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INNOVATING A GROWTH MINDSET

You are about to go on a journey that will take you to a place you can’t even imagine. Think about being able to get what you want in life. You really can get what you want, if you learn to use the right skills. The most powerful free tool you have at your fingertips is your mindset. Mindset is the thing that people hate to talk about the most. A lot of people want to ignore this and jump into the cool tricks and strategies. Those who “won” or became successful were not necessarily the most skillful people but had the best mindset. My mindset is the reason I continue to be successful where others cannot. I want that for you as well, so we are going to correct a few common beliefs that are negatively impacting your mindset. Belief: I always feel I need to know everything or be “perfect” before I make my move to the next level. Truth: Let me correct this with an interesting fact: I didn’t even finish high school. I don’t have a complete or formal education. There's no such thing as perfection. Perfection is for people who will never actually make it. You cannot wait for anything to be perfect. All you have to do is test it. Put the content out there and gather the data. Belief: I struggle staying consistent because they feel is if what I have to isn't very interesting and it has been said before. Truth: Only focus on what you doing and data, and nothing else. No one cares what you think. What you “think” becomes irrelevant. Stop letting doubt be an excuse for your lack of progress.

Mindset is all about organizing and strategizing all information in your brain. Belief: You have to have fancy computer, fan page, websites ? Truth: NO, it don't matter. You likely got here to this book from social media post. There was no funnel, there was no video, there was no logo. Only one post , I know that I don’t need all that extra stuff because I have data that proves I know what I’m talking about. The bottom line is that people will like you because you put yourself out there and gave them something that they resonated with. Your results do carry some weight, but not nearly as much as who you are. People like a great story. Why? Because they trigger the human emotion and create a connection. It doesn’t matter how big your competition is. All the matters is how you put yourself out there. If you’re scared about something, then that's all in your head. Over the next chapters, I’m going to give you all the tools you need to start building your brand will ultimately change how you look at yourself and approach your business. I can assure you that anyone who will be daring enough to use the information provided in this booklet will never remain the same financially. Let’s get started.

Now I need to write this out in capital letters.... IF YOU WANT TO BE SUCCESSFUL IN LIFE YOU HAVE TO LAERN HOW TO SELL The most important skill you need in life to become extremely successful is how to sell! Okay, with that said, let's get into what selling is quickly... What is selling to you? Getting money in return for what you offer? Selling is not just related to getting money in return in anything thing you offer Selling is anything that makes others do what you want them to do without manipulating them. Which means listening and connecting with people, understanding their needs, what motivates them, and then capturing their imagination with a sole reason to buy from YOU. Selling does have to involve money all the time. In other words, selling something to someone does not have to involve exchange of money or payments. If you can get someone to take actions on what you've just shown them or told them, you have successfully sold to them. Selling is an ethical art. Selling is actually your efforts to help other people what they want.

AREAS YOU CAN CRAFT YOUR BUSINESS AROUND These 7 areas depends on human want and goals have been simplified into 7 major categories. Namely 1. Humans want more money 2. Humans want less stress. 3. Humans want more time. 4. Humans want more fun and entertainment. 5. Humans want safety and security. 6. Humans want better looks. 7. Humans want to be recognized by others and loved. If you can successfully build your business around these needs of man, you will be always get something return. People are ready to keep paying for anything that will give them those above mentioned 7 major wants/goals of man.

Now what can be sold varies across different areas of life. It could be a product, a service, an idea, a belief, a faith, a doctrine, an argument, a perspective, a way of life etc.

Definition of key terms

1. Prospect: A prospect is someone who is a potential or

likely customer

2. Target Audience: The group of customers at which a product or

advertisement is aimed and thinks it has the greatest opportunity

to convert.

3. Lead: is someone who is checking out to find out more

information about your products and services that may be useful,

especially a potential customer or business opportunity.

THE ART OF SELLING Selling is a core part of our entire lives. Your ideas, your dreams, your motives, your skills cannot inspire others until you can sell it to them Selling does have to involve money all the time. In other words, selling something to someone does not have to involve exchange of money or payments. If you can get someone to take actions on what you've just shown them or told them, you have successfully sold to them. For instance, if your friends and planning to take pizza for lunch initially but you were able to persuade them to eat a less expensive food instead, then you have successfully sold them. You sold them not to eat pizza and that didn’t involve any direct payment to you. Whether you offer a digital service or a product service.

Things you need to know before starting any business

Don’t be too desperate to make sales because it will affect your

business.

Be ready to give value

Think about your potential customer and put yourself in their

shoes.

Do you know that nothing is too expensive? It all depends on HOW and

WHO you are selling it to.

Let’s take Apple and Infinix as our case study, Apple are known for

selling Expensive Smart Phones, while Infinix are known for affordable

smart phones. But the question is do Apple Company make sales? YES!

Do you know why? The reason is because “Nothing is too expensive” all

it requires is POSITIONING. How you position yourself in the face of

your potential buyer goes means a lot.

Before you put any product/service up for sale you need to consider

the price, quality, return policy, unlimted revision.

Ask yourself are you the only one selling this product or rendering this

service? No, if that’s the answer, what makes you stand out within

other competitors? UNIQUE SELLING POINT describe the benefit you

are offering and distinct your presence irrespective of any

product/service you rendering.

HOW CAN YOU DEFINE YOUR UNIQUE SELLING POINT?

You can define your product unique selling point by providing answer

to this 4 questions.

Who is my target audience?

Who are my competitor?

What problem does my target audience have?

How can I solve those problem?

Providing answers to this above question will generate an UNIQUE

SELLING POINT for any brand.

Let’s take car engine oil for instance, who are audience interested in

getting engine oil? Official drivers, car owners, mechanics…..

Who are my competitor ?

Winning over your competitor depends on your branding, price, quality

and customer relation,

what are the problem your audience are facing?

Will your product be able to provide long lasting solution to thier

problem,

How can I solve this problem?

You need understand your audience problem before showing off your

product or rendering any service, that is why you need to give value

gain trust before recommending your product/service to your prospect.

AUDIENCE SEGEMENTATION

Audience Segmentation is based on identifying subgroups within

the target audience in order to deliver more tailored messaging for

stronger connections. The subgroups can be based on demographics

such as geographic location, gender identity, age, ethnicity, interest,

income, or level of formal education.

Audience segmentation will help you understand where to focus your

effort when advertising your product/service and targeting your

potential buyers.

CONSISTENCY

Being consistent is the difference between failure and

success. Consistency is especially important in business. Restaurants,

for example, must be consistent, because customers come in expecting

the same good food all the time. If they slip up even one day, they lose

customers. Businesses need to translate your brand promise into action

and maintain consistent delivery of the brand experience. The trick to

delivering exceptional customer service is to do it, not once, not twice,

but EVERY time your customers walk through your doors.

The good news is: your customers want to do business with you, if they

didn’t, they’d probably go somewhere else.

The bad news is: your customers will go somewhere else if you fail to

consistently deliver on your quality and service promises.

The key to repeat business is consistency in both what you offer and

how you deliver it. Customers will be loyal and return again and again

when they have confidence in your products and services.

AUTHORITY

This principle states that people will follow the lead of credible knowledgeable experts. Example

Doctors and physiotherapists are able to persuade their patients to comply with recommended exercise programs if they display their medical diplomas on the walls of their offices. The key to making this principle work for you is to first display to others what makes you a credible knowledgeable authority before you make your influence attempt. Remember from the teasers, I said reality is not reality. Perception is reality. You are what your customers think you are and not what your really are. You must brand yourself well. Another way to make this work for you especially in a business setting is to proof how much you know by organizing free trainings or educating your niche about how to do some of what you do. And mind you, let me quickly let you know that one of the fastest ways to grow any business is to have an educative arm that teaches others what you do or exposes them to the basics of what you do from time to time.

THE POWERFUL STRATEGY OF SELLING CALLED “THE THREE BOXES” Consider this When you are selling your products or services and you have just one choice or one option. When someone looks at your offer, all the consumer can think of is, "Do I want to buy this or I don’t want to buy this?". So it is a yes or no response. They are thinking.. "Can I afford this, or do I have the budget for this?" They are focusing on price. However, if you give then two choices A and B of the same type of product or service: Choice A is smaller compared

to choice B. More often, your consumers are not so focusing on whether or not they should buy from you, they are now thinking... "Which one should I buy?" Usually, 80% go for the smaller sizes while 20% go for the larger sizes because most people like to play safe and pick the ones they could save money on. However when you give them 3 options, A, B and C, you multiply the effect. A= Small size (often called Silver package). Usually cheap and very affordable B= Large Size (often called Gold Package) A little expensive but still affordable

C= Extra-large size (often called Platinum Package)

Very expensive and almost unaffordable for most people

The focus of whoever is using this strategy is always to get most of the

customers to go for Choice B.

You would notice that this strategy is always well utilized at the movie

cinemas where pop corns

are offered for sale in various sizes and also in airplanes.

WHAT MAKES ANYTHING SELL CRAZILY?

An offer!

Yes, An offer

An irresistible additional benefit none of your competitors gives. This

will make you stand out. Be affordable! But don’t be the cheapest.

Never battle on price, only battle on offer! Let’s take jumia for instance,

jumia put up offer to make more sales and attract more customers.

The cheaper your price gets, the more unfriendly customers you

attract.

WHAT DO YOU DO WHEN SOMEONE IS DRAGGING A BUSINESS CHAT

AND TAKING A LONG TIME TO REPLY CHAT?

PLACE A PHONE CALL

A deal is 3 times more likely to be completed on call than via messaging

or chats. When you do both at consecutively, it a superb chance.

Do you know? How you see your customer and potential customer

have a way of influencing your sales and business growth.

If you see your customers as someone who you just want to collect

money from and leave, it will affect your business growth, but if you

view them as someone who needs help and you are the best option for

them, your business will EXPLORE in the nearest future.

Be positive on your observation!!!

If you sell clothes and fashion accessories, do you see your prospects as

someone who just wants to buy clothes or someone who needs your

help in making him/her look more beautiful?

If you are a fashion designer, do you see your customers as one who

needs dress or someone who needs your help to look attractive and

beautiful always?

When your observations are right? And you gain trust and like then you

can upsell them and increase your sakes on that particular customer

and even gets refferals.

For instance, a potential buyer comes to you in need of a decent dress,

when you see the prospect as someone who wants to look beautiful

and not someone who just want a cloth, you will be able to give

recommendation and stands as an AUTHORITY because you want to

satisfy your prospect to build trust and give a piece of jewelry that will

bring out their beauty and when they see VALUE, they will surely buy

from you, That’s is simply UPSELLING. GIVE VALUE before putting your

product or service up for sales that will distinct and make you stand out

from your competitor.

I hope you have learned a lot from this eBook on HOW TO SELL ANY

PRODUCT AND SERVICE TO ANYONE ANYTIME. If you have any further

questions on any concept discussed in this book, feel free to call me on

+234(0)8185074354 or chat me up on WhatsApp and I will give you the

right audience.

One last word as I end this book,

No matter where you find yourself in life and no matter what you do,

always find ways to give your customers/clients the best treatment.

You never know the customer that will be a great push to your

business. Be Consistent and don’t stop investing in yourself.

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