in Grocery RetailingFrequent-Shopper Loyalty

WEEKLY SPECIALS VIA THE IN-STORE MVP KIOSK

LOAD-TO-CARD AVAILABLE ONLINE & VIA MOBILE APP

COUPONS DIGITAL AVAILABLE ONLINE AND VIA MOBILE APP

THIRD-PARTY APPS SYNC IBOTTA AND SAVINGSTAR ALLOW MEMBERS TO EARN CASH REWARDS FOR PURCHASING GIFT CARDS OR DEPOSITING INTO PAYPAL ACCOUNTS

DELHAIZE GROUP MVP CARD

STORES 1,1082014 SALES N/ASTATES 10BANNERS 2

WEEKLY SPECIALS AT CHECK-OUT

LOAD-TO-CARD AVAILABLE ONLINE & VIA MOBILE APP

COUPONS PRINTABLE AVAILABLE ONLINE AND VIA MOBILE APP

GAS/FUEL FUEL PROGRAM OFFERS POINTS TOWARD SAVINGS ON KROGER FUEL PURCHASE AND AT PARTICIPATING SHELL STATIONS

STORES 2,6252014 SALES $108,500,000,000STATES 34BANNERS 12

WEEKLY SPECIALS AT CHECK-OUT

LOAD-TO-CARD / DIGITAL COUPONS AVAILABLE ONLINE & VIA EMAIL OR THE CHAIN’S JUST FOR U PROGRAM AND MOBILE APP

GAS/FUEL GAS REWARDS POINTS EARNED THROUGH GROCERY, GIFT CARD AND PHARMACY PURCHASES. REDEEMABLE FOR FUEL DISCOUNTS AT SAFEWAY FUEL STATIONS AND PARTICIPATING EXXON | MOBIL STATIONS.

STORES 1,3312014 SALES $36,300,000,000STATES 34BANNERS 6

KROGER PLUS CARD SAFEWAY CLUB CARD

of shoppers who reported using more coupons said they did so because they were able to load offers onto their store loyalty cards.+40%

81% 62%

of shoppers participate in at least one grocerystore loyalty program.+

of grocery shoppers consider the availability of astore loyalty card program an important or veryimportant factor in determining where they shop.++

+ “Shopper Loyalty Programs” Progressive Grocer, February 2015 ++ Inmar “Shopper Behavior Study” Inmar “Shopper Behavior Study” +++ LoyaltyOne, March 2015

of shoppers said they’d prefer discounts ongroceries, travel or other rewards to fuel.+++76%

Frequent shopper programs have long been ubiquitous in grocery stores; however, U.S. retailers in this $638 billion industry still seem unsureabout whether their programs lead to higher loyalty or to higher profits. Here we look at three programs from the top U.S. traditional supermarkets.