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Sponsored by
AAGLAdvancing Minimally Invasive Gynecology Worldwide
Innovation Forum
PROGRAM CHAIR
Eric R. Sokol, MD
PROGRAM CO-CHAIR
Jon I. Einarsson, MD
Stuart Hart, MD Samuel Kesner Donald Min, JD
Professional Education Information Target Audience Educational activities are developed to meet the needs of surgical gynecologists in practice and in training, as well as, other allied healthcare professionals in the field of gynecology. Accreditation AAGL is accredited by the Accreditation Council for Continuing Medical Education to provide continuing medical education for physicians. The AAGL designates this live activity for a maximum of 2.0 AMA PRA Category 1 Credit(s)™. Physicians should claim only the credit commensurate with the extent of their participation in the activity. DISCLOSURE OF RELEVANT FINANCIAL RELATIONSHIPS As a provider accredited by the Accreditation Council for Continuing Medical Education, AAGL must ensure balance, independence, and objectivity in all CME activities to promote improvements in health care and not proprietary interests of a commercial interest. The provider controls all decisions related to identification of CME needs, determination of educational objectives, selection and presentation of content, selection of all persons and organizations that will be in a position to control the content, selection of educational methods, and evaluation of the activity. Course chairs, planning committee members, presenters, authors, moderators, panel members, and others in a position to control the content of this activity are required to disclose relevant financial relationships with commercial interests related to the subject matter of this educational activity. Learners are able to assess the potential for commercial bias in information when complete disclosure, resolution of conflicts of interest, and acknowledgment of commercial support are provided prior to the activity. Informed learners are the final safeguards in assuring that a CME activity is independent from commercial support. We believe this mechanism contributes to the transparency and accountability of CME.
Table of Contents
Course Description ........................................................................................................................................ 1 Disclosure ...................................................................................................................................................... 2 I have an Idea: Now How Do I Negotiate Legal Contract? D. Min ........................................................................................................................................................... 4 I Have an Idea: Now How Do I work with Institution to Develop a Product? S. Hart ............................................................................................................................................................ 7 I Have an Idea: What Do Industry Developers Look For? S. Kesner ...................................................................................................................................................... 16 Cultural and Linguistics Competency ......................................................................................................... 23
INNOVATION FORUM Eric R. Sokol, MD, Chair
Jon I. Einarsson, MD, Co‐Chair
Faculty: Stuart Hart, MD, FACS, FACOG – Physician Inventor;
Samuel Kesner, Harvard Engineer; Donald Min, Registered Patent Attorney
Course Description This course provides a forum for attendees to learn basic knowledge needed to translate an innovative idea into a marketable product. The target audience is minimally invasive surgeons who often find themselves with innovative ideas to improve surgical care (such as a surgical device) but don’t know what to do with those ideas. The program will take the participant through the legal aspects of patents and contracts with a patent attorney, through the experiences of a physician‐inventor who has worked with an academic institution to develop a product, and finally to see what developers look for in the process of product design and development from an engineer. At the end of the forum, there will be time for questions and discussion. Following completion of the session, attendees should have a broader understanding of several important aspects of the process of turning an innovative idea into a reality, and be better able to avoid the pitfalls and costly errors that others may have experienced. This will hopefully motivate entrepreneurial physicians to start the process of surgical innovation. Starting the process is the most important step!
Learning Objectives At the conclusion of this activity the participant will be able to: 1) discuss how to start to negotiate a legal contract; 2) review how to avoid common negotiation pitfalls, and understand elements of a beneficial contract; 3) define the pros and cons of working with an Academic Center Innovation Group; 4) evaluate what industry developers look for when evaluating new products; 5) recognize pitfalls of product design and development (even after securing a patent); and 6) use the learning process to translate an idea into a viable product.
Course Outline 11:00 Welcome, Introductions and Course Overview E.R. Sokol, J.I. Einarsson 11:05 I Have an Idea: Now How Do I Negotiate Legal Contract? D. Min 11:35 Questions & Answers 11:40 I Have an Idea: Now How Do I Work with an Institution to Develop a Product? S. Hart 12:10 Questions & Answers 12:15 I Have an Idea: What Do Industry Developers Look For? S. Kesner 12:45 Interactive Panel Session All faculty 1:00 Adjourn
1
PLANNER DISCLOSURE The following members of AAGL have been involved in the educational planning of this workshop and have no conflict of interest to disclose (in alphabetical order by last name). Art Arellano, Professional Education Manager, AAGL* Viviane F. Connor Consultant: Conceptus Incorporated Frank D. Loffer, Executive Vice President/Medical Director, AAGL* Linda Michels, Executive Director, AAGL* Jonathan Solnik Other: Lecturer - Olympus, Lecturer - Karl Storz Endoscopy-America SCIENTIFIC PROGRAM COMMITTEE Arnold P. Advincula Consultant: CooperSurgical, Ethicon Women's Health & Urology, Intuitve Surgical Other: Royalties - CooperSurgical Linda Bradley Grants/Research Support: Elsevier Consultant: Bayer Healthcare Corp., Conceptus Incorporated, Ferring Pharmaceuticals Speaker's Bureau: Bayer Healthcare Corp., Conceptus Incorporated, Ferring Pharm Keith Isaacson Consultant: Karl Storz Endoscopy Rosanne M. Kho Other: Honorarium - Ethicon Endo-Surgery C.Y. Liu* Javier Magrina* Ceana H. Nezhat Consultant: Intuitve Surgical, Lumenis, Karl Storz Endoscopy-America Speaker's Bureau: Conceptus Incorporated, Ethicon Women's Health & Urology William H. Parker Grants/Research Support: Ethicon Women's Health & Urology Consultant: Ethicon Women's Health & Urology Craig J. Sobolewski Consultant: Covidien, CareFusion, TransEnterix Stock Shareholder: TransEnterix Speaker's Bureau: Covidien, Abbott Laboratories Other: Proctor - Intuitve Surgical FACULTY DISCLOSURE The following have agreed to provide verbal disclosure of their relationships prior to their presentations. They have also agreed to support their presentations and clinical recommendations with the “best available evidence” from medical literature (in alphabetical order by last name). Eric R. Sokol Grants/Research Support: Contura Jon I. Einarsson Consultant: Ethicon Endo-Surgery Donald Min* Samuel Kesner*
2
Stuart R. Hart Consultant: Covidien, Boston Scientific Corp. Inc. Speaker's Bureau: Covidien, Boston Scientific Corp. Inc., Stryker Endoscopy Asterisk (*) denotes no financial relationships to disclose.
3
I Have an Idea: Now How Do I Negotiate a Legal Contract?
Donald MinJ.D. George Mason UniversityJ.D. George Mason University
PartnerMonument IP Law Group
Financial Relationships
• I have no financial relationships to disclose.
Disclaimer
• This presentation is for informational purposes only and does not constitute legal advice.
• Receipt of this information does not create an• Receipt of this information does not create an attorney‐client relationship.
Goals for this presentation
• How to proceed when you have a new idea and want to negotiate with another party.
• Learn basic tips of patent process.
I Have an Idea: Now what?
• Do you “own” the idea? – intellectual property
• How can I establish ownership of intellectual property?
d i i / h l f• How do I maximize/gauge the value of my intellectual property?
Intellectual Property: Patents
• The predominant form of intellectual property in medical devices is patents.
• Patent results from a patent application filed with the U S Patent Officewith the U.S. Patent Office
– Disclosure
– Drawings
– Claims
4
Typical Timeline for a Patent
and beyondYear 5Year 4Year 3Year 2Year 1Start
Non Provisional Application$10,000
US Prosecution
$25 000
US Patent
7
Provisional Application($5000)
PCT Application$5000 National Stage Prosecution
$25,000
$20,000 / country
OUSPatent
Tips for protecting your idea
• New/Solo inventors often
fall prey to certain pitfalls
or mistakes along the
patenting process.
h
Maintain ConfidentialityMaintain Confidentiality
Take Good NotesTake Good Notes
Don’t DelayDon’t Delay
Choose Your Partners CarefullyChoose Your Partners Carefully
• This presentation
provides some helpful
tips and tricks.
Prepare a Patent & Development BudgetPrepare a Patent & Development Budget
Perform Thorough Patent SearchesPerform Thorough Patent Searches
Keep Your Patent Attorney on TrackKeep Your Patent Attorney on Track
Pace Yourself and Be Prepared for the Long HaulPace Yourself and Be Prepared for the Long Haul
8
Tip #1: Maintain Confidentiality• Keep your ideas confidential.
• If you are collaborating with one or more co‐inventors, these rules apply to each inventor.
• Exceptions are:
Avoid slipping up during “dinner party” talk
Avoid slipping up during “dinner party” talk
Require an NDA prior to disclosure to a company or
individual
Require an NDA prior to disclosure to a company or
individual(a) Your attorney;
(b) Any co‐inventor; or
(c) Any engineer(s) hired to help you develop the idea or prototype
(d) Any contractual partners (i.e., universities, hospitals)
9
individualindividual
Public Public Disclosure Disclosure
Prior to FilingPrior to Filing
Loss of Your Loss of Your Patent RightsPatent Rights
=
Don’t create the unintended co‐inventor !
Tip #2: Take Good Notes• Proper record‐keeping can
save you!
• Examples of things to record:
(a) Dates;
(b) Names; and
( ) D i Ch i
• Witness signatures
• Notary publicCorroborationCorroboration
• Names (titles if appropriate), times and dates
f f
Collaboration and
Disclosure
Collaboration and
Disclosure(c) Design Choices
• Good recordsmay save you in obtaining the patent, during negotiations, and, if needed, in court.
10
• Brief summary of meetingsDisclosureDisclosure
• If possible, document the problem you are trying to overcome
• Document the current state of the art
• Document any design alternatives
Document the Inventive
Process
Document the Inventive
Process
Tip #3: Don’t Delay• It is extremely valuable to
have the earliest filing date possible.
• Waiting too long to file a patent application could jeopardize your
Don’t “sit” on the idea for years and years
Don’t “sit” on the idea for years and years
Put a realistic patent plan i l ith t
Put a realistic patent plan i l ith t
j p yopportunity to patent your invention.
• Delay can be costly!
11
in place with concrete milestones
in place with concrete milestones
Seek professional help –don’t go at it alone unless
you are experienced
Seek professional help –don’t go at it alone unless
you are experienced
Tip #4: Choose Your Partners Carefully• Putting together a
professional team to help you throughout the patent process will make it easier on you and ensure better results.
• Your team may consist of:
Look for professionals who have experience with your
technology
Look for professionals who have experience with your
technology
Professionals with patent Professionals with patent Your team may consist of:(a) Patent attorney;
(b) Colleagues or experts who are co‐developing the invention with you; and
(c) Engineers or manufacturers
12
licensing and negotiating experience a plus
licensing and negotiating experience a plus
Shop around before settling on your final
choice
Shop around before settling on your final
choice
5
Tip #5: Prepare a Budget• The patent process can be
expensive – have a plan to cover costs associated with it.
• Develop a filing strategy with the ultimate owner in mind d h
Find opportunities to work with large companies who will absorb the patent costs
Find opportunities to work with large companies who will absorb the patent costs
Don’t file blindly without aDon’t file blindly without aand use that to prepare a corresponding budget.
• Assume that you will bear the costs for the patent prosecution into the national foreign phase.
13
Don t file blindly without a plan in place
Don t file blindly without a plan in place
Always consider filing a provisional application to
delay costs
Always consider filing a provisional application to
delay costs
Tip #6: Consider Patent Searches• A thorough patent search
performed on your invention early on in the process is highly recommended.
Understand the value of your patent / application
relative to others
Understand the value of your patent / application
relative to others
Identify target companies by seeing who owns related
Identify target companies by seeing who owns related
• A good search can help you to determine if, how, and where you should file your patent application.
14
seeing who owns related patents or applicationsseeing who owns related patents or applications
Assess the trends in current needs or interests through
recent filing activities
Assess the trends in current needs or interests through
recent filing activities
Tip #7: Keep Your Patent Attorney on Track
• Once the application has been filed, keep communicatingwith your patent attorney.
• New changes or
Don’t be afraid to ask for aggressive prosecution tactics such as
personal interviews with the patent examiner
Don’t be afraid to ask for aggressive prosecution tactics such as
personal interviews with the patent examiner
Don’t assume your attorney is it i fili i d t
Don’t assume your attorney is it i fili i d t• New changes or
developments to your design or concept need to be considered even though the application has been filed.
15
monitoring new filings or industry trends on your behalf
monitoring new filings or industry trends on your behalf
Don’t micromanage – you will unnecessarily run up the legal billDon’t micromanage – you will
unnecessarily run up the legal bill
Tip #8: Pace Yourself & Be Prepared for the Long Haul
• The patent process is long and arduous.
• Pace yourself!
Pendency currently around 18+ months at the US Patent &
Trademark Office
Pendency currently around 18+ months at the US Patent &
Trademark Office
Typical medical device patent Typical medical device patent
• Be prepared for delays and bumps in the road –all patent offices usually reject patent applications at first.
16
application will issue 3‐6 years from the filing date
application will issue 3‐6 years from the filing date
Make the delay work to your advantage by aggressively pursuing potential buyers before a 1st office
action
Make the delay work to your advantage by aggressively pursuing potential buyers before a 1st office
action
Final Thoughts
• Don’t forget the value of other forms of protections. Example: an associated trademark for branding
i iThank you for your
your invention.
17
attention!
6
IHaveanIdea:NowHowDoIWorkwiththeInstitutionto
DevelopaProduct?Stuart Hart, MD, FACOG, FACS
Assistant Professor
Division of Female Pelvic Medicine and Reconstructive Surgery
Department of Obstetrics and Gynecology
Director, USF Center for the Advancement of Minimally‐Invasive Pelvic Surgery (CAMPS)
Medical Director, Tampa Bay Research and Innovation Center (TBRIC)
USF Center for Advanced Medical Learning and Simulation (CAMLS)
University of South Florida College of Medicine
Disclosures
• Grants/Research Support: American Medical Systems
• Consultant: Astellas, Ethicon Women's Health & Urology, Boston Scientific Corp. Inc.
We all want to create the next great medical device
Unfortunately…the reality is that most ideas are never successfully implemented
How much of a need is there How much of a need is there for innovation in Medicine?for innovation in Medicine?
Is there need for innovation in Medicine?Is there need for innovation in Medicine?
1816 First stethoscope1816 First stethoscope
Transporation 1816
http://www.hhmi.org/biointeractive/museum/exhibit98/content/b6_17info.htmlhttp://www.hhmi.org/biointeractive/museum/exhibit98/content/b6_17info.html
Is there need for innovation in Medicine?Is there need for innovation in Medicine?
First refined total abdominal hysterectomy, First refined total abdominal hysterectomy, performed by Wilhelm Alexander Freund in 1878performed by Wilhelm Alexander Freund in 1878
1878 car Jaquot‐‐Steam 1878 Odhner calculating machine
Miyazawa K. Technique for total abdominal hysterectomy: historical and clinical perspective. Obstet Gynecol Surv. 1992 Jul;47(7):433‐47.
7
Is there need for innovation in Medicine?Is there need for innovation in Medicine?
1968 First non1968 First non‐‐invasive invasive fetal monitor fetal monitor
1968 Toyota Corolla
Princeton Supercomputer IBM 7090
Medical Device InnovationMedical Device Innovation
MedicalMedical
MarketplaceMarketplace••SizeSize••CompetitionCompetition••BarrierstoentryBarrierstoentry
RegulatoryRegulatoryAffairAffairWHY???WHY???
CurrentCurrentTechnologyTechnology
DisruptiveDisruptive
ManufacturingManufacturing
DeviceorDeviceorTechnologyTechnology
IntellectualIntellectualPropertyProperty
Disruptive,Disruptive,TransformativeTransformativeorIncrementalorIncrementalInnovationInnovation
CostofCostofCommercializationCommercialization
LicenseorLicenseorManufactureManufacture
UserNeedsUserNeedsandTrainingandTrainingRequirementRequirement
DistributionDistribution
SalesandSalesandMarketingMarketing
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
How do we innovate in medicine?How do we innovate in medicine?
I just thought of the best I just thought of the best idea???idea???
How do we successfully How do we successfully innovate in medicineinnovate in medicine
Culture + Invention + Innovation + Culture + Invention + Innovation + Entrepreneurship =Entrepreneurship =Entrepreneurship =Entrepreneurship =
Commercialized Medical DeviceCommercialized Medical Device
BuildBuild
FocusFocus
How do we innovate in How do we innovate in medicinemedicine
CultureCulture + Invention + Innovation + + Invention + Innovation +
Entrepreneurship =Entrepreneurship =Entrepreneurship =Entrepreneurship =
Commercialized Medical DeviceCommercialized Medical Device
BuildBuild
FocusFocus
8
Medical CultureMedical Culture•• Does your institution Does your institution
encourage invention and encourage invention and innovationinnovation
•• Does your institution own Does your institution own your intellectual property?your intellectual property?
•• What are the TechnologyWhat are the Technology•• What are the Technology What are the Technology Transfer revenue allocation Transfer revenue allocation rules at your institution?rules at your institution?
•• Does your institution provide Does your institution provide startstart--up assistance?up assistance?
•• Are there grants for Are there grants for innovation available at your innovation available at your institution?institution?
““The New England Journal of Medicine The New England Journal of Medicine reports that 9 out of 10 doctors agree reports that 9 out of 10 doctors agree that 1 out of 10 doctors is an idiot.that 1 out of 10 doctors is an idiot.””
--Jay LenoJay Leno
Medical CultureMedical Culture
How do we innovate in How do we innovate in medicinemedicine
Culture + Culture + InventionInvention + Innovation + + Innovation +
Entrepreneurship =Entrepreneurship =Entrepreneurship =Entrepreneurship =
Commercialized Medical DeviceCommercialized Medical Device
BuildBuild
FocusFocus
InventionInvention•• Is the creation of a new or improved idea, Is the creation of a new or improved idea,
product/deviceproduct/device, , process/method process/method or technologyor technology
•• CreativeCreative
•• ExperimentalExperimental
•• Multidisciplinary teamsMultidisciplinary teams
•• Will your institution fund invention???Will your institution fund invention???
How do we innovate in How do we innovate in medicinemedicine
Culture + Invention + Culture + Invention + InnovationInnovation + +
Entrepreneurship Entrepreneurship Entrepreneurship =Entrepreneurship =
Commercialized Medical DeviceCommercialized Medical Device
BuildBuild
FocusFocus
InnovationInnovation••Is the implementation and use of a new or Is the implementation and use of a new or improved idea, product / device, process / method or improved idea, product / device, process / method or technologytechnology
••Meaningful and transformativeMeaningful and transformative
••May integrate multiple inventionsMay integrate multiple inventions
••Create valueCreate value
9
How do we innovate in How do we innovate in medicinemedicine
Culture + Invention + Innovation + Culture + Invention + Innovation +
EntrepreneurshipEntrepreneurship ==EntrepreneurshipEntrepreneurship ==
Commercialized Medical DeviceCommercialized Medical Device
BuildBuild
FocusFocus
EntrepreneurEntrepreneur
••Individual(s) who assembles and organizes the resources Individual(s) who assembles and organizes the resources needed (capital, manpower, knowledge and management needed (capital, manpower, knowledge and management strategy) to transform an invention or innovation into a strategy) to transform an invention or innovation into a viable businessviable business
••Initiative and riskInitiative and risk
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
EntrepreneurEntrepreneur
••What is so great about this product or What is so great about this product or idea???idea???
••Does anyone want this product?Does anyone want this product?
••What is the Market??? What is the Market???
••What is the business landscape?What is the business landscape?
••Can this be a successful business? Can this be a successful business?
••Can I make a profit?Can I make a profit?••Can I make a profit?Can I make a profit?
••Can I get funding???Can I get funding???
••What are the regulatory hurdles?What are the regulatory hurdles?
••Can this product or technology be Can this product or technology be protected?protected?
••Is the technology available to develop this Is the technology available to develop this product?product?
••Is this product a disruptive or evolutionary Is this product a disruptive or evolutionary innovation to the market?innovation to the market?
1. Nima Samadi. Medical Instrument & Supply Manufacturing in the US IBISWorld Industry Report 33911a. September 2011
2. Mountaintop Medical. Worldwide Minimally Invasive Surgery Devices Market: A Kalorama Information Market Intelligence Report. May 2011
0
2000
4000
6000
8000
10000
12000
2008 2009 2010 2011 2012 2013 2014 2015
Reve
nue in m
illions of dollars at the
man
ufacturer’s leve
l
Year
Current and Projected Revenue by Surgical Specialty
Gastrointestinal
Urological and Gynecological
Orthopedic
Neurosurgery
ENT and Respiratory
Cardiovascular
Market Research.com
FinancialsFinancials
10
EntrepreneurEntrepreneurFunding???Funding???
•• How much risk are you How much risk are you willing to take for this idea?willing to take for this idea?
•• What is your skin in the What is your skin in the game???game???
h ih i•• Who is your management Who is your management team?team?
•• How are you going to pay How are you going to pay your staff?your staff?
•• What percentage of the What percentage of the company are you willing to company are you willing to give up?give up?
•• Angel fundingAngel funding
•• Venture Capital FundingVenture Capital Funding
•• Licensing product or Licensing product or technologytechnology
Intellectual Property Protection Intellectual Property Protection StrategyStrategy
PatentPatent
TrademarkTrademark
C ightC ightCopyrightCopyright
Trade SecretTrade Secret
TimerequiredtogetaUSpatentTimerequiredtogetaUSpatentOverview of the Patenting Process using the PCT SystemOverview of the Patenting Process using the PCT System
International Preliminary Examining Authority(IPEA)
International Searching
Authority(ISA)Invention
Receiving Office
is filed with
Patent application
is the object of
PCT
transmit application
transmit reports*
communicate
tReceiving Office(local patent office)
Patent application PCTInternational Bureau
publish
International Publication
Designated Offices(foreign patent offices)
Patents
grant
Months from Priority Date
File Local Application
(Priority Date)
0 16 18 22 28 3012
File PCT Applicationwith Receiving Office
(International Filing Date)
ISR & Written Opinion
(IPRP I)
International Publication
File Demand for IPRP II(optional)
IPRP II National Phase Entry(where Applicants seek Protections)
* ISA transmit International Search Reports (ISR) & the Written Opinions / IPEA transmit International Preliminary Reports on Patentability II (IPRP II) (optional)
International Phase National Phase
•• Medical Device ClassMedical Device Class•• Class I Medical DeviceClass I Medical Device
•• Class II Medical DeviceClass II Medical Device
•• Class III Medical DeviceClass III Medical Device
Device classification depends on the Device classification depends on the intended useintended use of the device, of the device, indications for use and riskindications for use and risk
Regulatory Affairs StrategyRegulatory Affairs Strategy
•• FDA Regulatory Approval ProcessFDA Regulatory Approval Process•• The device classification regulation defines the regulatory The device classification regulation defines the regulatory
requirements for a general device type. requirements for a general device type.
•• Most Class I devices are exempt from Premarket Most Class I devices are exempt from Premarket Notification 510(k)Notification 510(k)
•• Most Class II devices require Premarket Notification 510(k)Most Class II devices require Premarket Notification 510(k)
•• Most Class III devices require Premarket Approval.Most Class III devices require Premarket Approval.
•• International Regulatory Approval ProcessInternational Regulatory Approval Process
Design InputsDesign Inputs
11
EntrepreneurEntrepreneur
Moore, G.A. 2001, 'Crossing the Chasm – and Beyond', in Strategic Management of Technology and Innovation, eds Burgelman, R.A., Maidique, M.O., and Wheelwright, S.C., 3rd edition, McGraw-Hill, B t 269
Medical Device LifecycleMedical Device Lifecycle
Center for Advanced Medical Learning & SimulationCenter for Advanced Medical Learning & Simulation
How do we innovate at the University of South How do we innovate at the University of South Florida?Florida?
Transforming Healthcare through Transforming Healthcare through Innovation, Collaboration and Innovation, Collaboration and
TechnologyTechnology
How do we innovate at the How do we innovate at the University of South Florida?University of South Florida?
I just thought of the best I just thought of the best
We look at Health Care problems and We look at Health Care problems and work backwardswork backwards
j gj gidea???idea???
A lot of urinary tract injuries occur A lot of urinary tract injuries occur during a hysterectomy procedure. during a hysterectomy procedure.
Over 600,000 procedures performed Over 600,000 procedures performed annually with approximately 4% risk annually with approximately 4% risk
of injury to urinary system.of injury to urinary system.
LetLet’’s find a solution???s find a solution???
The Solution:The Solution:Look at the Problem Differently…Look at the Problem Differently…
Urinary catheterUrinary catheter…is an ideal stethoscope …is an ideal stethoscope
…that can collect unique …that can collect unique acoustic signatures which acoustic signatures which
can signify injurycan signify injury
http://www.tabers.com/tabersonline/ub/view/Tabers/143162/29/urinary_bladder_catheterization
The Solution:The Solution:Look at the Problem Differently…Look at the Problem Differently…
Acoustic TransmissionAcoustic Transmission
12
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
Medical Device InnovationMedical Device Innovation
MedicalMedical
MarketplaceMarketplace••SizeSize••CompetitionCompetition••BarrierstoentryBarrierstoentry
RegulatoryRegulatoryAffairAffairWHY???WHY???
CurrentCurrentTechnologyTechnology
DisruptiveDisruptive
ManufacturingManufacturing
DeviceorDeviceorTechnologyTechnology
IntellectualIntellectualPropertyProperty
Disruptive,Disruptive,TransformativeTransformativeorIncrementalorIncrementalInnovationInnovation
CostofCostofCommercializationCommercialization
LicenseorLicenseorManufactureManufacture
UserNeedsUserNeedsandTrainingandTrainingRequirementRequirement
DistributionDistribution
SalesandSalesandMarketingMarketing
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
Intellectual Property Protection StrategyIntellectual Property Protection Strategy
•• Provisional then nonProvisional then non‐‐provisional patent filed provisional patent filed with USPTOwith USPTO
•• Patent Cooperation Treaty (PCT) filedPatent Cooperation Treaty (PCT) filed
•• USF revenue allocation:USF revenue allocation:45% / 35% / 10% / 10%45% / 35% / 10% / 10%
•• USF Technology Transfer CriteriaUSF Technology Transfer Criteriagg•• PatentabilityPatentability•• Breadth and depth of expected claimsBreadth and depth of expected claims•• Expected freedom to practiceExpected freedom to practice•• Difficulty to reverse engineerDifficulty to reverse engineer•• Ability to detect Ability to detect infringementinfringement•• Ability to withstand litigationAbility to withstand litigation•• Patent activity in fieldPatent activity in field•• Extent of prior artExtent of prior art•• Availability of foreign rightsAvailability of foreign rights
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
13
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
The Solution:The Solution:Convert a catheter into an electronic stethoscope Convert a catheter into an electronic stethoscope
NonNon‐‐invasively monitor invasively monitor acoustic signatures through a acoustic signatures through a device attached to the balloon device attached to the balloon channel of a urinary catheterchannel of a urinary catheter
NonNon‐‐invasively monitor invasively monitor acoustic signatures through a acoustic signatures through a device attached to any device attached to any catheter inserted in the bodycatheter inserted in the body
The Solution:The Solution:Convert a catheter into an electronic stethoscope Convert a catheter into an electronic stethoscope
The Solution:The Solution:Convert a catheter into an electronic stethoscope Convert a catheter into an electronic stethoscope
eCath could lay the foundation for the field of eCath could lay the foundation for the field of insideinside‐‐thethe‐‐body acoustic monitoringbody acoustic monitoring with applications in:with applications in:
Cardiovascular and Cardiovascular and pulmonary monitoringpulmonary monitoring
Detection of organ Detection of organ damage during damage during
surgerysurgery
Labor and delivery Labor and delivery monitoring (L&D)monitoring (L&D)
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
14
First Steps Towards First Steps Towards CommercializationCommercialization
•• Grant fundingGrant funding
•• Developed Business Developed Business planplan
•• Won Cade Museum Won Cade Museum Prize for Healthcare Prize for Healthcare InnovationInnovation
•• Speaking with Speaking with private equity firmsprivate equity firms
•• Launched Launched BioAcousTechBioAcousTech LLC.LLC.
ConclusionConclusion
Medical Device ProcessMedical Device Process
Create Create Multidisciplinary Multidisciplinary
TeamTeam
BusinessBusinessConception Conception and Designand Design
CommercializationCommercializationManufactureManufactureMarketingMarketingDistributionDistribution
Health Health Technology Technology AssessmentAssessment
Research/DiscoveryResearch/Discovery Product Development/CommercializationProduct Development/Commercialization
PrototypePrototype
EngineersEngineers
Regulatory AffairsRegulatory AffairsLegalLegalHealthcareHealthcare
ProofProof‐‐ofof‐‐Concept Concept TestingTesting
Intellectual Intellectual Property Property ProtectionProtection
RedesignRedesign
FDA Part 820FDA Part 820ISO 13485ISO 13485
Regulatory Regulatory Design PhaseDesign Phase
15
I have an Idea: What do Industry Developers Look For?
Samuel Kesner, PhDTechnology Development FellowTechnology Development Fellow
Wyss Institute, Harvard UniversityCambridge, MA, USA
I have no financial relationships to disclose.
At the conclusion of this activity, participants will be better able to:
– Navigate the device development process
Determine possible development pathways for– Determine possible development pathways for their device idea
– Work with engineering partners to produce proof of concept devices
Background on the Speaker• BS, MS in Mechanical Engineering from MIT
• PhD in Biomedical Engineering from Harvard
• Lecturer on Mechanical design at Harvard
• Serious about inventing and idea development
(Kesner, 2011)(Hopkins 2012)
How I Learned Med Device Dev• Medical Device Design courses at MIT
• PhD research in cardiac surgery at Harvard/Children’s Hospital
• Mentoring student design teams
• Side projects, start ups, personal interests
“I have an idea….now what?”
• Organize the idea
– Specific and clear. Ready to communicate
• Preliminary background research
if only…
– Existing products, research papers patents
• Thinks about next steps…
16
Device Scale
• What is the “scale” of your idea
– Better bandages or a new MRI machine?
– $0.10 ‐> $10,000,000 (capital investment)
• I focus on “handheld” scale devicesI focus on handheld scale devices
– Tools, instruments, devices, diagnostics
– Single‐use or sterilizable
– A new, innovative, or specialized technology (not commodity)
Development Pathways
How will you transform your idea from concept in to a real device?
Options:p
–Big company
–Commercialization partner
–Academic institution
Develop Duration
How long does it take to develop a new device?
3 Months*
*Approximate time to develop only a proof of concept device, assuming it is
composed of existing technology, all of the required resources (funding, equipment, skilled labor, etc.) are available, and you have an experienced person working full time.
How long will the entire development process take?
Commercialization Step Shortest Typical Longest
Idea Generation 1 hour(napkin sketch)
1 year 5 years(academic research)
Proof of Concept 3 months(acute animal study)
6 months 2 years(mult. animals with implantable)
Pre‐clinical Testing 6 months 1 year 2 years
Pilot Study 2 months(acute device)
9 months 2 years(chronic condition)
Pivotal Study 6 months 2 years 4 years
Regulatory Approval 6 months(510k without clinical)
1 year 2 years(PMA)
Reimbursement Coverage
1 second(already exists)
2 years 4 years(need to do more studies)
Podium Presentations 6 months 1 year 2 years
Sales Force Pushing 1 year 2 years 3 years
TOTAL 3 years & 5 months 11 years & 3 months 26 years
Development Process
• Academic and Innovative Startup Method
• “Bed‐to‐Bench‐to‐Bed” method
• Requires a deep understanding of
– Clinical need
– Environment where device will be used
17
Biodesign Lab Approach• Identification• Validation
• Characterization• Optimization
• Collaborate with physicians
• Elucidate elegant • Invention• Realization
• Evaluation• Commercialization
gengineering solutions
• Minimize complexity
Inspiration from Biology and Medicine
• Identification• Validation
• Characterization• Optimization
• Invention• Realization
• Evaluation• Commercialization
Analytical and Experimental Models• Identification• Validation
• Characterization• Optimization
• Invention• Realization
• Evaluation• Commercialization
Conceptual Idea to Prototype
• Identification• Validation
• Characterization• Optimization
• Invention• Realization
• Evaluation• Commercialization
Clinical Testing and Licensing/Start‐ups
• Identification• Validation
• Invention• Realization
• Characterization• Optimization
• Evaluation• Commercialization
Device Development Examples
18
Example 1:
Cranial Drill with Retraction Safety Mechanism
• Traumatic brain injury– 1.4 million per year in U.S.
– $75‐100 billion estimated financial burden
• Brain damage can increase pressure– Penetrate the skull to relieve
i ll
Medical Need
pressure or install sensors
• Neurosurgeon needed to drill hole– 2.2% of head injuries receive
pressure monitoring
Herniation schematic from Robbins and Cotran, Pathologic Basis of Disease, 7th ed. Philadelphia: Elsevier; 2005.
Statistics from Center for Disease Control and National Trauma Data Bank
Camino Intracranial Pressure Monitorhttp://Aparaty-do-fizykoterapii.gortomed.pl
Current Tools
• Operating Rooms: use safety drill Acra‐Cut
• Emergency Settings: Integra hand drill
• Safe drill for Operating Rooms: Acra‐Cut (Codman)
– Attaches to pneumatic drills
• Requires air compressor and hose
Current Tools
– Minimum diameter is large
– Unable to continue a hole if interrupted
– Removes excess bone
Plunging leads to morbidity Design Requirements
Clinical:
– Cheap
– Robust
– Portable
– Hand held
Engineering:
– Retract drill bit after skull penetration
– No sensing/actuation
– Varying diameter holes
19
• Inputs (requirements):
– Safe penetration distance
– Drilling forces
• Outputs (design):
– Minimum rotational speed
– Mass of weight
Mechanism Analysis
Mass of weight
– Linkage geometry
Prototype Design
Clinical Workflow
Affiliation Auto. Drilling
Safety mechanism upon penetration
Changeable bit
Restart the same hole
Driving force limitation
Approx. Price
FDA Approval
Auto-retractable drill
HARVARD Yes Yes Yes Yes Spinning speed ~$250 Not yet
Competitive Analysis
Acra-cut ACRA-CUT Yes Yes No No Torque $90 Yes
Hand drill INTEGRA No No No Yes Hand
power $250 Yes
Example 2:
Locking Mechanism for Articulating Ultrasound Needle Guide
Ultrasound Guidance
Procedures where accurate placement of a needle in the body is required
Examples:
• Nerve blocks• Joint injections• Aspirations
20
Needle Alignment Limitations of Free‐Hand technique
• Large amount of experience and training is required
• Often two people are needed
Proper vs. improper needle alignment
• Problems Aligning needle and ultrasound beam
SystemFinal Design
Activationbutton location
Ultrasound Probe
Needle
Final Prototype Competitive Analysis
21
Summary
• Developing a device requires
– Partners, time, and money
• Process:
Id if h i li l– Identify, characterize, realize, evaluate, commercialize
• Physician‐inventor can best contribute by understanding the problem & context
Additional Resources
• Biodesign: The Process of Innovating Medical Technologies, Zenios, Makower, Yock, CU Press Human factors
• Designing Usability Into Medical Products, Wiklund and Wilcox, CRC press
• Harvard Biodesign Lab
• Wyss Institute: Wyss.harvard.edu
• S. B. Kesner, L. Jentoft, F. L. Hammond., R. D. Howe, M. Popovic, “Design Considerations for an Active Soft Orthotic System for Shoulder Rehabilitation”, IEEE Engineering in Medicine and Biology Conference (EMBC), 2011.
• B. J. Hopkins, H. Wu, W. H. Marks, Q. Quan, S. Kesner, C. K. Ozaki, C. Walsh, "Hemodialysis Graft Resistance Adjustment Device", Journal of Medical Devices, in press, 2012.
• Patent: “Device for the Minimally Invasive Surgical Removal of Internal Tissue” A. Slocum, Z. Williams, C. Brown, D. Buckley,S. Kesner, D. Stewart‐Hernandez. Status: Filed February 2008.
• S. B. Kesner, R. Howe, “Position Control of Motion Compensation Cardiac Catheters”, conditionally accepted to IEEE Transactions on Robotics, 2011.
• S. B. Kesner, R. Howe, “Force Control of Flexible Catheter Robots for Beating Heart Surgery,” IEEE International Conference on Robotics and Automation (ICRA), Shanghai, China, 2011.
• S B Kesner R Howe “Design and Control of a Motion Compensation Cardiac Catheters” IEEE International Conference on R• S. B. Kesner, R. Howe, “Design and Control of a Motion Compensation Cardiac Catheters”, IEEE International Conference on Robotics and Automation (ICRA), Anchorage, 2010.
• M. Gelabert‐Gonzalez, V. Ginesta‐Galan, R. Sernamito‐Garcia, A.G. Allut, J. Bandin‐Dieguez, R.M. Rumbo, “The Camino intracranial pressure device in clinical practice. Assessment in a 1000 cases,” Acta Neurochirurgica, 148: pp.435‐441, 2005.
• M. Faul, L. Xu, M.M. Wald, V.G. Coronado, Traumatic Brain Injury in the United States: Emergency Department Visits, Hospitalizations and Deaths 2002–2006, Atlanta (GA): Centers for Disease Control and Prevention, National Center for Injury Prevention and Control, 2010.
• J.D. Caird, K.A. Choudhari, “‘Plunging’ during burr hole craniostomy: a persistent problem amongst neurosurgeons in Britain and Ireland,” British Journal of Neurosurgery, 17(6), pp. 509‐512, 2003..
• L. Brattain, C. Floryan, O. Hauser, M. Nguyen, R. Yong, S. B. Kesner, S. Corn, C. Walsh, Conor, “Simple and Effective Ultrasound Needle Guidance System”, IEEE Engineering in Medicine and Biology Conference, 2011.
22
CULTURAL AND LINGUISTIC COMPETENCY Governor Arnold Schwarzenegger signed into law AB 1195 (eff. 7/1/06) requiring local CME providers, such as
the AAGL, to assist in enhancing the cultural and linguistic competency of California’s physicians
(researchers and doctors without patient contact are exempt). This mandate follows the federal Civil Rights Act of 1964, Executive Order 13166 (2000) and the Dymally-Alatorre Bilingual Services Act (1973), all of which
recognize, as confirmed by the US Census Bureau, that substantial numbers of patients possess limited English proficiency (LEP).
California Business & Professions Code §2190.1(c)(3) requires a review and explanation of the laws
identified above so as to fulfill AAGL’s obligations pursuant to California law. Additional guidance is provided by the Institute for Medical Quality at http://www.imq.org
Title VI of the Civil Rights Act of 1964 prohibits recipients of federal financial assistance from
discriminating against or otherwise excluding individuals on the basis of race, color, or national origin in any of their activities. In 1974, the US Supreme Court recognized LEP individuals as potential victims of national
origin discrimination. In all situations, federal agencies are required to assess the number or proportion of LEP individuals in the eligible service population, the frequency with which they come into contact with the
program, the importance of the services, and the resources available to the recipient, including the mix of oral
and written language services. Additional details may be found in the Department of Justice Policy Guidance Document: Enforcement of Title VI of the Civil Rights Act of 1964 http://www.usdoj.gov/crt/cor/pubs.htm.
Executive Order 13166,”Improving Access to Services for Persons with Limited English
Proficiency”, signed by the President on August 11, 2000 http://www.usdoj.gov/crt/cor/13166.htm was the genesis of the Guidance Document mentioned above. The Executive Order requires all federal agencies,
including those which provide federal financial assistance, to examine the services they provide, identify any
need for services to LEP individuals, and develop and implement a system to provide those services so LEP persons can have meaningful access.
Dymally-Alatorre Bilingual Services Act (California Government Code §7290 et seq.) requires every
California state agency which either provides information to, or has contact with, the public to provide bilingual
interpreters as well as translated materials explaining those services whenever the local agency serves LEP members of a group whose numbers exceed 5% of the general population.
~
If you add staff to assist with LEP patients, confirm their translation skills, not just their language skills.
A 2007 Northern California study from Sutter Health confirmed that being bilingual does not guarantee competence as a medical interpreter. http://www.pubmedcentral.nih.gov/articlerender.fcgi?artid=2078538.
US Population
Language Spoken at Home
English
Spanish
AsianOther
Indo-Euro
California
Language Spoken at Home
Spanish
English
OtherAsianIndo-Euro
19.7% of the US Population speaks a language other than English at home In California, this number is 42.5%
23