Initial Ideas and Feedback

Maddie Sanderson

Idea 1

Party food

Recipe cards cut out into the shape of a cupcake(die cutting).

Target audience, Children ages 7-11

Colours: red, pinks, blue, purple

Layout will be simple because of target audience.

I think this idea is very creative and something children would appeal to because its not boring, with bright colours etc.

Feedback 1

What do you like about the idea?

I like the idea because it is very creative and I think that kids would love it, I think this was maddie’s best idea.

What areas of the idea could be developed?

Could be more specific on the recipes.

What do you find interesting about the idea?

I like the fact that the recipe cards will be the shape of a cupcake.

Idea 2

Breakfast Food Recipe card would be embossed to give more of

a sophisticated look to it. Target audience would be for adults 18+ Colours: reds, browns, black. More formal

colours used. The layout will be quite interesting to stand out.

I chose this idea because its different to some of the things chosen and there is a mixture of different things happening in this one.

Feedback 2

What do you like about the idea?

I like the breakfast idea, it is a good one as it is not original.

What areas of the idea could be developed?

Could be more specific as to what you would do with the breakfast food.

What do you find interesting about the idea?

I like how the recipe cards will be embossed.

Idea 3

Healthy food

The recipe cards will be die cut, they will be the outline of a filled fruit bowl.

Target audience: children aged 8-13

Colours: yellow, red, orange, purple. Bright colours

The layout will be quite simple but will have some interest in it to attract the kids attention.

I like this idea because its quite big and bold so it can stand out from the rest.

Feedback 3

What do you like about the idea?I like how it is healthy food for children between the age of 8-13 because this is a very important age for them to learn and remember that fruits in their body is good.

What areas of the idea could be developed?A lot more could be said about what you would do with the fruit and you could be more specific about what healthy food it may be.

What do you find interesting about the idea?I like the sound of the recipe card and the design which is created.

Idea 4

Italian Food

The recipe card will be the Italian flag.

Target Audience: teenagers (13-18)

Colours: black, red, green and white.

The layout will be in three section of each third of the flag for the different courses of the dishes.

I like this idea because its very original and it makes quite an interesting recipe card.

Feedback 4

What do you like about the idea?

I love Italian food so I really like this idea.

What areas of the idea could be developed?

I think a bit more could be done with the recipe card as the flag is a bit boring.

What do you find interesting about the idea?

I like how each dish will be in different sections of the flag.

Idea 5

Greek Food

The recipe card will be varnished to give a more sophisticated look.

Target Audience: adults ages 21+

Colours: white, baby blue, black, green.

The layout will be very formal because of the target audience.

I like this idea because its different from the rest and quite sophisticated but still interesting.

Feedback 5

What do you like about the idea?

I like that the sophisticated look blends in with the age it is recommended for.

What areas of the idea could be developed?

There could be more details added to show what you will do with the Greek food and how it will tie into the vegetarian recipes.

What do you find interesting about the idea?

I find the sophisticated look very interesting.

Summary of Feedback

What do you agree with from your feedback?

I agree with most of the feedback given and I liked the comments made about how some of my ideas were interesting and unique. The different recipe cards made my work seem more creative and that’s what Hannah liked too.I agree that also depending on the target audience given the way the recipe card should be set out and the use of colour used and different ways of making it all depends of the age which my partner agree on which was good.Also my partner said that I could of explain more about the actually recipes which I do agree with because I didn’t really add much detail add that in a lot of them.It was good that both me and Hannah agreed that in the 5 ideas, the first recipe was the best one because it’s the most creative out of the five and has the best well thought ideas in it which are accessible to make.

What do you disagree with from your feedback?

As my partner claimed that some of the ideas of the recipe cards were a bit boring I didn’t really agree with because its hard to set a theme to something and stick to it but also still be very creative.

Idea Evaluation

Which idea that you came up with is your favourite and why?

My favourite idea was probably my first one because I found that it was very creative, it was fun and interesting with a lot of bright colours and the idea that the recipe card would be a cupcake was pretty unique and made it more exciting for the target audience which were 7-11 years olds.

It was also my favourite because everyone loves party food so you cant go wrong even with fussy kids.

Which idea, that your team came up with, is your favourite and why?