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©2014 Software AG. All rights reserved. For internal use only. 1 |
Dr. John Bates
CTO Intelligent Business & Big Data
Darmstadt
February 11th, 2014
Intelligent Business
Operations: Powering the
Smarter Business
©2014 Software AG. All rights reserved. For internal use only. 2 |
Safe harbor
This presentation contains forward-looking statements based on beliefs of
Software AG management. Such statements reflect current views of Software AG
with respect to future events and results and are subject to risks and
uncertainties. Actual results may vary materially from those projected here,
due to factors including changes in general economic and business conditions,
changes in currency exchange, the introduction of competing products, lack of
market acceptance of new products, services or technologies and changes in
business strategy. Software AG does not intend or assume any obligation to
update these forward-looking statements.
©2014 Software AG. All rights reserved. For internal use only. 3 | 3 |
What is IBO?
“Intelligent Business Operations are a style of work in
which real time analytic and decision management
technologies are integrated into the transaction-executing
and book-keeping operational activities that run the
business”
Gartner. March 2011
W. Roy Schulte, Janelle B. Hill, Nigel Rayner
Gartner’s definition focuses on operational effectiveness
©2014 Software AG. All rights reserved. For internal use only. 4 | 4 |
Software AG vision
• We extend the Gartner vision, enabling
organizations to seize operational AND
revenue opportunities to execute
intelligent actions at the right-time
• Software AG’s IBO is a platform that
leverages process & business data to
enable intelligent action
We extend Gartner’s vision to seize business AND operational advantage
IBO exposes the data of the business as insight to enable intelligent action
BPM exposes the functions of the
organization as processes
SOA exposes the capabilities of the systems as services
©2014 Software AG. All rights reserved. For internal use only. 5 | Seize opportunities & avoid crises amidst explosive complexity
The problem: a new class of emerging streaming
decision-centric application requirements
Internet
Mobility
The Internet of Things
Industrial Internet
Location Sensing
Wearable Devices
Streaming
Social Media
In Memory Compute
Event Driven
iBPMS
SOA / BPM
Distributed Computing
Mainframe
Client Server
Big Data,
Fast Data,
Process Data,
Transaction
Data
Time window
to analyze &
act
Complexity of
Intra-Enterprise
informaton
Complexity of
Extra-Enterprise
informaton Smart
decisions
©2014 Software AG. All rights reserved. For internal use only. 6 |
Traditional Business
Intelligence
Strategic and
Tactical
decisions
Periodic Reports
Ad Hoc BI Analytics
Traditional BI
Statistical Analytics
Data Mining
Other off-line Analytics
Continuous
Embedded
Analytics
Run-the-business Operational Systems
Capture Event
Data “in motion”
Intelligent Business Operations
Store data
“at rest”
Data Mart/ Warehouse
Take Action
(Operational
Decisions)
IBO Complements Traditional BI with Continuous
& Actionable Real-time Analytics
©2014 Software AG. All rights reserved. For internal use only. 7 | 7 |
Why is this relevant?
• Our customers need to innovate
at ever increasing pace to hold
back competition and gain
market lead
• They are unable to halt IT
operations & business-as-usual
activities while this is done
• IBO allows incremental change to
improve business effectiveness
while leaving their critical
systems running
IBO enables organizations to create next generation of business apps
Continuous
Seize Real-time
Optimization
Revenue
Opportunities
Continuously
Manage
Risk
Real-time
Visibility
©2014 Software AG. All rights reserved. For internal use only. 8 |
Smart Shipping Logistics
Ship Movements (Sat)
Ship reporting
Port Messages
Detect a ship passing a certain area,
determine the relevance
Start appropiate
process
Real-time and historic/enriched
information on ships
Real-time access
to ships’
inventories and
planning schedules
Real-time tracking
of all entities,
highlighting
efficiencies and
predicted problems
Convey data reliably
from the remote ships
& dock side machines
©2014 Software AG. All rights reserved. For internal use only. 9 |
Cox saves $millions per year through avoiding
unnecessary “truck rolls”
Set top box signals
Equipment Locations
Fault reports
Truck rolls
Weather Patterns
Visualize status & address
impending problems Analyze fault reports;
Identify unusual
patterns Correlate geospatial
patterns of fault reports;
identify likely common
downstream faults
©2014 Software AG. All rights reserved. For internal use only. 10 |
Trades
Quotes
News
Trader Behavior
Social Media
Citi Avoids Regulatory Fines & Resolves Suspicious
Trading Activity Proactively
Unusual trading activity just
before news release suggests
insider trading
Notify relevant
Compliance
Officer
Compliance staff
visualize trade
abuse alerts; drill in
to investigate
©2014 Software AG. All rights reserved. For internal use only. 11 |
Thank You for Using
Our Credit Card. We
are offering 2% APR
finance over 60
months on this TV to
loyal bank customers.
Click here to accept.
Real-time, One-to-One Marketing
Intelligent Marketing Offers
Purchase flat screen TV at partner store using bank credit card
Low current account balance
History of response to attractive credit offers
Push payment plan to mobile phone
©2014 Software AG. All rights reserved. For internal use only. 12 |
Enjoy 15%
discount off any
main meal at
Sports Bar Diner
in Wellington Mall
this lunchtime
Real-time, One-to-One Marketing
Location and Context-Aware Promotions
Customer who likes Sports enters a Mall
Partner “Sports Bar Diner” has capacity
Push offer of 15% off any main meal this lunchtime
if you pay with DBS credit card
Customer location detected entering
Mall
©2014 Software AG. All rights reserved. For internal use only. 13 |
Software AG Enables Massive Scale Personalization
for the Wearable Revolution
©2014 Software AG. All rights reserved. For internal use only. 14 |
Identify ships ahead of
schedule immediately &
reduce speed to minimize
carbon footprint
Real-time
Visibility
Continuously correlate
cable fault patterns to
minimize individual truck
rolls & save $$$
Continuous
Optimization
Identify and mitigate
potential regulatory
violations before they
make the headlines
Continuously
Manage Risk
What can our customers do with IBO?
Intelligent Business Operations delivered
Apply marketing
promotions to the right
customers at the right
time
Seize Revenue
Opps
©2014 Software AG. All rights reserved. For internal use only. 15 |
MOBILE CLOUD
SOCIAL BIG DATA
Agile Inte
gra
tion &
Auto
mati
on
Adding “Smart” to the Digital Enterprise
Business
Processes Mobile
events Financial &
News Events
Social
Media
$ £ € ¥
Sensor &
machines
Busi
ness
Pro
cess
Managem
ent
Hadoop Business
Intelligence
What are the
requirements to
deliver a Digital
Intelligence Layer?
©2014 Software AG. All rights reserved. For internal use only. 16 |
MOBILE CLOUD
SOCIAL BIG DATA
Agile Inte
gra
tion &
Auto
mati
on
Adding “Smart” to the Digital Enterprise
Busi
ness
Pro
cess
Managem
ent
Agile
Apps
In-Memory Data Management & Connectivity
Real-time Decisions
Proactive Alerts Dashboards & Visualization
Intelligent Actions
Streaming Analytics
Streaming Analytics
Historical Pattern Discovery
Process Analytics
Business
Processes Mobile
events Financial &
News Events
Social
Media
$ £ € ¥
Sensor &
machines
Hadoop Business
Intelligence
©2014 Software AG. All rights reserved. For internal use only. 17 |
MOBILE CLOUD
SOCIAL BIG DATA
Agile Inte
gra
tion &
Auto
mati
on
Adding “Smart” to the Digital Enterprise
Busi
ness
Pro
cess
Managem
ent
Agile
Apps
In-Memory Data Management & Connectivity
Real-time Decisions
Proactive Alerts Dashboards & Visualization
Intelligent Actions
Streaming Analytics
Streaming Analytics
Historical Pattern Discovery
Process Analytics
Business
Processes Mobile
events Financial &
News Events
Social
Media
$ £ € ¥
Sensor &
machines
Hadoop Business
Intelligence
PPM
Big Memory & Universal Messaging
Optimize Presto Apama
©2014 Software AG. All rights reserved. For internal use only. 18 |
Why Software AG IBO?
• Reinventing analytics
and decisions with in-
memory techniques
• Historic, streaming and
predictive analytics
• Enabling rapid
response at scale
across mobile, social
and big data
Software AG’s IBO solves
problems that others
cannot
• Reduce point
applications with
common IBO platform
• Best time-to-value and
lowest cost to change
for new solutions
• Scale up seamlessly on
minimal commodity
hardware
Faster time-to-value,
reduced complexity &
cost
• IBO works well in
Software AG
environments
• It also works great in
other environments
And firms can leverage
existing investments
Whole is greater than sum of parts
©2014 Software AG. All rights reserved. For internal use only.
IBO Solutions: Blueprints and
Accelerators
©2014 Software AG. All rights reserved. For internal use only. 20 |
IBO Products, Blueprints & Solutions Real-
tim
e
Pers
onalizati
on
Customer Experience
Management
Apama Universal Messaging Optimize PPM Presto
Big Memory Web Sessions Quartz
E2E Process Assurance
Business Acceleration
Real time Fraud
Prevention
M2M Operational Intelligence
Risk & Compliance Monitoring
eTrading
Real-
tim
e
Pro
moti
ons
Om
ni-
Channel
Fulf
illm
ent
Mult
i-ti
er
Supply
Contr
ol
Ord
er
Perf
. O
pti
miz
ati
on
Fast
er
eCom
m
For
Reta
il
Main
fram
e
Off
load
ATM
Fra
ud
Dete
cti
on
Anti
-money
Launderi
ng
Sm
art
Gri
d
Analy
tics
Energ
y T
heft
D
ete
cti
on
M2M
Pro
cess
O
pti
miz
ati
on
Mark
et
Surv
eilla
nce
Rogue T
rader
Monit
ori
ng
Pre
-tra
de
Ris
k
FX e
Com
merc
e
Alg
ori
thm
ic
Tra
din
g
IBO Products
IBO Blueprints
IBO Solutions
Products, Solution Blueprints & Solutions
©2014 Software AG. All rights reserved. For internal use only. 21 |
Market Surveillance and Monitoring
• Capital Markets
• Bank, broker, exchange or regulator
• Head of Compliance Who?
• Identify fraudulent (or risky) activities before they impact financial performance or threaten reputation
• Prison sentences for Directors if insufficient systems are in place Why?
• Apama Cap-Markets Foundation + MSM Solution
• Also, BigMemory for scale, Presto for visualisation
What?
• Yes! Proven track record in cap-markets. Large installed base. Preferred choice for trading. Industry knowledge available in IBO and field
Why Us?
IBO
Solu
tion
Mature Solution Accelerators
©2014 Software AG. All rights reserved. For internal use only. 22 |
Customer Experience Management
• Telco / General Retail & Finance / Credit-card provider/issuer
• Any organisation with large customer base
• Chief Marketing Officer / Head of Loyalty Who?
• Target customers at right time with right promotion to increase offer conversion rates, improve customer satisfaction and generate increased revenues
Why?
• Apama, BigMemory, Presto, webMethods Mobile Suite, Universal Messaging, CEM blueprint, Agile Apps + others
What?
• Yes! Complete set of infrastructure capabilities. Demonstrable framework. Ahead of competition. Great pipeline of early-stage opportunities
Why Us?
IBO
Blu
epri
nt
Blueprints with common use case patterns
©2014 Software AG. All rights reserved. For internal use only. 23 |
Blueprint: Business acceleration
• Any SAG customer (or ehcache open source downloader)
• Head of Online / Head of Customer Services / Call-centre manager Who?
• Web applications/portals often built on top of enterprise infrastructure that does not scale easily/cheaply.
• In-Memory improves response times and customer-satisfaction Why?
• BigMemory plus Presto for visualisation What?
• Yes! Large global footprint of BigMemory reference customers available. Simple implementation for most web-apps
Why Us?
IBO
Blu
epri
nt
Blueprints with common use case patterns
©2014 Software AG. All rights reserved. For internal use only. 24 |
Manage mounting Big Data challenges (e.g. internet of things) and the shrinking time-window to act (e.g. real-time fraud detection)
Combine historical, real-time and process analytics to seize operational AND revenue opportunities
Software AG IBO adds Visibility and a “Digital Intelligence Layer” to the digital enterprise
Software AG IBO offers real-time visibility, continuous optimization, and continuous management of risk
Software AG IBO gets you to market quicker with common infrastructure, solutions and exceptional scalability on commodity hardware
IBO at a glance
IBO enables organizations to create next generation of business apps
©2014 Software AG. All rights reserved. For internal use only. 25 |
Dr. Gareth Smith
Director Product Management
Darmstadt
February 11th, 2014
IBO Demonstration