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    Information SystemsManaging the Digital Firm

    Information Systems

    & Data Processing

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    Information SystemsManaging the Digital Firm

    An intro to digital firm

    The growth of the internet, the globalization oftrade, and the rise of information economies haverecast the role of information systems (IS) inbusiness and management.

    Internet technology is supplying the foundationfor new business models, new businessprocesses, and new ways of distributingknowledge.

    Companies are using internet technology to drivetheir businesses. Companies are relying oninternet and networking technology to conductmore of their work electronically, seamlesslylinking factories, offices, and sales forces aroundthe globe.

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    Information SystemsManaging the Digital Firm

    An intro to digital firm (contd.)

    Leading-edge firms, such as Cisco Systems, DellComputers, and Procter & Gamble, are extendingthese networks to suppliers, customers, andother groups outside the organization so they canreact instantly to customer demands and market

    shifts.

    Cisco Systems corporate managers can use IS togenerate financial statements based on up-to-theminute figures on orders, discounts, revenue,

    product margins, and staffing expenses.

    Executives can constantly analyze performanceat all levels of the organization. This digitalintegration is changing how we organize and

    manage a business firm.

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    f i S

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    Information SystemsManaging the Digital Firm

    4. Determine business value of information

    systems

    5. Design systems people can control,understand and use in a socially, ethically

    responsible manner

    MANAGEMENT CHALLENGES

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    I f ti S t

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    Information SystemsManaging the Digital Firm

    WHY INFORMATION SYSTEMS?

    Emergence of the Global Economy

    Management and control in a global

    marketplace

    Competition in world markets

    Global work groups

    Global delivery systems

    The Competitive Business Environment and the Emerging Digital Firm

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    I f ti S t

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    Information SystemsManaging the Digital Firm

    WHY INFORMATION SYSTEMS?

    Transformation of Industrial Economies

    Time-based competition

    Shorter product life

    Turbulent environment

    Limited employee knowledge base

    The Competitive Business Environment and the Emerging Digital Firm

    I f ti S t

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    Information SystemsManaging the Digital Firm

    Figure 1-1

    Labor Force Composition 1900-2000

    WHY INFORMATION SYSTEMS?

    0%

    10%

    20%

    30%

    40%

    50%

    60%

    70%

    1900 1910 1920 1930 1940 1950

    Labor Force Composition 1900-2000

    1960 1970 1980 1997 2000

    Year

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    Information Systems

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    Information SystemsManaging the Digital Firm

    Data: Streams of raw facts representingevents such as business transactions

    Information: Clusters of facts that aremeaningful and useful to human beings in

    the processes such as making decisions

    What Is an Information System?

    WHY INFORMATION SYSTEMS?

    Information Systems

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    Information SystemsManaging the Digital Firm

    Figure 1-2

    Data and Information

    WHY INFORMATION SYSTEMS?

    What Is an Information System?

    Information Systems

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    Information SystemsManaging the Digital Firm

    INPUT OUTPUTPROCESS

    FEEDBACK

    Activities in an Information System

    WHY INFORMATION SYSTEMS?

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    Information Systems

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    Information SystemsManaging the Digital Firm

    Our interest will remain limited to

    formal, organizational computer-

    based information systems (CBIS)

    WHY INFORMATION SYSTEMS?

    Information Systems

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    Information SystemsManaging the Digital Firm

    Rely on computer hardware and

    software

    Processing and disseminatinginformation

    Computer-Based Information System (CBIS)

    WHY INFORMATION SYSTEMS?

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    Information Systems

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    Information SystemsManaging the Digital Firm

    An organizational and management

    solution based on information

    technology to a challenge posed by the

    environment An important instrument for creating

    value for the organization

    Stages in the business information

    value chain add value to information

    A Business Perspective on Information Systems

    WHY INFORMATION SYSTEMS?

    Information Systems

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    Information SystemsManaging the Digital Firm

    Business Processes

    Information Processing Activities

    Business Value

    Management Activities

    SupplyChainManagement

    EnterpriseManagement

    CustomerManagement

    KnowledgeManagement

    DataCollectionandStorage

    TransformationIntoBusinessSystems

    Dissemination

    Planning Coordinating Controlling Modeling andDecision Making

    FirmProfitability

    andStrategic

    Position

    Figure 1-4

    WHY INFORMATION SYSTEMS?

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    Information Systems

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    yManaging the Digital Firm

    Sales and marketing

    Manufacturing and production

    Finance

    Accounting

    Human resources

    Major Business Functions

    WHY INFORMATION SYSTEMS?

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    Information Systems

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    yManaging the Digital Firm

    Key Elements:

    People: Managers, knowledge workers,data workers, production or service

    workers

    Structure: Organization chart , groups of

    specialists, products, geography

    Organizations

    WHY INFORMATION SYSTEMS?

    Information Systems

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    yManaging the Digital Firm

    Operating procedures: Standard operatingprocedures (SOP, rules for action)

    Politics: Different levels and specialties in an orgcreate different interests and viewpoints. These viewsoften conflict. Conflict is the basis for org politics.

    Culture: Each org has a unique culture, or

    fundamental set of assumptions, values, and ways ofdoing things, that has been accepted by most of itsmembers.

    Organizations

    WHY INFORMATION SYSTEMS?

    Information Systems

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    yManaging the Digital Firm

    Levels:

    Senior managers: make long-rangestrategic decisions about products and

    services people occupying the top mosthierarchy in an org.

    Middle managers: Carry out the programsand plans of senior management- middle of

    org hierarchy.

    Operational managers:monitor the firmsdaily activities.

    Management

    WHY INFORMATION SYSTEMS?

    Information Systems

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    yManaging the Digital Firm

    Tools managers use to cope with change

    Hardware: Physical equipment

    Software: Detailed preprogrammedinstructions

    Storage: Physical media forstoring data and the software

    Computer Technology

    WHY INFORMATION SYSTEMS?

    Information Systems

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    yManaging the Digital Firm

    Communications Technology:transfers data from one physical location

    to another

    Networks:link computers to share dataor resources

    Computer Technology

    WHY INFORMATION SYSTEMS?

    Information Systems

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    Managing the Digital Firm

    CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS

    Figure 1-6

    TechnicalApproaches

    BehavioralApproaches

    ManagementScience

    OperationsResearch

    Sociology

    Economics

    ComputerScience

    Psychology

    Information Systems

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    Managing the Digital Firm

    Optimize systems performance:

    Technology and organization

    Organizations mutually adjust to oneanother until fit is satisfactory

    Socio-Technical Systems

    CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS

    Information Systems

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    Managing the Digital Firm

    SOURCE: Liker, et al, 1987

    Figure 1-7

    Socio-technical Systems

    CONTEMPORARY APPROACHES TO INFORMATION SYSTEMS

    Information Systems

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    Managing the Digital Firm

    TOWARD THE DIGITAL FIRM

    The Interdependence Between Organizations and Information Systems

    Figure 1-8

    Information Systems

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    Managing the Digital Firm

    1950s: Technical changes

    1960s-70s: Managerial controls

    1980s-90s: Institutional core activities

    Today: Digital information webs

    extending beyond the enterprise

    TOWARD THE DIGITAL FIRM

    The Widening Scope of Information Systems

    Information Systems

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    Managing the Digital Firm

    Figure 1-9

    TOWARD THE DIGITAL FIRM

    The Widening Scope of Information Systems

    Information SystemsM i h Di i l Fi

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    Managing the Digital Firm

    International network of networks

    Universal technology platform: Any

    computer can communicate with any othercomputer

    World Wide Web and Web sites

    TOWARD THE DIGITAL FIRM

    The Internet

    Information SystemsM i th Di it l Fi

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    Managing the Digital Firm

    Communicate and collaborate

    Access information

    Participate in discussions

    Supply information

    Find entertainment

    Exchange business transactions

    TOWARD THE DIGITAL FIRM

    What You Can Do on the Internet?

    Information SystemsM i th Di it l Fi

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    Managing the Digital Firm

    Flattening organizations

    Separating work from location

    Reorganizing work-flows

    Increasing flexibility

    Redefining organizational boundaries

    TOWARD THE DIGITAL FIRM

    New Options for Organizational Design

    Information SystemsM i th Di it l Fi

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    1.47

    Managing the Digital Firm

    Figure 1-10

    TOWARD THE DIGITAL FIRM

    Flattening Organizations & Information Systems

    Information SystemsM i th Di it l Fi

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    Managing the Digital Firm

    Figure 1-11

    Redesigned Work Flow For Insurance Underwriting

    TOWARD THE DIGITAL FIRM

    Information SystemsManaging the Digital Firm

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    Managing the Digital Firm

    Electronic commerce

    Electronic business

    Digital market: Information systems links,

    buyers and sellers to exchange

    information, products, services, payments

    TOWARD THE DIGITAL FIRM

    The Digital Firm

    Information SystemsManaging the Digital Firm

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    Managing the Digital Firm

    TOWARD THE DIGITAL FIRM

    CustomersOn-line marketingOn-line salesBuilt-to-order productsCustomer serviceSales force automation

    SuppliersProcurementSupply chain management

    Business partnersJoint designOutsourcing

    Remote offices and work groupsCommunicate plans and policiesGroup collaborationElectronic communicationScheduling

    FactoriesJust-in-time productionContinuous inventory

    replenishment

    Production planning

    ELECTRONIC BUSINESS

    Electronic Commerce

    THE EMERGING DIGITAL FIRM

    Figure 1-12

    Information SystemsManaging the Digital Firm

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    Managing the Digital Firm

    Internet links buyers, sellers

    Lower transaction costs

    Goods and services advertised, bought,exchanged worldwide

    Business-to-business transactionsincreasing

    TOWARD THE DIGITAL FIRM

    Electronic Commerce

    Information SystemsManaging the Digital Firm

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    Managing the Digital Firm

    Electronic Business: Executing all thefirms business processes with Internettechnology

    Intranet: Business builds private, securenetwork based on Internet technology

    Extranet: Extension of intranet toauthorized external users

    Electronic Business

    TOWARD THE DIGITAL FIRM

    Information SystemsManaging the Digital Firm

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    Managing the Digital Firm

    Information Architecture and Information Technology Infrastructure

    TOWARD THE DIGITAL FIRM