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INTELLIGENT CUS T OMER ENG A GEMENT Right Communication for the Right Product to the Right Customer at the Right Time through the Right Channel. > In T ouch Retail CRM. > Customer Intelligence. > Campaign Manager. >Social Connect. > Clienteling. > Lifec y cle Mar k eter. 5-7% - PowerPoint PPT Presentation
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INTELLIGENT CUSTOMER ENGAGEMENT
Right Communication for the Right Product to the Right Customer
at the Right Time through the Right Channel
> InTouch Retail CRM
> Customer Intelligence > Campaign Manager
>Social Connect > Clienteling > Lifecycle Marketer
5-7%Increase in sales
10xROI
on Retail CRM
Result within
3 monthsGo live in
2 weeks
DRIVING SALES & LOYALTY WITH INTELLIGENT CUSTOMER ENGAGEMENT
You already know that your customers buy certain products at certain time - which probably leads you towonder… How can you implement programs and campaigns to increase their purchase behavior? Would they be willing to buy more from you if they had in-store real-time recommendations on other products to buy?
If a customer buys from you every 30 days, and doesn't for a month, are you missing an opportunity? What if you could prompt them in advance to come into your store?
Wouldn’t it be great if you could predict the behavior of each of your customers? Giving them the right product at the right time, at the right price point and through the right channel, whether that’s in your store, on the Web, on a mobile phone, through email or on Facebook. All this is indispensible with retail changing fast!
Predicitive customer-centric strategies take centre-stage
Arrival of multi-channel interface approach
Retailers relinquish “one-size-fits-all”mindset for Personalization
Gaining mindshare has preceded
wallet share
Point of Sale has turned intoPoint of Engagement
At Capillary, our mission is to help you drive sales through Intelligent Customer Engagement ™.Our marquee customers like Pizza Hut, Puma, Benetton, Nokia and Nike have realized as much as a 10% increase in same-store sales by leveraging Capillary’s solutions, which combine frictionless consumer enroll- ment, back-end analytics and campaign management to drive consumer engagement across every major chan- nel, including in-store, mobile, e-mail and social.THE SOLUTION SUITE
CORE INFRASTRUCTURE• Data Security• 24/7 Helpdesk Support• High Availability
IntouchCore CRM &
Loyalty EngineMulti channel data
capture
CustomerIntelligenceQ&A based
BusinessIntelligence
Guided Reports andDashboards
CampaignManagerClosed Loop
Marketing Automation
Multi-channelEngagement
BUSINESS ANALYTICS
• Stat Modeling• Bespoke Analysis• Adhoc Analysis
AUXILIRY APPS• Gift Cards• Feedback Management System• E-Bills
Social ConnectConversation and
Engagement Platform
Coupons, Like Boosters and CRM Integration
ClientelingSingle view of
customer
Associate TaskflowManagement
LifecycleMarketer
Time - axis basedEngagement
In-store and DigitalIntegration
CONSULTING• Strategic Consulting• Loyalty Design• Dedicated Account
Management
INTE
LLIG
ENT
CU
STO
MER
EN
GA
GEM
ENTTM
XXX
InTouch Real-time CRM & Loyalty EngineTM
Capillary’s POS pre-integrated InTouch CRM helps you collect data in store, online or wherever you need it from and manage it in one place. Increase sign-ups with a quick, virtually form-free, mobile or card-based signup process. Capillary Customer IntelligenceTM
Capillary Customer Intelligence helps you analyze data so you can begin to understand your customers better. The guided Q&A based platform is pre-configured to provide intuitive answers to
your business questions.
Capillary Multichannel Campaign Manager TM
Develop personalized marketing campaigns across all your channels: in-store, social media, email, mobile and even smartphones and tablets. Pre-packaged campaigns increase purchase frequency, up-sell, cross-sell and reduce lapsation.
Capillary Social Connect TM
Capillary’s Social CRM enriches your existing CRM data by capturing customer data from sourceslike Facebook, Twitter and Foursquare. Monetize your fan base with social campaigns showing
responses as high as 30%.
Capillary Clienteling TM
Build data from every visit, social media interactions or transactions available to your customer- facing staff through Capillary’s Clienteling. Provide exceptional in-store customer experience and personalized recommendations - At the time they want it and in a manner that suits your sales environment.
Capillary Lifecycle MarketerCapillary's Lifecycle Marketer helps you send communication to customers based on their predicted behavior, and send follow-on reminders based on their unique responses to your
campaigns. Time is money with Lifecycle Marketer.
TM
CAPILLARY ADVANTAGE
Single, Integrated360-degree Solution
Cloud based CRM & Quickdeployment
Store level Impact
From data capturing to advancedactionable analytics and closing the loop by executing focused, targeted and ROI-oriented campaigns
Easy integration with mostpoint-of-sale systems, zero infrastructure investment and quicker results with quicker deployment- Go live in 2 weeks.
Empowering the CMOs team withthe ability to create workflowsand manage micro-targetedcampaign at the store level
Testimonials
”Capillary’s analytical solutions have helped us identify our customer’s responsiveness to different product segments and their repeat tendencies, enabling us to better design our product launch campaigns”
”Campaigns combined with Capillary's in-store dynamic vouchering solution for up-sell have helped us increase revenues for all our stores”
Edward KhooRetail Area Manager, PumaJuliana Lim
Senior Marketing Director, Pizza Hut
"Capillary provides Jack Wills with an end-to-end Analytics and Campaigns service that has delivered tremendous results in a remarkably short period of time.”
"Capillary was a natural choice for us as they offer an easy to use and implement CRM solution which is very light weight on resource usage.”
Anupam Jhunjhunwala, CEO, Store 21
Preetesh ParmarHead of CRM and Loyalty, Jack Wills
70 Millionend consumers
10,000 Stores 140 clients
Awards & Recognitions Backed by leading investors
LONDON
DUBAI
BEIJINGSAN
FRANCISCOBANGALORE
SINGAPORE
SYDNEY
JOHANNESBURG
Leading Clients
Visit www.capillarytech.com for more details.For queries and more information contact us at : [email protected]