Integriertes Verkehrs- und Mobilitätsmanagement Region Frankfurt RheinMain Lyoner Straße 22

Integriertes Verkehrs- und Mobilitäts-management Region Frankfurt RheinMain

© ivm GmbH (1) May 19th, 2011Broking MobilityECOMM 2011 Toulouse

Integriertes Verkehrs- und Mobilitätsmanagement Region Frankfurt RheinMain

Lyoner Straße 22

60528 Frankfurt am MainGermany

www.ivm-rheinmain.de

ivm GmbH

EPOMM 2011 Toulouse

Broking MobilitySafeguarding and Enhancing Mobility Options

in Rural Areas

Jens Vogel (ivm), Peter Krämer (OREG)

May 19th, 2011



Ridesharing becomes more and more popular for commuting...... with private cars, on a regular basis, in an urban context

How to make use of (already existing) resources in rural areas?...with private /non-private vehicles , on a irregular basis, on shorter/also non-commuting trips?

integrating private transport options and public transportation , developing a public mobility brokerage

making the system flexible better addresses future mobility needs, helps saving costs and supports local economy , fulfilling public interest

Beyond ridesharing: integration and flexibility



www.ivm–rheinmain.deIntegrated Traffic and Mobility Management Frankfurt RheinMain Region

voluntary association of two federal states (Hesse, Rhineland-Palatinate) plus 16 counties and cities

establishing and operating a regional traffic and mobility management

maintaining a future, sustainable mobility adviser and supporter of political and public bodies moderating processes, implementing projects,

providing services and information promoting ridesharing as an essential

part of an intermodal mobility system

Berlin

Frankfurt RhineMain Region



The Frankfurt RhineMain Region - an important European centre for industry, finance and services, international traffic hub – is very heterogeneous and faces contradictory developments.

Demographic changestable development in the regions core, but shrinking and ageing society at the fringe PT predominantly adapted to the needs of pupil, already service gaps

Budget restrictionsThe region has quickly overcome the financial and economic crisis, but: public households still suffer from the massive spending of tax money to spoil

the economy public authorities face a strict dept brake becoming effective in 2020

less, older, poorer but more demanding passengers circumstances form a major thread to the status-quo of rural public transport

The end of (rural) public transportation as we know it?



Together with the OREG, the local transport authority in the Odenwald county, we work exemplarily at developing and implementing a more sustainable mobility system exceeding the current boarders of classic public transport services . Aims and objectives: creating a pool of available mobility options extended service (service time and area) better availability and flexibility of service accessibility, design for all sustainability

OREG should be recognised as the mobility broker, a one-stop-shop for organising mobility without using a private car!

Evolution, not revolution:Making a new approach in the Odenwald county

Odenwaldkreis



Integration: fields of action and core elements

Integration

Organisation

Technology

Fare management

Information & Marketing

Business models

Fina

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Core elements: mobility guarantee broking mobility options including ridesharing and taxi rides mobility platform cross-linking communication and passenger information incentive-oriented fare system



If you take us: mobility guaranteed...

OREG Mobilty Guarantee

valid 7 days a week, from 4 a.m. to 1 a.m. trips from all towns and villages to the next local or county centre

(based on existing transit network) trips within built-up areas within 30 minutes after calling between (central) stops and door-to-door (optional) to the next transfer stop

(if classic transit connection available)



Creating a pool of public and private mobility options

Mobility Centre

Classic public transport (fixed route, demand responsive)

Spectrum of operation/ Number of carried passengers

Rideshare (third party)

Rideshare (private)

Taxi ride

Cost

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ility

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Third parties

Wel

fare

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Pick

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ery

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…

using private rideshare to promote volunteership ‘taxi ride’ only if no other option is available, as a synonym for providing capacities for

the guaranteed right of transportation



A platform for broking mobility

Information• transparency no complicated timetables and transfers)

• dynamic realtime passenger information at stops via internet

Booking• database for registrating mobility offers matching demand

• organising the complete trip chain

• options groups, PRM, bycicles etc.

Payment• e-Ticketing• integration in regional

distribution system (RMV)

• customer loyalty program („MobiCard“)

combining all activities concerning the access to “public mobility” close cooperation of all stakeholders



optimised user financing by bonus oriented incentive scheme regional zonal fare system as a basis for all transport options if a ‘taxi ride’ has to be provided, a supplement must be paid everybody offering or demanding mobility will be rewarded cheaper tickets, petrol vouchers rating drivers provision for every trip successfully arranged beyond the standard PT service

MobiCard as a key to the mobility system carrier medium of RMV e-ticketing obligatory, paying small amounts for all transport options

Encourages use of mobility system and ensures social security

Fare and incentive scheme



Mobilty centre: OREG as the local mobility broker

Appearance of a local transport authority as “mobility broker”

publicly guaranteed mobility standard one central platform for organising

personal mobility without the use of an own private car

integrated approach of combining classic public transport, taxi service and private cars to create one flexible and accessible mobility system

encouraging volunteership using modern communication

technology for planning and paying a journey connected with an incentive scheme to encourage supply and use of especially private transport options

on the long run: relief of public household

Rideshare (private)

OREG

Taxi

Rideshare (third party)

RMV (regional PT)

Bus (classic local PT)

customer



participation: most relevant stakeholders including politics are convinced by the need to adapt the current public mobility system to future requirements

drafting a roadmap for implementation we still need a deeper understanding of legal, organisational and financial aspects approach requires significant investment during the start phase starting with workshop in June/July 2011

drafting the requirement specification of the whole system, technical issues How far so we need to/should we go? adaptable system architecture needed

no fixed schedule for implementation (yet) aiming in a sound and permanent realisation despite its pilot character expect to start first phase of operation in mid 2012 maybe at next ECOMM in Frankfurt...

What’s next?



Thank you for your attention!

Merci pour votre attention!

Documents

Integriertes Verkehrs- und Mobilitätsmanagement Region Frankfurt RheinMain Lyoner Straße 22