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8/18/2019 InsightXplorer Biweekly Report_20160330
1/35
!"#$ 2 0 1 6 % 0 3 & 3 0 #
8/18/2019 InsightXplorer Biweekly Report_20160330
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ARO / MMX
3 ARO / MMX '( )*+,-./0123
IX Survey
21 4567 )89:;<
2016 03 30
8/18/2019 InsightXplorer Biweekly Report_20160330
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ARO / MMX *+,-./0123
2016 03 30
8/18/2019 InsightXplorer Biweekly Report_20160330
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comSPC
– –
2016 03 30
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
(%)Top 12
( )Top 12
1 98.7 - 16.02 98.0 - 14.43 98.0 - 13.84 (u) 98.0 13.45 - 94.3 12.9
6 91.2 10.87 / 89.7 9.78 (U) 87.7 (u) 9.1
9 - 85.0 - 8.910 (U) - 82.8 (u) 8.8
11 82.2 (u) - 8.612 (u) / 71.6 (u) / - 8.5
2016 1PC 82.2% PC
10.8- 13.8
8/18/2019 InsightXplorer Biweekly Report_20160330
6/35
2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
2016 1 1,086.7 PC 23PC 134.9 244
12.5 10.8 19.5 PC(48.3%) 25-34
( ) 10,867
( ) 2,362
( ) 1,466
( ) 134.9
( ) 10.8
( ) 2,653
244
19.5
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8/18/2019 InsightXplorer Biweekly Report_20160330
7/35
2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
2015 12 PCPC PC 1 3
2016 1 12.2%
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8/18/2019 InsightXplorer Biweekly Report_20160330
8/35
2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
( ) ( )
10,867 82.2 2,362 12.5 10.8 Yahoo 3,482 26.4 305 3.3 8.4
(U) momo 3,210 24.3 337 4.1 6.7 Yahoo 3,005 22.7 269 3.8 8.3
PChome 24h 2,431 18.4 193 3.4 4.1 2,210 16.7 174 3.2 5.3
1,875 14.2 131 2.5 2.6 1,686 12.8 150 4.5 7.7
PChome 1,573 11.9 103 2.6 3.8 3 1,485 11.2 74 1.7 2.9
1,087 8.2 61 2.0 3.4
PC 2016 1348.2 26.4%
33.7 4.5Yahoo 8.4
-#. &*
8/18/2019 InsightXplorer Biweekly Report_20160330
9/35
2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
PC
35 PChome 35
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8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
( )
Jan-2015 Jan-2016 % Change Jan-2015 Jan-2016 % Change Jan-2015 Jan-2016 %
11,033 10,867 -1.5 8.0 10.8 35.5 18.0 19.5
Yahoo 5,100 3,482 -31.7 4.4 8.4 89.9 5.8 7.4
(U) momo 2,431 3,210 32.1 2.2 6.7 199.0 7.7
Yahoo 3,528 3,005 -14.8 7.2 8.3 15.5 7.3 8.6PChome 24h 2,218 2,431 9.6 3.8 4.1 9.3 11.7 13
2,831 2,210 -21.9 2.6 5.3 101.4 12.8 15.
742 1,875 152.7 2.6 2.6 -1.3 4.3
2,426 1,686 -30.5 5.0 7.7 53.6 13.7 9.1
PChome 1,743 1,573 -9.7 3.2 3.8 20.4 9.1 10
3 882 1,485 68.5 1.3 2.9 124.2 4.5 3.
1,465 1,087 -25.8 3.7 3.4 -9.8 7.1 5.
PC(U) momo PChome 24h
199.0% Yahoo
-#. &* -
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
( ) ( )
– 3,721 28.2 395 4.5 8.0
lativ 1,057 8.0 91 3.4 6.8
OB 817 6.2 57 2.6 10.3
UNIQLO 449 3.4 25 1.9 5.5
PAZZO 347 2.6 24 2.5 7.1
313 2.4 18 2.0 7.2
- 2016372.1 PC 28.2% PC 39.5
lativ OB UNIQLO PAZZOlativ 105.7 9.1
OB 10.3PAZZO 14.5
-#. ( -
8/18/2019 InsightXplorer Biweekly Report_20160330
12/35
2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
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PAZZO 35 18-3445 6-17
UNIQLO 35-44 lativ
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30 =>?@$ comScore Segment Metrix A!BCD$E4F AROA
PAZZOPA
UNIQLO –
l
0
100
200lativ
OB
UNIQLOPAZZO
0
100
200lativ
OB
UNIQLOPAZZO
0100200300
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lativ
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UNIQLOPAZZO
0
100
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300
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200
300
400lativ
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200
300
400lativ
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8/18/2019 InsightXplorer Biweekly Report_20160330
14/35
2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
( ) ( )
– 752 5.7 47 2.3 4.0
ez 183 1.4 9 1.7 1.1 ACCUPASS 152 1.15 8.5 2.1 3.4
139 1.05 8 2.0 5.6
74 0.6 4 1.9 6.1
KKTIX 66 0.5 3 1.6 2.3
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8/18/2019 InsightXplorer Biweekly Report_20160330
15/35
2016 03 30 =>?@$ comScore MMX A!BCD$E4F AROA
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8/18/2019 InsightXplorer Biweekly Report_20160330
16/35
2016 03 30 =>?@$ comScore Segment Metrix A!BCD$E4F AROA
0
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8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
! 2016 1 PC82.2%
PC
-13.8
! 2016 1 PC1,086.7 236.2
134.9 244
10.8 19.5
! 2015 12 PC
1 3
! 2016 1
12.2%
8/18/2019 InsightXplorer Biweekly Report_20160330
18/35
2016 03 30
" PC
" 2016 1
Yahoo PC348.2(U) momo 33.7
PC 4.5
Yahoo
" PC
35PChome 35
" PC
PC(152.7%) (U) momo199.0%
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
" - PC
" - 2016 1 372.1
PC 28.2% PC39.5 PC25-34
" - lativ PC105.7
9.1 3.4PC OB
10.3PAZZO 14.5
" -
PAZZOPC PAZZ4
UNIQLO 35-4
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- PAZZO- PAZZ- UNIQ- -- OB- lativ
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
" – PC
" – 2016 1 75.2
PC 4.7PC25-34
" – PCez 18.3 PC
9 PC
ACCUPASS
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KKTIXPC 35
ACCUPASS
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-- – KK- ACCU- ez-- ACCU
8/18/2019 InsightXplorer Biweekly Report_20160330
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IX
2016 03 30
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 1 8 22( )
2016 03 30GMO Research ASIA Cloud
11 GMO Research http://www
8/18/2019 InsightXplorer Biweekly Report_20160330
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Key Findings" 8.13
6.14
70.6%21.8%
" 91.5%(90.2%)
"
85.3%
73.2%
"
"
2016 03 30
8/18/2019 InsightXplorer Biweekly Report_20160330
24/35
2016 03 30
*,/- !*,)-
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8/18/2019 InsightXplorer Biweekly Report_20160330
25/35
2016 03 30
.",#-'.,$-
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Total
20-29 30-39 40-49 50
70.6% 66.7% 74.4% 57.7% 81.9% 73.8% 68.9% 65
47.8% 55.2% 40.4% 48.6% 57.6% 50.5% 34.5% 40 21.8% 19.6% 24.0% 20.0% 23.8% 23.6% 20.0% 18
46.9% 44.5% 49.4% 49.8% 46.3% 47.0% 44.7% 40
30.9% 35.3% 26.4% 35.1% 39.5% 21.7% 27.1% 30
70.6%(47.8%) (46.9%) (21.8%)
30
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
/!,(- /",)-
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Total
20-29 30-39 40-49 50
91.5% 93.2% 89.9% 88.3% 89.5% 94.5% 93.9% 88 90.2% 92.1% 88.3% 87.3% 91.8% 90.0% 91.7% 8
63.7% 55.5% 72.0% 60.8% 63.9% 69.2% 60.9% 59
73.9% 67.8% 80.0% 70.3% 71.2% 76.8% 77.3% 68
77.1% 74.8% 79.5% 71.6% 80.0% 69.6% 87.2% 74
91.5%(90.2%)
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
-#.,
1 79.0% 77.4% 53.6% 60.8%
2 71.5% 68.0% 48.4% 60.6%
3 69.4% 61.1% 47.9% 58.0%
(79.0%)
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
-#.(
1 65.9% 66.1% 51.9% 71.5%
2 56.1% 57.4% 46.4% 47.6%
3 52.7% 50.0% 38.1% 41.8%
4 48.0% 47.8% 32.1% 30.3%
5 44.3% 45.6% 23.3% 27.7%
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
-#.(
1 76.2% 66.9% 78.6% 57.5%
2 68.4% 65.5% 27.2% 46.5%
3 65.4% 55.0% 26.1% 46.2%
4 59.9% 49.1% 22.5% 39.9%
5 59.9% 45.9% 19.7% 30.5%
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
85.3%73.2% (34.0%)
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33.1%
31.1%
22.7%
12.1%4.4%
61.3%
17.2%
10.5%6.6% 9.1%
64.1%
17.4%
4.2%5.2%
48.7%28.9%
13.8%5.2% 9.8%
4.3
34.0% 65.7% 73.2% 52.2% 8
8/18/2019 InsightXplorer Biweekly Report_20160330
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8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
69.5
14.7 17.222.9
40.9
16.6
42.8
10.4
33.0
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42.8%
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8/18/2019 InsightXplorer Biweekly Report_20160330
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"
2016 03 30
8.13 4.44 1.97 4.1
70.6% 47.8% 21.8% 46.9
91.5% 90.2% 63.7% 73.9
< < <
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<
<
<
<
<
<
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34.0% 65.7% 73.2% 52.2%
26.2% 60.2% 52.4% 37.3%
14.6% 54.8% 44.0% 31.1%
19.8% 48.7% 48.1% 26.0%
8/18/2019 InsightXplorer Biweekly Report_20160330
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2016 03 30
(IX Survey )
CyberPanelGMO Research
ASIA Cloud Panel
2016/01/08 H 2016/01/22
2,375
20-29 30-39
40-49
50
8/18/2019 InsightXplorer Biweekly Report_20160330
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