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INM:Christmas Opportunities
2016
INM: Our Reach
20%
16%
26%
14%
11%
14%
15 - 24
25 - 34
35 - 44
45 - 54
55 - 64
65+
Audience Profile
BelfastTelegraph.co.uk
Audience Reach
BelfastTelegraph.co.uk
15m Page Impressions per month
3m Unique Users per month
Social Reach
Belfast Telegraph
Facebook: 195k fans
Twitter: 109k followers
51%
49%
Belfast Telegraph
42,808 circulation / 155,000 daily readership
Sunday Life
40,057 circulation / 174,000 weekly readership
A combined weekly print reach of
over one million
Reach all your key audiences through INMs platforms this Christmas!
Our titles have a unique readership, with the highest AB reach in Northern Ireland
Our readers are the most likely of any daily newspaper
reader or Sunday paper readers to have bought a gift voucher.
INM: Our Gift To You
High-worth AB social grades
Reac
h (
000s)
(NI TGI 2015, Pop)
57
35.4
10.6
29.1 28.2
22.725.4
0.0
10.0
20.0
30.0
40.0
50.0
60.0
BelfastTelegraph
Irish News News Letter Daily Mirror Sunday Life Sunday World Sunday Mirror
INM: Christmas glossy magazines
Countdown to Christmas
Friday 11th November
Christmas Family Life
Friday 9th December
Christmas TV Guide
Sunday 18th
Thursday 22nd December
Our glossy 64 page magazines are jam-packed
with quality content for an engaging read and longer shelf life among our readers.
Countdown to Christmas: 11th November
The countdown to Christmas begins with our
glossy 64 page Countdown to Christmas
magazine!
• Inserted in Belfast Telegraph
• Available as an e-reader at
www.belfasttelegraph.co.uk, which has a monthly
audience of 2.8million unique visitors.
• Pre-promotion in press and on social media
channels.
• Content including:
• Food
• Entertainment
• Fashion
• Gift guide
• And much more!
Sponsorship: £7,000Page 2/3 spread: £3,000
Full page: £2,000
Half page: £1,250
Family Life: 9th December
Our new yearly 64 page glossy magazine, just in time for
Christmas - Family Life, inserted in Belfast Telegraph:
• Targeted at parents, grandparents and carers, with home, style, health and
entertainment content to see families through the festive period.
• Available as an e-reader at www.belfasttelegraph.co.uk, which has a monthly
audience of 2.8million unique visitors
• Pre-promotion in press and on social media channels
Overall sponsorship available:
• Logo on pre-promotional ads in Belfast Telegraph and Sunday Life
• Logo on front cover of publication plus strip
• Full page ad on outside back cover
• 10 strip ads
• Double page spread for editorial and pics
Section sponsorships also available:• Strip ad plus ¼ page on section of your choice
• Choose from baby, teenage, education, travel, cooking, interiors, motors,
health, fashion, finance – if the booking is early enough, why not allow us to
create a section just for your client – populated with content and products of
their choosing.
Sponsorship cost: £7,000Section sponsorship: £1,500
Full page: £2,000
Half page: £1,250
• 35 pages of TV and satellite listings
• Festive TV highlights and a two page soap guide
• Extended shelf life, covering all of Christmas week
• Pre-promotion in press and on social media channels
Our overall sponsor will avail of:
• Logo on front covers
• Outside back cover
• 27 strips over the TV listings
• Editorial content also available
Note:
Guides contain duplicated content.
Sponsorship only available across both guides.
Christmas TV Guides: 18th & 22nd December
Costs to cover advertising in both publications:
Sponsorship: £8,000Full page: £2,000
Half page: £1,250
Quarter page: £750
Inserted in Sunday Life and Belfast Telegraph, our
glossy 64 page Christmas TV Guides have a long-dwell
time over the Christmas period and are the perfect platform to
ensure your brand and products are thought about well into
the January sales. The magazines have:
INM: ROP Christmas Supplements
Christmas in
Belfast Thursday 24th November
(Date subject to change)
All you need to know to have
a fabulous festive season in
Belfast, from events to food,
music to shopping!
New Year
Sales GuideWednesday 28th December
(Date subject to change)
We have the ultimate guide to
bagging bargains to prime our
readers for the New Year’s dash
around the sales!
Sponsorship cost: £3,000(Front page folio, back page, DPS, editorial)
Full page: £1,000
Half page: £600
INM:Daily / Weekly Opportunities
Homepage TakeoversAverage CTR of 0.15 - 0.22%
Industry standard CTR: 0.07%
BelfastTelegraph.co.uk average run of site CTR: 0.07% - 0.15%
INM: Takeovers
Section Takeovers
(Business, Sport, Life, Entertainment)Average CTR of 0.15 - 0.22%
Book your takeovers now, as December books up fast!
Introducing targeted options on belfasttelegraph.co.uk, allowing clients to target geographically or with postcodes throughout Northern Ireland.
Geo-target by area on belfasttelegraph.co.uk
Areas;• Antrim, Ardglass• Banbridge, Bangor, Belfast• Carrickfergus, Coleraine, Cookstown • Downpatrick, Dungannon, Dunmurry• Enniskillen • Glengormley • Lisburn, Londonderry, Lurgan• Newcastle, Newry, Newtownabbey, Newtownards• Omagh• Portadown• Strabane
Standard and High Impact advertising formats available on belfasttelegraph.co.uk and Propertynews.com
INM: Geo-Targeting/Post-code Targeting
INM: Targeted mobile Inventory
Mobile inventory is
growing and click through
rates are achieving between
0.18% - 0.30%
Reaching younger on the
move audiences can be done
via mobile only advertising.
Running formats included
Mobile MPU and sticky
Adhesion Banner.
Mobile MPU - £10 CPM Mobile Banner - £10 CPM
INM: Native Content
Content marketing is more important in todays market than ever before. Useful, easy to read and engaging content for audiences can ensure a faster consumer connection.
• 88% of UK marketers say they will increase content production, in line with levels of success in 2015
• 94% use social media content • 69% say native content solutions
are effective • 61% of marketers say their key
aim with content in 2016 is to ensure it is engaging and useful
INM: Desktop
https://www.google.com/doubleclick/studio/externalpreview/#/r1dbHqLKSTyxNX5PuGP-Dg
In 2015 our bespoke in-house design team created a first on BelfastTelegraph.co.uk with a high impact billboard allowing for video content provided by Lidl to be embedded within creative.
Give Translinks’ Billboard
added Impact with embedded video
content to tie in TV campaigns,
upcoming event sponsorships or key
routes to push in 2016!
https://www.richmediagallery.com/detailPage?id=13288
INM: Mobile Interstitials Visuals that cover the entire or partial part of the mobile screen and require a user action: click button to close the ad or swipe to move to the desired content. Thanks to a larger space that can include video content, exposure and memorisation rate are higher than standard creatives.
INM: The rotating cube
An interactive ad format working across desktop and mobile providing a rich and engaging user experience for advertisers. Creative must include a visible ‘close’ button in the top right hand corner.
http://www.visualscript.co.uk/clients/bt/3d/mpu.html
INM: Multimedia Microsite (Content)
Creating a multimedia microsite to drive consumer connections across an exciting new content experience! • Create a bespoke microsite, populated with content around key campaign periods.
• Give us the content idea – We will work with clients on the design, implementation and content, with full sponsoring and
in-house support of the microsite.
INM: Here's one we made earlier!
In November 2015, INM launched a market
leading format in Northern Ireland, enabling
Harp to better connect with our audience
by sharing their stories through a visually
rich, interactive format in search for NI’s
greatest living sports legend.
• Written Content
• High Definition Imagery
• HD Video
• Audio Files
Running across Homepage and relevant
Section on belfasttelegraph.co.uk in a fully
mobile responsive format. This microsite is
served via a bespoke marketing tile on
Homepage and will receive support via
bespoke House Ad Inventory.
Visit the microsite: www.belfasttelegraph.co.uk/giantsofsport
INM:Sponsorship
Opportunities
INM: Recipe of the day
This new addition to the Belfast Telegraph offers
culinary delights to our readers on a daily basis.
The perfect opportunity to give our readers ideas
for the Xmas and New Year family feasts!
Why not promote new products to store and new and
exciting recipe ideas?
What's on offer? Sponsored daily column in the Belfast Telegraph
Recipe of the day content to be provided by the client
Recipe content to be provided for Sunday Life ‘Yes
Chef’ along with logo for branding
Content translated online every Friday as a branded
digital article plus social posts to Facebook and Twitter
- just in time to give our online audiences Food for
thought in time for the weekend
INM: Recipe of the day
Did you know…? Our Food & Drink sub-section on Belfasttelegraph.co.uk delivers c. 65k Impressions with 15,000 Unique visitors every month. Perfect for inspiring our younger online audiences into the kitchen!
INM: Fashion Spy SponsorshipNow offering broader coverage across Belfast Telegraph’s
redesigned Fashion Spy and Style Sunday in the Sunday Life,
giving retail clients the opportunity to push on trend
products and sales in the run up to Christmas and New
Year!
What's on offer? Photographer and journalist to visit retail client /
shopping centre to focus Fashion Spy on in-store shoppers
30mm x 272mm strip Fashion Spy (Belfast Telegraph)
170mm x 134mm space in Style Sunday (Sunday Life)
Column takeover – client to provide five statement pieces /
products they want to promote
Branded digital article under Fashion & Beauty section
on Belfasttelegraph.co.uk for 30 days plus social posts to
Facebook and Twitter (previous campaigns have garnered
20,000 Impressions, averaging click through of between
0.43% and 0.77%)
A cross platform solution allowing retail focused clients to reach a broad range of audiences across the Belfast Telegraph, Sunday Life and digitally on Belfasttelegraph.co.uk – perfect for targeting a young, vibrant, on-trend audience of fashionistas.
INM: Fashion Spy Sponsorship
INM: TV Page Sponsorship
Build strong brand awareness through
sponsorship of our TV Pages in Belfast Telegraph
or Sunday Life. These pages have a longer dwell
period among our readers and are perfect for
clients wanted to create frequency in press
What's on offer? Two 30mm x 272mm strip ads, Belfast Telegraph
Monday – Friday
Two 30mm x 272mm strip ads, Sunday Life
Film & TV sub-section Takeover
INM: TV Page Sponsorship
Did you know…? Our Film & TV sub-section on Belfasttelegraph.co.uk offers c. 260k Impressions every month. Incorporating digital into our TV page sponsorship package will re-inforce clients branding and frequency in press advertising across to our younger audiences on desktop and mobile!
INM: Puzzle Page Sponsorship
Our Puzzle Page sponsorship across both
Belfast Telegraph and Sunday Life allows
advertisers to access a long-dwell audience,
ensuring continued impact with readers solving
puzzles throughout the day and week -
equating to a weekly circulation of 296,905
(Monday to Sunday).
Delivering a High Impact site daily on a page
with a long dwell period, this site offers choice
of repetition advertising and/or rotated
messages. Reinforce your new brand message
daily Monday to Sunday!
What's on offer?
100mm x 272mm strip Belfast Telegraph
100mm x 272mm strip Sunday Life
