Embed Size (px)
Citation preview
CORPORATE STARTUP
FUTURE OF DIGITAL
FRANKFURT – DEC 2014
INNOVATION
ENGINEERS
WE ARE
CREATING
THE
FUTURE
JOURNEY
TO
THE
YEAR 2020
HARDWARE
IS
THE
NEW SEXY
START
THE DAY
UNI OF WASHINGTON
USA
ATHEER LABS
USA
CORNINGUSA
SELF DRIVING CARS
USA
VOLVO
SWEDEN
SELF DRIVING CARS
?
AT
WORK
AMAZONUSA
DRONES AS DELIVERY
DHLGERMANY
DRONES AS DELIVERY
DRONEVERTISING
VOCKER
RUSSIA
AFTER
WORK
YO SUSHI
UK
DRONES AS DELIVERY
FOODINI
USA
FOOD PRINTING
FOODINI
USA
FOOD PRINTING
FACEDEALS
USA
SEGMENT OF ONE
TECHNOLOGY IS
OUR FRIEND
AND WHAT
DOES THIS
MEAN FOR
2015
MOBILE IS THE MOST
IMPORTANT DEVICE
OF OUR
GENERATION
ESTAR
CHINA
TAKEE HOLOGRAPHIC SMARTPHONE
NEW MOBILE DEVICES
SAMSUNG
SOUTH KOREA
GOOGLE GLASS
USA
DATA GLASSES AS SCANNER
GOOGLE GLASS
USA
DATA GLASSES
PHILIPS
USA
LV AIRCONDITIONING
USA
CONNECTED WORKFORCE
SPACEGLASSES META
USA
VIRTUAL GLASSES
BECHTLE
GERMANY
DISRUPTIVE
INNOVATION
WHY?ARE WE TALKING
ABOUT THIS
LOUSY PENNIES TRAP
DIGITAL
TRANSFORMATION
WHAT INDUSTRIES
WILL BE
DESTROYED
NEXT
BANKING
GOBANKUSA
MODERN BANKING USER EXPERIENCE
1980s
1980s
TODAY
BANKING …TODAY
BANKING …IN THE FUTURE?
RETAIL
& E-COMMERCE
CHAOTIC MOON
USA
VIRTUAL SHOPPING
ESTIMOTE
BEACONS
USA
ADIDAS NEO
INTERACTIVE SHOPPING WINDOW
GERMANY
AMAZON FIRE PHONE
USA
REAL TIME ECOMMERCE
CAR
SELF DRIVING CARS
VOLVO
SWEDEN
SELF DRIVING CARS
SELF DRIVING CARS
ENERGY
SAMSUNG
SOUTH KOREA
CONNECTED HOME
TRANSFORM OR DIE?
…TECHNOLOGY
COMPANY!!!
INNOVATION
HACKING
… IT‘S ABOUT
CREATING
BETTER
INNOVATION
WHY?HACKING
THE MOST
COMMON
INNOVATION
FALLACY
THE FUNNEL –
IS OLD WAY OF INNOVATING
THE GOLDEN* IDEA TRAP*Also called next big thing
RULES
FOR
SUCCESSFUL
INNOVATIONS
4RULES
RULE NO 1
FIND A SOLUTION
TO A PROBLEM
RULE NO 2
FOR THE
MOON
SHOOT
RULE NO 3
PRODUCT
MARKET FIT
FIND
CAT CAFE
JAPAN
GOOGLE GLASS
USA
DATA GLASSES
RULE NO 4
CREATE
HACKS!
HACKING
IDEA
PROTOTYPE
PRODUCTION
THE NEW WAY
MARKETING
MARKETING
PRESENTED
BY
NICK
SOHNEMANN
