6
INSTITUTIONAL EQUITY RESEARCH Page | 1 | PHILLIPCAPITAL INDIA RESEARCH Bajaj Corp (BJCOR IN) Hopefully, there is light at the end of the tunnel INDIA | FMCG| Quarterly Update 10 January 2019 Top takeaways from Q3FY19 Domestic volumes grew 7% yoy (two-year CAGR volume growth at 6%) mainly due to re-launch of Bajaj ADHO (which saw high single digit volume growth on adjusted basis after many quarters). Management stated consumer off take for ADHO continues to remain much healthy, showcasing shrinking trade inventory, which in turn ensures substantability of hair oils portfolio. International business (3% of total sales), which has been under pressure since past many quarters finally saw some recovery on account of rebuilding of distribution/ sales force. Bajaj Corp plans to add new markets (Malaysia, Indonesia) in order to revive growth in International business Gross margins declined owing to inflationary pressure in key raw material (LLP/vegetable oil was up 21%/13% yoy); however LLP (crude derivative) price have started to slide and the company shall see meaningful benefit kicking in from mid of 4QFY19, since it is covered till Feb-2019 EBITDA margins saw moderate expansion despite RM inflation mainly due to higher other operating income (GST tax refunds). Adjusted for this, EBITDA margins declined meaningfully 37bps yoy despite lower operating expenses (down 5% YoY) Conference call takeaways In Q2FY19, it launched Rs 10 ADHO pet jar bottle which saw good initial response from the consumers in rural markets; however, it has restricted its distribution to semi urban and rural markets to avoid down trading in urban markets. Employee cost (up 25% yoy) includes Rs 16mn one time ESOP impact. New product launches: Relaunch of ADHO and Nomarks in Sep-2018 saw good initial traction, however Bajaj Brahmi Amala which was launched in Sep-17 saw disappointing growth on account of high salience in CSD channel (35%) which was under pressure till Q2FY19, company plans to bring down CSD dependence going forward. Maintain Neutral. We have raised our EPS estimates for FY19/20 by 7% each due to 1) benign input cost environment and 2) initial recovery seen in ADHO (>90% of sales). However, we maintain our Neutral rating as a) customers are looking for efficacious product than plain vanilla value added hair oils, b) intense competition in VAHO space c) new launches yet to gain any meaningful traction and d) being a single brand company, it is vulnerable to frequent distribution churn, thereby leading to instability at trade level. We increase our TP to Rs 360 (22x FY21 EPS) vs. Rs 330 (22x Dec-20 EPS) earlier NEUTRAL (Maintain) CMP RS 385 / TARGET RS 360 (-7%) COMPANY DATA O/S SHARES (MN) : 148 MARKET CAP (RSBN) : 55 MARKET CAP (USDBN) : 1 52 - WK HI/LO (RS) : 525 / 340 LIQUIDITY 3M (USDMN) : 0.3 PAR VALUE (RS) : 1 SHARE HOLDING PATTERN, % Sep 18 Jun 18 Mar 18 PROMOTERS : 66.9 66.9 66.9 FII / NRI : 24.4 25.8 25.9 FI / MF : 4.8 3.7 3.8 NON PRO : 0.4 0.5 0.4 PUBLIC & OTHERS : 3.5 3.2 3.0 Key Financials Rs mn FY19E FY20E FY21E Net Sales 8,825 9,663 10,616 EBIDTA 2,781 3,048 3,358 Net Profit 2,281 2,170 2,401 EPS, Rs 15.5 14.7 16.3 PER, x 24.9 26.2 23.6 EV/EBIDTA, x 20.5 18.7 16.9 P/BV, x 12.0 11.9 11.2 ROE, % 48.2 45.5 47.5 CHANGE IN ESTIMATES __Revised Est. __ __% Revision__ Rs mn FY20E FY21E FY20E FY21E Revenue 9,663 10,616 2 2 EBITDA 3,048 3,358 8 8 Core PAT 2,170 2,401 7 7 EPS (Rs) 14.7 16.3 7 7 Preeyam Tolia (+ 9122 6246 4129) [email protected] Vishal Gutka (+ 9122 6246 4118) [email protected] (Rs mn) 3QFY19 3QFY18 yoy growth % 2QFY19 qoq growth % PC yoy growth estimates % Comments Volume growth (%) 7 5 (3) Net Sales 2,220 1,973 12.5 2,057 7.9 9.2 Relaunch of ADHO led the topline growth Gross Profits 1,472 1,329 10.7 1,362 8.0 6.9 Gross Margin (%) 66.3 67.4 -107 bps 66.2 7 bps -144 bps Gross margins impacted due to higher input cost Staff costs 240 193 24.9 240 (0.0) 15.0 Ad spends 370 327 13.4 331 11.7 10.0 Other operating expenses 227 239 (5.1) 255 (11.0) 5.0 EBITDA 710 627 13.4 606 17.2 14.0 EBITDA margin (%) 32.0 31.8 24 bps 29.4 255 bps 125 bps EBITDA improved on higher other operating income PBT 766 650 17.9 658 16.3 6.5 Tax rate (%) 21.6 21.4 20 bps 21.5 1 bps -34 bps PAT 601 511 17.6 517 16.3 6.9

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Page 1: INSTITUTIONAL EQUITY RESEARCH Bajaj Corp …backoffice.phillipcapital.in/Backoffice/Researchfiles/PC...traction, however Bajaj Brahmi Amala which was launched in Sep-17 saw disappointing

INSTITUTIONAL EQUITY RESEARCH

Page | 1 | PHILLIPCAPITAL INDIA RESEARCH

Bajaj Corp (BJCOR IN)

Hopefully, there is light at the end of the tunnel

INDIA | FMCG| Quarterly Update

10 January 2019

Top takeaways from Q3FY19 Domestic volumes grew 7% yoy (two-year CAGR volume growth at 6%) mainly due to

re-launch of Bajaj ADHO (which saw high single digit volume growth on adjusted basis after many quarters). Management stated consumer off take for ADHO continues to remain much healthy, showcasing shrinking trade inventory, which in turn ensures substantability of hair oils portfolio.

International business (3% of total sales), which has been under pressure since past many quarters finally saw some recovery on account of rebuilding of distribution/ sales force. Bajaj Corp plans to add new markets (Malaysia, Indonesia) in order to revive growth in International business

Gross margins declined owing to inflationary pressure in key raw material (LLP/vegetable oil was up 21%/13% yoy); however LLP (crude derivative) price have started to slide and the company shall see meaningful benefit kicking in from mid of 4QFY19, since it is covered till Feb-2019

EBITDA margins saw moderate expansion despite RM inflation mainly due to higher other operating income (GST tax refunds). Adjusted for this, EBITDA margins declined meaningfully 37bps yoy despite lower operating expenses (down 5% YoY)

Conference call takeaways In Q2FY19, it launched Rs 10 ADHO pet jar bottle which saw good initial response from

the consumers in rural markets; however, it has restricted its distribution to semi urban and rural markets to avoid down trading in urban markets.

Employee cost (up 25% yoy) includes Rs 16mn one time ESOP impact. New product launches: Relaunch of ADHO and Nomarks in Sep-2018 saw good initial

traction, however Bajaj Brahmi Amala which was launched in Sep-17 saw disappointing growth on account of high salience in CSD channel (35%) which was under pressure till Q2FY19, company plans to bring down CSD dependence going forward.

Maintain Neutral. We have raised our EPS estimates for FY19/20 by 7% each due to 1) benign input cost environment and 2) initial recovery seen in ADHO (>90% of sales). However, we maintain our Neutral rating as a) customers are looking for efficacious product than plain vanilla value added hair oils, b) intense competition in VAHO space c) new launches yet to gain any meaningful traction and d) being a single brand company, it is vulnerable to frequent distribution churn, thereby leading to instability at trade level. We increase our TP to Rs 360 (22x FY21 EPS) vs. Rs 330 (22x Dec-20 EPS) earlier

NEUTRAL (Maintain) CMP RS 385 / TARGET RS 360 (-7%)

COMPANY DATA

O/S SHARES (MN) : 148

MARKET CAP (RSBN) : 55

MARKET CAP (USDBN) : 1

52 - WK HI/LO (RS) : 525 / 340

LIQUIDITY 3M (USDMN) : 0.3

PAR VALUE (RS) : 1

SHARE HOLDING PATTERN, %

Sep 18 Jun 18 Mar 18

PROMOTERS : 66.9 66.9 66.9

FII / NRI : 24.4 25.8 25.9

FI / MF : 4.8 3.7 3.8

NON PRO : 0.4 0.5 0.4

PUBLIC & OTHERS : 3.5 3.2 3.0

Key Financials

Rs mn FY19E FY20E FY21E

Net Sales 8,825 9,663 10,616

EBIDTA 2,781 3,048 3,358

Net Profit 2,281 2,170 2,401

EPS, Rs 15.5 14.7 16.3

PER, x 24.9 26.2 23.6

EV/EBIDTA, x 20.5 18.7 16.9

P/BV, x 12.0 11.9 11.2

ROE, % 48.2 45.5 47.5

CHANGE IN ESTIMATES

__Revised Est. __ __% Revision__

Rs mn FY20E FY21E FY20E FY21E

Revenue 9,663 10,616 2 2

EBITDA 3,048 3,358 8 8

Core PAT 2,170 2,401 7 7

EPS (Rs) 14.7 16.3 7 7 Preeyam Tolia (+ 9122 6246 4129) [email protected] Vishal Gutka (+ 9122 6246 4118) [email protected]

(Rs mn) 3QFY19 3QFY18 yoy growth %

2QFY19 qoq growth %

PC yoy growth estimates %

Comments

Volume growth (%) 7 5 (3)

Net Sales 2,220 1,973 12.5 2,057 7.9 9.2 Relaunch of ADHO led the topline growth

Gross Profits 1,472 1,329 10.7 1,362 8.0 6.9

Gross Margin (%) 66.3 67.4 -107 bps 66.2 7 bps -144 bps Gross margins impacted due to higher input cost

Staff costs 240 193 24.9 240 (0.0) 15.0

Ad spends 370 327 13.4 331 11.7 10.0

Other operating expenses 227 239 (5.1) 255 (11.0) 5.0

EBITDA 710 627 13.4 606 17.2 14.0

EBITDA margin (%) 32.0 31.8 24 bps 29.4 255 bps 125 bps EBITDA improved on higher other operating income

PBT 766 650 17.9 658 16.3 6.5

Tax rate (%) 21.6 21.4 20 bps 21.5 1 bps -34 bps

PAT 601 511 17.6 517 16.3 6.9

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Page | 2 | PHILLIPCAPITAL INDIA RESEARCH

BAJAJ CORP QUARTERLY UPDATE

Focus charts

Re- stocking / Re-launch of ADHO drove volume growth in Q3

Inflation in LLP and refined oil prices (up 21% and 13% yoy) put pressure on margins, however LLP prices is easing off lately

Source: Company, PhillipCapital India Research

Two-year forward P/E band EV/EBITDA

Source: Company, PhillipCapital India Research

0.8 0.0

(6.5) (6.9) (7.8)

5.1 5.2 5.9

8.7

(2.8)

7.0

-10

-5

0

5

10

1QFY17 2QFY17 3QFY17 4QFY17 1QFY18 2QFY18 3QFY18 4QFY18 1QFY19 2QFY19 3QFY19

Volume growth (%)

43

.9

44

.6

46

.4

48

.2 5

8.3

59

.7

61

.2

65

.5

70

.1

71

.8

73

.9

0

10

20

30

40

50

60

70

80 LLP (Rs) 7

6.0

78

.4

84

.0

81

.7

75

.4

75

.3

80

.5

85

.5

86

.0

88

.6

90

.8

0

20

40

60

80

100Refined Oil (Rs)

8x

16x

24x

32x

0

100

200

300

400

500

600 Rs

6x

12x

18x

24x

0

10000

20000

30000

40000

50000

60000

70000

80000 Rs mn

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Page | 3 | PHILLIPCAPITAL INDIA RESEARCH

BAJAJ CORP QUARTERLY UPDATE

Financials

Income Statement Y/E Mar, Rs mn FY18 FY19E FY20E FY21E

Net sales 8,091 8,825 9,663 10,616 Growth, % 2 9 9 10 Other Operating income 194 281 253 278 Total income 8,285 9,106 9,916 10,894 Raw material expenses -2,695 -2,991 -3,261 -3,580 Employee expenses -771 -940 -1,034 -1,158 Other Operating expenses -2,280 -2,393 -2,573 -2,798 EBITDA (Core) 2,539 2,781 3,048 3,358 Growth, % (3.7) 9.5 9.6 10.2 Margin, % 31.4 31.5 31.5 31.6 Depreciation -74 -67 -70 -73 EBIT 2,465 2,715 2,978 3,285 Growth, % (4.5) 10.1 9.7 10.3 Margin, % 30.5 30.8 30.8 30.9 Interest paid -12 -7 -7 -7 Other Income 244 217 269 307 Pre-tax profit 2,698 2,925 3,239 3,584 Tax provided -587 -643 -1,069 -1,183 Profit after tax 2,111 2,281 2,170 2,401 Net Profit (Reported) 2,111 2,281 2,170 2,401 Growth, % (10.8) 8.1 (4.9) 10.6 Net Profit (adjusted) 2,111 2,281 2,170 2,401 Unadj. shares (m) 148 148 148 148 Wtd avg shares (m) 148 148 148 148

Balance Sheet Y/E Mar, Rs mn FY18 FY19E FY20E FY21E

Cash & bank 134 -72 -104 92

Debtors 324 363 397 436

Inventory 466 508 556 611

Loans & advances 341 121 132 145

Total current assets 1,266 920 982 1,284

Investments 3,074 3,074 3,074 3,074

Gross fixed assets 2,410 2,510 2,610 2,710

Less: Depreciation -825 -891 -961 -1,034

Net fixed assets 1,734 1,767 1,797 1,824

Total assets 6,061 5,748 5,840 6,170

Current liabilities 1,001 885 931 983

Total current liabilities 1,001 885 931 983

Non-current liabilities 135 135 135 135

Total liabilities 1,136 1,020 1,066 1,118

Paid-up capital 148 148 148 148

Reserves & surplus 4,777 4,580 4,627 4,904

Shareholders’ equity 4,925 4,728 4,774 5,052

Total equity & liabilities 6,061 5,748 5,840 6,170

Source: Company, PhillipCapital India Research Estimates

Cash Flow

FY18 FY19E FY20E FY21E

Pre-tax profit 2,698 2,925 3,239 3,584

Depreciation 74 67 70 73

Chg in working capital -146 25 -48 -55

Total tax paid -592 -643 -1,069 -1,183

Cash flow from operating activities 1,801 2,373 2,192 2,419

Capital expenditure -192 -100 -100 -100

Chg in investments 312 0 0 0

Cash flow from investing activities 368 -100 -100 -100

Free cash flow 2,169 2,273 2,092 2,319

Equity raised/(repaid) -1 977 46 277

Dividend (incl. tax) -2,130 -2,478 -2,124 -2,124

Cash flow from financing activities -6,416 -4,999 -5,753 -5,708

Net chg in cash -4,247 -2,727 -3,661 -3,388

Valuation Ratios

FY18 FY19E FY20E FY21E

Per Share data EPS (INR) 14.3 15.5 14.7 16.3

Growth, % (10.8) 8.1 (4.9) 10.6

Book NAV/share (INR) 33.4 32.1 32.4 34.2

FDEPS (INR) 14.3 15.5 14.7 16.3

CEPS (INR) 14.8 15.9 15.2 16.8

CFPS (INR) 12.1 14.6 13.0 14.3

DPS (INR) 14.4 16.8 14.4 14.4

Return ratios Return on assets (%) 35.5 38.7 37.5 40.1

Return on equity (%) 42.9 48.2 45.5 47.5

Return on capital employed (%) 41.7 46.1 44.5 47.7

Turnover ratios Asset turnover (x) 4.7 4.7 5.1 5.3

Sales/Total assets (x) 1.4 1.5 1.7 1.8

Sales/Net FA (x) 4.8 5.0 5.4 5.9

Working capital/Sales (x) 0.0 0.0 0.0 0.0

Working capital days 5.9 4.4 5.8 7.2

Liquidity ratios

Current ratio (x) 1.3 1.0 1.1 1.3

Quick ratio (x) 0.8 0.5 0.5 0.7

Net debt/Equity (%) 0.0 0.0 0.0 0.0

Valuation

PER (x) 26.9 24.9 26.2 23.6

Price/Book (x) 11.5 12.0 11.9 11.2

EV/Net sales (x) 7.0 6.5 5.9 5.4

EV/EBITDA (x) 22.4 20.5 18.7 16.9

EV/EBIT (x) 23.0 21.0 19.1 17.3

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Page | 4 | PHILLIPCAPITAL INDIA RESEARCH

BAJAJ CORP QUARTERLY UPDATE

Stock Price, Price Target and Rating History

Rating Methodology We rate stock on absolute return basis. Our target price for the stocks has an investment horizon of one year.

Rating Criteria Definition

BUY >= +15% Target price is equal to or more than 15% of current market price

NEUTRAL -15% > to < +15% Target price is less than +15% but more than -15%

SELL <= -15% Target price is less than or equal to -15%.

B (TP 480) B (TP 440) B (TP 450) B (TP 450)

B (TP 440) B (TP 450) B (TP 450) B (TP 472)

B (TP 600)

N (TP 505)

N (TP 455)

N (TP 330)

150

200

250

300

350

400

450

500

550

D-15 F-16 M-16M-16 J-16 A-16 S-16 N-16 D-16 F-17 M-17M-17 J-17 A-17 S-17 N-17 D-17 F-18 M-18M-18 J-18 A-18 S-18 N-18

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Page | 5 | PHILLIPCAPITAL INDIA RESEARCH

BAJAJ CORP QUARTERLY UPDATE

Disclosures and Disclaimers PhillipCapital (India) Pvt. Ltd. has three independent equity research groups: Institutional Equities, Institutional Equity Derivatives, and Private Client Group. This report has been prepared by Institutional Equities Group. The views and opinions expressed in this document may, may not match, or may be contrary at times with the views, estimates, rating, and target price of the other equity research groups of PhillipCapital (India) Pvt. Ltd.

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This report does not regard the specific investment objectives, financial situation, and the particular needs of any specific person who may receive this report. Investors must undertake independent analysis with their own legal, tax, and financial advisors and reach their own conclusions regarding the appropriateness of investing in any securities or investment strategies discussed or recommended in this report and should understand that statements regarding future prospects may not be realised. Under no circumstances can it be used or considered as an offer to sell or as a solicitation of any offer to buy or sell the securities mentioned within it. The information contained in the research reports may have been taken from trade and statistical services and other sources, which PCIL believe is reliable. PhillipCapital (India) Pvt. Ltd. or any of its group/associate/affiliate companies do not guarantee that such information is accurate or complete and it should not be relied upon as such. Any opinions expressed reflect judgments at this date and are subject to change without notice.

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Certifications: The research analyst(s) who prepared this research report hereby certifies that the views expressed in this research report accurately reflect the research analyst’s personal views about all of the subject issuers and/or securities, that the analyst(s) have no known conflict of interest and no part of the research analyst’s compensation was, is, or will be, directly or indirectly, related to the specific views or recommendations contained in this research report.

Additional Disclosures of Interest: Unless specifically mentioned in Point No. 9 below: 1. The Research Analyst(s), PCIL, or its associates or relatives of the Research Analyst does not have any financial interest in the company(ies) covered in

this report. 2. The Research Analyst, PCIL or its associates or relatives of the Research Analyst affiliates collectively do not hold more than 1% of the securities of the

company (ies)covered in this report as of the end of the month immediately preceding the distribution of the research report. 3. The Research Analyst, his/her associate, his/her relative, and PCIL, do not have any other material conflict of interest at the time of publication of this

research report. 4. The Research Analyst, PCIL, and its associates have not received compensation for investment banking or merchant banking or brokerage services or for

any other products or services from the company(ies) covered in this report, in the past twelve months. 5. The Research Analyst, PCIL or its associates have not managed or co-managed in the previous twelve months, a private or public offering of securities for

the company (ies) covered in this report. 6. PCIL or its associates have not received compensation or other benefits from the company(ies) covered in this report or from any third party, in

connection with the research report. 7. The Research Analyst has not served as an Officer, Director, or employee of the company (ies) covered in the Research report. 8. The Research Analyst and PCIL has not been engaged in market making activity for the company(ies) covered in the Research report. 9. Details of PCIL, Research Analyst and its associates pertaining to the companies covered in the Research report:

Sr. no. Particulars Yes/No

1 Whether compensation has been received from the company(ies) covered in the Research report in the past 12 months for investment banking transaction by PCIL

No

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No

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4 PCIL or its affiliates have managed or co-managed in the previous twelve months a private or public offering of securities for the company(ies) covered in the Research report

No

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No

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Suitability and Risks: This research report is for informational purposes only and is not tailored to the specific investment objectives, financial situation or particular requirements of any individual recipient hereof. Certain securities may give rise to substantial risks and may not be suitable for certain investors. Each investor must make its own determination as to the appropriateness of any securities referred to in this research report based upon the legal, tax and accounting considerations applicable to such investor and its own investment objectives or strategy, its financial situation and its investing experience. The value of any security may be positively or adversely affected by changes in foreign exchange or interest rates, as well as by other financial, economic, or political factors. Past performance is not necessarily indicative of future performance or results.

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Page | 6 | PHILLIPCAPITAL INDIA RESEARCH

BAJAJ CORP QUARTERLY UPDATE

Sources, Completeness and Accuracy: The material herein is based upon information obtained from sources that PCIPL and the research analyst believe to be reliable, but neither PCIPL nor the research analyst represents or guarantees that the information contained herein is accurate or complete and it should not be relied upon as such. Opinions expressed herein are current opinions as of the date appearing on this material, and are subject to change without notice. Furthermore, PCIPL is under no obligation to update or keep the information current. Without limiting any of the foregoing, in no event shall PCIL, any of its affiliates/employees or any third party involved in, or related to computing or compiling the information have any liability for any damages of any kind including but not limited to any direct or consequential loss or damage, however arising, from the use of this document.

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