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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Mai HondaNetID mhon776Group Number: 319Website Link:  http://infosys1102014s1group319.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Olivia Friday 9am

Time Spent on Assignment: 19 hours Word Count: 1579

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NEW ZEALAND MEDICAL INFORMATION MANAGEMENT TECHNOLOGY INDUSTRY INTRODUCTION

I believe that most of us have got cold. When we aren’t well, where do we go? GPs is one of

the option we can choose. However there are many people who avoid seeing GPs. The main

reasons are the costs incur from seeing the GPs and that patients need to wait for long time.

We forcused on the checkup processes we have to go through before seeing GPs. We

realised that increasing the efficiency of the processes at GPs could solve the problem.

3. BUSINESS SECTION

3.1 Vision

To manage medical information using information technology that makes everyone

beneficial, make processes more efficient and eventually lead to the society healthier.

3.2 Industry Analysis: New Zealand medical information management technology industry

Industry: New Zealand medical information management technology industry. This

industry developes technologies that can manage medical information to make organising

data system simpler and increase the efficiency of the management at medical related

environment.

Force: High/Low: Justification:

Buyer power: Low There are few companies in the idustry (eg. Orion

health). The industry’s main buyers are GPs and

hospitals. For buyers, increasing efficiency is more

important than costs incur to purchase the

devices and they don’t buy many products from

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our industry.

Supplier power: High There are less suppliers than buyers. There are no

substitutable products. Buyers don’t buy a lot of

the products but expect them to be high quality.

GPs and doctors aren’t expertised at software and

information management.

Threat of new entrants: Low It costs a lot and takes long time to produce a

new product. Creating new system which

supports medical information management, it

needs expertises of providing software,

manufacturer, scientists etc… so right suppliers

and partners are needed.

Threat of substitutes: Low There are no substitutions for the products. To

manage personal information that are related to

medical issues, other than GPs and doctors write

them down or use other resources such as excel

to keep the data, there is no substitution.

However they don’t increase efficiecny.

Rivalry among existing

competitors:

High The industry isn’t big. There are few suppliers and

competition is fierce. Companies try to make and

develop better technologies. It’s really important

the products to be recognised as reliable, useful

and benefitial.

Overall attractiveness of the industry:

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This industry is attractive as buyer power is low and supplier power is high. Also threat of

substitutes are low therefore when the company makes right product and recognised as a

high value product, it’s less likely buyers to leave the company. However threat of new

entrants is low due to high costs incur and need to find right suppliers and partners, and

rivalry among existing competitors are high due to all organisations that are involved in this

industry are trying to develop new information technology to generate values. Therefore

it’s attractive after the company gains reasonable reliability but it’s hard to achieve to the

point.

3.3 Customers and Their Needs

GPs and hospitals are our targets. There is a significant problem that nearly 33% of adults

avoid seeing GPs due to costing patients too much for them to see GPs (have increased by

27%) and they need to wait for long time. Health issues are central to the society’s well-

being and it’s essential to ensure the problem. GPs need products that can increase the

efficiency of the processes to make the costs cheaper and shorter waiting time.

3.4 The Product and Service

A product called “Health Scanner” is a medical information management device that can

detect pulse, measure temperature and manage personal information by scanning their

hands. The information that are updated to the scanner are transferred to the doctor’s

computer automatically. This can cut some receptionits’ salaries which leads to less costs.

Also the product increases efficiency therefore patients need to wait for less time.

3.5 Suppliers and Partners

Suppliers: A company (eg. Fuji Xerox) that produces touch screen panel. Our devices’ screen

should be special and need to be really sensitive. It’s crucial for us to choose the right

supplier of screens. The other supplier can be a company which sells components of

technology tools. To make devices that are used in the health related environment, it’s also

important to use right components that would not harm any patients. We shouldn’t make

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the devices using components that contain toxic substances. Also they need be high quality.

(eg. Dell)

Partners: A hospital or GP (eg. North Shore Hospital). Having them as our partners, it allows

us to have more opportunities to experiment the devices we discover. For example, we

make sure health issues and experiment the devices first within our company but asking

partners to use the devices at their hospital or GP and try them if they increase the

efficiency and bring any benefits. By doing this the company can have more realistic

opportunities and ideas from GPs, hospitals and patients.

A software company (eg. Alchemy company). Developing devices of medical information

management technology, it’s essential to have right software in our devices. We have staff

who are expertise at making software but being a partner of a software company is

benefitial for us.

3.6 Strategy: Focused High Cost

Cost strategy is high as it costs a lot to make a new medical information management

technology. High technical skill is needed and many experiences have to be done before the

product can appear in the market. Competitive scope is narrow as Health Scanner can be

useful for particular group of people and at particula places (GPs, hospitals etc). It’s not

what everyone needs.

The overall strategy is therefore Focused High Cost.

3.7 Value Chain Activity: Service after the sale

It’s important to provide service after our products are purchased. This is because medical

imformation technology can be complicated and some people might find it difficult to use

the device. By providing good after service for customers, the company can be recognised as

a customer caring company.

3.8 Business Processes

3.8.1. CUSTOMER SERIVICE PROCESS – It’s an important process as medical information

technology can be complex. There are two ways customers to communicate the company, 5

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either call or e-mail. When the company receives the enquiry, we help the customers either

through e-mail or calling. However not everything can be solved through communicating

virtually. So if we can’t help the customer with using those tools, we visit them to make sure

that the problem is solved.

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REPLACE WITH BUSINESS PROCESS 1 MODEL

3.8.2. MAINTAINING PROCESS – our workers visit the customers and inspect the devices

every month to make sure that devices work well. As the medical devices are used at health

related environment, it’s crucial to make sure that they are working properly.

REPLACE WITH BUSINESS PROCESS 2 MODEL

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3.9 Functionalities

3.9.1. CUSTOMER SERVICE PROCESS

Receive enqiries Identify what the customers’ problems are

3.9.2. MAINTAINING PROCESS

Check if the device is working properly Maintain the device

3.10 Systems

3.10.1. ENQUIRY PROCESSING SYSTEM –Without knowing how to use the devices , the

devices aren’t meaningful for the customers. Enquiry processing system is a system which

receive the enquiries from the customers and deal with them. By doing this, we can make

sure that the customers are able to use the devices.

3.10.2. PROBLEM ANALYSING SYSTEM –The system identifies and analyse what the problems

are and solve the problems. This is crucial for the company to support the vison as if the

devices don’t work properly then they don’t increase the efficiency.

3.10.3. CUSTOMER INFORMATION MANAGEMENT SYSTEM – every month when inspectors visit

their cutomers and check the devices, they record the conditions of devices. This makes

easier for the company to manage the customers’ information.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

after the

sale

1. Customer service process

1. Receive enquiries

2. Identify what the customers’ problems are

Enquiry processing system

Problem analysing system

Collaoration system

Decision support system2. Maintaining

process

1. Check if the device is working properly

2. Maintain the device

Problem analysing system

Customer information management system

Decision support system

Customer relationship management system

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CONCLUSION

New Zealand medical management technology industry generates benefits for GPs and

hospitals by providing medical devices. It increases efficiency and is attractive as long as the

company can gain the reasonable reliability. WWe are focusing high-cost strategy. It’s

because our market is narrow as we are targeting GPs and hospitals to sell our devices for.

Also as the devices are used at health related environement, it’s crucial the devices to be

safe and reliable products. The key value chain is the service after the sale. The devices are

sensitive products and can be complicated to use. So the company thinks that by providing

after services for our customers, we can solve their problems. This could be a competatitive

advantage. They’re supported by two processes; customer service process and maintaining

process. Customer service process receives enquiries and process them. Try to help the

customers and solve the problems for them. Maintaining process maintain the devices and

inspections are conducted once a month. The systems that support these processes and

functionlities are; enquiry processing system, problem analysing system and customer

information management system. Enquiry system is one of collaboration system, problem

analysing system is one of decision support system and customer information management

system is a customer relationship management system. The information systems support

the company by delivering the values such as efficiency and make management system

simpler.

REFERENCES

1. Our Story. (n.d.). Our Story. Retrieved May 23, 2014, from　

http://www.orionhealth.com/nz/about-us/our-story/

2. Wilkinson, J. (2013, July 23). Buyer Bargaining Power (one of Porter's Five Forces) The

Strategic CFO. Strategic CFO. Retrieved May 23, 2014, from

http://strategiccfo.com/wikicfo/buyer-bargaining-power-one-of-porters-five-forces/

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3. Southard, P. B., Hong, S., & Siau, K. (n.d.). Information Technology in the Health Care

Industry: A Primer. Retrieved May 22, 2014, from

http://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.199.8268&rep=rep1&type=pdf

4. General PractitionerAlternative titles. (2013, November 5). General Practitioner.

Retrieved May 22, 2014, from http://www.careers.govt.nz/jobs/health/general-

practitioner/job-opportunities

5. Johnston, M. (2012, October 22). NZ Herald: New Zealand's Latest News, Business,

Sport, Weather, Travel, Technology, Entertainment, Politics, Finance, Health,

Environment and Science. The New Zealand Herald. Retrieved May 20, 2014, from

http://www.nzherald.co.nz/nz/news/article.cfm?c_id=1&objectid=10841992

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