InnopediaDictionary of the way we see and use innovation.

Created at the Innovation Jam Monterrey 2012Compiled by Roberto Carlos (RöC)

This book was created at the 3rd Innovation Jam Monterrey 2012

Compiled by:Roberto Carlos (RöC)

Alchemist:Erick Mejía

Design, photography and Edition:RöC

Images:Tridimesional illustrations created by theparticipants of the Innovation Jam

Cover illustration:Marcela Fernández

Thanks to Gruma for the facilities and logisticsnecessary to make this project a success.

This book has been created as a collaborative e�ort of the authors mentioned at the end of the document.Our goal is to disseminate innovative ideas that are a source of knowledge and inspiration.

This book can be copied and distributed freely providedrespect for their original format and content.

for starters ................................................................................ 0air................................................................................................ 1alternative ................................................................................. 2challenging............................................................................... 3 clear ...........................................................................................4conviction................................................................................. 5creativity.................................................................................... 6culture ....................................................................................... 7di�erent..................................................................................... 8exotic ......................................................................................... 9fire............................................................................................... 10free ............................................................................................. 11getting better........................................................................... 12happy......................................................................................... 13kind............................................................................................. 14lateral thinking......................................................................... 15leader......................................................................................... 16light ............................................................................................ 17madness.................................................................................... 18movement................................................................................ 19open........................................................................................... 20original....................................................................................... 21passionate ................................................................................ 22persistent .................................................................................. 23proactive ................................................................................... 24radical ........................................................................................ 25risky ............................................................................................ 26 spontaneous............................................................................ 27start ............................................................................................ 28succeessful............................................................................... 29trascendent .............................................................................. 30unique ....................................................................................... 31unsatisfied................................................................................. 32visionary .................................................................................... 33wonderful ................................................................................. 34afterword .................................................................................. 35credits ........................................................................................ 36

for startersBefore we begin, I would like to comment on some sub-jects: this book is not intended to give absolute defini-tions and academic innovation issues. It is based on a personal and artistic expression of the participants of the 3rd Innovation Jam Monterrey, about what defines an innovator and what makes him/her different from the rest of the other inhabitants of the planet. Each of these definitions is represented with a figure of clay, made by the same creator of the definition, so that we can move into a more creative and less structure world.

If there is a common element in all definitions of this book, is movement. The innovator is never static, inert or expectant. The innovative moves, flows, pulsates, vi-brates or bursts. That is the spirit of innovation, either within a large organization, managing a Mom-and-Pop, or starting a new business.

The innovator always has his eyes open,intuitively looking to spread this attitudeall around him.

Thanks to everyone who participated in our3rd Innovation Jam Monterrey 2012.And this book is from you and for you.

RöC

airLet your ideas flow, no matter what.

Be outside the cultural norm, live moment by moment.

alternative

Facing unknown feats and having the courage to try something new.

challenging

Know what we have and also identifying what can we do with it.

clear

Give the oportunity to be better, learn and explore new leads.

conviction

creativeSee the things differently, accept new ideas and put them into practice.

Your way of thinking.culture

Shine above everything else.Not common at all.

different

Different, breaking paradigms.

exotic

fireActive, create the flame developing new projects.

No strings attached.

free

Improve every day.

getting better

Enjoy life!

happy

Enjoy sharing your ideas with others.

kind

Having more than one perspective.

lateralthinking

Capable of make it through rough moments.

leader

Brilliant ideas.

light

Let everything you feel inside flow, say it out loud and share it with others.

madness

Brilliant ideas.

Be the change you want to see.

movement

openAll ideas are welcome.

original“That” that makes you different.

Put your heart in everything, (even if that everything includes numbers).

passionate

Keep moving in the right direction, no obstacles can stop that energy.

persistent

proactiveSay “yes!” to change and don´t stop.

radicalUnexpected change.

riskyTake new challenges and get out of your comfort zone.

Happy, energetic, with great ideas in mind, spreading that energy all over the place.

spontaneous

Shake off slothness and immovil-ity, generate the necessary energy to thrust.

start

Always reaching new goals.

successful

Make history with your projects and decisions.

trascendent

Be an original and innovative person.

unique

unsatisfiedNothing is enough! Willing to make a change everyday.

Take new challenges and get out of your comfort zone.

visionaryAlways look forward and pursue your dreams.

Marvelous. A light that inspires others.

wonderful

afterwordAs human beings we are, we have an intrinsic need to seek new ways of doing things, whether the situation requires it, to kill bore-dom or out of curiosity. As collaborators of Factor WOW Innovation Consulting, we firmly believe that all human beings are creative. We think that since childhood, more specifically, during our early years, that stage of our lives in which everything for us is new and wonderful, where curiosity is always greater than the fear and risk of facing a chal-lenge is always exceeded by enthusiasm to achieve success and get the reward of the new knowledge gained, the new experience.

Basically this is how our acquisition of knowledge through experi-ence, through dynamic and games that allow us to develop think-ing skills.

Perhaps this is one reason why at our company we use an ap-proach to the problems with unorthodox methods, very similar to those that a child would use. Through this new concept of "Gamifi-cation" we can give a di�erent perspective to business people in order to meet the challenges. This is why I think it's fair that we get back these crayons and playdough we got in kindergarten that was taken from us when we had to enter elementary school.

It also serves to understand one thing: Innovation is not a word that is linked exclusively to the world of technology or scientific ad-vances. As we have seen through this dictionary, innovation starts from thought that comes to life through vocabulary, through the act of communicating, therefore I think that innovation is culture. As culture is something that we can talk about, and as something that excites us, is an enthusiasm that can infect others. I think that's why this movement started by reading through a glossary of words,

we can communicate and we can make them spread, through which we can transmit knowledge, but more importantly we transmit values, which form part of our new culture, a culture of innovation.

Like all cultures, will require documentation and a cultural heri-tage and this is what this our first document, the first of many, our first Innopedia. We hope you've enjoyed reading it as much as we enjoyed making this book.

Erick

That made this book possible (in alphabetic order):

Roberto Carlos (RöC)Susana CavazosJuan José CervantesElena ChávezMarcela FernándezArturo GameroGladiomar HernándezRosy MaldonadoMiguel MascareñasRicardo MatusErick MejíaEduardo MirandaHugo MorenoLaura LópezMayra RuizRomelia SalazarColumba UribeStephanie Villarreal

collaborators

and then?After this 3rd Innovation Jam many people have asked me how to become an active agent in this innovation move-ment we´re facilitating in Mexico.

If you are among the people that wish to become one of the advocates that are leading the innovation revolution, please write us. We would be glad to add you to our group and listen to your ideas.

Our email: hola@factorwow.com

RöC´s twitter: @kakumen