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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTION2014

Name Kishan PatelNetID Kpat582Group Number: 1102014Website Link: http://infosys1102014s1group164.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Olivar Wednesday 9am

Time Spent on Assignment:

18 hours Word Count: 1565

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THE E-DESKINTRODUCTION

Our concept captures the task of “imagining a world where technology helps solve the

toughest problems facing us today”. Worldwide, many are effected by poultion and the vast

amount of tree’s being cut to produce paper and our soluation towards this issue is to keep

cut down on the use of paper & to make university lectures and work load more efficient.

3. BUSINESS SECTION

3.1 Vision

“We believe in bringing students in university to the 21st century through innovation and the

constant change in technology & allow students to proceed at their own rate accoring to

their ability.”

3.2 Industry Analysis: E-Desk Tablet Industry Analysis

Industry: The industry we would be would be mainly tablets, in which we could furture

incorporate with the university lecture room’s desk

Force: High/Low: Justification:

Buyer power: High Buyer power would be very high as there would

be plenty of buyers as the E-Desk is used for

universities & highschool students. Buyer power

would be reasonably high as consumers wouldn’t

be able to get costs down, they wouldn’t have the

power to dictate terms.

Supplier power: High With E-Desk being the very first concept of

tablets being incorporated into desks, the

supplier power would be very high due to no

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other products in the same line as ours which

means our concept would retain power.

Threat of new entrants: Low Threat of new entrants would be low as once we

begin and get through the university, universties

would be very unlikely to switch to the threat of

new entrants as It isn’t easy to start this business

aswell as the finance.

Threat of substitutes: High The threat of substitutes would potentially be

high due to the fact that technology is advancing

everyday and we already are supplied with things

such a laptops to tablets coming into the market

every year with better, bigger and faster updates.

Rivalry among existing

competitors:

Low With the E-Desk being one of the very first

tablet’s to be incoporated into desks making work

to be more efficient for students. There is no

other exisiting competitors other than our

substitutes of tablets and ipads to laptops.

Overall attractiveness of the industry: The E-Desk overall would be very attractive to the

industry of Tablets as they would be the first unique tablet in the market for educational

purposes for Universties and Highschools. Research shows that tablets actually help

students learn more material faster as well as E-textbooks in turn cost on average 50-60%

less than print textbooks which is a drastic difference. The use of these tablets will also help

students better prepare for a world immersed in technology.

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3.3 Customers and Their Needs

The target group of customers we aim to provide to would be Univserity Students. We have

evaluated and looking insightfully into their needs, we have come to terms that with

technology advancing in today’s modern age with the era of technology becoming a

necessity, why not make the needs for University students easier towards their education.

With the problem of high prices of course books and workbooks in which only have to be

used over a semester and then having to purchase another set of books, why not make

things much more efficient & easier for students. Research shows that student’s on average

spend $900 per year on books which is signifcantly high.

3.4 The Product and Service

Our product and service that would be offered to every student attending university a more

efficient means of working and note taking in lectures with the E-Desk being right in front of

studnets when they pull down there desk, downloading content work for the

day/week/month to saving all there notes to there student online account where by they

could access them whenever and where they are e.g. overseas or home. This provides our

customers to be satisfied with their needs of not forgetting to take the right course book to

university as well as cutting down the prices students pay for course books drastically.

3.5 Suppliers and Partners

As being a company that’ll develop a tablet, there will have to be many raw material

suppliers to create our tablet so manufacturing companies to provide the correct resources

to make our product. Suppliers for our concept for the market would include such as things

that’ll have to be downloaded onto our tablet such as Microsoft to provide Word, Excel and

powerpoint etc as well as the raw material we would have to use to create our product so

Kilwatablet would be another supplier to get raw materials for our tablet. Patners would

include Universties e.g. University of Auckland, AUT, Victoria or Otago etc and or next

partner would be the government to fund our project for the universities.

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3.6 Strategy: Differentiation

Looking and evaluating Porter’s Generic Comepetitive Strategies, I would have to express

that our concept of the E-Desk would very unique in its industry along some dimestions that

are widely valued by our buyers. It does indeed select one or more attributes that many

buyers in an industry perceieve as important as education is very importany globally and

uniquely positions itself to meet those needs. The overall strategy is therefore

Differentiation.

3.7 Value Chain Activity: Operations

The most important value chain activity for this business is most likely operations

Operations in the value chain analysis covers the specifics of product quality, quality

expectation, order fulfillment and customer visit. We would focus on operations due to

wanted to make sure the quality of our product was nothing but exceptional as well as

including the production process, development activies, maintentance and all other

activities that transform the inputs into finished products. Operations for this activity for

business is the most important as operations are the value-creating activities that transform

the input into the final product.

3.8 Business Processes

3.8.1. PRODUCT / SERIVCE PRODUCTION PROCESS –

The production is processed by linking D-ESK concept to university’s needs. As a first step, the business needs to identify the universities requirement and find the consensus for the concept of presentation. Through market research and detailed analysis, make the concept and product desirable to the order. Implement the tests under number of scenarios as many situations as possible and if the product is passed the test to be distributed, the final product is to be delivered in the market for end users which will include the Universities around New Zealand as well as some selected High schools.

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MODEL ONE

3.8.2. PRODUCT/SERVICE MAINTENANCE PROCESS – As end users (students) start using the

tablet product, all students will already be registered their data under the Universties

network of Cecil where they may immediately start interacting with it’s interface. As data is

collected the service will have reviews from customers and end users to enhance the

products quality to sutomers preference and the tablet is consistantly updated.

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MODEL TWO

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3.9 Functionalities

3.9.1. PRODUCT/ SERVICE PRODUCT PROCESS

Automatic link of client database Our tablet needs to interface with current university networks/systems

3.9.2. PRODUCT/SERVICE MAINTENANCE PROCESS

Tablet will auto log out users after clients end use for system enchancement Observing system of the tablet is kept the item up to date and prevent any

faults that may take place or virsus.

3.10 Systems

3.10.1. NETWORK BASED SELF SERVICE SYSTEM – Our E-Desk can acquire for our users to

automatically log out after use through network based self service of Cecil to make things

much more well-organized for our students and to make things much more efficent.

3.10.2. CUSTOMER RELATIONSHIP MANAGEMENT SYSTEM – Each user will have the same

requirements within using our product which will be to note take and get the precise

information they desire for the day / week or semester. To satisfy our users, it is vital to

collect the users of our tablets data to confirm we can meet the best preference that E-Desk

can offer.

3.10.3. CONTENT MANGEMENT SYSTEM – Having implements to manage, control, stock in a

structure so that the students can share the stream of information in a collective situation

therefore the all students can correspond to customers requirements.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Technology

Developmen

t

1. Product / service production process

1. Auto link of user data

2. Interfaces with University network systems

Automation system

Information organisation system

Collaboration System

Collaboration System

2. Product/service

maintenance

process

1. Automatic log out service

2. Monitoring systems tools will provide us to keep our tablet up to date and to get rid of virus as well as errors that may occur

Web based self service system

Content management system

Customer relationship management system

Customer relationship management system

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CONCLUSION

Overall, I believe that our innovation of creating this E-Desk will not only cut down the costs

drastically for students but also takes into the aspects of the environmetal factors of

keeping things green, clean and simple. The E-Desk will provide university students to work

on certain tasks and course work much more effiently and much more organised with work

being saved straight to the user’s account. Our soultion will also save our studnets much

more money due to $900 average a student spends annually on books. Looking towards the

success and future for this innovation, we see that this concept is much more afforable,

reliable, efficient and enviornmentally friendly which is great qualities to have in such a

concept.

REFERENCES

Average Cost of College Textbooks. [Infographic] Yikes. | @Flat_World Blog. (2012, August 14). Retrieved May 22, 2014, from http://blog.flatworldknowledge.com/2012/09/14/average-cost-of-college-textbooks-yikes-infographic/

Tablets vs. Textbooks - ProCon.org. (2013, February 4). Retrieved May 22, 2014, from http://tablets-textbooks.procon.org/

Educause (2014, FEB 18). Tablets and iPads. Retrieved 2014, MAY 23, from http://www.educause.edu/library/tablets-and-ipads

6 Reasons Tablets are ready for the classroom. (2011, May 11). Retrieved May 23, 2014, from http://mashable.com/2011/05/16/tablets-education/

Boggs, T. (2011, September 11).More Universities Jump on the Tablet PC Bandwagon. Retrieved from May 23, 2014, from http://www.tabletpcreview.com/default.asp?newsID=946

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