 100% wool pile. Various techniques are used –

embossed areas, varied pile heights, viscose accents and

hand carving – across the range for added appeal.

Tel: 020 8800 2000

Cybergold has been making

rug anti-slip products since

1997. Its Rug Control underlay

is suitable for all floors and

allows rugs to be lifted for

vacuuming. The underlay can

be washed and reused up to

three times before renewing.

It is available in packs of

50cm x 100cm,

50cm x

200cm and

100cm x 200cm and

two roll sizes. Rug

Control spray is available in

Standard and Super Strength

and is effective for two to three

years.

Tel: 01494 761 814

#onewool

JJoinn thhhe Caaammpppaiignn fooor WWWoooool innn cceeeleebbrraaattinnggg thhe bbeeeaauuutyy,ppraccticccalityyy aandd ennnddleeesss vveerrrsaattiliityyy off rrreeaaal wwwwoooool wwithiiininteriooors byyy ppaarticipatttinnggg in thhiss neewww,, ppprrooommmmootttioon. WWWeee wwaannttto bbuild aa vvvirrtuuuall OOONNEEEWWOOOOOL ggalleeerry oof tthheee vvveeryy bbbeesst iteeemmsssin thhe woooll innteerriooorss innndduuustrrry toooddaaayy aannndd thheennn wwee wwwill cchhhooossseaand cuuuraatee a reeeal OOONNEEEWWOOOOOLL gggaalleerryy!

Nominate your product before 1st October and win one of twenty Hotel Chocolat luxury gifts!

AAbboouut OOONNNNEEWWWWWOOOOOOLLLL………OneWool is a unique promotion designed to build the profile of great interior wool products and theirunique story. Rugs, carpets, fabrics, furnishings or art can be nominated in the OneWool promotion.

AAnn Invvvittaatiiioonnn…………The Campaign wants to bring the many wool stories, skills and successes of ourindustry to the world – let’s work together and put wool interiors on the map!

GGeet Innnvvooollvvveeddd…………Simply choose one wool product, item or range and nominate it as your chosen OneWool product.

LLett uusss kkknnooowww…………E-mail us a picture of your chosen wool product and your reason for choosing it (50-100 words) [email protected]

AAdddd sssooccciaal mmmeeeddiiaa…………Post it yourself on Facebook, Twitter, Pinterest and use our hashtag - #onewool - the OneWool digitalicons are available and downloadable at http://www.campaignforwool.org/event-item/onewool-2/

PPassss iit ooonn…………Distribute your OneWool nomination to your business and customer network and show your support of the Campaign for Wool. Please use our OneWool supporters message to accompany this, which can be embedded within your networking email and then you simply attach your image and nomination description. Downloads available at http://www.campaignforwool.org/event-item/onewool-2/

BEST OF BRITISH


Jim Henderson, Sitting Pretty md, allows himself a brief

smile as he explains the company’s recent strong

performance, helped in no small part by his decision to

develop anti-entrapment barriers to its lift and recline

models. It is a feature he admits he often wondered if he

was wasting his time on.

The safety device on Sitting Pretty’s chairs has become

so popular that production has doubled in the past year.

‘We are averaging weekly figures of about 100-130 lift and

recline chairs, with approximately a third having the anti-

entrapment feature. That is truly humbling,’ he says.

‘I’m delighted to see the brand grow and in particular

the safety device going out of the factory on so many

orders. Initially when I designed the device back in 2009

I was wondering whether I was wasting valuable time:

I was certainly questioning whether I should be

concentrating on other things regarding our business. But

I kept on with the idea having the mindset of one day it

may be a popular signature feature of our chairs and at

least Sitting Pretty as a manufacturer of lift and recline

chairs would have a different option as to offering some

kind of anti-entrapment safety feature.’

The company showed the design to regulatory

authorities in 2010 and decided to file for a European

patent, which was granted in 2011.

‘After producing more and more chairs with the safety

design fitted it became easier to fine-tune the

manufacturing process and it is as easy today to fit a chair

with the barriers as it was back in 2010 to not fit them,’ he

explains.

The County collection has limited sizes and options

available compared to the company’s more familiar made

to measure ranges, but it has the integral safety barriers

fitted as standard. Originally it was thought it would be

just a safety option but it became apparent that it made

the aesthetics of a lift and recline chair more pleasing on

the eye.

‘The direction we have taken was a little brave for a

small company like ours,‘ reckons Henderson. ‘We studied

our markets and decided that with the product we supply

and the strengths we have as manufacturers we should

target not just the mobility sector but independent

furniture retailers. This was purely based on the product

receiving such good comments from all our retailers

regarding our quality and finish and, of course, the safety

barrier design.

‘I now can safely say given the weekly production

figures that my time developing it was well spent.’

Visit: www.spchairs.co.uk

Safety firstMaking lift and recline chairs

safer has boosted sales for

Nottingham firm Sitting Pretty

Wollaton (above) and Southwell (below) are part of the County collection

BEST OF BRITISH


Reinvigorated rangesSweet Dreams has added models and given existing ones a makeover

Sweet Dreams has revamped a range of divans andmattresses: all manufactured at the Primrose Mill sitein Burnley.

Its pocket sprung divans have been updated andbrought into one collection, Pocket Spring, for easeof recognition, but sub-divided into three ranges:Showcase, for top end beds, several with fillingssuch as latex or CoolGel; Memory for pocket springbeds containing memory foam and featuring coverswith health-promoting qualities; and Traditionalpocket spring beds.

Among the Showcase beds is Diva Latex 2000,with a premier spring count and latex. In five sizes,Diva boasts a tufted damask top, new style border,four handles and eight vents. The toe hole base,available in platform top, sprung edge or ottoman, islined and comes with chrome accessories.

The Sleepzone, Ortho and Comfort divan rangeshave also been refreshed with many new models.Sweet Dreams, tel: 01282 830 033 Diva 2000

BEST OF BRITISH


as all other Caxton bedrooms, Essentials’ elegant proportions,

fine metal handles and extensive range of wardrobe and

chest options make it a practical and affordable option for any

size British bedroom, whether main bedroom or spare room,’

he says.

Essentials is available in four finishes:

white, grey ash, mid and light oak.

‘As well as offering a great product at an

affordable price, customers these days also

need to be reassured that their purchase will

be supported by swift delivery and first class

customer support. And who better to

provide this than one of Britain’s leading

manufacturers,’ says Evans.

‘At times like these, when many retailers

are finding it increasingly costly and

challenging to buy from abroad, and while a

number of other UK manufacturers are

reducing their offering, we by contrast are

able to offer more and more, in terms of

product range, commercial pricing and a

flexible service that you can really rely on,’

he adds.

Visit: www.caxtonfurnitureonline.com

Caxton has introduced modular and entry level bedrooms

Caxton’s modular Eclipse

Caxton’s budget Essentials

Dynamic duo‘It doesn’t take me to point out that in spite of stories that

things are improving in retail and manufacturing, and of

optimistic economic indicators generally, customers are still

wary of spending, and when they do they are still incredibly

price conscious,’ says David Evans, WBH brand manager. ‘Which

makes it tough for retailers and manufacturers alike to gauge

how they can best encourage growth from such a reluctant and

hesitant public.’

It is with this in mind that Caxton has unveiled two

collections, aimed at providing the best value for money

around.

‘An incredibly versatile collection, Eclipse 400 is an exciting

new modular 400mm furniture system that offers the building

blocks for creating a totally individual bedroom – at a much

lower price than you’d expect,’ says Evans.

Customers can choose from five finishes: black, grey, white,

aubergine gloss and light oak for their door and drawer fronts,

to produce their own personalised look.

There is a wide range of interconnecting units, including

wardrobes of various heights with top boxes, an over-bed

surround and matching chests.

The second range is Essentials.

‘Designed solely with price in mind, Essentials is an attractive,

compact, entry-level bedroom collection that is sure to become

a hit with today’s cost conscious buyer, making it a must for

any showroom. Built to the same high quality and specification

Essentials 2 Door/2 Drawer Combi RobeEssentials 3 Door Robe and Tall Narrow Chest

Eclipse 400 Low, Medium and Tall Wardrobes

Eclipse 400 Narrow and Wide ChestsEclipse 400 Overbed Surround

Essentials Wardrobe

Eclipse 400 Wardrobe Top Box and Wide ChestEssentials 2 and 6 Drawer Chests

T h e H O M E o f G R E A T B R I T I S H

F U R N I T U R E

The latest ‘hot cakes’,

fresh from the factory.

Welcome to this pre-launch glimpse of

Caxton’s latest bedroom collections.

Designed and manufactured in the UK, the

entry-level Essentials and modular Eclipse 400

bedroom collections were specially created to

offer the best value for money around.

Available in a wide choice of attractive finishes,

and comprehensive choice of bedroom units,

we’re predicting these 2 exciting new

collections are destined to become bestsellers.

To find out more, call 08700 600 555 today.

BEST OF BRITISH


night’s sleep: breathability, pressure relief

and body support. Its open cell structure

allows air to pass easily through the

mattress preventing the body from

overheating in summer, while keeping

warm in winter.

The elasticity allows the mattress to

respond to the individual contours of the

body providing spinal alignment and

support. The flexible properties

distribute weight evenly preventing

pressure points from building up,

helping ease the discomfort of aching

joints and reducing circulatory problems.

Six mattress options combine

Silentnight’s Mirapocket spring system

with a Geltex comfort layer and Geltex

branded knitted mattress cover.

Flexible friendSilentnight’s latest collection combines gel and

air-permeable foamSilentnight is passionate about giving

consumers the best sleep experience

possible and believes product innovation

plays a vital part in this objective.

‘The new Geltex Ultimate Collection

marries our 60 years’ experience with

cutting edge innovation developed by

Recticel and available exclusively in the

UK and Republic of Ireland through the

Silentnight Group,’ says Steve Freeman,

Silentnight md.

He says combining extremely elastic

gel and air-permeable foam provides the

three core principles that aid a great

New base options include a

contemporary slender leg, and standard

and low level adjustable bases. Divan and

ottoman bases are also available. A hand-

upholstered five panel padded

headboard complements the collection.

Headboards and bases come in pale grey,

malt, fennel, aubergine and millstone.

The launch is being supported by POS

with the slogan ‘Sleep has never felt so

good,’ including dual-branded

backboard, floor vinyls, footmats and

printed display panel with integrated

monitor hosting a Geltex video.

‘We know that sleep is such a crucial

part of everyday life and makes a huge

difference to our health, happiness and

wellbeing. As such customers are

demanding more and more from their

bed to help support healthy sleep

patterns and create maximum comfort,’

says Freeman.

Visit: www.silentnight.co.uk/Geltex

Geltex Ultimate 2800

Geltex is combined with

the Mirapocket spring

system and adjustable

bases are available

Our long-established Classics collection has just been

upgraded with a new range of pocket-sprung mattresses to

meet growing demand in the market. To complement the new

mattresses, we’ve upgraded our sprung divan bases and

introduced the clever ottoman storage solution.

To find out more about the new Classics collection please

contact your local area manager or our dedicated customer

contact centre on 01282 851111.

For timeless bed comfortchoose a Classic

NEWpocketmodelsnow available

Ottoman

BEST OF BRITISH


British bed maker Rest Assured has invested in its first

major national consumer marketing

campaign to support the launch of its

Heritage Collection of four pocket

sprung beds.

The campaign will include full-page

advertisements in key consumer home

and lifestyle titles to communicate the

Heritage Collection’s traditional,

affordable luxury message to its core

45-plus age demographic. Titles include

a range of monthly and weekly

magazines, including Period Living, Good

Housekeeping, Prima and Woman’s Weekly,

in issues on sale from October.

The print advertising campaign is being

supported with digital display advertising

across home and lifestyle online titles. The

digital display campaign includes

behavioural retargeting so customers who

have shown an interest in the brand are

tempted back as they search the Internet.

All traffic is directed via the Rest Assured

website to their nearest retailer.

Unveiled to retailers at The Bed Show last

month, the Heritage Collection will be

showcased to consumer home and lifestyle

writers at a media briefing event in central

London to maximise a consumer PR drive

supporting the launch. The briefing day will

give consumer journalists the chance to touch

and try the new collection.

The Heritage Collection features four

handmade pocket sprung beds – the Farnham

Silk 800, Helmsley Cashmere 1400, Portland

Memory 2000 and the Sherbourne Latex 2000.

The classic British range includes four

upholstered headboards and an extensive collection of

bases are available in a choice of natural coloured linens.

Tailor-made bases include electronic adjustables; sprung

bases for added luxury and mattress performance, as well as an

extensive selection of storage options including the new

Ottoman drawer.

Hand-made in Britain, using tried and tested techniques, the

collection has been designed to allow for easy movement and

optimum back support. A careful balance of supportive pocket

springs and comfortable fillings provides the right environment

for the fluids in the spine to help it recover from aches and

pains to ensure you wake up relaxed and refreshed.

Alongside the consumer marketing investment, retailers

are being supported with high impact POS to maximise

standout in store and communicate the collection’s key

message ‘Rest assured it’s the bed your back would choose’.

‘The Heritage Collection perfectly captures what the Rest

Assured brand stands for: traditional, affordable luxury, with

beds built on 115 years of bed making expertise,’ says Graham

Butterfield, Rest Assured sales director.

‘We know that the back support is a key driver for the over-45

age group and this messaging is key to our national marketing

campaign, as well as in-store POS. The collection has been

developed, specifically with this age group in mind to offer

them the perfect sleep solution with a bed that meets their

health and lifestyle needs, in a traditional and luxurious colour

palette,’ he adds.

Visit: www.rest-assured.co.uk

Backing the over 45sRest Assured has launched its first major consumer advertising campaign

Advertisements will appear in several magazines

Rest assured it’s the bed your back would choose

New from Rest Assured our new traditional pocket spring collection• it’s designed for optimum back support• it’s hand crafted in Great Britain• it’s the ultimate in affordable luxury• it’s exclusively for you

For more information: Phone: 01282 851 111Email: [email protected]

RETAIL


Online or offline is no longer the question as true multichannel

operations are vital if retailers are to challenge pure etailers

Dave Thompson, Swan Retail director,

argues that bricks and mortar retailers

need true multichannel operations to

compete with pure etailers.

He says there are four types of

furniture retailers: physical store but no

transactional website; online only;

retailers who sell in multiple channels

(but lack a coherent system linking

across all channels); and true

multichannel retailers.

There has been a lot of talk recently in

the media about the growth of

multichannel retailing, the driver for

which has been the consumer taking

advantage of technology. Use of smart

phones, tablets and laptops in

conjunction with store visits and phone

calls to carry out product research,

purchases, collections and returns has

resulted in many big ticket retailers

losing market share to more agile

competitors.

A true multichannel system enables

ecommerce websites and stores to work

in unison and share common data across

all customer touch-points. The benefits

to retailers compared with multiple

channel systems are numerous. The most

obvious benefit is that the website

becomes an effective, up-to-date selling

tool providing customers with

comprehensive and convenient

information when researching online,

which will in turn drive sales conversions.

With online and store working in

unison, retailers can offer customers

further options such as click and collect:

a service for retailers with a strong

geographical heritage. A further benefit,

particularly applicable to bigger ticket

items, is the ability of store-based staff to

engage with customers and if unable to

close the sale in-store, to provide a

tailored quote that can be retrieved

online and converted into a sale.

This is a valuable service for

destination retailers to provide,

especially as customers may travel some

distance to visit the store. It also enables

in-store sales staff to be recognised for

their efforts if the customer later decides

to buy via the website.

A multichannel system will enable

retailers to manage online orders that are

brought back to the store for refund or

exchange as the customer order data is

visible via store based systems. A recent

survey found 69% of consumers who had

bought online had used a store to make

a return rather than post an item back

due to the convenience and reassurance

this offers.

True multichannel offers many

operational benefits for furniture retailers

as well as the customer facing benefits.

This includes inventory savings as the

system shares stock information across

channels enabling a view of stock

holding across the whole business.

Other operational benefits include:

collating sales from online and store to

provide accurate realtime trading

information to inform replenishment and

discounting decision making;

automation of product content;

publishing and distribution; and the

collation of customer and order data in a

single place delivering efficiency savings

and consistency across the business.

Consumers value the convenience of

shopping online, so a quality online

experience, coupled with an established

and trusted retail presence is a powerful

combination and clear point of

difference with online only competitors.

Swan Retail, tel: 02392 248 569

Multichannel power

Multi-channel retailing without compromise

Create products for both online and branch, just once

Process customer special orders

Auto replenish on suppliers or warehouse

Control stock online, in branch and in the warehouse

Online

In-Store

Head Office

Happy Customers&

Increased SalesVisit our website www.retailfusion.co.ukTelephone 02392 248 569 or Email [email protected]

Your good name is on your saleadvertising, ours is behind it.As a family-owned company, Lynch Sales Company’s integrity has kept us at the forefront of the sales specialist industry we created. After nearly 100 years, we’ve learned that the most effective sale advertising features honest price reductions.

�igh �uality, truthful advertising that re�ects your store’s reputationfor honesty and value is a key element in a Lynch Sales Event.

To learn more, call the Lynch Sales Company today for a complete outline, including a copy of our easy-to-understand, one-page contract, or visit www.LynchSales.co.uk.

Mark Valiant, Senior Coordinator

Serving the U.S., Canada and the U.K. • 29 Warblington Road,

Emsworth, Hampshire PO10 7HE • Tel: +44 (0) 1243 378369 www.LynchSales.co.uk

Copyright 2013 Lynch Brothers Licensing Corporation

UNCOMPROMISING INTEGRITYUNPARALLELED RESULTSUUNCOMPROMISINGNCOMPROMISINGUUU IINTEGRITYNTEGRITYIIIUUNPARALLELEDNPARALLELEDUUU RRESESRRRRRR UULTSLTSUUU

LVT


Imaginative and sustainableThe LVT market continues to develop

Tarkett’s latest LVT is iD Inspiration 70,

joining the iD Selection 40 collection.

Both have commercial specifications and

are designed for the smaller room sizes

and aesthetics of homes.

Both ranges are 100% recyclable,

include a minimum of 48% recycled

content and are manufactured in Europe.

Inspiration 70 has a 0.70mm wear layer

and iD Selection 40 a 0.40mm layer.

iD Inspiration 70 features 21 wood

effect planks and nine mineral and stone

effect tiles, while iD Selection 40 has 12

wood effect planks and seven stone and

metal tiles. Planks are 16.6cm x 100cm

and tiles 50cm x 50cm. Both have a 15-

year guarantee.

Tarkett has also developed Tarkospray

– what it claims to be first water-based

adhesive in an aerosol. The company says

it is suitable for laying LVT, is faster to

apply than traditional adhesives and

being water based is environment

friendly.

‘Hard-wearing durability has been

matched with stylish, on-trend designs to

offer a product that not only looks

fantastic but will last, while offering users

a sustainable choice,’ says John Devine,

Tarkett UK sales director.

Polyflor has relaunched its Expona LVT

brand. The latest offer comprises two

design collections across two

specifications: Expona Design PUR has a

3.0mm gauge and 0.7mm wear layer,

whereas Expona Commercial PUR

features a 2.5mm gauge and

a 0.55mm wear layer.

The design options within

the combined range of 83

colours have been

enhanced with a collection

of creative inlay accessories

to emphasise or accentuate

the natural floor design.

‘Considerable research,

development and

investment has been made

in the new Expona

collections and the design

possibilities are beautifully presented in a

120 page brochure and comprehensive

new presenter,’ says Tom Rollo, Polyflor

marketing manager. ‘The ranges are set

out in a logical sequence in these

support tools, offering a measured

approach to the

selection process

while leaving scope

for interpretation and

imagination.’

Moduleo’s

Transform range

recently featured on

a Channel 4

programme. ‘The

great thing about this

particular couple on

Double Your House

For Half The Money is

that they really

wanted hard-wearing

flooring throughout

their home, and this was the perfect way

to spread the word about our products

and the message of sustainability,’ says

David Bigland, Moduleo UK and Republic

of Ireland md.

‘Sustainability is a crucial consideration

when decorating or redecorating any

home, as you are effectively ensuring

minimal future expenses will come into

play. The best element of LVT flooring is

that it’s not only unrivalled in

sustainability and durability, but it’s

timeless. As the episode demonstrated,

this kind of LVT finish can be applied

across the home, ensuring each room

has hard-wearing protection.’

For those looking to create the illusion

of greater space, Moduleo recently

introduced larger planks which

accentuate this.

Moduleo, tel: 01332 851 500

Polyflor, tel: 0161 767 1111

Tarkett, tel: 01622 854040

Expona Beige Weathered

Spruce is a large scale plank

featuring bevelled edges

Exotic Wood Red from Tarkett’s iD Inspiration 70

Moduleo’s Wenge Transform

Inspiring interiors for modern living

NEW generation of luxury vinyl sheet flooring Featuring 26 stylish wood, stone and abstract designsAvailable in 2, 3 and 4m widths Loose Lay, so no additional adhesive costs19dB Impact Sound Reduction Polyflor PUR for polish-free maintenanceR10 slip resistance 0.35mm wear layer, ideal for light commercial interiors

www.polyflorathome.com +44 (0) 161 767 2551 www.polyflor.com

19dB R10 2/3/4metre widths

2/3/4metre widthsNEW IN STOCK

NOW

CARPET


‘While Kingsmead had re-established a solid base in the

marketplace over the past 10 years, we felt that to take the

businesses forward we needed an enlarged sales and marketing

structure,’ says newly appointed md Martin West. ‘Rather than

create this from scratch we sought a business that would blend

suitably with a view to merging. Georgian Carpets was an ideal

partner with a similar position in the marketplace and a

complementary product portfolio and experienced sales team.

‘The merger will be a far more efficient deployment of our

joint sales and marketing resource, particularly with regard to

sales representatives having smaller but more concentrated

geographical areas, and much greater presence through

increased retail POS, principally display stands.’

West says the merger has so far gone very much to plan. The

combined company has 14 sales representatives and two field

based regional managers – Clint Carver and Ian Shopland – who

were promoted from the sales teams.

‘The team has combined well. Figures for the first month are

very encouraging and retailers that were only dealing with one

of the businesses are excited at gaining access to the extra

products,’ West adds.

‘The path ahead of us is to rebrand the existing POS in the

marketplace and work hard on new product development, the

first signs of which visitors saw at The Flooring Show.’

West is quick to point out that the Georgian and Stoddard

brands will continue for some time to come, with large

quantities of samples and POS remaining in stores.

‘The switchover will be managed very carefully. It is a long-

term plan that could take up to five years,’ says West. ‘There is no

need for retailers to dispose of any samples or POS.

‘Retailers will gain from better service from the sales team as

they are now covering smaller geographic areas. We can also

offer a wider product range and reduce paperwork for our

customers as they can order all the ranges from one company.

We will also see a more focused product development strategy.

‘Our end goal is to become a bigger and more relevant

supplier to our existing customer base,’ he adds.

Visit: www.kingsmeadcarpets.co.uk

Combined forceLast month saw the merger of Kingsmead Carpets and

Georgian Carpets. What can retailers expect to gain?

The three brands will continue for some time Kaleidoscope

Highland Fleece is among Kingsmead’s latest ranges

BUYING GROUPS


Next month Milners of Ashtead, Surrey will celebrate the 10th

anniversary of being a member of the Greendale buying group.

‘We looked at all the buying groups at the time and felt it was

the best one. All the staff are geared up to sell Greendale. You

can’t go wrong really, it’s a debranded buying group and we’ve

only got one other member close to us so it makes sense as we

get a better margin,’ says Garry Milner, Milners md.

‘I would definitely recommend anyone who wants to join a

buying group to join Greendale. We choose to have quite a lot

of Greendale products but there are a lot we don’t take if we

don’t think it fits with the store. We are a mid to top end retailer,

we’re not budget end. We start at £12.99 for our carpets and sell

lots at over £50 a sqm. It’s quite an affluent area here.’

Milner says the group is proactive in sourcing new products

and tends to get the sort of products Milners needs.

‘And if you are a retailer who can’t get an account with certain

manufacturers, that’s an inroad,’ he says.

‘Greendale is our largest supplier. We do well over £100,000 a

year with Greendale, it’s grown every year since we joined. I go

to all the regional meetings – everybody seems to share similar

views and it’s good to get other people’s views on things,’ he

reckons.

Milner has seen sales improve in recent weeks.

‘June, July and August were quiet, but we’ve really noticed it

picking up in the past two weeks with bigger orders around. We

had quite a few orders over £4,000-£5,000, we had two over

£10,000 – we haven’t had those for a while. If you needed to

replace your carpet two or three years ago and put it off, it’s

now desperate to be done – it’s got to take off again. People

think, I’ve got a bit of money we should have done that, so let’s

get that carpet done.’

United and independentTwo retailers explain the benefits of being a member of a buying group

‘I go to all the regionalmeetings – everybodyseems to share similar viewsand it’s good to get otherpeople’s views on things’

Garry Milner

Milners sells soft furnishings, waterbeds and lighting as well as flooring

Greendale is the store’s largest supplier

��

AWARDS 2011

WINNER

AW

ARD

S

WINNER 2013

BUYING GROUPS


Fludes, the south east of England flooring

chain, is in the relatively unusual position of

being a member of two buying groups:

Greendale and BRM.

It became a Greendale member in 2006 after

it bought Carpetland in Hastings, which was

owned by the then Greendale chairman David

Burgess, who encouraged it to join.

‘It has brought benefits with ranges we

wished to have and there other things like

membership of the British Independent

Retailers Association. And as retailers,

including ourselves, have widened their

product offer to keep up with the market, Greendale has

certainly helped us,’ says Andy Laird, Fludes md.

‘Being able to talk to a lot of other retailers and see what the

buying group was doing made us think we could tidy up our

offer. We had four products very similar to our bestselling

carpet, and Greendale only had two. We’d picked up ranges

along the line that didn’t warrant the space. It also made us

look much harder at products. It helps you get more

commercial and you have more information rather than just

your opinion,’ he explains.

With Greendale having stock and twice weekly deliveries

works very well, he says. And it has opened up possibilities he

hadn’t considered: ‘That’s what a buying group does for you, it’s

the little memo in the back of your head.’

Products bought through Greendale, both Greendale and

non-Greendale, accounts for about a fifth of sales and is

twice the size of the chain’s second largest supplier.

‘The group tries to put everything on a plate for you to

choose what you want. Being in a buying group is much better

than not being in a buying group. The members aren’t

competitors really. The group provides you with a menu and

you can choose from that what you want. You’ve gone in their

restaurant and you can buy the meal off the menu, or just have

a coffee and a cake,’ Laird explains.

‘The group is around you supporting you when you want it

and when you don’t want it, it isn’t. If you worked out a five-year

business plan to see if you were better off being in a group or

not being in a group, I bet it would pay any business to be in a

buying group.’

Visit: www.greendalecarpets.co.uk

‘That’s what abuying groupdoes for you, it’s the little memo in the backof your head’

Andy Laird

Greendale is Fludes’ largest supplier

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A taste ofthe fine life Quality was out in force at Long Point

Long Eaton Guild members and guest

exhibitors again gathered for the annual

show in Derbyshire.

Atlantic Homes made its show debut

with an expanded range of New England

influenced cabinet.

Celebrity revealed it has switched

leather sourcing from Thailand to the UK,

buying from Yarwood Leather. Previously

covers were cut and sewn in Thailand

and upholstered in the UK, but the

company says increasing prices

combined with mainly UK hides

producing softer leather and delivery

within three weeks prompted the switch.

The company has brought sewing

in-house and updated its soft cover

options. It has also developed POS

describing leather in consumer friendly

terms of Corrected, Semi-natural and

Natural. ��

Rowico’s Lulworth

It was the first time for Atlantic Homes at Long Point

Pocketed Beds New Healthcare Beds Traditional Collection.

Phone for a Catalogue.

Mulliners Works154 Bordesley Green RoadBordesley GreenBirmingham B8 1BY

Tel: 0121 773 9969Fax: 0121 766 7413Email: [email protected]

Tailor MadeSizes Available

REVIEW


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Celio introduced Color as an entry-

level collection offering two carcases and

seven accent colours.

From Cintique was the compact

Malvern upholstery set. The high back

design offers two and three-seater sofas

each with one recliner, standard chair,

and recliner.

Julian Bowen made its show debut

and launched the oak Marlborough

bedroom range featuring dovetail joints

and a mix of solid wood and veneers. The

Scorpion Racer children’s bed was joined

by the Kimbo cabin bed.

It expanded its dining offer with the

compact Ascot and Lucy sets while the

Boston coffee table combines glass and

metal.

Origin Red showed Ascot, a small

dining table with two chairs, available in

natural, natural and white, and maple

finishes.

Parker Knoll unveiled fabrics with

midnight and oyster themes, including

quilted fabrics for its Etienne and Isabelle

models. The full motion Seattle, available

in soft cover and leather and a choice of

power and manual motion, was added to

the Lifestyle collection.

Richard Stamp Agencies showed oak,

cherry and walnut dining from Klose and

modern coloured glass tables from

Helderr.

Rowico’s Lulworth collection was

expanded to include several

Julian Bowen’s Scorpion Racer bed

Celebrity is now sourcing leather from the UK

DreamLandFunishings

www.dreamlandfurnishings.co.uk

E mail [email protected]

0121 771 3663

Dreamland Beds UK Ltd • Unit 4 • Bertha RoadGreet • Tyseley • Birmingham • B11 2NN

Opulence. Black Nickel

£195.00*

Aurora. Antique Brass

£149.00

Ameretto. Black Nickel &

Antique Brass £169.00Elizabeth with crystals

£195.00

*All prices quoted refer to 4.6 Size

REVIEW


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storage units while Factory offered a

contemporary twist combining a

black metal frame with a distressed

finish.

Skano made its UK debut at the show

with a modular bookcase system that

uses the original Globe Wernicke designs

from the 1880s. It comes in 12 finishes

with a choice of feet and plinth options

allowing for both traditional and

contemporary looks.

From Vincent Sheppard was the

Papillon compact chair with butterfly

curved back.

Wade Upholstery reintroduced the

former Welbeck House brand as Welbeck

as it sought to target a more volume

sector of the market, with large sofas

retailing at under £1,000.

To differentiate it from Wade, Welbeck

will not have matching fabrics or sprung

edges and will have a platform lining

cloth. Each of the four designs will offer

specific fabric options in contrast to

Wade’s policy of all fabrics being

available on all designs. There are four

tiers of fabrics.

Welbeck frames are guaranteed for 10

years. One model is available in leather,

which is being cut and sewn in Wales.

Four more designs will be introduced

in January, with a maximum of 10

models at any time.

While Wade Upholstery is looking to

reinforce its upmarket presence with

in-store studios, Welbeck stockists will

only be required have to have one floor

model.

Wade also introduced the fixed back,

semi-contemporary Dillon with scoop

arms.

Visit: www.longeatonguild.co.uk

Welbeck’s Eleanor Wade’s Dillon

Skano’s modular bookcase system

Parker Knoll updated its fabric offer

AM UK24 Lintot Square, Fairbank Road, Southwater, West Sussex RH13 9LAPhone 01403-734999Fax [email protected]

a u t h e n t i c m o d e l s . c o m

REVIEW


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More pleaseCOMMENT

Harrogate was successful

once again, but it is

time the industry fully

supported the show and

stopped the speculation

For those of you who were at The

Flooring Show at Harrogate last month,

how was it for you? And for those of you

who weren’t there, why not?

For the past few years Harrogate has

not been Harrogate without speculation

about whether there will be another

show, and this year was no exception.

The UK flooring industry needs a

dedicated trade exhibition and if it can’t

sustain one, the industry should be

collectively ashamed. It is time to end

this constant speculation and get behind

the show.

Organisers Wendy Adams Associates

and Media Generation Group have done

a fantastic job since they took over the

event and should be congratulated for

this year’s show.

This year saw just under 120 exhibiting

brands from 12 countries, occupying

around 3,000sqm of floorspace in four

halls. Some 2,300 trade visitors from

17 countries attended, including

approximately 1,300 flooring retailers

and distributors – broadly similar to

2012’s footfall.

As Wendy Adams, event director, said:

‘Although not an increase on the 2012

figures, many exhibitors said the overall

visitor quality had improved, and real

business was certainly being done all

around the floor. On the opening day

there was a tremendous buzz.’

Paul Stott, Media Generation Group

md, said: ‘We took over a failing event in

the depths of the recession, but a

sustained programme of investment,

strong management and new content –

plus some long overdue economic

optimism – have stabilised things. With

the support of an important group of

loyal exhibitors, who all want the show to

continue, we’re confident we now have a

great platform to rebuild the show to a

size and stature appropriate to this

important industry. Our team is very

excited about the show’s prospects.’

This doesn’t disguise the fact that

performance was mixed over the three

days: Sunday was up about 10%, Monday

was a good day, but Tuesday was quiet.

Suppliers always rate the Buying

Groups’ National Flooring Show as its

small stands aren’t expensive, and the

quality of visitors is good. Yet the penny

doesn’t seem to have dropped about

adopting a similar approach for

Harrogate.

There is no need for stand envy (mine’s

bigger than yours) and the days of

having a smaller stand leading to

suggestions that a company is in trouble

are surely over. Retailers’ decisions to visit

a show is not based on how big a

company’s stand is. It is the mix and

number of suppliers they want.

If those companies who missed this

year’s show return with small stands,

more retailers should attend in 2014,

exhibitors would be happy with their

investment and it could get into a

virtuous circle where exhibitors, visitors

and organisers all benefit. The industry

needs a successful show.

Show roundup ��

Abingdon Flooring will once again be advertising their famous brand within a brand “Stainfree for Life” on TV again this Autumn.

Please ensure that your ‘point of sale’ is prominently displayed in orderto engage your customer in the Stainfree revolution!

Almost 1000 TV slots have been booked for prominent airtime duringOctober and November, all guiding your customers to our store locator

on the website!

The rest (as they say) is down to you...

Abingdon Flooring

would like to thank their customers

(old and new) for their fantastic support

during the last 10years. Here’s to the next ten!

www.stainfreeforlife.com


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Abingdon Flooring introduced the Wilton Royal wool range in

four-ply with 52 options. Stainfree Appeal, Encore and Regal

were debuted as it expanded its saxonies to a more value price.

Stainfree with an impervious gel back was introduced for the

contract market.

Adore Floors launched a recycled underlay with adhesive to

speed up installation. It is also suitable for underfloor heating.

Anbo added a 4m x 0.4m plank to Emperor Elite in three

decors alongside engineered board Emperor Essential and solid

board Emperor Click, both with a click system and five decors.

From Cavalier Carpets was the Strata loop stripe in six designs

and Spacestyle, a contrasting striped pattern in 10

REVIEW

Above:

Hadfields’

Geneva

Right: Anbo’s

Emperor

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doesn’t win you over immediately, then the

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Email: [email protected]

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REVIEW


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��

colours. Confetti has been recoloured.

The velvet twist Veltwist has a semi-

striped pattern and 12 colours. The fine

twist Ultimate is available in 65oz and

75oz weights. Four colours were added

to the Country Collection and alabaster

white was added to Cartouche after a

£40,000 investment in machinery to

produce the shade. Criterion was

recoloured and its revamped website is

due to be launched in October.

Cormar expanded its Sensations range

with Sensations Twist, including six

shades of silver. It is available in 4m and

5m widths.

Distinctive Flooring introduced grey

and white shades for a more authentic

look to Lifetile and introduced Classics, a

modern update of traditional designs

with 25 decors.

EarthWerks debuted the 2.5mm glue-

down Tempo LVT in 10 decors, the 2mm

Classic LVT in seven wood and three tile

designs, Chic in 10 decors with a click

system and the LooseLay LVT in 10

decors.

Fair Underlay launched White Bird

which has a moisture barrier and Wam

Silver Sand, suitable for underfloor

heating.

Gaskell Wool Rich showed off its

Bayswater in three-ply 100% wool with

12 colours in 4m and 5m widths.

Hadfields introduced the Geneva

shaggy in a 4m width.

Ideal introduced Charisma, a

polypropylene heather saxony in

Left: Ideal’s Moods’

sample book

Below: Karndean’s

LooseLay Country Oak

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PRODUCT RANGE

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Above: Plantation’s

Oceans

Left: Oriental

Weavers’ Grand Tour

��

12 colours; Moods, a stripe and plains collection; and

Embrace, a stain resistant Saxony as it looked to move its

products more upmarket.

On the Karndean stand were seven new wood plank and

four stone tile decors for Loose Lay.

Kersaint Cobb officially launched its display stands where

products are arranged by colour rather than type. There are

three displays: Natural Tones, Stripes and Naturals. Also new

was a wood stand and sample book stand – Caribbean Days

and Caribbean Night.

Lifestyle Floors upgraded its display stands with lectern

shelves and the ability to hang sample books below while the

stair display is now illuminated. It introduced value PP ranges

Champion Twist, City Twist, Windsor and York Saxony and the

Gloucester (100% wool) and Malvern Twist and Stripes.

Manx gave its show debut to Ecostyle, made from 90%

recycled PET. It is available in five colours with coordinating

stripes in a 4m width and 4m and 5m widths for the plains.

Ecodesigns is 50% PET with three ply yarn in seven shades

and 4m and 5m widths. Sensuous Touch is available in three

weights, 4m width and 10 colours.

Mr Tomkinson relaunched Gemstone with Jet and Coral.

Both polyester ranges have 12 colours.

Oriental Weavers unveiled 11 collections. Urban has six

contemporary designs aimed at younger consumers/teens

and students. The company also highlighted Nina in 24

designs; Native that comprises five handmade wool designs;

Opus with two shaggy designs; traditional collection Orient;

Royal Classic, a traditional wool machine-made collection;

and new designs were added to Gabbeh.

Plantation Rugs’ introductions included the Bubbles,

Oceans, Undertones and Benni designs.

Regency Carpets showed Fairway, part of the Easycare

collection, using an HD single ply yarn in 10 colours and 4m

width. Harewood was recoloured with 16 colours.

Visit: www.theflooringshow.com

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Trade only. No children.

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Please quote promo code INT61

REVIEW


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Stand proudHow exhibitors displayed their wares

Abingdon again

proved to be one

of the main

attractions at the

show, introducing

the Wilton Royal

wool range in four

ply with 52 options

as it prepared to

celebrate the 10th

anniversary of its

MBO.

Tel: 01274 655 694

Ann Shaw, Ball & Young sales director, and the sales team were delighted to

once again be part of The Flooring Show and offered visitors a warm

welcome as they discussed retailers’ underlay and accessory requirements.

Tel: 01536 200 502

Manx once again proved to be a major draw at the show, introducing a

second Eco range, Eco Designs. It also showcased its in-store retail displays

including the Easy Living four-bay lectern that highlights four carpet ranges

on a double-sided lectern. Its prize draw for tickets to see Manchester United

at Old Trafford were won by Ralph Hall, Carpet Mart Warehouse manager in

Consett, County Durham.

Tel: 01827 831 434

Lano’s Startwist Elite, designed to celebrate the carpet’s 20th anniversary,

was welcomed as the latest premium addition to the collection featuring the

current Edition and Supreme qualities. Visitors seeking the latest in carpet

innovation were impressed by both the relaunched Startwist collection,

featuring an improved two-ply Lanoset polypropylene fibre construction,

and the revamped Pembridge polypropylene twist carpet.

Tel: 00 800 5266 5266

Stroolmount again returned to Harrogate to show its extensive range of

flooring and furniture protection products, repair kits and Move It pads for

moving heavy furniture and appliances.

Tel: 08454 706 670

Cormar Carpets

enjoyed another

great and busy

event. At The

Flooring Show it

unveiled the latest

member of its

Sensation carpet

family – Sensation

Twist – that is made

using the same soft,

lustrous Luxelle

polypropylene yarn.

The iPad mini draw

winners were:

Rodney Gowans of

Gowans Flooring,

Castle Douglas; Paul

Telfer of Tony

Roberts Carpets,

Whitehaven; and

Teresa Bennett of

Carpetwise,

Stratford upon

Avon.

Visit: www.

cormarcarpets.co.uk


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Buying group Metro returned to Harrogate giving potential members

information on its services, including marketing, buying and support.

Tel: 01675 433 064

For the third year running, Crown Floors returned to the halls of Harrogate

with its on-trend carpet creations and the benefits and rewards offered

through the Crown Floors Loyalty Club. Retailers at the show discovered the

new Penrose and Roseland collections available from October.

Tel: 0800 077 3301

Visitors seeking the latest information and developments in the floor fitting

industry were keen to learn about the new Livyn Foundation and Master

Installer courses setting a benchmark of excellence in luxury vinyl floor

fitting available at the Quick-Step Academy.

Tel: 0161 877 6955

British Wool used

the exhibition to

tell retailers of

plans for this

month’s Wool Week

(14-20 October)

and the benefits of

using British wool

in carpets.

Visit: www.

britishwool.org.uk

Kersaint Cobb,

experts in natural

floorcoverings,

launched branding,

displays and

collections.

Standing out from

the crowd with

vibrant pink and

green branding, the

product display

spanned two walls

and was organised

by colour, clearly

demonstrating the

breadth of the

flooring portfolio.

The show also saw

the introduction of

three carpet units

and a wood stand

under the heading

Oak Collection by

Kersaint Cobb.

Tel: 01675 430 430

After 2012’s

Turkish

dancers,

Hadfields

turned to a

town crier

to highlight

its presence

to visitors at

this year’s

show.

Tel: 0161 430

1400

REVIEW

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Mayne Technology was delighted with the interest shown in its Mosaic

system for retailers, distributors and manufacturers. In particular the new

easy to use point of sale screen for retailers received a positive reception.

Tel: 01782 562 522

The WoolSafe Organisation once again enjoyed success at the show where

the new Carpet Stain Cleaning Guide App gained praise and recognition

among retailers and manufacturers alike as one of the most innovative and

useful new resources for expert carpet care advice.

Tel: 01943 850 817

EarthWerks says strength, performance, luxury and style are built into all

the flooring products under the EarthWerks brand name. Every product has

been designed to give the feel of its natural counterpart. If imitation is the

sincerest form of flattery, then hardwood flooring, metal and natural stone

tiles have never been more complimented.

Visit: www.earthwerks.eu.com

Canadia Flooring, specialising in all things wood flooring, has a large

selection of diverse flooring collections, sourced worldwide. It stocks

more than 100 laminates and 80 real wood floors along with

accessories. With its large inventory, it services the UK and Irish markets

and is part of a company that was founded in 1928.

Tel: 00 353 1461 0997

Building on the

success of the

Vintage rug

collection, Louis

de Poortere

introduced two

rug ranges: Cameo

and Fading World.

Both woven on

jacquard wilton

looms in

a combination of

wool and cotton,

they provide

stunning takes of

the used/distressed

theme so popular

in today’s interior

trends.

Tel: 01505 615 663

Glenshee is a

flagship product

from Kingsmead

Carpets launched

at the show. It

features a new

blend of wool

called Highland

Fleece. The

Highland Fleece

wool is sourced

exclusively from

Scottish farms and

blends wool from a

variety of breeds of

sheep to maximise

the resilience and

appearance

retention of the

fibre. According to

Kingsmead it is

possibly the most

suitable blend for

carpets ever

created.

Visit: www.

kingsmeadcarpets.

co.uk

Furniture Technicians Required.Based: various locations throughout UK.

Job OverviewDue to the continuing expansion of the business, we require new techniciansin many areas of the UK. Successful applicants can expect an industry leadingpay and benefits package.

Duties and ResponsibilitiesTechnicians to repair furniture on behalf of manufacturers and retailers incustomers’ homes and commercial settings.

Skills/Qualifications/Experience RequiredA full understanding of upholstery repairs; cabinet skills would be useful, butfull training will be given. Successful applicants will require customer facingskills as well as technical aptitude and ability.

Inhome Furniture Assemblers.Based: various locations throughout UK.

Job OverviewDue to rapid expansion of our new Furniture Assembly company, we requiresemi skilled workers across all regions of the UK. Reliable and efficientapplicants will be rewarded with an industry leading pay and benefits package.

Duties and ResponsibilitiesAssemblers to build furniture in customers’ homes and commercial premises.To be able to follow basic assembly instructions and present themselves in aprofessional manner.

Skills/Qualifications/Experience RequiredApplicants will require a full UK driving licence, basic DIY skills are essential,also customer facing skills will be required. A background knowledge offurniture will be useful although not essential as full training will be given.

ContactFor further information please call Pete McDonald 07595 851517 or email: [email protected] www.servico-ind.com Closing Date 1st November

Joina winning team...

Scan code for details

Call now for details01438 777 700

... and be part of the Furniture Industry Research Association’s

access to technical information and Standards updates to helpbuild your business. Find out more...

WOOL


Choose the oneNominations are neededfor the best wool productsThe Campaign for Wool is to launch an interiors promotion toencourage retailers, manufacturers, retailers, designers andconsumers to nominate their OneWool product of choice tocelebrate during the 14-20 October Wool Week.

OneWool is designed to harness the skills, design talent andenergy of all those who work with the fibre to create fabrics, art,furnishings and flooring and celebrate the beauty, diversity andpracticality of real wool in home decor.

This new promotion follows on from the success of WoolHouse – the major interiors and lifestyle showcase that was heldin March 2013 at Somerset House, London – where theCampaign for Wool saw a huge wealth of products from woolinterior businesses across the world. The Campaign for Wool isnow keen to see more wool products together by launching asocial media and showroom promotion.

Nominations of OneWool products can be made by sendingan image and 50-100 words explaining the product details andwhy it has been selected to [email protected].

Businesses are also encouraged to feature their nomination instore displays and email them to their business networks toshow how they are participating in Wool Week and the longerrunning OneWool promotion. A OneWool supporter messageand the social media icons are available athttp://www.campaignforwool.org/event-item/onewool-2/.

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Documents

Interiors Monthly October 2013