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Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org Bridging the Gap Generations Working Together

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Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Bridging the Gap

Generations Working Together 

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Have you ever heard? 

“Gen Xers don’t want to work the way we work.  They won’t commit the time and put in the hours.”

Quote courtesy of Craig Weidel, www.craigweidel.com

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Or this. . . 

“These older generations don’t work as smart as the rest of us.  They don’t want to learn the new technology.”

Quote courtesy of Craig Weidel, www.craigweidel.com

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

For the first time EVER. . . 

four generations are working and volunteering together, simultaneously 

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4 Generations in the Workplace

• 1925‐1945: Silent Generation• 1946 ‐1962: Baby Boomers• 1963‐1980: Gen X• 1981 ‐2002: Millenials

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Dramatic Change

• 2005 scales tipped more Gen X & Y in the workplace

• Since 2011 roughly 10-million more Y’s join outnumbering X’s

• Baby Boomers – 330 turn 60 every hour• More than a million 75+ are still working

Slide courtesy of Craig Weidel, www.craigweidel.com

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Each Generation. . . 

Expectations Defining Moments

Modes of Communicating

World Views

Values

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

What do these changes mean?

• One-on-one coaching and mentoring• More astute at hiring best person• Differences need to be bridged

Slide courtesy of Craig Weidel, www.craigweidel.com

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

What We’ll Cover

Unique Qualities of 

Each Generation

Ways to Work Effectively with Each Generation 

Big Actions to Consider when 

Working Together

Questions to Ask Yourself

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Word to the wise. . . We’re generalizing.

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Watch out for Cuspers!

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4 Generations

Silent Generation

Baby Boomers

Gen X

Millennials

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Famous Silents

Slide courtesy of Craig Weidel, www.craigweidel.com

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Silent Generation• Born 1925 to 1945• Approx. 30 million Americans• Experienced World War II as children

• Came of age in Cold War• Conformity • 40% of men served in military

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Major Technology Change

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Values

Loyalty 

Hierarchy 

Patience

Respect for Rules and Authority 

Self‐Sacrifice

Caution about Technology

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

When working with. . .

• Tradition • Loyalty to a key issue in their lives• Value of joint work ethic• No “coasting” allowed• Offer learning experiences• Create knowledge transfer programs

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Famous Boomers

Slide courtesy of Craig Weidel, www.craigweidel.com

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Baby Boomers• Born 1946 to 1962• Approx. 80 million Americans• Largest generation in US history

• Grew up with huge social change

• Openly rebelled against government 

• Experienced the Cold War 

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Values

Career‐Focused

Technology that Makes Life Easier

Self Improvement and Growth

Cynicism about Institutions 

Optimism 

Sense of Entitlement

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When working with. . .

• Value to the team• Need for them • Ability to improve your services• Young and “cool” workplace• Public recognition • Help “change the world” 

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Famous Xers

Slide courtesy of Craig Weidel, www.craigweidel.com

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Gen X

• Born 1963 to 1980• Approx. 45 million Americans• Worked in the Boomers’ shadow• Interested in stability 

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Values

Work‐Life Balance

Informality and Fun Stability

Self‐Reliance

Independence

Latest Technology

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When working with. . .

• Provide flexible work arrangements• Give career development opportunities• Access to decision makers• Compensation commensurate with contribution 

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Famous Millenials

Slide courtesy of Craig Weidel, www.craigweidel.com

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Millennials

• Born 1981 to 2002• Approx. 75 million Americans• Children of boomers• Born in high‐tech society • Life‐long learners• Collaboration 

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Values

Work‐Life Balance

Achievement‐Focused

Social Commitment

Comfort with Technology

Networking 

Quick Impact

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When working with. . . 

• Remember work‐life balance• Don’t parent or micro‐manage• Give immediate feedback• Give voice in decision‐making and planning

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Commonalities

85%

74%

Want to feel valued

Want to be recognized and appreciated

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Commonalities

73%

72%

Want a supportive environment

Want a capable workforce

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Commonalities

68% Want to be part of a team

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So, what’s the big deal? 

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Respect. 

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Work/Volunteer‐Life Balance

• Boomers: – “Live to Work!”– Work is a location

• Gen X/ Gen Y: – “Work to Live!”– Work is an activity 

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Big Actions

• Include generational issues in planning• Mentor & discuss among generations• Target market by generation• Age down• Meet techspectations

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Mentor and Discuss 

• Formal and informal mentoring and discussions

• Break down barriers between generations– Younger generations can mentor on technology– More experienced can mentor on managment

Copyright © 2014 School Nutrition Association. All Rights Reserved. www.schoolnutrition.org

Target Market By Generation

• Rethink your marketing by generation• Consider:

– Medium of Communication– Emphasis in Messaging– Values 

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Age Down

• Compute the mean age of:– Board – Management– Volunteers– Donors

• Actively seek to reduce age• Balance effort:

– Don’t want to discriminate– Value contributions of all

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Meet Techspectations

• Gen@ and Gen X have high expectations• Even Boomers have high expectations

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“The solution to generational differences has to do more with respecting people as people and unique individuals than any prescribed formula.”

~Paula Gregorowics, The Paula G Company 

Closing Thoughts

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Questions for SNA

In recruiting for and recognizing volunteers, do we imply that 

older or younger people are the most involved or are the best? 

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Questions for SNA

Do we confuse changes involunteering with the demise

of volunteering? 

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Serving the Next Generation

• Generation Z, iGeneration, Gen Tech, Gen Wii, Net Gen, Gen Next, Post Gen

• Born 2002‐Present• Most diverse generation

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Generation Z Values

Highly connected

“Digital Natives” 

Don’t believe in American Dream

Diversity 

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Closing Thoughts

Meet in the middle

Different isn’t wrong

Find similarities

Focus on strengths

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Sources• Craig Weidel, www.craigweidel.com• Generations: The Challenge of a Lifetime by Peter C. Brinkerhoff• “PART TWO: Managing Event Volunteers Across Generations” by Florence 

May • “Bridging the Generation Gap” Workplace Learning and Performance: 

Building the Skills for Your Success facilitated by Deborah Laurel for the South Central Library System, Laurel and Associates, Ltd. 

• “Understanding the Different Cultures of Different Generations” by Peter Brinckerhoff, the Bridgespan Group

• “The Volunteer Generation Gap” by Susan J. Ellis, http://www.energizeinc.com/hot/resjul00.html

• Generations at Work, by Ron Zemke, Claire Raines, and Bob Filipczak. (New York: AMACOM, 2000) pp. 63‐91