Integrated Broadcast-Broadband (IBB) Content Delivery ...s3.amazonaws.com/sdieee/1892-2015-IEEE-DL-Amal-SanDiego.pdf · Distinguished Lecturer of IEEE Broadcast ... • Temporal Dependent

Dr AMAL Punchihewa Director ABU Technology

Asia-Pacific Broadcasting Union A Vice-Chair of World Broadcasting Union – Technical Committee (WBU-TC)

Distinguished Lecturer of IEEE Broadcast Technology Society

Hybrid Television Broadcasting: Integrated Broadcast-Broadband (IBB) Content Delivery

Technologies, Standards and Services 2015

San Diego, California

Dr Amal Punchihewa © Distinguished Lecturer of IEEE Broadcast Technology Society

IEEE Broadcast Technology Society

IEEE Broadcast Technology Society “The technologies to deliver information and entertainment to audiences worldwide, at

home and on the go.”


Benefits of IEEE BTS Membership The BTS is a trans-national Society with over 2000 members and 20 Chapters worldwide. Our Society concerns itself with devices, equipment, techniques and systems related to broadcast technology, including the production, distribution, transmission, and propagation aspects. Our Society is working to advance the professional standing and education of its Members, through our publications, conferences, tutorials and Chapter meetings.

Dr Amal Punchihewa © Distinguished Lecturer of IEEE Broadcast Technology Society 3

Distinguished Lecturer Programme Mission: To serve the needs of the members of the Broadcast Technology Society to enhance their professional knowledge and vitality by keeping them informed of the latest research results and their practical applications. The BTS Distinguished Lecturer Programme exists for the purpose of providing BTS chapters with a list of quality lecturers who can potentially give talks at local chapter meetings, as well as funding to support the travel expenses of the lecturer. The programme provides a means for chapters to have access to individuals who are well known educators and authors in the fields of broadcast technology to lecture at chapter meetings.


• DTV & MPEG • ATSC 3.0 • Display Monitors • Cameras • Satellite • Audio Loudness • Video & Audio Compression & Coding technologies • Channel Rate allocation techniques • 3D TV • Digital Radio • Broadcast Regulatory & Legislative Issues • 8-VSB • AM, FM, TV antennas • Image Artifacts • Directional Pattern design for antennas • Multimedia Broadcast Services w/ Distributed Transmission Network • Signal Processing in Broadband Multimedia Communications • Transmitter ID for Digital Video Broadcast • SFN, Distributed & Cloud Transmission Systems • Wind Turbine impact to UHF Band DTV • Video Streaming w/Multiple Description Coding & Network Diversity • Temporal Dependent Rate Distortion Optimization in Motion Compensated

Video Coding

• USA • UK • Canada • Germany • Singapore • Argentina • China • Spain • Korea • Malaysia

Areas of Interest but not limited to


Please Consider Joining IEEE Broadcast Technology Society

TODAY

Use Promotion Code: CMRBT240


TV Content consumption in US • TV on TV

• NEW YORK—Americans like TV on TV. They also prefer

live TV, and more are relying exclusively on over-the-air TV. [Source: Nielsen’s “Total Audience Report” for 2Q 2015]


Outline • Content - Delivery Platforms, Value Chain, Consumption • What is Broadcasting? • Television Viewing • Integration of Broadcast with Broadband • Technologies of IBB, standards • Architecture, Model of IBB • Applications and Services of IBB • Freeviewplus, Hybridcast • Summary


Content (Media) • Radio • Television • New Media – Social media • Text • Voice • Sound • Video • Film • ……


Content (Media) Delivery Platforms • Terrestrial

• Satellite

• Cable

• IP/Broadband


Platforms - Quality Assured Terrestrial, Cable, Satellite and now IP [Courtesy of NHK]


Content (Media) Value Chain - end2end • Complete chain from capture to receiver need to be

digital to realize the full advantage of digital

• Visuals and audio are acquired using digital cameras • Source and Channel encoding are done on video and

audio data • Digital receiver receives digitally processed signals


Acquisition Coder Channel Decoder Display Viewer

12

What is Broadcasting • RR 1.38 broadcasting service: A radiocommunication

service in which the transmissions are intended for direct reception by the general public. This service may include sound transmissions, television transmissions or other types of transmission (CS).

• ATSC 1.0 an ITU broadcasting std

• Currently working on ATSC 3.0

• Dr Rich presented on ATSC 3.0


Content/TV consumption to be served • Stationary vs. Mobile • Linear vs. Nonlinear


Linear Nonlinear

Sta

tiona

ry

Mob

ile

Source: Dr Amal Punchihewa © MMRG

How to deliver linear & non-linear TV content


How to deliver linear & non-linear Radio content


Linear TV audience • Linear TV audience is growing all around the world [Source: IHS – ScreenDigest] • Cross-platform Television Viewing Time FY 2012 Note: Forecast from 2012 // * 2020 forecast by EBU. Non-Linear includes DVR


Type of VOD Services Consumed


Classification


gies an d Standards (Semi

interactive) traditional broadcast networks

( Interactive) integrated networks

(Fully interactive)

duplex networks

Video service with managed QoS Video service with unmanaged QoS

DTTB/Sat

Linear TV

DTTB

Linear VoD

Internet

Internet IPTV/HFC 3/4G

6 Linear VoD

Internet

Linear VoD Linear VoD Linear VoD

4 7 5

Linear VoD

MTV

Traditional 1

2

3/4G

3

Wireless OTT IPTV

OTT - wireless

OTT

Internet TV

Wired IBB

Wireless IBB

OTT

Copyright Reserved Adapted from ITU © Amal

http://www.researchgate.net/publication/264240648_Technologies_and_standards











Media (Content) Industry • Demographics – mixed – young and aging nations

• Geography – borderless – satellite and OTT

• Economic development

• Disposable income

• Growth

• Innovation

• NGTV - UHDTV (UHDTV-1 and UHDTV-2)

• NG Transmission stds?? ATSC 3.0


How to deliver and access media/content ? • Over-the-air ( OTA) – most efficient

• Over-the-cable (OTC) – most secured

• Over-the-broadband or Over-the-top (OTT) – growing form of delivery

• How to access content?

– Free-to-access

– Pay-to-access


Content (Media) consumption to be served • Stationary vs. Portable Devices

• OTA-b vs. OTB

Legend OTA-b Over-the Air (Broadcast) OTB – Over-the-Broadband


OTA-b OTB

Sta

tiona

ry

Por

tabl

e D

evic

e

Source: Dr Amal Punchihewa © MMRG

Casting – Information delivery • Unicast is the term used to describe communication

where a piece of information is sent from one point to another point. In this case there is just one sender, and one receiver.

• Multicast is the term used to describe communication where a piece of information is sent from one point to a set of other points.

• Broadcast is the term used to describe communication where a piece of information is sent from one point to all other points. In this case there is just one sender, but the information is sent to all receivers.


Network Architecture • Internet - network of networks - enables P2P

Communication

• Mobile/Cellular are networks - enables P2P Communication via BS (Base Station)

• Both above networks are not designed for broadcasting

• Mobile/Cellular networks - for unicasting • Internet – for unicasting and multicasting • Broadcasting NWs has been designed to broadcast –

Radio, Television and Data Broadcasting (NWs are broadcast networks by design) – Generally, Architecture is high tower high power (with small Tx)


Digital Broadcasting Transmission Technologies

• DVB • ISDB • ATSC • DTMB

• Delivery

– Terrestrial – Satellite – Cable – Virtual pipe - IP


• DAB • DAB+ • T-DMB

• Delivery

– Terrestrial – Satellite

Multimedia delivery techniques Current multimedia delivery techniques across managed and unmanaged IP networks


An unified architecture Unified architecture


Traditional Broadcasting • Linear TV

– At scheduled times, missed it then catch the delayed version, …

• Public or commercial – Funding or business model, FTA, adverting, License fee,

subscription, …

• Terrestrial, Satellite, Cable – Now cloud, IP etc. …

• Return channel – One-to-many service, no return channel

• Telephone, SMS, email and the Internet – Return channel for interactivity – request, comments, voting,….


DTV Standards • ATSC - Advanced Television System Committee in USA

– Currently in USA and Canada

– Mainly Terrestrial standard, extended to other forms such cable

• ISDB – Integrated Services Digital Broadcasting – Mainly in Japan, Brazil and some other south American countries

– Extended to forms such as terrestrial, cable and satellite standard

• DVB – Digital Video Broadcasting – Most of the countries in the world

– Developed through a consortium known as DVB in Europe

– Many variants or forms of DTV operations

• DTMB – Digital Television Broadcasting System - China Dr Amal Punchihewa © Distinguished Lecturer of IEEE Broadcast Technology Society 29

Transmission standards • Following table gives the transmission standards overview

extracted from the “Guidelines for the Transition from Analogue to Digital Broadcasting”, ITU, page.186, 2010. Please study reports from the ITU website - http://www.itu.int/publ/D-HDB-GUIDELINES.01-2010/en


Digital Broadcasting Standards


IBB Integrated Broadcast Broadband • With the availability of devices connected to broadband

gives viewers option to access additional content • Almost all the traditional broadcasters are currently

offering their viewers to access some selected content as catch up or additional contents related to the lined up programmes via broadband networks

• There are number of systems that can operate in hybrid configuration

• The most of these systems have explored ICT- Information and Communication technologies to build such system


Difference between IBB and TV+Web • Application life cycle

– Some apps. start and stop automatically – The quiz app. launches automatically when the quiz programme

starts – It is terminated automatically at the end of the programme

• Synchronization with progress of a TV programme – Presentation changes in accordance with progress of a TV

programme – The app. receives and processes trigger signals over broadcast – Accurate cross-stream synchronization with broadcast signal

• Integrated user experience – Totally designed presentation with a TV programme


Therefore IBB • IBB – Integrated Broadcast-Broadband

• Recent advancement of broadband technologies enable

– High speed delivery – Server side processing – Inter-device communication


IBB DTV service

A service that simultaneously provides an integrated experience of broadcasting and interactivity relating to media content, data and applications from multiple sources, where the interactivity is sometimes associated with broadcasting programmes. [Source: Definition in Recommendation ITU-T 1205]


Application types • Broadcast-oriented managed application

– Service associated application with enhancement – Can continue running if application signalling in a newly selected

channel instructs AUTOSTART to the same app.

• Non broadcast-oriented managed application – "Stand-alone application" accessible to broadcast resources under

the permission given by broadcasters

• General application – "Stand-alone application" not allowed for simultaneous

presentation with broadcast programmes


Application Signalling - Example Hybridcast • ARIB STD-B24, Vol. 4 defines syntax and delivery of

application signalling – Signalling by Application Information Table (AIT) – MPEG Section format and XML notation are defined – URL and identification information for application – Priority information for execution of data broadcast content and

Hybridcast application

• Delivery of AIT – Elementary stream which conveys MPEG section formatted AIT – XML documents transmitted by DSM-CC data carousel – Acquisition from the server(s) on the Internet


DSM-CC -Digital storage media command and control

Service Associated IBB application An application that is part of the integrated broadcast and broadband (IBB) DTV service tuned to by the user at a given time. [Source: Definition in Recommendation ITU-T J.205]


Life cycle and types of applications


IBB - Integrated Broadcast Broadband • The ITU-R SG6 are currently studying the Integrated

Broadcast-Broadband (IBB) Systems, and based on the Recommendations established at ITU-T SG9, in July 2013 – they established the Recommendation ITU-R BT. 2037: General

requirements for broadcast-oriented applications of integrated broadcast-broadband systems and their envisaged utilization,

– in February 2014 they also established the Recommendation ITU-R BT. 2053: Technical requirements for integrated broadcast-broadband systems

• Currently working towards a new Recommendation ITU-R BT. [IBB-SYSTEM]


ITU Texts related to IBB systems


ITU-R ITU-T

Requirements Rec. BT.2037 Rec. BT.2053 Rec. J.205

Reference Architecture Rec. J.206

System Rec. BT.2075 DNR J.acf-spec

Information Doc. Rep. BT.2267

IBB systems in ITU Texts


ITU Text Systems Rec. BT.2075

HbbTV 1.5 & 2.0 Hybridcast 2.0 (+ARIB STD-B62) HTML5 based smart TV platform

Rep. BT.2267

HbbTV 1.5 & 2.0 Hybridcast 2.0 (+ARIB STD-B62) Enhanced BML for simple IBB HTML5 based smart TV platform Ginga

(Wired) IBB • Wired Cu (Copper) or Fibre • IBB - Integrated Broadcast Broadband • Three systems 1. HbbTV 2. Hybridcast - Japan 3. iCon , now HTML5 based smart TV platform - Korea 4. Enhanced BML for simple IBB 5. Ginga • MHP - Italy was considering MHP • Italy has moved to HbbTV


What is HbbTV? • Innovative services can be offered directly on a

"Connected TV" or on an appropriate set top box, without the consumer having to buy extra equipment using HbbTV technology

• The Hybrid Broadcast Broadband TV (HbbTV) is a new international standard

• HbbTV standards are – developed by the "HbbTV Association" – published by ETSI (European Telecommunications Standardisation Institute)

• HbbTV launched in Australia on September 2014, July 2015 NZ and may be in Malaysia in 2016

• It is also in the process of being tested in Indonesia, Myanmar, Vietnam, Thailand and Singapore Dr Amal Punchihewa © Distinguished Lecturer of IEEE Broadcast Technology Society 44

IBB Basic System Architecture


Broadcast

Application

Servers

Network Servers

Program related metadata, etc.

Device collaboration

App. App.

API call

Web services for Apps.

Broadcaster

Service Provider

Receiver

Companion Devices

API Receiver functions

API

Countries Adopting HbbTV • In Asia-Pacific Australia, New Zealand, FreeviewPlus • Malaysia • Vietnam • Indonesia • Myanmar • Thailand • Singapore • …


Freeviewplus NZ • NG FTA of NZ

• Game changer

• TVNZ, Maori TV and Mediaworks

• 19 Live channels

• On-demand content from 3 broadcasters

• FTA+VOD

• STB NZ$150, approx. US$ 100 (unified)

• Rx - Panasonic, LG, SONY

• Agnostic to the content is consumed


Freeviewplus Video


Freeviewplus - Australia • Launched in Sep 2014

• STB AUS$129 ( approx. US$92)

• Aggregation and Curation (a range of activities and

processes done to create, manage, maintain, validate, deliver a component of media)

• Samsung-2015 and range of Rx


ARD connects HbbTV to second screen • ARD connects HbbTV to second screen


http://www.broadbandtvnews.com/2014/08/28/ard-connects-hbbtv-to-second-screen/

NRK outlines HbbTV future


http://www.broadbandtvnews.com/2014/08/28/nrk-outlines-hbbtv-future/

Hybridcast • Hybridcast • 2013 Sep • Broadcast-

oriented managed applications

• Standardisatised at IPTV Forum, Japan

• Submitted to ITU for world standardisation as a IBB system


The hybridcast application overlaying broadcast content

Hybridcast system concept


Hybridcast system architecture


Tx/Rx system architecture for sync Brct Transmitter/Receiver system architecture for synchronized broadcasting


Examples of Hybridcast programmes






Hybridcast Rx • As of January 2015 [ ]


Standardization structure of Hybridcast


iCon • KBS launched iCon in Korea on March 19, 2013

• iCon is the first terrestrial hybrid TV (OHTV) service in

Korea

• The service includes EPG, program search, video clip, vote, etc.

• Advertising market share on the Internet has been rapidly increasing and a smartphone is the most necessary media for the age group under 30’s


iCon • About half of viewers in Korea use a smartphone while

watching TV

• In future, OHTV 2.0 service will be provided by KBS

• The service uses HTML5 and second screen devices such as smartphones or tablets

• KBS launched VOD service in fourth quarter of 2014

• Now on HTML5 based smart TV platform


Specifications for IBB systems • Hybridcast

– IPTVFJ STD-0010, “Integrated Broadcast-Broadband system specification V1.0”, IPTV Forum Japan and IPTVFJ STD-0011, “HTML5 Browser specification V1.0”, IPTV Forum Japan

• HbbTV – ETSI TS 102 796 V1.2.1, “Hybrid Broadcast Broadband TV” and

ETSI TS 102 809 V1.2.1 “Signaling and carriage of interactive applications and services in Hybrid broadcast/broadband environments”

• OHTV - Korean system TTAI OT-07.0002, now HTML5 based smart TV platform

• DVB-MHP – ETSI TS 102 728 V1.2.1, “Globally Executable MHP (GEM)

specification 1.3 (including OTT and hybrid broadcast/broadband)”


What is OTT? • Over the Top are the audio-visual services delivered over

broadband and internet • OTT are over unmanaged networks from the television

services operators point of view • As there is a return channel, full interaction is possible.


What is Over the Top? • OTT is delivered directly from provider to viewer using an

open internet/broadband connection, independently of the viewer’s ISP, without the need for carriage negotiations and without any infrastructure investment on the part of the provider

• It is a ‘best effort’, unmanaged method of content delivery via the Internet that suits providers who are primarily broadcasters rather than ISPs


Tonton


Toggle from MediaCorp Singapore


Security


Mobile OTT – Astro on the Go • Collaboration between TM and Astro

• Astro – well known DTH provider in Malaysia

• Telecom Malaysia, National Telco in Malaysia

• Use Apps to interface


Content on Mobile


Mobile TV – mmbi • NOTTV

• April 2012

• On NTT Docomo devices

• ISDB-Tmm

• Sub-spec of ISDB

• Mainly used for time-shift services

• Uses XML based BML meta data

• Encrypted

• MEG4 AVC/H264


Capabilities


Services Broadcast Broadband the Internet Managed Services


Costs and Receivers


Broadcast Broadband the Internet Managed Services

Regulation and Broadcasters’ engagement


Broadcast Broadband the Internet Managed Services

IPTV • Multimedia services such as television, video, audio, text,

graphics, and other data delivered over IP based networks managed to provide the required level of Quality of Service/Quality of Experience (QoS/QoE), security, interactivity and reliability [ITU]


A Simplified IPTV system - Architecture


Building Blocks • Headend equipment - Ingress, VOD server

• Networks - Core, Distribution, Access

• Set-top-boxes

• Middleware

• Technologies CA, MPLS, DSLAM, ….


Standards for IPTV


Cloud Services Software as a Service (SaaS)

Shared application services with ability to rapidly provision and change user numbers as needed, with transparent and variable cost to support business flexibility in an ‘elastic’ manner. Applications are usually accessed via a browser to support end-user mobility and flexibility.

Platform as a Service (PaaS)

A solution stack consisting of infrastructure, software (operating system, database etc.) and tools, accessible in a self-service manner to support the development and delivery of new application services and capabilities.

Infrastructure as a Service (IaaS)

Server, compute, storage and network infrastructure capabilities provided in an agile and elastic manner, leveraging virtualisation technologies and high degrees of automation to help maximise asset utilisation and improve responsiveness to changing business demands


Standards for IPTV


Future Broadcasting NGB • Countries starting digital should consider DVB-T2

– “no point” to start DVB-T today

• Multiple PLPs- common infrastructure for Radio and TV?

• DVB-T2 with 1.7 MHz BW to replace T-DAB

• Chinese Digital TV system standard DTMB will present a new DTMB-A , which is a similar to DVB-T2- but probably has a few years to implement


eMBMS


MBMS=Multimedia Broadcast Multicast Service

Future of the DVB (terrestrial) family


Standards and networks for TV - Cost


Application Scenario - 1






Service Scenario IBmB - Integrated Broadcast mobile Broadband


Smooth A2D & maximise the digital dividend Expectations of ITU:

• Policy and regulatory frameworks for digital terrestrial broadcasting, including mobile television and spectrum refarming due to the digital dividend

• Digital broadcasting master plans for transition from analogue to digital broadcasting, including mobile TV and IPTV

• Appropriate mechanisms for conversion from analogue to digital archives and mechanisms for sharing of content

• Provision of assistance in the field of interactive multimedia services to broadcasters in the Asia-Pacific region


https://www.researchgate.net/profile/A_Punchihewa/publications?pubType=inCollection

Classification


gies an d Standards (Semi

interactive) traditional broadcast networks

( Interactive) integrated networks

(Fully interactive)

duplex networks

Video service with managed QoS Video service with unmanaged QoS

DTTB/Sat

Linear TV

DTTB

Linear VoD

Internet

Internet IPTV/HFC 3/4G

6 Linear VoD

CDN+Internet

Linear VoD Linear VoD Linear VoD

4 7 5

Linear VoD

MTV

Traditional 1

2

3/4G

3

Wireless OTT IPTV

OTT - wireless

OTT

Internet TV

Wired IBB

Wireless IBB

OTT

Copyright Reserved Adapted from ITU © Amal












Summary and Recommendations • OTT – over unmanaged networks, are improving • IPTV – less penetration • IBB – middle ground • HbbTV, Hybridcasting, HTML-5 Smart TV platform,.. • Technologies are evolving • How we build infrastructure using such Technology will

determine the services • Regulation especially policies will play a key role in it • Assurance to access to information - No information

divide (Dr AMAL Punchihewa) • Less harm to the society


93

• Access to content without gatekeepers

• Foster innovation in Hybrid broadcasting

• Broadcasting requires more spectrum for future needs

To summarise


93

https://www.researchgate.net/profile/A_Punchihewa?ev=hdr_xprf

ABU • Professional organisation of media (Radio, TV and New

media) industry • 277 members in 68 countries and 50 APAC countries • 105 are affiliate members - providers & regulators • 8 institutional members • ASIA – 112, ASEAN - 32, SAARC – 33, Pacific – 18

Oceania – 20, Europe 9, America – 4, Africa – 3 • ABU has members in NZ – TVNZ, Kordia, Attitude • Radio - 32 TV – 52 Radio & TV 61 ( total of 145

broadcasters) • Only 4 countries have done ASO, 46 yet to start/switch-off


http://www.abu.org.my/

Hybrid Broadcasting

Dr Amal Punchihewa


PhD, MEEng, BSC(Eng)Hons, CEng, FIET, FIPENZ, SMIEEE, MSLAAS, MCS Postgraduate Studies in Business Administration

Research and Teaching Associate of SEAT-Massey University School of Engineering and Advanced Technology

Massey University

Director ABU Technology Asia-Pacific Broadcasting Union, Kuala Lumpur, Malaysia

A Vice-Chair of World Broadcasting Union – Technical Committee (WBU-TC) Distinguished Lecturer of IEEE Broadcast Technology Society

Navigation and Gratitude • IEEE-BTS

• IET - IPRA International Professional Registration Advisor

• Advisor - IET Image and Vision Technical and Professional Network-TPN

• Former Executive Committee Member of IET Image and Vision of TPN

• Aim is to tell

– what is broadcasting?

– how broadcasting is evolving?

– Influence on society


Delivering London 2012: ICT Enabling the Games

Documents

Integrated Broadcast-Broadband (IBB) Content Delivery ...s3.amazonaws.com/sdieee/1892-2015-IEEE-DL-Amal-SanDiego.pdf · Distinguished Lecturer of IEEE Broadcast ... • Temporal Dependent