Innovations New Ideas and Trends in Todays Market and
Management Peter Altobelli Vice President, Canadian Operations
Yardi Systems CFAA 2011 Canadian Rental Housing Conference
Slide 3
New Industry Trend: Mobility New Industry Trend: Mobility
Slide 4
Mobile Devices are Driving Change in the Workplace Sales of
Application-Enabled Devices to Outpace PC Sales by June 2013 1
Global PC Shipments Slid in Q1 2011 Smartphones and Tablets are
Capturing the PC Replenishment Cycle Corporate IT Organizations are
Expanding Support of Mobile Devices Mobile Devices are Expanding
the Real-Time Enterprise Access to Information is Everywhere 1
Statement made by International Data Corporation (IDC) MOBILE
DEVICES
Slide 5
Mobile Applications are Driving Change in the Workplace Mobile
Apps are the Next Wave of End User Applications Mobile Apps are
Convenient, Easy-to-Use and Culturally Pervasive Gartner Estimates
17.7 Billion Mobile App Downloads in 2011 IDC Estimates 77 Billion
Mobile App Downloads in 2014 Developers are Creating Apps for Every
Business Function Possible Smartphone-Specific Apps are More
Effective than Browser-Based Apps Convergence of Cloud Computing,
Mobile Device Proliferation, and App Development will Dramatically
Change the Application Experience Technology is Taking a Back Seat
MOBILE APPLICATIONS
Slide 6
MOBILE PRESENCE IN THE REAL ESTATE INDUSTRY
Slide 7
Mobile Apps: The Prospect Experience Mobile Apps: The Prospect
Experience
Slide 8
THE PROSPECT EXPERIENCE Liz is looking for a new apartment in
the downtown Toronto area. She downloads the RENTCaf app to search
for units that meet her criteria. She finds a unit at Canary
Apartments who offer a convenient application process and a $100
lease sign-up bonus. Liz schedules a visit by filling a guest card
in the RENTCaf app.
Slide 9
THE PROSPECT EXPERIENCE Liz arrives at the Canary Apartments
leasing office and is greeted by Tom, a Leasing Agent. Tom is
equipped with a mobile tablet device and fills out some additional
information on Lizs application on the spot before heading off to
the unit tour with Liz. Liz likes the unit, but asks for some time
to consider all of her options.
Slide 10
THE PROSPECT EXPERIENCE Liz uses her RENTCaf app to do more
research about Canary Apartments. In the meantime, she receives
personalized emails from Canarys leasing office touting their
resident services, including resident apps they provide for service
requests, rent payments, and an event calendar. Liz decides to move
in to Canary Apartments and completes the online lease process in
under 15 minutes. Most of the information was already entered as
part of the guest process. Shes excited to move-in!
Slide 11
Mobile Apps: The Resident Experience Mobile Apps: The Resident
Experience
Slide 12
THE RESIDENT EXPERIENCE While out shopping for moving supplies,
Liz receives an email welcoming her to the Canary Apartments
community with a link to the Resident Portal to enter service
requests and pay rent online. Access to resident handbooks and
utility hookup referrals is provided as well. From her iPhone, Liz
logs into the Resident Portal and makes her first service request,
which is to schedule the elevator on move-in day.
Slide 13
THE RESIDENT EXPERIENCE On move-in day, the elevator is ready
as promised and the experience was smooth. The cable and utilities
have been established and Liz receives emails welcoming her as a
new utilities customer. Upon completion of her first month in
Canary Apartments, Lizs automatic rent payment, by electronic PAP,
occurs. She receives an email notification of her payment and uses
her Resident App to check her account information.
Slide 14
Mobile Apps: The Owner/Manager Experience Mobile Apps: The
Owner/Manager Experience
Slide 15
THE OWNER/MANAGER EXPERIENCE Richard is the owner of Canary
Apartments. Because he frequently travels, he can still manage
operations and call up real-time financial, traffic, leasing, and
occupancy reports any time, any where, on his mobile device, with
full drill down to details. At the airport waiting for his
connecting flight, Richard reviews and approves a purchase order
requisitioning services from a new vendor.
Slide 16
THE OWNER/MANAGER EXPERIENCE As soon as Richard hits submit on
his mobile device, Lily, the Property Manager at Canary Apartments
receives an email notification that the purchase order
requisitioning services from a new vendor, All Hours Electric, has
been approved. She enters a service request into her online
property management system; minutes later, Joseph, the Maintenance
Supervisor at Canary receives the service request notification via
email on his BlackBerry to coordinate electrical work in Unit
17.
Slide 17
THE OWNER/MANAGER EXPERIENCE Since deploying the prospect,
resident, and property management apps, Richard and his staff at
Canary Apartments have noted significant ROI: Significant increase
in referrals revenue 34% increase in traffic with RENTCaf 12%
increase in close ratio with lease apps 6% increase in signup for
recurring PAP 12% improvement in outstanding A/R 240 hour reduction
in calls and scheduling activity with the resident service app
Slide 18
Why Mobile Applications? Improve Response Time and Efficiency
Expand Access to Your Availability to Prospective Tenants Complete
Integration of Technology Across Your Enterprise Full Support with
the Leading Smartphone and Tablet Platforms Empower Roving
Employees with Knowledge On the Go Easy and Fast Deployment Mobile
Apps are Like Having a Conversation with Technology Mobile Apps are
Easy-to-Use and Intuitive WHY MOBILE APPLICATIONS?
Slide 19
BUSINESS IN A MOBILE WORLD Requires an Integrated Business
Solution Accessible Online and By Mobile Device by Employees and
Consumers
