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Integration in practice:Procter & Gamble and NovozymesExperience and lessons learnedWhile optimizing the Upstream Supply Chain
Didier Rossi – P&G Global Purchasing IT ManagerBo Hegner – Novozymes
GUSI 23 June 2005 Page2
Procter & Gamble
168 years oldOperations in over 80 countriesSelling in more than 180 countriesNearly 5 billion consumersNOS $ 51.4 billions/year in 2003-2004
GUSI 23 June 2005 Page3
What is eBusiness for P&G
eBusiness with Suppliers
e-Connect CollaborativeDesign
Payment, andInvoicingeProcess
eAuction eRFQ eTradingSC DocsRepository
eOutsourcing
Tier 1 SuppliersSupply Chain Integration
And Collaboration(Extended Enterprise)
Tier 2 SuppliersBest Value Option
GUSI 23 June 2005 Page4
What do we mean with eConnect ?
DemandSignals
JointCollaboration
ReplenishmentOptimization
Flow Mapping(Analysis of Information, Physical and Cash Flows)
2 ways InformationSharing on:
1. P&G Demand2. P&G Inventory3. Supplier Planned
Shipments
Joint Re-design ofProduct Flow:
- Collaborative Inventory Management with automated dispatch/ Rcpt signals
- Sensitivity Analysis on Trade offs
Discussion Platformon:
1. Long Term Demand 2. New Initiatives
Process Changes
GUSI 23 June 2005 Page5
Potential SavingsReplenishment “Losses”(Demurrages, Freights, Emergencies)
IMMEDIATELY RECOVERABLE
Planning, Processing,Replenishment Optimizations
PARTIALLY RECOVERABLE ININTEGRATION PHASE &COMPLETE B2B JOINT COLLABORATION
PARTIALLY RECOVERABLE IN SYNCHRONIZATION PHASE(DEMAND SIGNALS)
Raw Materials &Processing Costs
GUSI 23 June 2005 Page6
P&G and NovozymesTime
Integration Level
TELEMETRY
PURCHASE ORDERS/FAX, Phone
PURCHASE ORDERSwith FORECAST VISIBILITY/
FAX, Phone
SMOI with INVENTORY/FORECAST VISIBILITY/
VSR
Full electronic SYNCHRONIZATION
ERP2ERP IntegrationXML
PORTALPLATFORM
”TRADITIONAL BUSINESSRELATIONSHIP”
SYNCHRONIZATIONPHASE
INTEGRATIONPHASE
GUSI 23 June 2005 Page7
Undisputed world leader in enzymes
Source:Novozymes’ estimate 2004
Total market value 2004: DKK 12.8 billion
Around 4,000 employees worldwideApproximately 2,100 in Denmark
Others
NovozymesDSM
Genencor Int.
5%
18%
44%
5%BASF
28%
GUSI 23 June 2005 Page8
Why this project is important to Novozymes - Our Supply Chain Challenge
With manufacturers Many product variants from biotechnical complexproduction processProduction time is up to ten weeks – varies from product to product. A fermented process.Products are strategically important to our customersCustomers are different in size and internalare different in size and internal organizationizationyity is critical to customersnternally and from market to reduce inventories
GUSI 23 June 2005 Page9
1Inventory and
forecast data areused as basis tocreate purchase
orders
Customer plant
Raw materials Purchase
NovozymesSales Finished Goods &
Production
Order handling process
SalesOrder
2Purchaseplanner is
deciding when topurchasematerials
4000kg 18-12-02
4000 kg enzyme4000kg 11-12-02
4000 kg enzyme4-12-2002
8000 kgenzyme
3Sales orders are
created inNovozymes ERP
system
4000kg 18-12-02
4000 kg enzyme4000kg 11-12-02
4000 kg enzyme4-12-2002
8000 kgenzyme
4Verify thatsuffucient
materials areavailalbe
5Create
confirmationsand backorders
6Receive
confirmations oforders that are
OK
7Decide what to
do withbackorders
1) New date?2) Other Qty?8
Changecoming fromcustomerscustomer
FAX
Safety stock
Safety stock
Make to stock
GUSI 23 June 2005 Page10
1Inventory and
forecast data areused as basis tocreate purchase
orders
Customer plant
Raw materials Purchase
NovozymesSales Finished Goods &
Production
Automated VMI process
SalesOrder
2Purchaseplanner is
deciding when topurchasematerials
3Distributionplanner is
deciding whenand how much to
ship
4AVerify thatsuffucient
materials areavailable
5Confirm
SuggestedShipments
6Receive
Informationabout when
shipments arrive
7Decide what to
do withbackorders
1) New date?2) Other Qty?8
Changecoming fromcustomerscustomer
X4000kg 18-12-02
4000 kg enzyme4000kg 11-12-02
4000 kg enzyme4-12-2002
8000 kgenzyme
8000kg 18-12-02
4000 kg enzyme4-12-2002
8000 kgenzyme
X
X
4BPlan ahead tomake sure that
material areproduced onlonger term
Safety stock
Make to forecast
XX
X X
GUSI 23 June 2005 Page11
The Benefits- as experienced in pilot and roll out
Admin - 20% Stock – Reductions achieved in the chainTransportation – optimised.No more rush orders and FTL shipmentsOperated within confidence windowPositive impact on Product Availability
GUSI 23 June 2005 Page12
Road Map – as experienced byNovozymes Benefit
Low High
Hig
h
Potential Risk :Benefits <= IT cost
Standardorderflow
SystemSupported
Collaboration
ManualVMI
SAP 2 SAPOrder to cash
SystemSupported
VMI
1A
2
3This is
where we would
like to be
Cos
t
1B
2
Low
GUSI 23 June 2005 Page13
Our opportunity
Scaling usage across our relationship
Share experience
Scaling with more trading partners– Lower costs and ease of adoption through more
standardisation