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INTEGRATED MARKETING Lauren Malis | 917.609.8017 | [email protected] theluxegrp.com PALM BEACH | NYC | AMELIA ISLAND | GREENWICH social media web design graphic design advertising branding events press promotion app development

INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

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Page 1: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING

Lauren Malis | 917.609.8017 | [email protected]

theluxegrp.com

PALM BEACH | NYC | AMELIA ISLAND | GREENWICH

social media

web design

graphic design

advertising

branding

events

press promotion

app development

Page 2: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

what & whyINTEGRATED MARKETING. BRANDING & STRATEGY ACROSS ALL PLATFORMS…

The Luxe Group is a boutique agency with offices in Palm Beach, New York, Amelia Island, and Greenwhich. Specializing in lifestyle, consumer and not for profit markets, the company focus-es on media coverage, special events, brand marketing, advertising, business development, meeting management and sponsorship solicitation.

The Luxe Group realizes that by staying ahead of the curve, being bold and having a commitment to creativity and excellence is imperative in the marketplace. Our strategic philosophy and definitive relationships allow us to be competitive, have an edge and really anticipate trends and needs.

The Luxe Group is dedicated to making a difference, as our name is on it too. We know and trust that faithful dedication to our clients and our projects is the only way to do business.

The Luxe Group believes that with our diverse strengths in a myriad of areas we are essentially an added team member to you or your organization. Where ever you need to go, there we are: Concept, Execution, Results and Excellence in the details are what we are about.

Page 3: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

experienceLauren Malis founded The Luxe Group where she has consulted with many organizationsin-cluding The Miss Universe Organization, NFL Properties, Maysles Films, The Trump Organization, Goldman Sachs, CS First Boston, The Roosevelt Group, The Liberty Fund, AVIV Vodka, Seacoast National Bank, Mohegan Sun and The Seminole Hard Rock Hotel & Casino. She has branded events such as the Food and Wine Festival, The Sopranos Finale at The Hardrock Casino, and the Hardrock & Ride Car Auction & Show. She collaborated with The President-elect Donald J. Trump to create The Trump Concert Series at his various properties across the country. She also served as an advisor to the Trump Organization on various initiatives.

Lauren Malis is a conduit. She has years of experience in the areas of Brand strategy, Event Production, Public Relations, Governmental Relations, Business Development, Investor Relations and Marketing. After stints at ESPN and The William Morris Agency, Lauren worked on many political campaigns such as with US Senator D’Amato of NY and twas appointed by New York Governor Pataki to the position of Director of Communications and Special Projects for the Economic Development Agency, Empire State Development under the leadership of Ambas-sador Charles Gargano. In that capacity, Lauren handled communications for the agency including crisis communication during 9/11. In her role she worked on several projects, includ-ing The Revitalization of 42nd Street and Times Square, The Hudson River Park Conservancy and many other real estate projects as well as the iconic I Love New York campaign.

Page 4: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

partnershipThe Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza Alys Young, who has a dual BFA from Maine College of Art in Graphic Design and Photography. In the mid-1990s, while working as the senior designer for the Georgetown Collection, she began learning on her own to code websites. In the late 1990’s she was

hired as part of the team at Ramworks in Florida, who developed the original websites for the Jacksonville Jaguars and CSX.

From 2003-2011, Design Intense was based in the Dominican Republic. The business was relo-cated to Santo Domingo to take advantage of the burgeoning market in Latin America.

Design Intense has provided marketing services for numerous clients both within the US and internationally. Some notable ones include the Jacksonville Orthopedic Institute, Netpulse (featured in “Top 10 New Technologies” in Business Week, 1999), Palm Beach Woman Magazine, Alive and Well Resorts & Hotels in the Turks & Caicos, Radisson Summit Golf Hotel in Panama, the Islander Collection of hotels in Mexico, Altabella Hotels from Spain, and Sun Village Resorts from Canada.

Design Intense is a bilingual company (English/Spanish).

Page 5: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

social/pr campaign

development

channel branding

channel creation

pr

strategy review

We can SOURCE PRESS OPPORTUNITIES for your business and WRITE PRESS RELEASES. We can develop SOCIAL MEDIA CAMPAIGNS, create CONSISTENT BRANDING and monitor STRATEGY.

We get the buzz going and not the noise. We get them motivated. We get them to believe.

We know that in a competitive marketplace sometimes just a story will persuade the outcome. We get that strategy is consistently changing with the times and that one must maximize the message. We have your back, we are your wingman and we like creating demand, driving awareness and building your brand with you or stepping in when a crisis arises and getting the message out in a clear and concise manner.

We believe in the power of relationships and we have built a strong press community. When people hear from us they know we have something to say.

Page 6: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

webe-commerce

website design

web maintenance

wordpress

We can DESIGN YOUR WEBSITE from scratch, REDESIGN your existing site and offer ongoing MAINTENANCE.

Page 7: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

graphicsannual reports

booklets

e-books

illustrations

infographics

magazines

white papers

Page 8: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

advertisingadvertisement

design and placement

brochures

flyers

event materials

web banners

Page 9: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

brandingbrand strategy

consumer product development

copywriting

corporate identity

logo design

logo optimization

style guide

Page 10: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

eventsbanners

billboards

booth design

event management

event fundraising

invites/evites

meeting planning & management

non-profit donor development

signage

sponsor decks

sponsorship solicitation

We can develop all the marketing MATERIALS for an event; our marketing partners can DESIGN, MANAGE as well as RAISE FUNDS to finance the event.

Page 11: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza
Page 12: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

appsinferface design

project management

programming flow

Product Club 12:55 PM 79% Product Club 12:55 PM 79%

Product Club 12:55 PM 79% Product Club 12:55 PM 79%

Product Club 12:55 PM 79% Product Club 12:55 PM 79%

Product Club 12:55 PM 79%Product Club 12:55 PM 79%

LOGO

LOGO

DELIVER TO CURRENT LOCATION ON MAP

OR ENTER DELIVERY LOCATION BELOW

ASIAN DRINKSMEXICANBURGERSPIZZA

KEYWORD SEARCH

LOGO

TRANSPORT

FAVORITE RESTAURANTS

FOOD & DRINK

COMPARE

COMPARE

2015 E 88th St, NY, NY 10028

SEARCH RESULTS FOR: “SPAGHETTI”

RESTAURANT: FAVORITE ITEMS

BROWSE FAVORITES

LOGO

LOGO LOGO

ASIAN DRINKSMEXICANBURGERSPIZZA

KEYWORD SEARCH

1024 W 18th St, NY, NY 10024

624 N 19th St, NY, NY 10022183 S 5th St, NY, NY 10021

2015 E 88th St, NY, NY 10028

163 35th St, Long Island, NY 13013

LOGODELIVER TO CURRENT LOCATION ON MAP

OR ENTER DELIVERY LOCATION BELOW

2015 E 88th St, NY, NY 10028|

MENU

MENU

MENU

MENU

MENU

BOB’S RESTAURANTAmerican

BLUE LOTUSThai

PEDRO’SMexican

BOMBAYIndian

Q STOPAmerican, Gourmet

DELIVERY VENUE COST TIME

$ 3 min

$$ 4 min

$$ 7 min

$$$ 5 min

$$$ 6 min

LOAD MORE LOAD MORE PLACE ORDERFULL MENU

MENU

MENU

MENU

MENU

MENU

BOB’S RESTAURANTAmerican

BLUE LOTUSThai

PEDRO’SMexican

BOMBAYIndian

Q STOPAmerican, Gourmet

VENUE COST DELIVERY TIME

$ 3 min

$$ 4 min

$$ 7 min

$$$ 5 min

$$$ 6 min

MENU

MENU

MENU

MENU

MENU

BOB’S RESTAURANTAmerican

BLUE LOTUSThai

PEDRO’SMexican

BOMBAYIndian

Q STOPAmerican, Gourmet

$ 3 min

$$ 4 min

$$ 7 min

$$$ 5 min

$$$ 6 min

MENU

MENU

MENU

MENUBLUE LOTUSThai

PEDRO’SMexican

BOMBAYIndian

Q STOPAmerican, Gourmet

$$ 4 min

$$ 7 min

$$$ 5 min

$$$ 6 min

LOGO

RESTAURANT NAME

LOAD MORE PLACE ORDER

BROWSE FAVORITES5 Items | Total: $39.55

SEARCH AGAIN

Food & Drinkapps accessed

Food category is selected; selection is then pushed to the 3 apps to generate all the results.

Food keyword is entered and is then pushed to the 3 apps to generate all the results.

Once a location isconfirmed screen returns back to choose the food

more options orcan just scroll

If there are more results then this button appears

Results showicon of app

which willdeliver food

order

Search keyword(s)

change address

clicking menu takesyou a specific menu

clicking menu takesyou a specific menu

clicking logo fromfavorites takesyou to their menu

Full menureturns you to that restaurant’smenu

Browse favorites showsyou logos of last 5-10

places ordered from

Browse favorites shows the last 5-10items ordered from thisrestaurant

As you add to the order, quantity andtotal update

Current locationauto-populates

map defaults to thecurrent location ofuser based on GPSlocation can be changed by click & drag

icon for food & drinkappears here.clicking it returns you to the compare screen

Favorites generatesa list of last 5-10

places orderedfrom. Data pulled

from all 3 apps

user can sort the results by

clicking onthe headings

of Cost or DeliveryTime

category iconquery again

FOOD & DRINK> COMPAREFOOD & DRINK> COMPARE>

SELECT LOCATION FOOD & DRINK> COMPARE> FAVORITES

FOOD & DRINK> COMPARE> CATEGORY FOOD & DRINK> COMPARE> KEYWORD FOOD & DRINK> MENU FOOD & DRINK> MENU> FAVORITES

DASHBOARD

FOOD & DRINK SCREENS 1

We work directly with an extended team of programmers to develop applications for both IOS and ANDROID.

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INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

NFLCAAWMEESPNMiss Universe OrganizationFirst BostonGoldman SachsHarlan CastleJP MorganMerrill LynchBridgewaterUBSLazardNCCINBCABCFOXCBSThe Today ShowRalph LaurenIMG

Lea BlackSeacoast BankThe Trump OrganizationHard Rock InternationalSeminole GamingFoxwoodsMohegan SunFashion WeekJewish GuildOffice Depot FoundationHippocratesHabitat for HumanityOld Bags LuncheonRepublic of LettersMaltz TheaterHelms BriscoeMaysles FilmsRNCDNCState of NYState of Connecticut

American ExpressTaxi TVAvivOnli BeveragesRuth RalesJCCThe Park FoundationFood for the PoorPOSTTri- County Animal RescueRed CrossARCCT Childrens Medical CenterCentury DevelopmentAtlantic Development

Some of the KEY clients we have worked with…clients

Page 14: INTEGRATED MARKETING · INTEGRATED MARETING TELUEGR.OM .0.0 partnership The Luxe Group partners with Design Intense to extend its services. Design Intense was founded in 2000 by Eliza

INTEGRATED MARKETING THELUXEGRP.COM 917.609.8017

ARTS | ENTERTAINMENT Blue Bamboo StudioBolerosBnKDavid X YoungCircus of DreamsEastern BlocEdward Water’s ChoirErik OfferdalFierrooGrayson Maine Event ProductionHenry V SpencerKaylee RoseLiverpool MusicMariachi FestivalMessenger Entertainment GroupMs. Deborah TattooPhoto Shop CaribeProlightsRitz Chamber PlayersRobert DiamanteSylvie HerrouStudio AzulTony O Blues Band

MEDIA | PUBLISHING10/90 SolutionsAmor y SaborBavaro ClickCar YesCarribbean Leisure LivingCobalt CommunicationsCountry Club Concierge MagazineCPR OnlineCzardom (P.R. Czar)DR1 GuideDR SisterhoodGurl ThangInside the Ropes GolfInstant Internet EnterprisesJax Car StopThe Luxe GroupLynn & FriendsMy List For LifeNorth Florida ClassifiedsPalm Beach WomanPlanetWavesProgressive PressRJW/Delaware Park MediaRevista de Viaje

SD3 MarketingThe Real DRTotal Health Network

MEDICAL | LEGAL Art of MedicineBerges, Rojas & AsociadosCombs & GreeneDamian, Andujar & AsociadosDr. HortonDr. LongeneckerDr. QuiggDra. Capellan CorderoEmployment Law ServicesExpert MedicineF4CPGay TribunalGrupo SotoHead, Moss & FultonJacksonville Orthopaedic InstituteMedical Home VisitsMedtreonMy Houston FamilyNorth Florida SurgeonsPonte Vedra Home CareRizik y AsociadosSpa Dental DominicanaThinbloodTotal Med Network

NON-PROFIT Addiction Recovery NetworkAmerican Red CrossAnimal ResourcesThe Arc of Palm Beach CountyCatty Shack RanchApostolic Faith ChurchDachshund RescueEnterprise N. Florida CorporationFCCJHabitat for Humanity of PBCJacksonville Chamber (CHASE)Jax Drug FreeJewish Federations of N. AmericaHealing Heart SanctuaryInternational House of HopeInterplastKnock Out Dog FightingMagdelene’s ChildMy Houston Family

Our Border (PADF)Palm Valley RanchRaccoon RescueRed Cross of PBC Una y DosVolunteer Jacksonville

PROFESSIONAL 3 Wishes Feng ShuiAdvisen Ltd.AIVA TPA ServicesAnchor Research & SalvageBlue Skies CounselingClary & AssociatesDefi Dominican Consulting GroupDion MarketingEngland, Thims & MillerG2 AdvertisingGlobal Marine ExplorationGrupo Intur (BHD)Grupo QuadranteGrupo TherrestraHospitality SolutionsJob SolutionsL & J DieselThe Luxe GroupMarketing Plus PlannersMy Houston FamilyOlivo, Lizardo, SRLPablo NogerolesParadise Palms MassagePerformance ConsultingPNI SeminarsPremium Services PartnershipRiver City PlumbingSawgrass Asset ManagementSelvig BrothersSeven Seas Search & SalvageShaun MichaelSD3 MarketingSkipstone VenturesSmack Happy DesignSuddathSunshine ForwardersTerm Insurance StoreTrue North Classical AcademyVac-ConVedic Cultural FellowshipWalden VC

REAL ESTATE 1st PalmEclipse GlobalF9 PropertiesFive Star Property ManagementGail McWhirterGrupo IberdomisaGrupo InturGrupo TherrestraHarbour IsleJax HometraderJewels of GazcueProyectos Dos MundosPremier DevelopmentResidencial Bavaro SunsetResidencial Mar Azul

RETAIL | WHOLESALE American Abbey Carpet & DesignBody TanBounce ElectronicsBrenda Christian CosmeticsBavarian Canine CuisineBrown EnterprisesCabinets To GoCaribe OverseasCarne BuenaCheap Skate Charley’sCookie CowboyDon Barry MustangFla RealFrangipani SalonGet Your Wines OnlineGift TreeHolmes Stamp & SignIndia BellaIntentions JewelryIya Skin CareOutdoor DecorPeak HarvestPipiris FashionsPunch JonesRogero FarmsSemaThriveValfredWest Bay TradingWine Traders International

SPORTS | FITNESS | RECREATION Academia Internacional de BeisbolAquatrackDavid Ortiz Golf Classic 2008Create Peace YogaGet In TouchGolden Arrow Tech. Diving CenterHealth DepotHispaniola DivePegasus Marine ServicesPower TeeSanto Domingo Dive ServicesTaino SportsThe Beat FitnessTotal Health Revolution/THR Elite

TECHNICAL Advisen Ltd.AlcacelCD AdvantageCentro Energetico de Las AmericasComputer PointCultural TechnologyGlobal Images & ConferencingInformation Systems of FloridaIntelligenxiaInterlandMedreonMeridian TechnologiesMercado Electrónico DominicanoNational Graphic ImagingNetpulse CommunicationsOnsite TechnologyProton OnsiteQuasar Atlantic DominicanaSun HydroTechnology Service PartnersVTC Meetings

TOURISM | HOSPITALITY Alive and Well Resorts & HotelsAltabella HotelsAIRP ToursAntiguo Hotel EuropaAruba AirwayAsoc. of Hotels & RestaurantsAura ResortsCarilux HotelsCarribbean Gaming ServicesCasa de Campo Golf Villa

Casa de la PazDestinations to YouEl SeñorialEleven Salon & SpaElizabeth Pointe LodgeEquinox PropertiesFishing Lodge Cap CanaGypsy Cab CompanyHotel Playa MiaHospitality Marketing CompanyI Love TCIIslander CollectionIslander SpaIslander Vacation ResidencesLaguna Azul Eco-Boutique HotelLav HotelLe MontcelLuxury Retreats at Cap CanaKelly TravelKokomo Botanical Resort & SpaKokomo CabanasMandy’s DiningMetamorphosis SpaNarrow Gauge Railroad InnOldest Store MuseumOmni ToursOne on MarlinPrima Choice HolidaysRadisson Summit Golf PanamaRaintree RestaurantRed Sightseeing TrainsReef Club CozumelRidge ResidencesRincón BaySanctuary Cap CanaSanta Fe del MarSea Horse RanchSol MeliaSun Village ResortsTeddy’s Island BBQTempChâteauUSA Travel PagesVenetian Ridge VillasVilano Beach MotelVillas ArquelogicasVIP Travel ServicesVoyages Lumiere

Over the course of 20 years, we have worked with just a FEW other clients…clients