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SHAREHOLDERS’ ORG CHART
24 24 24
2872
Piana Commerce Sector
WIG Piana GroupWig Participations(Holding)
Caité Distribution Piana Car Services
Piana Bros (Holding)
Porto Seguro Vehicles
Piana Commerce Piana Vehicles PME Machinery
Piana Bros (Holding)
Porto Seguro Vehicles
ABW Participations
(Holding)
Gross revenue in 2012:1.3 billion Brazilian ReaisCapital Origin : BrazilControl: PrivateActivities:Retail commerce in distribution, agricultural machinery and tools,construction machinery, equipment and material.
Major ExecutivesWalter José Piana, Walter José Boina Piana, GiovanniPiana, Ivie Boina Piana.
Address: Alameda Grajaú,129, 1º andar - Alphaville,Barueri, São Paulo,06454-050
SHAREHOLDERS’ ORG CHART
LEGEND
FIM WIG: Multimarket Investment Fund – WIG
FIP Piana: Private Equity Investment Fund – Piana
WIG: WIG Participations (Holding)
FIDC NP: Non-Stardardized Receivables Investment Fund - Recupera
WIG Piana GroupParticipations
(Holding)
CARDS AVISTA
Matrix
Barueri/SP
A Avista AS – Credit Card Administration is a service provider for card issuing, registration of commercial organizations and credit card processing.
With the expansion of the credit industry and the strenghtening of the low-income segment over the last years, Avista has built up a portfolio of over 2 million credit cards and a close relationship with thousands of partner shopowners throughout Brazil.
Avista card is part of the Pianna Group, a corporate holding that has been in the marketplace for over 60 years with a solid activity in the retail business. With its head o�ce in Barueri, state of São Paulo, Avisa has o�ces in all cities in which it is commercially operative.
In order to grow even more in the segment, Avista has used its expertise in personal sales, as well as its calling to leverage partnerships in consumables retail business.
Nowadays, Avista holds the leadership in the Private Label Cards business.
SUMÁRIO EXECUTIVO
CREDIT CARD MARKET
OrbitallFidelity
CSUEDS (HP)
Tivit
ISSUERS
USERS SHOPOWNERS
PROCESSORS ACCREDITORS
INTERNATIONAL AND DOMESTIC CREDIT CARD LABELS
When a sale is closed, not all the money goes to the shopowner: a percentage of the amount charged by the accreditor (3%) is distributed between the Label and the Issuer.
97,00R$ 3,00R$
0,12R$ 1,38R$ 1,50R$A 100-Brazilian-Real Sale
BUSINESS MARGINS
LABE
L
SHOPOWNER
ACCR
EDIT
OR
ISSU
ER
Source: Veja Magazine, August 18, 2010.
1.000 Cards (thousand)6665263541115125110
Commencement of operations in other cities of Espírito Santo2002/2003
2004/2005
Partnership with Central de Compras and consolidation in Espírito Santo2006
Commencement of operations in Rio de Janeiro through the Campos/RJ branch 2007/2008
Commencement of activities in Minas 2009
1.324
ICommencement of activities in São Paulo/SP and partnership with Rede-2011
2010
Head o�ce transferred to Barueri/SP2012
Commencement of operations in Salvador/BA, Recife/PE and 2013
1.800 2.246
Project start-up2000
Expanstion to the Greater Vitória/ES
Expansion to Rio de Janeiro
HISTORY
THE MARKET AND USQUANTITY OF CARDS
11 thousand
25 thousand
51 thousand
111 thousand
197 thousand
354 thousand
526 thousand
666 thousand
1 million
42 million
45 million
53 million
68 million
79 million
93 million
124 million
136 million
153 million
MA
RKET
56%The year
AVIS
TA
20%The year
1,3 million
1,8 million
180 million
200 million
2,3 million
3,4 million
215 million
230 million
5 million 246 million
Avista Cards has had an exponential growth: while market growth was 20% in 2012, Avista had a 56% growth.Such vigorous growth can be explained by agile processes, vertical operations and focus on social classes C, D and E (low-income).
2010
2009
2008
2007
2006
2005
2004
2003
2002
2012
2011
2013
2015
2014
AVISTA is one of the 10 leading domestic credit card labels and our target is to be one of the 5 leading labels in 2015, with over 5 million cards
Source: Melhores e Maiores July 2013 issue - (Source: Banks – including AVISTA �gures)*Active Cards: Cards with at least one purchase over the last 3 months.
COMPANY
BRADESCO 56.900
5 leading
741
Credit
AVISTA 469 Credit
PANAMERICANO
3.742 CREDICARD CITI Credit
Credit
BANCO DO BRASIL 21.016 Credit
CAIXA 8.700 Credit
CITI 446 Credit
BMG 693 Credit
VOTORANTIM 372 Credit
CARD TYPECARDS (thousand)
33.300 Credit ITAU UNIBANCO
10 MAJOR CREDIT CARD ISSUERS IN BRAZIL
WHERE WE ARE
Leader in the Private Label segment!
4.606
*As of April 2013
*image for illustration purposes only
45.484
Our PartnershipsPrivate Partner:
Registered Partner:
Expansion to 2014
www.avista.com.br
Head O�ce - Barueri/SPAl. Grajaú, 129 . Ed. Murano. 1º andar
Alphaville . CEP 06454-050 . Tel.: (11) 2129 3999
Branch - São Paulo/SPR. Diogo Moreira, 132 . Ed. Faria Lima Premium. 15º andar
Pinheiros . CEP 05423-010 . Tel.: (11) 2129 3975
Branch - Rio de Janeiro/RJAv. Nilo Peçanha, 50 . Ed. De Paoli . 13º andarCentro . CEP 20020-100 . Tel.: (21) 2199 0700
Branch - Belo Horizonte/MGAv. do Contorno, 6594 . 17º andar
CEP 30110-044 . Tel.: (31) 3555 3319
Branch - Vitória/ESAv. Vitória, 1170
Forte São João. CEP 29017-020 . Tel.: (27) 2123 2323
Branch - Recife/PEAv. Engenheiro Antônio de Góes, 60 . 14º andar
Pina . CEP 51010-000 . Tel.: (81) 2122 8140
Branch - Salvador/BAAv. Tancredo Neves, 620 . 33º andar
Caminho das Árvores . CEP 41820-020 . Tel.: (71) 2202 6031
Branch - Fortaleza/CEAv. Dom Luis, 807, Sl 2013. Edifício Etevaldo . 20º e 21º andares
Meireles . CEP 60160-230 . Tel.: (85) 3402 8520