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20140430
ARO / MMX
3 ARO / MMX
IX Survey
13
29
IX
2014 04 30
ARO / MMX
2014 04 30
ARO
2014 04 30
ARO
comScore Media MetrixARO 2014 2014 04 30
(1/3)
1/414%
3
ARO
2014 04 30
402000
comScore Media
Metrix2014316315
PC13.6%
comScore Media MetrixARO 2014 3
ARO
2014 04 30
comScore Media MetrixARO 2014 3
comScore MMX20143
15PC
Mombaby
36
ARO
2014 04 30
comScore Device Essentials
2014
12.8%PC
()
comScore Media Metrix ARO 2014 3
[P]
BABYHOME.COM.TW
2002
[M](U)
PARENTING.COM.TW
[P] KIMY.COM.TW
[M] PCBABY.COM.CN 2007
[P] MOMBABY.TW 2011
[M](u) BABY-
KINGDOM.COM
2002
[P] MCFH.OR.JP
[P] BABYTREE.COM 2007
[M]
MOMBABY.COM.TW
Mombaby
App
[C] 163.COM Baby
ARO
2014 04 30
Mombaby
35-44
25-34
Mombaby
comScore Media MetrixARO 2014 3
1 Composition Index UV100
2 Composition Index PV100
ARO
2014 04 30
Source/Loss
Mobile01
comScore Media MetrixARO 2014 3
Entries (000) % of Entries Entries (000) % of Entries Entries (000) % of Entries
BABYHOME.COM.TW 3,656 100.0 PARENTING.COM.TW 666 100.0 KIMY.COM.TW 269 100.0
[P] Google Sites 829 22.7 [P] Facebook 243 36.6 [P] Google Sites 76 28.1
[S] Google Web Search 74 2.0 [P] Yahoo Sites 67 10.1 [S] Google Web Search 13 4.7
[P] Yahoo Sites 590 16.1 [S] Yahoo Taiwan Search 11 1.7 [P] Yahoo Sites 67 25.1
[S] Yahoo Taiwan Search 281 7.7 [G] Yahoo Taiwan News 6 0.9 [S] Yahoo Taiwan Search 34 12.8
[S] Yahoo Taiwan Knowledge 108 3.0 [S] Yahoo Taiwan Homepages 6 0.9 [S] Yahoo Taiwan Knowledge 13 4.8
[S] Yahoo Taiwan Homepages 32 0.9 [P] Google Sites 83 12.5 [C] Yahoo Mail 7 2.7
[P] PIXNET 66 1.8 [S] Google Web Search 8 1.2 [P] PIXNET 14 5.3
[P] Facebook 110 3.0 [C] Google Gmail 6 1.0 [P] Facebook 6 2.3
[P] Logon 38 1.0 [M] YOUTUBE.COM 11 1.6 [P] BABYHOME.COM.TW 4 1.5
[P] Yong Sheng Technology 86 2.4 [P] CW Group 27 4.0 [P] Logon 5 1.7
[M] MOBILE01.COM 86 2.4 [M] CW.COM.TW 8 1.3 [P] Yong Sheng Technology 3 1.1
[P] PChome Online 42 1.2 [M] CWBOOK.COM.TW 12 1.8 [M] MOBILE01.COM 3 1.1
[M] PCHOME.COM.TW 42 1.2 [P] Logon 28 4.2 [P] VERYWED.COM 3 1.1
[P] YAM.COM 72 2.0 [P] PIXNET 11 1.6
[P] PLURK.COM 4 0.7
Entries (000) % of Entries Entries (000) % of Entries
MOMBABY.TW 92 100.0 MOMBABY.COM.TW 243 100.0
[P] Google Sites 56 60.6 [P] Google Sites 181 74.3
[S] Google Web Search 6 6.1 [S] Google Web Search 10 4.2
[P] Yahoo Sites 10 10.4 [P] Yahoo Sites 11 4.5
[S] Yahoo Taiwan Search 5 5.6 [M] Yahoo 11 4.5
[P] Facebook 6 6.1 [P] Facebook 9 3.6
[P] PIXNET 3 3.6
ARO
2014 04 30 comScore Segment MetrixARO 2014 2
comScore Segment Metrix
Mombaby
/
1
Composition Index UV
100
2 Composition
Index PV
100
comScore MMX
2014316315PC
PC
Mombaby
Mombaby
35-44
25-34
Mombaby
Source/Loss
comScore Segment Metrix
Mombaby
/
2014 04 30
ARO
IX
2014 04 30
20
20144
37201,217
IX
2014 04 30
IX
Key Findings
(67.4%)
(47.7%)(43.4%)
(41.2%)
5,0004,012
(61.2%)
1,512
(58.9%)
(55.5%)(53%)
(60.8%)
(51.3%)
(74.2%)
(55.2%)
BabyHome
(39.8%)
(31.8%)
(54.3%)
(49.8%)
(58%)
(86%)(84%)
2014 04 30
IX
(67.4%)
(50.7%)
(67.4%)
2
(18) (
18)
(6
)
(47.7%)(43.4%)
(41.2%)40
25-39
2014 04 30
IX
5000
1,001~3,000
(38.3%)
4,012(6
)3,527
(18)
4,094(
18)4,605
2014 04 30
IX
(61.2%)
(42%) (31.6%)
25-34(6)
(18)
2014 04 30
1,512(6
)1,379
(18)
1,373(18)
2,270
IX
(58.9%)(55.5%)
(53%)
(60.8%)
(35.6%)
(6)
(
18)
2014 04 30
IX
2014 04 30
(51.3%)
(46.2%)
(29.9%)
35-39
(18)
30-34
(6)(
18)
IX
(74.2%)
(55.2%)
37.7%
(6)
40(
18)
2014 04 30
IX
BabyHome
(77.7%)
(36.9%)mababy(30%)
BabyHome
30-39(
6)mababy
25-34
(6)
BabyHome
(56.5%)
(15.2%)
2014 04 30
IX
(39.8%)
(31.8%)
(24.6%)
2014 04 30
IX
(54.3%)
(49.8%)
(33.4%)
35-39
2014 04 30
BabyHome
mababy
IX
(58%)
(34.3%)
(32.7%)(31%)
1
(6)
3()
(18)
2014 04 30
IX
(86%)(84%)
2014 04 30
IX
(67.4%)
4,012
1,512
(74.2%)
(55.2%)
BabyHome
BabyHome
2014 04 30
IX
2014 04 30
(IX Survey)
CyberPanel 20
2014/04/032014/04/07
N=1,217
576 47.3%
641 52.7%
20-24 6 0.5%
25-29 48 3.9%
30-34 216 17.7%
35-39 318 26.1%
40 629 51.7%
689 56.6%
217 17.8%
311 25.6%
IX
2014 04 30
10211051017.94%(1)
2014210
1550095%4.38% (2)
IX
2014 04 30
1http://admin.taiwan.net.tw/statistics/release_d.aspx?no=136&d=4755 2GMO ResearchASIA Cloud PanelASIA Cloud PanelGMO Researchhttp://www.gmo-research.jp/
IX
Key Findings
6
63.8% 70.2%9.0%
(27.0%)
(42.2%)
(41.5%)
/(51.1%)
6
(60.0%)
40.0%
44.4%
7
2014 04 30
IX
666.4%
74.2%
63.8%
70.2%
9.0%
(27.0%)
2014 04 30
IX
(42.2%)
(31.1%)
(41.5%)
(32.6%)
2014 04 30
IX
/(51.1%)
(44.4%)
(60.0%)
(52.6%)
/
2014 04 30
IX
(40.0%/44.4%)
35.6%43.0%
2014 04 30
IX
74.8%
78.0%
2014 04 30
IX
/
20147
2014 04 30
IX
2014 04 30
ASIA Cloud Panel20 GMO Researchhttp://www.gmo-research.jp
2014/02/102014/02/15
N=500
95%4.38
51.4% 51.0%
48.6% 49.0%
20-29 20.8% 23.0%
30-39 28.4% 30.4%
40-49 26.6% 27.6%
50 24.2% 19.0%
N 500 500
(02) 2368-2300 c