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Intel’s Vision for the Cloud Allyson Klein Director, Leadership Marketing Data Center Group

Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

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Page 1: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Intel’s Vision forthe Cloud

Allyson Klein

Director, Leadership Marketing

Data Center Group

Page 2: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

The compute continuum has arrived

Page 3: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

The connected world is becoming larger and more diverse

>1Bnew users by 2015

Page 4: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

We’re witnessing a sea of new devices….…limited only by our creativity

>15Bdevices connected by 2015

Page 5: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Creating a renaissance of compute experience…

pervasive & simple computing …

once again changing the ways we work and live

Page 6: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

…and a new frontier of insight

simplifying our lives

and making our world more efficient

Page 7: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

WHAT ABOUT THE CLOUD?

Page 8: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Cloud…the performance engine of the compute continuum

Page 9: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Introducing a new economic model for computing

= 1 Server~600

= 1 Server~120

this is only the beginning…

9Source: Intel and 3rd Party Analysis

Page 10: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

200020101995 2005

A look back…data center processor growth

1995 2000

Source: IDC WW Server Tracker (1995-2004 systems data) & internal analysis;

2005-2010: Intel shipments

2011-2015: DCG Forecast 10

>2X in 10 YEARS

Page 11: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

20102015

Mission Critical

Infrastructure

Small & Medium Business

WS

HPC/Cloud

Network &Storage

19951995 2000 2005

11

and forward...data center acceleration

>2X in 5 YEARS

Page 12: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Cloud’s contribution to data center growth will be significant

2010 2015

10%20%

* Source: Intel, 2011

Page 13: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Intel’s strategy for creating the cloud

Define and Prioritize

IT Requirements

IT & Service Providers

Take Advantage of

New Capabilities In

Intel Platforms

Utilize Proven Reference

Solutions to Ease your

Deployments

Products & Technologies Intel® Cloud Builders

Page 14: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Catalyst for Change

Open & Interoperable Solutions Essential

* Other names and brands may be claimed as the property of others.

Page 15: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the
Page 16: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

CREATING THE IT REQUIREMENTS FOR CLOUD

Release of the 1st

user-driven requirements for the cloud

4X members representing

>$100B annual IT spend

New technical collaborations:

4 organizations &

4 initial solutions providers

1st user-driven organization for cloud

requirements established

70 IT leaders joined by technical advisor Intel

Formation of 5 technical working groups

October 2010 June 2011

Page 17: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Intel serves as Technical Advisor to the Alliance

>280 GLOBAL IT LEADERS: 4X GROWTH

AT&T

Talisman Energy

eCareme Technologies,

Inc.

AIMS Data Centre SDN

BHD

Beijing China Power Information Technology

Co., Ltd.

Ceske Radiokomunikace

Getronics NL BV

China Telecom

Corporation

Solid Pass

MCHiWeb

Himes Associates

Ltd

Cloud SoftCapitoline

LLP

C4Advanced Solutions

BearingIreland Ltd

Abiquo

Walt DisneyCorp.

Steering Committee

Contributing Members

Adopter Members

Solution Providers

Page 18: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

OPEN DATA CENTER USAGE MODEL OVERVIEW

Provider Assurance

Industry standard

provider security tiers:

bronze-platinum

Compliance

Monitoring

Transparent oversight

of provider security

SECURE

FEDERATION

VM Interoperability

Standard, interoperable

VM deployment &

management

IO Control

Extend QoS guarantees

from system to network

AUTOMATION

Regulatory

Framework

Guide industry in

requirements &

compliance

management best

practices

COMMON MGMT

AND POLICY

Service Catalog

Compare service features

& price across providers

Standard Unit of

Measurement

Standardized cloud

performance comparison

Carbon Footprint

Cloud services become

“CO2 aware”

TRANSPARENCY

The Alliance endorses immediate use to guide member

planning and purchasing decisions

Page 19: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

FROM REQUIREMENTS TO ADOPTION

Q2’11:

Usage Model

Release

6 months:

Initial Industry

Roadmap Integration

18 months:

Initial Deployments

Page 20: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the

Delivering to the vision

Define and Prioritize

IT Requirements

IT & Service Providers

Take Advantage of

New Capabilities In

Intel Platforms

Utilize Proven Reference

Solutions to Ease your

Deployments

Products & Technologies Intel® Cloud Builders

Page 21: Intel’s Vision for the Cloud€¦ · Cloud’s contribution to data center growth will be significant 2010 2015 10% 20% * Source: Intel, 2011. Intel’s strategy for creating the