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7/29/2019 information System & data processing
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Information SystemsManaging the Digital Firm
Information Systems
& Data Processing
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Information SystemsManaging the Digital Firm
An intro to digital firm
The growth of the internet, the globalization oftrade, and the rise of information economies haverecast the role of information systems (IS) inbusiness and management.
Internet technology is supplying the foundationfor new business models, new businessprocesses, and new ways of distributingknowledge.
Companies are using internet technology to drivetheir businesses. Companies are relying oninternet and networking technology to conductmore of their work electronically, seamlesslylinking factories, offices, and sales forces aroundthe globe.
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Information SystemsManaging the Digital Firm
An intro to digital firm (contd.)
Leading-edge firms, such as Cisco Systems, DellComputers, and Procter & Gamble, are extendingthese networks to suppliers, customers, andother groups outside the organization so they canreact instantly to customer demands and market
shifts.
Cisco Systems corporate managers can use IS togenerate financial statements based on up-to-theminute figures on orders, discounts, revenue,
product margins, and staffing expenses.
Executives can constantly analyze performanceat all levels of the organization. This digitalintegration is changing how we organize and
manage a business firm.
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f i S
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Information SystemsManaging the Digital Firm
4. Determine business value of information
systems
5. Design systems people can control,understand and use in a socially, ethically
responsible manner
MANAGEMENT CHALLENGES
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I f ti S t
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Information SystemsManaging the Digital Firm
WHY INFORMATION SYSTEMS?
Emergence of the Global Economy
Management and control in a global
marketplace
Competition in world markets
Global work groups
Global delivery systems
The Competitive Business Environment and the Emerging Digital Firm
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I f ti S t
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Information SystemsManaging the Digital Firm
WHY INFORMATION SYSTEMS?
Transformation of Industrial Economies
Time-based competition
Shorter product life
Turbulent environment
Limited employee knowledge base
The Competitive Business Environment and the Emerging Digital Firm
I f ti S t
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Information SystemsManaging the Digital Firm
Figure 1-1
Labor Force Composition 1900-2000
WHY INFORMATION SYSTEMS?
0%
10%
20%
30%
40%
50%
60%
70%
1900 1910 1920 1930 1940 1950
Labor Force Composition 1900-2000
1960 1970 1980 1997 2000
Year
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Information Systems
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Information SystemsManaging the Digital Firm
Data: Streams of raw facts representingevents such as business transactions
Information: Clusters of facts that aremeaningful and useful to human beings in
the processes such as making decisions
What Is an Information System?
WHY INFORMATION SYSTEMS?
Information Systems
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Figure 1-2
Data and Information
WHY INFORMATION SYSTEMS?
What Is an Information System?
Information Systems
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Information SystemsManaging the Digital Firm
INPUT OUTPUTPROCESS
FEEDBACK
Activities in an Information System
WHY INFORMATION SYSTEMS?
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Information Systems
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Information SystemsManaging the Digital Firm
Our interest will remain limited to
formal, organizational computer-
based information systems (CBIS)
WHY INFORMATION SYSTEMS?
Information Systems
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Information SystemsManaging the Digital Firm
Rely on computer hardware and
software
Processing and disseminatinginformation
Computer-Based Information System (CBIS)
WHY INFORMATION SYSTEMS?
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Information Systems
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Information SystemsManaging the Digital Firm
An organizational and management
solution based on information
technology to a challenge posed by the
environment An important instrument for creating
value for the organization
Stages in the business information
value chain add value to information
A Business Perspective on Information Systems
WHY INFORMATION SYSTEMS?
Information Systems
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Information SystemsManaging the Digital Firm
Business Processes
Information Processing Activities
Business Value
Management Activities
SupplyChainManagement
EnterpriseManagement
CustomerManagement
KnowledgeManagement
DataCollectionandStorage
TransformationIntoBusinessSystems
Dissemination
Planning Coordinating Controlling Modeling andDecision Making
FirmProfitability
andStrategic
Position
Figure 1-4
WHY INFORMATION SYSTEMS?
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Information Systems
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yManaging the Digital Firm
Sales and marketing
Manufacturing and production
Finance
Accounting
Human resources
Major Business Functions
WHY INFORMATION SYSTEMS?
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Information Systems
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yManaging the Digital Firm
Key Elements:
People: Managers, knowledge workers,data workers, production or service
workers
Structure: Organization chart , groups of
specialists, products, geography
Organizations
WHY INFORMATION SYSTEMS?
Information Systems
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yManaging the Digital Firm
Operating procedures: Standard operatingprocedures (SOP, rules for action)
Politics: Different levels and specialties in an orgcreate different interests and viewpoints. These viewsoften conflict. Conflict is the basis for org politics.
Culture: Each org has a unique culture, or
fundamental set of assumptions, values, and ways ofdoing things, that has been accepted by most of itsmembers.
Organizations
WHY INFORMATION SYSTEMS?
Information Systems
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yManaging the Digital Firm
Levels:
Senior managers: make long-rangestrategic decisions about products and
services people occupying the top mosthierarchy in an org.
Middle managers: Carry out the programsand plans of senior management- middle of
org hierarchy.
Operational managers:monitor the firmsdaily activities.
Management
WHY INFORMATION SYSTEMS?
Information Systems
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yManaging the Digital Firm
Tools managers use to cope with change
Hardware: Physical equipment
Software: Detailed preprogrammedinstructions
Storage: Physical media forstoring data and the software
Computer Technology
WHY INFORMATION SYSTEMS?
Information Systems
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yManaging the Digital Firm
Communications Technology:transfers data from one physical location
to another
Networks:link computers to share dataor resources
Computer Technology
WHY INFORMATION SYSTEMS?
Information Systems
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Managing the Digital Firm
CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS
Figure 1-6
TechnicalApproaches
BehavioralApproaches
ManagementScience
OperationsResearch
Sociology
Economics
ComputerScience
Psychology
Information Systems
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Managing the Digital Firm
Optimize systems performance:
Technology and organization
Organizations mutually adjust to oneanother until fit is satisfactory
Socio-Technical Systems
CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS
Information Systems
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Managing the Digital Firm
SOURCE: Liker, et al, 1987
Figure 1-7
Socio-technical Systems
CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS
Information Systems
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Managing the Digital Firm
TOWARD THE DIGITAL FIRM
The Interdependence Between Organizations and Information Systems
Figure 1-8
Information Systems
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1950s: Technical changes
1960s-70s: Managerial controls
1980s-90s: Institutional core activities
Today: Digital information webs
extending beyond the enterprise
TOWARD THE DIGITAL FIRM
The Widening Scope of Information Systems
Information Systems
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Figure 1-9
TOWARD THE DIGITAL FIRM
The Widening Scope of Information Systems
Information SystemsM i h Di i l Fi
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International network of networks
Universal technology platform: Any
computer can communicate with any othercomputer
World Wide Web and Web sites
TOWARD THE DIGITAL FIRM
The Internet
Information SystemsM i th Di it l Fi
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Communicate and collaborate
Access information
Participate in discussions
Supply information
Find entertainment
Exchange business transactions
TOWARD THE DIGITAL FIRM
What You Can Do on the Internet?
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Flattening organizations
Separating work from location
Reorganizing work-flows
Increasing flexibility
Redefining organizational boundaries
TOWARD THE DIGITAL FIRM
New Options for Organizational Design
Information SystemsM i th Di it l Fi
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Figure 1-10
TOWARD THE DIGITAL FIRM
Flattening Organizations & Information Systems
Information SystemsM i th Di it l Fi
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Managing the Digital Firm
Figure 1-11
Redesigned Work Flow For Insurance Underwriting
TOWARD THE DIGITAL FIRM
Information SystemsManaging the Digital Firm
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Managing the Digital Firm
Electronic commerce
Electronic business
Digital market: Information systems links,
buyers and sellers to exchange
information, products, services, payments
TOWARD THE DIGITAL FIRM
The Digital Firm
Information SystemsManaging the Digital Firm
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Managing the Digital Firm
TOWARD THE DIGITAL FIRM
CustomersOn-line marketingOn-line salesBuilt-to-order productsCustomer serviceSales force automation
SuppliersProcurementSupply chain management
Business partnersJoint designOutsourcing
Remote offices and work groupsCommunicate plans and policiesGroup collaborationElectronic communicationScheduling
FactoriesJust-in-time productionContinuous inventory
replenishment
Production planning
ELECTRONIC BUSINESS
Electronic Commerce
THE EMERGING DIGITAL FIRM
Figure 1-12
Information SystemsManaging the Digital Firm
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Managing the Digital Firm
Internet links buyers, sellers
Lower transaction costs
Goods and services advertised, bought,exchanged worldwide
Business-to-business transactionsincreasing
TOWARD THE DIGITAL FIRM
Electronic Commerce
Information SystemsManaging the Digital Firm
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Managing the Digital Firm
Electronic Business: Executing all thefirms business processes with Internettechnology
Intranet: Business builds private, securenetwork based on Internet technology
Extranet: Extension of intranet toauthorized external users
Electronic Business
TOWARD THE DIGITAL FIRM
Information SystemsManaging the Digital Firm
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Managing the Digital Firm
Information Architecture and Information Technology Infrastructure
TOWARD THE DIGITAL FIRM