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INFOSYS.110 BUSINESS SYSTEMS: DELIVERABLE 2: BUSINESS SECTIONSUMMER 2014

Name Hui-En Emma WongNetID hwon983Group Number: 030Website Link: http://infosys1102014ssgroup30.blogspot.co.nz/

Tutorial DetailsTutor: Day: Time:Yvonne Hong Tuesday 12pm

Time Spent on Assignment:

35 hours Word Count: 1417

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ONLINE RECEIPTSINTRODUCTION

Organisation cannot stop using receipt papers as it is part of their day to day operations. However, these receipt papers are made out of thermal paper that contains Bisphenol A which can cause cancer. Therefore, a problem needs to be solved in order to reduce the negative effects of using thermal paper. A solution which is online receipts has come in mind to reduce the use of thermal paper. An application that has integrated Near Field Communication in order to identify customers’ identification and allowing customers’ to book keep.

3. BUSINESS SECTION

3.1 Vision

To provide innovative applications that could make the world easier and healthier for humans to live.

3.2 Industry Analysis:

Mobile Application Industry provides mobile applications software to run on mobile

devices.

Force: High/Low: Justification:

Buyer power: High Customers have many choices of different mobile

application providers to choose from as it is

becoming popular in our everyday life

(Rakestraw, Eunni & Kasuganti, 2012)

Supplier power: Low Buyers have many choices as developers of the

applications are reducing the price in order to get

the volumes. (Bansal & Jain, 2011).

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Threat of new entrants: Low There are many large mobile software

distribution platforms such as Google Android

Market, Apples App Store. Together, with other

applications, they have more than one million

apps available in 2011. Therefore, they had

already established a good reputation in the

industry and it would be difficult to compete

against them (Suter,n.d.)

Threat of substitutes: High There are many alternatives such as gaming,

instant messaging, web browser and e-mailing

using personal computers, tablets (Rakestraw,

Eunni & Kasuganti, 2012)

Rivalry among existing

competitors:

High There are many applications that already exist in

the industry; at least 15,000 new applications are

being released each week. Therefore, existing

competitors already have gain many loyalty

customers that only trust their applications

(Rakestraw, Eunni & Kasuganti, 2012)

Overall attractiveness of the industry: Although entering the mobile application industry is

profitable and threat of entrant and supplier power is low. But other forces are high, it will

be significanty difficult to compete with the existing competitors that are already in the

industry since they have already built a strong reputation, with many loyalty customers

supporting them. If we have failed, we could end up losing more money than we entered in.

Therefore, the overall attractiveness of the mobile application industry is low since

competition is high and the lack of business strategy on competitive advantage.

3.3 Customers and Their Needs

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Our customers would be organisations such as retailers and people who comes into the store to purchase products. As this application would fulfil their needs of replacing paper receipts because thermal paper contains Bisphenol A, which can cause cancer (Liao & Kanna, 2011).

Using this application can change the problem as it could reduce the use of receipt rolls (Organisations uses it) and could reduce the amount of cost in the long term.

3.4 The Product and Service

Our product fulfils our customer’s need because they no longer need to use thermal paper (causes cancer). Receipts will just be sent to the customers’ device. Our product is cheaper in the long term and people can keep their records of how many money they have spent on each product in order to book keep.

3.5 Suppliers and Partners

Our suppliers would be NFC apps for mobile payment as we are going to integrate this app to our application. Another supplier is mobile app developer as this supplier provides services that could help develop the application that we need (Alibaba Group, n.d.).

Our partners would be the bank in order to provide mobile banking services for our customers so customers could pay through their mobile (Partners Federal Credit Union, 2013). Another partner would be localytics partners as they could provide us with services such as app marketing and analytics services (Localytics, n.d.). In return, we could have a long term relationship with them and only allow them to market our product.

3.6 Strategy:

This application is not aiming at one specific store but a wide range of stores. Any type of store that they sell products or services could use this application so the competitive scope would be board market.

We are providing an application that has a different experience as to paper receipts. Using technology that could make payment easier for customers. This allows customers to just bring their device along with when they go out. This reduces the costs for organisations in the long term as they would not need to buy receipt rolls. So we are expecting to charge more. Therefore, the cost strategy would be focused high cost.

The overall strategy is therefore Differentiation.

3.7 Value Chain Activity:

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The most important value chain activity for this business is Service after the sale

Our product is about mobile application, we would need to get our customers feedback about the application so we could improve the application in order to keep ahead of our competitors and have the latest technologies. We would constantly need our customers’ feedback in order to constantly update our application, to make it more convenience for customers’ to use because competitors are quick to copy. Therefore, we would need to constantly update our product to avoid competitors copying, while satisfying our customers and adding value to it at the same time.

3.8 Business Processes

3.8.1. FEEDBACK COLLECTION PROCESS - Important to the organisation because as mentioned in the value chain activity section, we would need our customers’ feedback in order to keep up with our competitors by adding value and satisfying our customers’ needs. Therefore, once customers have made their feedback, we can collect all those feedbacks from our customers and store it for later use. For example, we could investigate it, using to generate insights and hopefully we could make a more convenience product that would eventually satisfy our customers’ needs.

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3.8.2. FEEDBACK COLLABORATIVE PROCESS - Important to the organisation because the first

process as mentioned above was just collecting the feedbacks that customers made and

storing it for late use. On the other hand, we would want to keep in touch with our

customers, collaborate with them to have long term relationships in order to get long term 6

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feedbacks in order to improve our product. For example, we could ask them which direction

do they want us to change in order to make it more convenience to use and we could

investigate if we could satisfy those customers.

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3.9 Functionalities

3.9.1. FEEDBACK COLLECTION PROCESS

Record and identify feedbacks Collect feedbacks

3.9.2. FEEDBACK COLLABORATIVE PROCESS

Receive feedbacks Modify feedbacks

3.10 Systems

3.10.1. FEEDBACK MANAGEMENT SYSTEM - Supports the functionalities of feedback

collection process by recording and collecting all the feedbacks (transactional data) from

customers, storing it in one place for later use so that the business could later on investigate

these transactional data to generate insights for better decision making.

3.10.2. FEEDBACK ANALYSIS SYSTEM - Supports the functionalities of feedback collection

process by identifying and analysing feedbacks that the business had previously collected

and stored, as mentioned in the above system and start looking at it such as using patterns

to generate insights.

3.10.3. COLLABORATION PROCESSING SYSTEM - Supports the functionalities of feedback

collaborative process by receiving and modifying the feedbacks. Also, allowing business and

customers to collaborate with each other in order to get long term feedbacks about the

product. Hopefully, by that we could make a more convenience product in order to add

value and satisfy our customers’ needs.

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3.11. Summary Table: Value Chain to Systems

Value Chain Activity

Processes Functionalities Specific Information System(s)

Broad Information System(s)

Service

after the

sale

1. Feedback collection process

1. Record and identify feedbacks

2. Collect feedbacks

Feedback management system Feedback analysis system

Transactional Processing system

Decision Support system2. Feedback

collaborative

process

1. Receive feedbacks

2. Modify feedbacks

Collaboration processing system

Customer Relationship Management system

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CONCLUSION

Online receipt helps to reduce the use of thermal paper, which can decrease the negative

effects for human health. The value of e-receipts is that the organisation is adapting to the

current technology and engaing with their customers, by keeping up with the lastest

technologies. By using e-receipts, to see if the customers satisfaction has improved, we can

use key performance indicators such as the number of feedbacks from our customers, which

relates to our value chain activity and processes. Therefore, if the feedbacks are positive,

our customers are satisfied and the overall business idea is successful.

REFERENCES

About @MyReceipts. (n.d). Retrieved from https://www.myreceipts.com/aboutReceiptmail.do

Alibaba Group. Networking & Server. (n.d.). Retrieved from http://www.alibaba.com/product-detail/Mobile-App-developer-mobile-application-development_157517512.html

Hunter, A. (2010, July 28). Bpa receipts bombshell: Paper slips contain high levels of Bisphenol A. CBS News. Retrieved from http://www.cbsnews.com/news/bp a-receipts-bombshell-paper-slips-contain-high-levels-of-bisphenol-a/

Jain, S., & Bansal, N. (2011). Mobile Applications. Retrieved from http://www.slideshare.net/shwetaj/mobile-applications-7643425

Liao, C., & Kanna, K. (2011). Widespread occurrence of bisphenol A in paper and paper products: Implications for human exposure. Environmental Science and Technology. 45(21), 9372-9379. Retrieved from http://pubs.acs.org.ezproxy.auckland.ac.nz/doi/full/10.1021/es202507f

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Localytics. (2014). Localytics partners. Reetrieved from http://www.localytics.com/company/partners/

Partners Federal Credit Union. (2013, April 2). Partners mobile banking app. Retrieved from https://itunes.apple.com/us/app/partners-mobile-banking-app/id574035315?mt=8

Rakestraw, T.L., Eunni, R.V., & Kasuganti, R.R. (2012, September 15). The mobile apps industry: a case study [NO13006]. Retrieved from http://www.aabri.com/NO2013Manuscripts/NO13006.pdf

Suter, F. (n.d.). Analysis of the app market based on Michael Porter’s five competitive forces. Triple Happiness. Retrieved from http://3xhappiness.com/analysis-of-the-app-market-based-on-michael-porters-five-competitive-forces/

Wenzel, E. (2008, May 9). Your receipt in in the e-mail. CNET. Retrieved from http://news.cnet.com/8301-11128_3-9937567-54.html

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