Remarks by Joyce C. Rose, President, Operation Lifesaver, Inc.

Innovations in Rail Safety Education and Awareness in the United States November 6, 2013 – National Highway-Rail Crossing Safety Training Conference, Fort Worth, TX

Celebrating 40 Years of Safety

Operation Lifesaver Presentations & Activities

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Connect with us – www.oli.org

Facebook: www.facebook.com/operation.lifesaver

Twitter: @olinational

Pinterest: http://pinterest.com/olinational/

Instagram: http://instagram.com/operation_lifesaver_inc

U.S. Crossing Safety Improvements

U.S. Crossing & Trespass Statistics

Category 2011 2012 Jan.-June ’12 vs. ‘13

Crossing Collisions

2,060 1,967 964 1,007

Crossing Deaths 271 273

145 146

Crossing Injuries 1,040 946 433 443

Trespass Deaths 412 434 195 245

Trespass Injuries 367 411

221 204

Source: Federal Railroad Administration preliminary statistics

National Overview

Pedestrian Challenges Remain

Goals and Priorities .

1. Raise awareness of the Operation Lifesaver brand

2. Increase focus on growing safety issues in passenger rail and rail transit safety

3. Expand the audience for Operation Lifesaver's safety message

To renew the OLI organization and meet today’s safety challenges, we will:

Raising Awareness - Partnerships

Raising Awareness – 2014 National Safety Campaign

Passenger Rail and Transit Safety

• In FY2013, Amtrak ridership reached a record 31.6 million passengers; transit ridership reached 10.5 billion passenger trips last year

• FTA has new safety oversight responsibility under MAP-21 – OLI is involved in helping shape that new role

• OLI recently awarded $190,000 in transit safety education grants to 8 transit agencies around the country

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Passenger Rail and Transit Safety

Examples of past OLI transit safety campaigns in partnership with transit agencies:

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Expanding the Audience: Transition to OLAV

Current OL Outreach: • 50 State programs • 1,400 presenters • 1.2 M people reached in

2012 presentations • 1.5 M people reached in

2012 special events

New Outreach

• Convert education programs, including presenter certification program, to web-based volunteer training. • Make greater use of digital technology, social media, and e-Learning to differentiate the OL brand, increase public awareness and deliver education campaigns.

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Expanding the Audience: Volunteers

OL CERTIFIED PRESENTERS ARE NOW OPERATION LIFESAVER AUTHORIZED VOLUNTEERS (OLAVs)

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Expanding the Audience: Benchmarking and Evaluating

OL is moving from the certified presenter safety education program to an authorized volunteer network with a strong emphasis on online

communications. It is necessary to benchmark and evaluate the impacts of these changes.

Program Goals Evaluation Metrics 1. Increased “brand awareness” - Track number of impressions

(website and educational materials) - Track social media shares/links - Survey stakeholders

2. Reach more people with safety - Track number of volunteers message and involve more people - Track face-to-face presentations as volunteers - Track special events numbers OBJECTIVE: Reach 10% more people - Track volunteer numbers & hours

The most important program goal is to IMPROVE RAIL SAFETY!

Expanding the Audience: E-Learning

Expanding the Audience: Professional School Bus Driver e-Learning Program

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Our Mission is the Same